As online booking becomes the main way people book hotels，A large proportion of hotel orders come from OTA platforms，It can be said，Grasp the OTA channel，It is equivalent to grasping the entrance of online traffic。Many hotel owners lack professional OTA operation knowledge，In this fiercely competitive “traffic war”, we are increasingly unable to achieve our goals。The hotels under the Luyue Group have no such concerns，The group’s professional 188bet Live Casino can solve all their worries about online operations。

The floral structure located on the bank of the West Lake·Hangzhou West Lake Center is based on a century-old house in the south of the Yangtze River，Carefully designed and rebuilt by designers，Antique charm，Convenient and modern facilities，Added and Hefang Street、Southern Song Dynasty Royal Street、Excellent location within easy reach of historical districts such as Wuliu Lane，It can be said that it has all the hardware conditions to become an “Internet celebrity B&B”。However, reality backfires，Not only did the 188bet Live Casino not become “popular”，Operating data still lags behind that of surrounding peers。Especially when the epidemic situation is getting better，East China’s tourism market picked up significantly in May，The average 188bet Live Casino occupancy rate is less than 11%。

Aware of lack of experience in online operations，The owner provides timely feedback to the group，The group’s professional 188bet Live Casino immediately started sorting out the current status and problems of hotel operations，Proposed customized solutions，And take a series of corresponding optimization measures，The store’s operating conditions soared in June，Average occupancy rate exceeds 85%，Overall turnover increased nearly 7 times。

We must do a good job in 188bet Live Casino operations，The key is exposure and conversion rate，The more exposure the store has on the 188bet Live Casino platform，The higher the conversion rate，Order volume will also increase。The person in charge of the group’s 188bet Live Casino operations first analyzed the city’s traffic big data，Judged the style expression of Huazhu·Hangzhou West Lake Xinsu through key operating channels，Confirmed to focus on Airbnb，Assistant Ctrip、Tujia、Meituan B&B and other channels’ strategies，And carry out refined operations for each channel，Optimize from images、Start with store address and profile optimization and price system optimization，Comprehensively increase store exposure。

In their opinion，Intuitive picture display is worth a thousand words，Reflecting 188bet Live Casino characteristics、Photos of the room structure and beautiful enough to make guests feel that it is worth their money to stay here。Add keywords covering the characteristics of the business district in the 188bet Live Casino address location description，Not only can it be easier for customers to search，Thus increasing exposure，Also able to pass through surrounding facilities、Descriptions such as landmark buildings reflect the convenience of the 188bet Live Casino。Rationally configured room types and prices，Based on room type and quality，Guest consumption level，Establish a tiered price band to meet the needs of more customers，It is also possible to obtain traffic at different price bands for stores。

In addition，The group’s 188bet Live Casino team also specializes in continuously improving traffic diversion tags and following up on store service quality，Conduct order guidance training for store employees，Helping store employees improve their consultation and response skills，Achieved an average occupancy rate 63% higher than similar listings in the area.A significant improvement of 6%。

After a series of adjustments，It only took less than a month，Floral·Hangzhou West Lake Center’s occupancy rate and turnover growth far exceeded the owner’s expectations，The online reputation situation has also undergone significant changes，Powerfully promoted the improvement of 188bet Live Casino marketing conversion rate。This series of gratifying changes will undoubtedly give owners reassurance，I am convinced again that joining Huazhu Brand is the right choice。While the store has its own characteristics，With the group’s brand influence、Professional training、And proven operational capabilities，The owner is confident about the future，He expressed his desire to cooperate with Luyue again in the thank you letter sent to the group，I hope the group will continue to provide strong support as always。

Luyue Group’s professional 188bet Live Casino is based on the characteristics of different stores，Targeted use of OTA channel optimization methods，Help stores achieve two-way breakthroughs in OCC and ADR。Except Floral·Hangzhou West Lake Center，More than 20 stores that participated in key targeted optimization solutions in June all achieved exponential growth in operating performance。In the group’s online resources、Platform Technology、And with the strong support of digital operations，The performance of its hotels in the online “traffic war” is promising in the future。