July 14，Notice issued in the Ministry of Culture and Tourism，Indicates restoration across provinces (districts)、City) After group tour and free flight and wine，The search data on Mafengwo platform changed immediately。Popular destinations such as Hangzhou、Xiamen、Chengdu、Xi’an、The search volume in Chongqing has increased by more than 300% compared with before the policy was introduced。Nanlu Island、Lugu Lake、Gouqi Island、Hulunbuir Prairie、The search volume for relatively niche outdoor scenic spots like Daocheng Yading increased three times。where，More people have inquired about scenic spots and attractions that have been launched on Mafengwo’s “Safe Travel Guide”，Travel products marked with "Safe Travel" have also become the first choice for tourists，Chinese tourists eager to travel shout "Happiness is back"。

Under the "normalization" of epidemic prevention and control，Tourists choose destination、At scenic spots，All travel consumption points to the same core expectation—“safety”。Early July，Mafengwo launched the “Safe Travel Strategy” campaign，I hope that tourists can enjoy the beautiful scenery of the motherland with peace of mind。On the Mafengwo platform，The content and travel entertainment products that meet the standards of "Safe Travel Guide" have been marked，Whether it is peripheral travel or domestic travel，Mafengwo can provide tourists with enough reassuring information reference and service guarantee。

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Under the epidemic，The first condition for tourists’ travel consumption decisions is undoubtedly “safety”。Mafengwo’s “Safe Travel Guide” came into being during this period，The important premise is: real-time information updates。The epidemic may fluctuate in a "W" shape in the foreseeable future，This means that tour operators 188bet Online Sports Betting and Casino must provide timely、Symmetric tour information，Only so that consumers can travel with peace of mind。

Sami, a Beijing user who just finished the college entrance examination，Because I live in Fengtai Huaxiang，Still a medium risk area，She had hoped to go to the Wild Duck Lake National Wetland Park in Yanqing to relax after the college entrance examination，But by querying the page of Mafengwo Yanqing "Yeya Lake National Wetland Park"，Sami saw in the "Safe Travel Guide" announcement: Tourists in medium and high-risk areas in Beijing should not go，Before arriving at the scenic spot，Tickets need to be reserved through the online real-name system，Bring your ID card，Swipe your ID card to enter the park after checking your body temperature and there is no problem。After seeing the announcement，Sami can only give up going to Wild Duck Lake for the time being，Avoid the situation of arriving at the park blindly and being unable to enter the park，At the same time, she also replied on the park’s page: “I hope my family will leave the medium-risk area as soon as possible，I’m going to play in Wild Duck Lake！”。

(Picture: Mafengwo’s thousands of scenic spots have issued a “Safe Travel Guide” announcement)

Currently，On the Mafengwo platform，Thousands of scenic spots in popular domestic destinations have already launched the "Safe Travel Guide" announcement，The opening and closing status of the scenic spot will be clearly displayed in the announcement、Reservation information、Current limiting information, etc.。In the product details page，Cooperation through merchants、The number of products that can be marked with the "Safe Travel" label is also gradually increasing。The measurement criteria of "Safe Travel" products include whether the travel service provider is equipped with epidemic prevention materials、Whether tourist vehicles are strictly disinfected every day、Have tourists from this place shown their health code、Whether tourists have their temperature taken and registered、Whether travel service providers and travel agencies wear masks scientifically in the destination，etc.。  

(Picture: Mafengwo “Safe Travel” product details page)

Latest data display，Mafengwo platform always pays attention to tonality、188bet app Young tourists who want to have a cooler time，Also put "safety and hygiene" first in travel and fun。The "New Tourism in the Post-Epidemic Era - "Generation Z" Tourism Consumption Change Report" recently released by Mafengwo shows，Under the epidemic，The travel expectations of Chinese tourists (especially young tourists) have not dropped significantly，Eighty percent of “Generation Z” young tourists choose to continue traveling to the end。The two most significant changes are their increasing enthusiasm for domestic travel and the increase in travel budgets。The main reason for the budget increase is related to safety and health，The categories to increase the budget are mainly focused on accommodation and catering。

Ma Yutao, the person in charge of Mafengwo Tourism Data Center revealed，Before the epidemic 86.96% of "Generation Z" are willing to experience local specialties and snacks at the destination，“Fly House” has almost become one of the synonyms of personalized tourism；But after the epidemic，The proportion of tourists choosing these snacks dropped sharply to 35.28%。Accordingly，The proportion of "Generation Z" tourists who are willing to choose regular catering brands has increased from 43 before the epidemic.48% increased significantly to 74.6%，“Consider it from the perspective of peace of mind，The proportion of tourists choosing high-end restaurants such as Michelin has also increased”。

Peripheral travel and domestic travel: the main application scenarios of "Safe Travel Guide"

