With the No. 1 document 188bet best bookmaker Central Committee proposing to comprehensively promote rural revitalization，Rural cultural tourism welcomes the development trend。Proposed at a recent meeting held by the Ministry of Agriculture and Rural Affairs，By 2025，To achieve the goal of rural leisure tourism receiving more than 4 billion tourists per year，Operating income exceeds 1.2 trillion yuan。

In many industries，188bet best bookmaker B&Bs are regarded as an important window for 188bet best bookmaker revitalization。Document No. 1 proposes “developing leisure agriculture and leisure tourism quality routes，Improving supporting facilities”、Top-level actions such as the official release of national service standards for 188bet best bookmaker B&Bs release signals，Policy，Capital is accelerating into this field。

Era of normalized epidemic situation，Adjustment of urban leisure and vacation tourism methods，Brings huge development potential to 188bet best bookmaker B&Bs。Meanwhile，Resident consumption structure continues to upgrade，Consumer demand is becoming increasingly mid- to high-end、Diversification、Personalization，In this context，Aesthetic、With feelings、How to create a warm 188bet best bookmaker accommodation product？

The "Heart 188bet best bookmaker" B&B located in the mountains of Guizhou can be called one of the examples of rural B&B development。This poetry B&B has been recommended by "China National Geographic" magazine，Not only survived the epidemic in 2020，Also achieved substantial revenue growth，Rated as “Top Ten Special B&Bs in Guizhou Province”，And was selected as the "Best Lifestyle Accommodation Brand of 2020" by the Longque Award earlier this year。Behind the various achievements，What is the reason why Heart 188bet best bookmaker can break through against the trend？

Poetry B&B in the 188bet best bookmaker

The Heart 188bet best bookmaker was created by the poet Mengyi Fei and his brother Wu Kaitang、Co-founded by my sister Wu Kaixin，It is a light luxury travel destination B&B positioned as “poetry + design”。"In the beginning，We just want to have a place to reunite as a family”，Meng Yifei once said。2011，Meng Yifei decided to build a reading building by the creek，Complete childhood dream，Also allow brothers and sisters to rest more、Party、Correspondence。The fate of the heart 188bet best bookmaker extends from now on，Due to lack of access to roads，Building materials need to be carried on shoulders and horseback，It took 6 years to complete the reading building。When it is officially completed in 2016，The ideas of the three founders have changed，“We want to have people who also love mountain living，One more place to live。”

It’s not just feelings that drive them。“When I first started running a B&B，There are no high-end B&Bs in Guizhou yet，We want to create something benchmarking and exemplary”，Wu Kaixin told Zhihui。At that time, the homestay industry was in a period of rapid development，According to statistics from China Business Industry Research Institute，As 188bet best bookmaker end of 2016，The total number of online registrations for inns and B&Bs in my country has reached 50,200，An increase of nearly 8,000 year-on-year；The transaction size also increased significantly from 1.5 billion yuan in 2014 to 7.8 billion yuan in 2016。specifically to country houses，In the process of rapid urban modernization，Urban people have an increasingly strong need to pursue “poetry and distance”，The emergence of country B&Bs has filled this gap；As a major mountain tourism province in China，Guizhou has superior mountain resources，Has unique advantages in developing high-quality rural B&Bs。Various factors allowed Meng Yifei, who often writes hotel reviews, and Wu Kaixin, who has many years of experience in project planning and promotion, to see opportunities。

In a sense，The appearance of the Heart 188bet best bookmaker is accidental，It is also inevitable。By chance，The founder’s original intention was not to be a specialized B&B，Resulting in product design with strong personal color。For example，The four rooms in Jiaongyan Store in the Heart 188bet best bookmaker are "Tao Yuanming Room"、"Dante's Room"、"Rilke Room" and "Elliot Room"，Corresponding to different decoration styles，The furnishings in the room are mainly poetry and art books。

Another example，In order to ensure that guests can fully experience the slow life in the countryside，There is no internet connection in the store，No TV either，Such settings allow consumers to distinguish their likes and dislikes。Necessity lies in，With the continuous improvement of residents’ living standards，To personalize、Growing consumer demand for leisure and vacation travel，The unique style of Heart 188bet best bookmaker can still have a large enough market segment audience。"Middle-class family，Elite，Pursue quality life，People who have poetry in their hearts and those who live far away are our customers，" Wu Kaixin said。

Site selection determines life and death, aesthetics is the 188bet best bookmaker competitiveness

