May，Lijiang city receives 148 tourists.80,000 people，51% month-on-month increase；Entering June，The growth trend continues，15 tourists will be received on June 15th.40,000 people，The highest number of tourists received in a single day this year... looking at the rising curve of the city's number of tourists in the past two months，Zhang Jianhua, director of the Lijiang Municipal Bureau of Culture and 188bet login in Yunnan Province, frowned slightly。

As a famous tourist city，Lijiang’s 188bet login industry accounts for half of the city’s total economy。Sudden COVID-19 epidemic，Making Lijiang 188bet login press the “pause button” in late January。First Quarter，The city’s number of tourists and total 188bet login revenue both dropped by about 80% year-on-year，Scenic spots、Travel agency、Hotel Inn、Catering and other industries have hit a trough。

Under normalized conditions of epidemic prevention and control，Lijiang increases policy support on the one hand，Strive to protect the main players in the 188bet login industry，On the one hand, looking for opportunities in crisis，Unswervingly promote the transformation and upgrading of the 188bet login industry。

Relieve difficulties and help the cultural 188bet login industry recover

Night falls，Continuous laughter and laughter in Dayan Ancient Town, 188bet login Ancient Town。Under the big stone bridge，The praying river lantern drifts with the waves，Couples hang out at internet celebrity check-in spots。Bar Street，Guitar sound，All kinds of delicious food are overflowing with fragrance。

The familiar Lijiang is coming back。"May Day" holiday，Lijiang’s tourist reception volume has returned to about 70% of the same period last year，188bet login revenue recovered by more than 50%。

Closed for more than 3 months，More than 300 employees of Sakura House Gold Bar are back to work without any layoffs。Bar operator Wang Zhongguo told reporters，The government has introduced supportive policies，The bar’s value-added tax in the first quarter is about 170,000 yuan、Business tax and urban and rural construction fees are fully exempted，Also exempted from paying nearly 3 million yuan in rent。

What comforts Zhou Bao, the operator of Ayi Cange Inn，Under the coordination of community staff，The landlord waived the rent of the inn for about 3 months。In Dayan Ancient Town，1316 cultural and 188bet login operators like Zhou Bao received rent reductions。

Protect market entities，It is to ensure the basic market of industrial development。Lijiang plans and arranges 30 million yuan in 188bet login development funds，Support cultural and 188bet login enterprise promotions，Used for incentives and subsidies for construction of scenic spots and loan interest subsidies for cultural and 188bet login enterprises；Coordinate and mobilize enterprises and individual landlords to reduce or reduce the rent of cultural 188bet login enterprises by more than 100 million yuan；Temporarily refund 15.24 million yuan in quality guarantee deposits to 87 travel agencies；Coordinate with the Fudian Village Bank in Lijiang Ancient Town to launch low-interest "enterprise-beneficial loans" to cultural and 188bet login enterprises，8 companies have received loans of 25.9 million yuan。

"These few months，The losses we suffered are indeed not small，This 500,000 yuan is really a timely help。”I learned that the company will receive government financial support，Bao Jiarong, general manager of 188bet login Hotel, feels warm。During the epidemic，188bet login Hotel temporarily accommodated a group of stranded tourists，Do a good job in epidemic prevention and disinfection，Provide special catering，Carry out psychological counseling。57 hotels and hotels in 188bet login to accommodate stranded tourists，will receive financial support totaling 7.8 million yuan。

With the help of a series of policies，As of mid-June，16 of 188bet login’s 18 A-level scenic spots have reopened，The resumption rate of 284 cultural business venues reached 77.8%，181 travel agencies have resumed production rate reaching 50%.3%。

Innovate business formats and expand towards experience economy

Judging from the intra-provincial tours organized by various travel agencies in mid-June，188bet login’s tourist reception has roughly recovered to 65% of the same period last year，Get out of trouble、There is still some distance to go before returning to normalcy。

How to overcome difficulties、Active actions？At the special training class on Lijiang’s 188bet login transformation and upgrading held in late May，The participants reached a consensus: the past，Lijiang 188bet login relies too much on the ticket economy、188bet login Economy，Insufficient pioneering and innovation。from now on，We must work hard to break down the barriers of interests，Jointly promote the transformation and upgrading of the cultural 188bet login industry。

During epidemic prevention and control period，Lijiang resolutely implements the 50% price reduction policy for state-owned scenic spots，Benefiting tourists，At the same time, we focus on developing leisure vacations、Health and fitness、Cultural research and other new products and new business formats，Promote the 188bet login industry from "ticket economy" and "188bet login economy" to cultural and 188bet login integration、Experience interactive transformation。

