With the epidemic under effective control，People’s willingness to travel is gradually increasing，The strong 188bet online sports betting tourism market demand will be released in an orderly manner in the second half of the year，China tourism is ready for development。

Future，The recovery and revitalization of the tourism industry will continue to attach equal importance to epidemic prevention and control.Self-driving tour、Customized tour、New domestic tourism formats such as RV tours will continue to be the main force in recovery and revitalization。

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China Tourism Academy survey data shows that Chinese residents’ willingness to travel in the third quarter was 80%.22%，Recovered about 90% year-on-year，The proportion of people traveling by car and choosing natural scenic spots reaches 40% respectively。Dai Bin, President of China Tourism Academy said，With the gradual liberalization of domestic inter-provincial travel，Tourism consumption and willingness to travel will further increase significantly。Add summer travel and Mid-Autumn Festival、Strong support from the tourism market during National Day and other holidays，More potential 188bet online sports betting tourism market demand will be released in an orderly manner in the second half of the year。

Ctrip’s recently released “Travel Willingness Survey Report for the Second Half of the Year” shows，Consumers are willing to spend more time and money on travel and vacation，Most looking forward to domestic long-distance travel。The western region and Hainan will become the first choice for travel。57.1% of the respondents said，If outbound travel cannot resume this year，Will consider increasing the frequency of domestic travel。Judging from Ctrip’s recent orders，Free travel、Group tour within the province、Customized tours are the three most booked types，The number of people renting cars has returned to last year’s level。

People are confident in the prospects of tourism revitalization。The reporter learned from Fliggy，A new feature of the recent tourism market is，More and more people choose to “stock up on travel”，Purchase travel pre-sale products，Lock the future of travel at low cost，Family parent-child groups account for 66%。Over 60% of consumers plan to increase their travel budget this year。

Recently，The duty-free shopping policy for tourists from Hainan’s outlying islands also boosts Hainan tourism。Tongcheng Travel Big Data Display，July 1st only，The search volume for Sanya air tickets and hotels increased by nearly 200% compared with the previous day。The person in charge of Tongcheng Travel said: “With the continuous upgrading of Hainan’s tourism infrastructure and experience，Coupled with the policy advantage of tax exemption，‘Travel + duty-free shopping’ will become the distinctive business card of Hainan 188bet sports betting app download tourism。Hainan is expected to become a popular summer tourist destination。”

Science accelerates industry revitalization

After Qingming Festival、Three holidays: Labor Day and Dragon Boat Festival，Local travel and domestic short-distance markets are the first to recover。Based on statistical calculations from the China Tourism Academy (Data Center of the Ministry of Culture and Tourism)，Number of rural tourism guests nationwide in the first 5 months: 14.700 million visitors，The number of city tourists has reached 9.800 million visitors，Recovered 75% and 60% respectively year-on-year。Peripheral tourism recovered 64% year-on-year，reached 4.4.5 billion people。The number of self-driving travelers recovered 59% year-on-year，reached 1.4.7 billion people。

Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, thinks，In the context of normalized epidemic prevention and control，Explore travel before departure、In line、New model of after-trip service，Tourism authorities、Enterprise、Consumers work together to ensure safety in all aspects of travel，It will be an important issue in the long process of industry recovery in the future。The recovery and revitalization of the tourism industry should be fully integrated into the overall situation of post-epidemic consumption recovery and revitalization of the country，Accurately meet the development needs of tourism-related enterprises，Explore Finance、Insurance、Capital、Taxes、Talent、A package of benefits for enterprises in technology and other fields to support the recovery of tourism、Hui Shi、Policies to benefit the people，Enriching the 188bet Online Sports Betting and Casino policy “toolbox” for tourism recovery and revitalization。

Xu Xiaolei, Chief Brand Officer of CYTS thinks，Tourism is an industry that is constantly changing and always new，In the trough period of the industry, we must break the inertial thinking and path dependence，Market-oriented，Planning new measures、Find a breakthrough。After the epidemic，Adjustment to user needs，Tourism companies must promote product form innovation、Accelerate product iteration，Accelerate technological empowerment。

New business formats become the main force

The epidemic has forced the development of new tourism formats。First half of the year，The tourism industry accelerates its transformation to online，Online experience drives “online cloud travel”。Wu Ruoshan thinks，With the help of big data、Internet of Things、Artificial intelligence and other emerging technologies，Creating an online immersive experience has strong market potential。Traditional tourism goes online with the help of new technology and equipment，Smart Tourism、Immersive experience、Cloud Travel、Yun Museum、Yunguanzhan、New business formats such as anchors bringing goods will flourish。

Self-driving travel is full of energy，Short-distance travel、City outing、Family and parent-child tours continue to be popular，Become an important fulcrum to drive the tourism industry towards recovery and revitalization。At the same time，RV tours are popular with more tourists。Ctrip big data display，Covering Shanghai、Sanya、Shenzhen、Guangzhou、Chengdu、Chongqing、Kunming、More than two hundred RV tour routes in Hangzhou and other places are very popular，Dragon Boat Festival，188bet app RV travel outside Beijing increased by 40% from the previous week。

Feng Rao, head of Mafengwo Tourism Research Center, told reporters，Under the new tourism market environment，Consumers’ travel experience chain has been greatly extended。Facing a familiar city，People have put forward new requirements for the depth and breadth of travel experience。Three weeks before June，Camping search popularity increased by 122% month-on-month。

“From the perspective of future development trends，Outdoor scenic spots、Theme parks and other cultural and tourism complexes、B&B、City sightseeing experience、New business formats such as special themed cultural and creative industries will develop relatively quickly。"Xu Xiaolei thinks。

*Source of this article: People’s Daily Overseas Edition, author: Zhao Shan, original title:《China tourism is ready for development》.