The economic pressure brought by the epidemic has made 188bet actively look for a "way out"。Following China Eastern，After HNA’s “Fly as You Want” product，Spring 188bet also launched such products。July 10，Beijing Business Daily reporter learned from Spring 188bet，The airline launched the “Fly Anytime You Want” commemorative gift package，Price starting from 2999 yuan，Covering all domestic routes it flies as well as Hong Kong, Macao and Taiwan regions，It is expected to be released on the official Spring 188bet APP in mid-July。Proposed by experts，“Fly as you wish” products may become a future development trend，To stand out from the competition，Each airline company must conduct differentiated research，Positioning own consumer groups。

It is reported，The commemorative gift package launched by Spring 188bet contains a total of 3 products，They are: 2999 yuan gift package，Can be redeemed for Spring 188bet member-only seats；3499 Yuan Selected Gift Pack，Can be redeemed for Spring 188bet economy seats，Enjoy 20kg free checked baggage allowance；3999 preferred gift pack，Can be redeemed for Spring 188bet Business Economy Seat，Enjoy spacious seats in the front cabin and 30kg free checked baggage allowance。The gift package is valid from the date of sale to December 31 this year，No limit on the number of trips、No travel date limit、Not limited to domestic routes。After successful purchase，Gift package will be shipped in the form of coupon code，It is necessary to complete the passenger’s real-name authentication and redemption activation in Spring 188bet APP-Service Center-Coupon Code Redemption within 7 days。If you need to redeem a ticket，Passengers can apply for redemption 7 days (exclusive) before the flight departure date，Limited to no less than 20 tickets per flight，First come first served。

Actually，Previously China Eastern 188bet、China 188bet、Hainan 188bet has launched the "Fly as You Want" product。Among them，China Eastern 188bet is the “first airline to eat crabs”，The first to launch the "Fly as You Want" product priced at 3322 yuan。According to regulations，All weekends before December 31, 2020，Passengers can fly economy class on China Eastern 188bet’ domestic routes without limit。In the industry’s view，Shanghai has frequent business exchanges，Rely on this geographical advantage，China Eastern 188bet’ main customers are likely to be business people or customers with greater demand for same-day round trips；At the same time, the addition of the "weekend" element further expands the user group to include tourists。

Hainan 188bet has set its destination on Hainan, which has been gaining popularity recently due to favorable policies，Launched，Hainan 188bet “Fly as You Want”。This product has no time limit except for any domestic flight segment entering and leaving Hainan within half a year、In addition to the number of flights privileges，Passengers can also enjoy a 2,880 yuan China Duty Free Group Hainan Duty Free Shop voucher，On sale for 2699 yuan and 2999 yuan。Although products can only enter and exit Hainan，But after being deeply bundled with duty-free shopping，Attracting customers who are keen on shopping。

Meanwhile，Juneyao 188bet also launched its own products。However，Different from special air tickets，Juneyao 188bet chooses to increase existing orders。July 10，The "Unlimited Upgrade Card" value-added service product launched by Juneyao 188bet is officially on sale。The first batch of products is priced at 888 yuan each，Applicable to domestic flights in China (including Hong Kong, Macao and Taiwan) actually operated by Juneyao 188bet，Valid until December 31, 2020 (inclusive)，Apply for unlimited upgrades for Juneyao 188bet economy class individual passenger tickets sold through normal channels after binding passengers。

The products launched by Spring 188bet this time，The scope of application has been “relaxed”。 Judging from the travel date，The available dates of this product include Mid-Autumn Festival and National Day，Greater attraction for tourists。Spring 188bet also stated，Currently, it is flying more than 170 domestic routes (including Hong Kong, Macao and Taiwan)，All routes are included in the applicable scope of the "Fly Anytime You Want" commemorative gift package，More routes and optional price ranges，It has also become the “selling point” of Spring 188bet。

Affected by the epidemic，The economic pressure on 188bet has increased sharply。Jin Junhao, deputy director of the Transportation Department of the Civil Aviation Administration, said more frankly，The epidemic has caused a rapid decline in civil aviation transportation production，Significant decline in economic benefits，The industry lost 24.6 billion yuan in February，The largest single-month loss record in history。In the opinion of Wang Jiangmin, senior economist of civil aviation，The popularity of the "Fly as You Want" product has inspired 188bet in difficulty，More and more 188bet will enter the game in the future.But competition is increasing，The supply side must do market segmentation and differentiation。“For example, in the context of several 188bet launching low-priced ‘Fly As You Want’ products，Juneyao 188bet chooses to ‘upgrade’，Just a new attempt。" He further stated，To avoid the phenomenon of "robbing passengers"，188bet must develop targeted products，Rely on your own advantages to position your customer base，Make the highlights。Otherwise, simply rely on price reduction，It is difficult to form its own competitive advantage。But he also proposed，The market situation will improve in the future，After passenger flow slowly recovers，188bet also need to follow the latest situation and adjust their products。"Look now，‘Fly with your heart’ is a product of a specific period，Relieves financial pressure for 188bet，The role of restoring customers’ travel confidence。But the low-price model will not always exist，It is not ruled out that some 188bet will still choose to retain this product after the epidemic is over，However, the price and specific content will also be subject to certain adjustments。”Wang Jiang’s public name。

*Source of this 188bet: Beijing Business Daily, authors: Xiao Wei, Yang Hui, original title:《Spring 188bet launches low-price promotion, airline companies each use their "free money" to enter the "Fly as you wish" battle》.