Meng Yifei once said in an interview，The location 188bet best bookmaker B&B determines life and death，The first competitiveness is aesthetics。

“The site selection must first satisfy the literal meaning of ‘Heart 188bet best bookmaker’，In the mountains、A corner of peace、Beautiful scenery。"Wu Kaixin told Zhihui。Among the four stores that have been or will be opened in the heart 188bet best bookmaker，Each store has different site selection considerations and positioning。Jiajunyan store is positioned as a "village residence"，Located in the Crack Rock Scenic Area，is the core area of ​​the upper reaches of the Zilin Mountain National Forest Belt, Canyon、Outstanding landscapes such as waterfalls；Jiayidian, positioned as a "village residence", stands high on the peaks of more than 1,700 meters above sea level，Outstanding folk custom characteristics，The team converted the three oldest wooden buildings in the village into guest rooms and a bookstore "Bicheng Books"，The latter is known as "the most beautiful rural bookstore in Guizhou"；“Yaju” Xijiang store and famous scenic spots、The largest Miao village in China - Xijiang Qianhu Miao village across the mountain，Leigongshan National Forest Park is nearby。

Look at aesthetics again，The three stores have chosen different decoration styles according to their different regional environments，The Xijiang store has changed from the previous wooden building style，Built in pure industrial style，Not only borrows the tone of cement Qingping，Make the B&B more integrated into the mountains，；Without departing from the core concept of the "Heart 188bet best bookmaker" brand，Provides more diversified accommodation products。

As the founder Meng Yifei said，In the development path of the Heart 188bet best bookmaker，There are two key information。

Site selection

The business status and location of country B&Bs、Environment is closely related，B&Bs with good operating conditions have obvious characteristics: they are located near urban agglomerations，Carrying the demand for travel around the city；Located in a famous scenic spot、Near the attractions，High passenger flow；Create a B&B community，Complete supporting facilities, etc.。The opposite，Unknown during the "hot" period of B&Bs、Rural B&Bs built in destinations with insufficient supporting facilities often find it difficult to sustain operations。The location in the heart 188bet best bookmaker was chosen while satisfying the literal meaning，All are close to famous scenic spots in Guizhou，While providing beautiful scenery，Passenger traffic is another important factor。

188bet best bookmaker creation

In recent years，The problem of homogenization of rural B&B product management is obvious，From accommodation to view、Experience，It is difficult to form core competitiveness。The reason is following the trend investment，There is also room for expansion of independent country B&Bs first、Problems such as difficulty in increasing added value。The founder’s feelings determine the genes of the Heart 188bet best bookmaker，That is, highlighting personalization and design，From the reading building by the stream，To the industrial concrete building on the mountain peak，Even without considering the natural landscape，The stores in the Heart 188bet best bookmaker also provide different accommodation experiences。And chain operations are reducing costs、While improving efficiency，You can also increase brand characteristics through diversified product creation。

However, the creation and operation of a high-end B&B brand is not accomplished overnight。Wu Kaixin mentioned it，The locations chosen for Heart 188bet best bookmaker are remote areas with unique scenery，Handling relations with local villagers，Talent training，Resource integration，Cost control，Land property risk control，Management processes of each store, etc.，All pose challenges to management。

The 188bet best bookmaker is a temporary low point

The epidemic has undoubtedly caused setbacks in the development of Heart 188bet best bookmaker。End of 2019，Heart 188bet best bookmaker Xijiang store officially opened，Less than 1 month，The 4-month shutdown period started due to the epidemic。Epidemic counterattack in early 2021，A large number of pre-orders were canceled during the Spring Festival，Even if there are tourists temporarily booking the venue later，The losses are still difficult to make up for。

Business has been repeatedly affected by the epidemic，But Wu Kaixin is still optimistic about the development 188bet best bookmaker industry。“The epidemic has changed many people’s views on life、View of life，As long as we get through this period of low tide，The future is still bright。”

Why can you make 188bet best bookmaker judgment?