Mafengwo’s “Safe Travel Guide” makes everyone’s travel decisions under the epidemic no longer so difficult，Peripheral travel and domestic travel are undoubtedly the most important travel and entertainment choices at the moment。

Du Bin, senior vice president of Mafengwo Tourism, said: “Tourists have gradually become accustomed to the ‘new normal’ under the epidemic，Life in the ‘new normal’、Travel and work must continue as normal。The transaction data of Mafengwo platform performed well in June，The recovery rate continues to rise，Almost all of these transactions come from domestic travel and peripheral travel。After the inter-provincial travel policy was partially relaxed on July 14，The product search volume and transaction 188bet sports betting app download volume on the platform have increased significantly，The ‘Safe Travel Guide’ we launched has received good feedback from merchants and users。”

Mafengwo’s search volume display for “nearby travel”，The beginning of summer，The search volume for "nearby travel" has returned to the high level before the epidemic，During this year’s Qingming Festival and Dragon Boat Festival holidays，The search volume for “nearby travel” is higher than the same period last year。Able to handle these query requests，It is Mafengwo’s massive guide and travel entertainment products。In terms of domestic travel，“Self-driving travel” that is more in line with current epidemic prevention needs、Picnic、Camping and other outdoor activities are also highly searched on the Mafengwo platform。

Through more than ten years of accumulation，The strategy content owned by Mafengwo has secured the top spot in the industry，The status of “tourism consumption decision-making” is unshakable，Whether it’s travel notes、Systematic long content such as strategies，Still a short video、Short picture and text、New forms of content such as live broadcasts that are more popular among young people，Mafengwo has been continuously building and improving its content layout and tool value。

On the Mafengwo platform，The feedback from core merchants in popular destinations on the "Safe Travel Guide" is very positive and timely，The person in charge of Kunming Chunxue International Travel Co., Ltd. is full of expectations for the "Safe Travel Guide": "Making consumers feel at ease is the basis for the recovery of our tourism industry，This is also the direction our travel agency has worked hard since the epidemic。I believe Mafengwo’s “Safe Travel Guide” can help us increase more sales。”

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Timely and effective strategy content，And many "domestic travel" and "peripheral travel" products that meet epidemic prevention conditions，Let tourists make more efficient travel decisions during the epidemic，Behind this is Mafengwo’s solid content accumulation and industry chain coordination capabilities，This is also the unique value provided by Mafengwo’s “Safe Travel Guide” to tourists。

Years 188bet sports betting app download of user surveys show，The first brand recognition that travelers have for "travel guide" providers is Mafengwo Tourism。In the opinion of industry insiders，The extension of "travel guide" is not limited to traditional guide content，Since Mafengwo has launched short content in 2019，Mafengwo and many travel experts、Partners at all levels continue to co-create content，Continuously provide young travelers with a closer look around、More niche、Easier to be ignored、More in-depth gameplay，Become an instant travel tool for young people。

During the epidemic，Not traveling far，You must travel in the right way—"Safe Travel Guide" not only provides timely information related to epidemic prevention，Still giving full play to Mafengwo’s advantages in tourism consumption decision-making: helping tourists discover interesting new ways to play around them、New place。Whether it is a 1-2 day tour，It is still a 3-4 days short and medium-distance domestic tour，All “Safe Travel Guide” are provided to users。For example，In the "Beijing Surroundings" channel，Based on the current situation of the epidemic，There will be fewer people in a hornet’s nest、The beautiful "Little Switzerland in the suburbs of Beijing"、"Niche Tea Mountain Village"、"Starry Sky Camping" and other gameplay methods are recommended to users as important "travel inspiration"，And promptly update the epidemic policies under the corresponding destinations and POIs。

For current tourists，The definition of travel is no longer simply reaching a distant place in the sense of space，Nearby、Ignored scenery and novel experiences，It can also reflect the meaning of travel。Mafengwo Tourism Big Data Display，Outdoor、Camp、Self-driving tour、RV、Picnic and other peripheral travel games have rapidly emerged，High frequency、Fragmented travel has become a new trend in people’s travel consumption。

Since the outbreak in January 2020，After half a year of hard work, the tourism industry finally received the good news that inter-provincial travel is partially open。But according to each destination、The reception capacity of scenic spots is different，While opening their doors to welcome guests, various places have not relaxed their 188bet Online Sports Betting and Casino epidemic prevention requirements。“Loose externally and tight internally” will become the norm in the tourism industry: continue to implement “limited quantity”、Reservation、Peak shifting” requirement，Under the premise of strictly implementing various prevention and control measures，Take an Appointment、Current limiting and other methods，Open indoor places in tourist attractions。Mafengwo’s “Safe Travel Guide” encourages everyone not to let the epidemic hamper their ability to travel to the great rivers and mountains of the motherland，Also through timely strategy information on the platform、Strict product guarantee provides users with important reference for travel。