Before this，Jade Dragon Snow Mountain、Laojun Mountain、Tickets for scenic spots such as Lugu Lake and maintenance fees for Lijiang Ancient Town have been significantly reduced respectively。“Ticket revenue from scenic spots has dropped，It will bring labor pains to Lijiang，But improve the quality of 188bet login、It is imperative to expand the extension of scenic spots，will bring long-term benefits。" said Mu Chonggen, executive deputy mayor of Lijiang City，"Accelerate transformation and upgrading，It is the only way for the sustainable development of Lijiang 188bet login。”

May 7，The "Mufu Fengyun" landscape melodrama based on the history and culture of the Naxi people was officially performed in 188bet login Snow Mountain Canyon Performing Arts Park，As of June 21, it has received more than 30,000 tourists。

“As a transformation and upgrading project of Lijiang’s emerging 188bet login demonstration zone，‘Mufu Fengyun’ landscape melodrama deeply integrates natural landscape and characteristic culture，And added tourist interactive participation，Can bring new experiences to tourists。" Ren Jianjun, the person in charge of the scenic spot, said。

Yanjiao Village, Baisha Town, Yulong Naxi Autonomous County，Once described by the Ming Dynasty traveler Xu Xiake as "Qiao Song Lian Mei"，Very hazy atmosphere"。The "Wuyulan Design Collection Hotel" that is about to open here，Their functions are no longer limited to accommodation and catering，Instead, we are committed to making the hotel itself a tourist destination。

“From architectural design to landscape presentation、Furniture Objects，Deeply explore the traditional cultural elements of the Naxi people，Also let guests appreciate the charm of multicultural integration。" said Lin Yanan, the hotel's brand director，“Get physical and mental rest，More in-depth aesthetic experience，It is the proper meaning of the new 188bet login industry。”

With the help of technology, smart 188bet login takes root and blossoms

188bet login transformation and upgrading，Inseparable from the help of technology。Develop smart 188bet login，Lijiang is at the forefront。

Second half of 2017，Smart 188bet login based on the platform of "Visiting Yunnan with a mobile phone" is testing the waters in Lijiang。The platform aims to “enhance tourists’ travel experience，Standardize the 188bet login market ecology" for the purpose，Use the Internet of Things、Cloud computing、Big data、Artificial intelligence technology, etc.，Remediate cheating and killing of customers、Compulsive consumption、Vicious competition and other chaos，Help the 5A-level scenic spot in Lijiang Ancient Town get rid of the “serious warning” label received by the National 188bet login Resources Planning and Development Quality Assessment Committee。

Since the restart of Lijiang 188bet login this year，Adapt to the needs of epidemic prevention and control，Scenic Area Reservation、Staggered peak、Current limiting becomes “standard”，The functions of Lijiang smart 188bet login platform are fully utilized。Online ticket purchase、Swipe your face to enter the park、Promotion and application of smart services such as self-guided tours，Guaranteed tourist safety and travel order，Improved tourist satisfaction。

21:19 on May 2 and 20:32 on May 3，The number of tourists in 188bet login Ancient Town Scenic Spot reached 20,000 in an instant，Tourist traffic big data platform issues level three warning，The scenic spot immediately activates 560 smart emergency diversion broadcasts，Start 27 smart boot screens，Provide safety tips and personnel guidance，Achieved peak shifting and current limiting。

In Zhang Jianhua’s opinion，Reservation required、Customization will become the new normal in 188bet login consumption in the future，“This prompts us to continue to upgrade the software and hardware facilities of the scenic spot，Increase technological content，Truly achieve the goals and requirements of smart scenic spot construction。”

At Jade Dragon Snow Mountain 188bet login Area，The latest application of “travel information push” makes Fujian tourist Huang Liqiong very happy。When returning to the cable car waiting hall from the glacier at an altitude of 4680 meters，Huang Liqiong clicks on the touch screen in the lobby，I saw that the cameras along the way captured a dozen photos of her during the tour，“These photos are so real、So vivid，Worth saving forever。”

Swipe your face to check into the hotel，Face payment store，A smart toilet that can give early warning to people suffering from altitude sickness...Lijiang 188bet login is shining with wisdom everywhere。

Beginning of the year，188bet login has few tourists，But one inn is still full。Miao Liwei, the owner of this inn, does live broadcasts on major platforms every day、Liao 188bet login，Interact with fans。He is on TikTok、The number of fans on Kuaishou platform has reached more than 1.7 million，There is an endless stream of tourists coming here。

"Travel Personalization、The trend of customization is becoming more and more obvious，Webcasting is an important way for hotels to communicate with tourists。”Miao Liwei is now the president of the local new media association，Induced 57 inns to join the live broadcast，Change the way you operate。"Strong，Have experience，Plus continuous transformation and upgrading，Lijiang has broad 188bet login prospects。”he said。

*Source of this article: People’s Daily, author: Zhang Fan, original title:《Lijiang 188bet login industry transforms and opens up new paths (cultivating new opportunities in crisis and opening up new prospects in changes)》.