From an industry perspective，One，Resurgence of outbound tourism consumption under the influence 188bet best bookmaker epidemic，Also leads to domestic mid- to high-end、Personalization、Growth in demand for leisure and vacation travel，Rural tourism thus takes advantage 188bet best bookmaker development。Public information display，The situation of rural tourism improved greatly in the second quarter of 2020，Monthly growth reached 148.8%；July to August，Total number of rural tourists、Total income has returned to more than 90% 188bet best bookmaker same period in previous years，The number of employees has basically reached the level 188bet best bookmaker same period in 2019。

Part 2，With the support of rural revitalization strategy，Rural Tourism、Rural revitalization in policy、The capital level will receive more support。In this year’s two sessions，Proposals related to rural revitalization have increased significantly，Content covers finance and taxation、Finance、Land、Talent、Infrastructure construction and many other aspects，For rural tourism、In terms 188bet best bookmaker development of country B&Bs，Released a positive signal，Industrial development + policy support brings two-way driving force。

From the heart 188bet best bookmaker itself，The epidemic has promoted changes in its business model。During the epidemic，In addition to discount promotions in the Heart 188bet best bookmaker，Also launched a circular tour、Customized travel products。The starting point of this transformation is，By creating a “group”、"Route" product，Farewell to the single-point waiting mode，Realize multiple stores to welcome customers。Currently, the Heart 188bet best bookmaker is about to complete its surroundings around Xiao Qikong、Xijiang Qianhu Miao Village、Fanjing Mountain、Travel circuits of major scenic spots in Guizhou such as Zhenyuan Ancient Town；At the same time, customize services according to the needs of group customers，Themes include parent-child、Bestie、Poetry Culture、Travel Photography、Flower Arrangement、Tea art, etc.。According to Wu Kaixin revealed，This type of tour product is very popular during the epidemic。

Meng Yifei once said，The first vitality of B&B is marketing。The Xijiang store encountered an epidemic shortly after its opening，Heart 188bet best bookmaker distributes free trial sleeping places、Publish a sleep trial report to maintain exposure，Maximize the stimulation of punch-in consumption demand。As a B&B with the main theme of poetry，Heart 188bet best bookmaker regularly holds literary and art season activities every year，Invite artists from all over the country、Poet、Writer、Scholars and literature lovers，Increasing attention、At the same time as passenger flow，Also maintains the brand tone。

Also，Heart 188bet best bookmaker launches its own peripheral brand，Start selling peripheral products through online store，The product categories are mainly food and ethnic jewelry。Deeper look，Rural B&Bs often have a single revenue model，House fee is the bulk of income，While pushing up product unit prices，Low resistance to extraordinary factors such as epidemics。The logic of creating peripheral products is to link low-frequency accommodation consumption with high-frequency products，Improve the profit structure while generating revenue。

Policy、Multiple changes in the market environment and the operation of Heart 188bet best bookmaker，Significantly reduce the impact of the epidemic on brands。According to Meng Yifei，The income of Heart 188bet best bookmaker in 2020 is far better than in previous years。May this year，The Heart 188bet best bookmaker Fanjingshan store is about to open，Achieve the goal of four stores in five years。

Chainization and high-endization are the 188bet best bookmaker paths

As one of the consumption trends during the normalization of the epidemic，With already developed urban destinations、Comparison of scenic spots，Unexplored or underdeveloped wild destinations are more popular，The surge in northwest tourism during last year’s Golden Week was one of the manifestations。See the Heart 188bet best bookmaker from this perspective，The overall development level of mountain tourism resources in Guizhou Province is relatively low、The natural environment is more original，And the high-end B&B market is still dominated by single B&Bs、Mainly small-scale chain brands，Big market development space。

“I think Guizhou has at least ten to fifteen years of bonus period for B&188bet best bookmaker，But a single store has almost no chance of survival，Mid-to-low-end store，Not much chance of survival，High-end、Chainization、Theming、Mastering，This is the difficulty，Also competitiveness。”Dream is not a representation。Compared with independent B&B，Chain brands have relatively high investment costs，But it is also easy to form a brand effect，Facing extraordinary factors like epidemics，Higher risk resistance。

In Meng Yifei’s plan，The future of the Heart 188bet best bookmaker will be a "poetry-themed" company，Global chain，A small but beautiful B&B brand that competes with Aman”，This means that the market in the Heart 188bet best bookmaker is not limited to Guizhou。Wu Kaixin said，Originally planned to select a location for the expansion plan in 2020，Temporarily postponed due to the epidemic。Future，The Heart 188bet best bookmaker will continue to be deployed in Guizhou，radiating nationwide，And plans to expand to Southeast Asia and other countries。

Regarding the "acclimatization" issues that may arise during the expansion of non-standard B&Bs，She thinks this is inevitable，Therefore preliminary market research，For local policies、In-depth understanding of customs is particularly important。“While complying with the needs 188bet best bookmaker times，Do not change the original intention 188bet best bookmaker B&B’s existence in the first place，Don’t invest blindly，Emotions and business must be taken into consideration at the same time。