As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

Here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 45】，Cultural and tourism frontline information，In-depth analysis of the week。

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Dead performance、Looking for funds、Zhuifengkou、Looking for cooperation are the keywords for this week’s cultural and tourism giants。

Incomplete statistics，As of July 17，Nearly 20 listed travel companies have released their first half results (preview)，Overall bleak。Among the 8 listed scenic spots that have released their report cards，Songcheng Performing Arts may be profitable，But down 90%-100% year-on-year，Yunnan tourism is expected to make a profit of 900,000-1.3 million yuan，Fortunately, the cultural tourism technology business sector provided support，And Mount Emei A、Sante Ropeway、Zhangjiajie、Xi’an Tourism、Guilin Tourism、Lijiang shares suffered losses of varying magnitudes，Sante Ropeway、Guilin Tourism and Emeishan A are both expected to lose more than 100 million yuan。And the same period last year，Emeishan A、Zhangjiajie、Guilin Tourism and Lijiang Shares have profits of nearly or tens of millions。

At the same time，Xinhualian Cultural Tourism、Dadonghai A、Caesar Travel、Lingnan Holdings、Huatian Hotel、Dadonghai A、China Airlines、Shandong Airlines、Sanfu Outdoor、Haichang Ocean Park、China Free、New Silk Road Cultural Tourism and others have experienced declines in performance or losses。

Project shutdown due to epidemic、The sharp decline in passenger flow is the common reason for the poor performance of the above-mentioned tourism companies，Poor sales of real estate projects have seriously dragged down the performance of tourism companies such as New Hualien Cultural Tourism。

These performance declines are expected，The performance of more listed travel companies will continue to be like this。In a way，This kind of performance will cause a lot of troubles to the operations of many travel companies in the second half of the year。Although more provinces and cities are promoting the opening up of inter-provincial group travel，Even if there is no major recurrence of the epidemic，The resumption of inter-provincial travel this year will also bring about a discount。Supply and demand correspondence，Passenger flow、Consumption unit price, etc. are all influencing factors。

The decline in the first half of the year，Inflated the financial pressure on many travel companies，Finding funds becomes a need。

Recent，Ctrip plans to issue convertible bonds of up to US$500 million。Proceeds from this bond offering will be used for general corporate purposes，Including repayment of existing debts, etc.。

Public data display，Ctrip’s net operating income in the first quarter of this year was 4.7 billion yuan，Down 42% year-on-year，Operating loss is 1.2 billion yuan，Almost all used to bear the losses of unsubscribed users。As of March 31, 2020，Ctrip’s capital reserves (cash and cash equivalents、Restricted Cash、The balance of short-term investments and time deposits and financial products held to maturity) is 68.2 billion yuan。

Boutique Hotel also plans to issue debt financing，Its recent announcement，The company plans to apply for registration to issue ultra-short-term financing bonds、Medium term notes，The total issuance scale does not exceed 4 billion yuan，The funds raised this time are intended to be used by the company and its subsidiaries to repay loans、Supplementary operating funds、Project construction and other production and operation activities that comply with national laws, regulations and policy requirements。

One of the current trends，Tax exemption should be counted as one。Duty-free “oligarch” China Duty Free、Rookie Wangfujing，Bailian shares intends to apply for a tax-free license to enter the market，Stocks rose sharply some time ago，This is an expectation given by the market。Policies to stimulate domestic demand、Internalization of overseas consumption、The expected growth space of the domestic duty-free market、The rare attribute of tax-free business qualification，As well as factors such as the popularity of Hainan’s tax exemption，They all push tax exemption to a high level。

Recent，Lingnan Holdings announced，The controlling shareholder Lingnan Group is advancing the relevant work of applying for duty-free goods business qualifications，And has formally submitted a request to the relevant departments of the Guangzhou Municipal Government to support its application for a tax-free business license，But this work is still in progress，There is uncertainty in the approval of duty-free goods business qualification。

Roughly speaking from the perspective of supply and demand，Tax-free business is mainly under the tax-free policy，Passenger flow (consumer flow) and conversion consumption of duty-free goods。The existing business of Lingnan Group does not directly involve the duty-free sector，But there is a retail chain business，Another travel agency、The business travel segment also has a certain size of passenger traffic pool，It is possible to connect with the business，And it may be mainly in the city’s duty-free shop sector，There are still more opportunities to squeeze into this field。But professionals in tax-free business、Acquisition and volume expansion of duty-free product brands、The development of corresponding channels is still a challenge。

Joining forces is the key.

Recent，JD.com announces cooperation with Beijing Tourism Group，Among them, JD Group and JD Digital Technology have completed strategic investment in BTG Huike, a subsidiary of BTG Group。

Digitalization is the 188bet app download key breakthrough point in the cooperation between JD.com and Beijing Tourism。One，BTG’s business segment has rich and chain-like offline consumption scenarios，There is much room for improvement in digital transformation，And the necessity to improve the digital capabilities of the business，Especially under the impact of the epidemic，Seems more urgently needed；Part 2，JD.com already has certain digital capabilities，But it is limited to more online consumption scenarios，And the cooperation with Beijing Tourism，Combination of the two，will provide JD.com with many offline and more business sector consumption application scenarios，In terms of data acquisition and analysis applications，Form more possibilities；Part 3，The passenger flow of the two is mutually guided、It is possible to promote the integration of customer sources，Cooperating with each other also expands and extends their respective existing businesses，Brings new possibilities and concepts。

Destination Investment Barometer

The total estimated amount of contracted investment in destinations this week exceeds 100 billion yuan，A few of the big-spending areas are Hainan、Luoyang, Henan、Kunming, Yunnan、Lijiang, Yunnan and Nantong, Jiangsu。

We mainly look at one region and one subdivided industry.

The region mainly focuses on Hainan。Recent，Hainan Free Trade Port Construction Project (Second Batch) Centralized Groundbreaking Ceremony was held simultaneously across Hainan Province。As understood，A total of 121 projects have been started this time，Total investment 28.1 billion yuan，Planned investment of 5.9 billion yuan in 2020。Among them is the initial project of Yangpu Port Xiaochantan built to serve and ensure free and convenient trade，The Yalong Bay Rose Style Town Industrial Project started to help speed up the construction of an international tourism and consumption center，As well as the Nanfan Base (Ledong started to build to promote the development of tropical characteristic agriculture、Sanya) Water Conservancy Facilities Project。

On the one hand，The construction of Hainan Free Trade Port needs to further make up for the shortcomings of infrastructure，Traditional infrastructure projects will be further promoted。This is related to cultural tourism，Complement and reinforcement of infrastructure，To attract investment in cultural tourism、The construction of cultural tourism projects provides favorable basic conditions and environment；On the other hand，The implementation of the free trade port policy，Promoting the construction of an international tourism consumption center is a positive factor，The construction progress and effectiveness of this center，Is an important dimension to test the construction of the free trade port，Here，Cultural tourism project signing、Building projects in Hainan will likely maintain popularity for a certain period of time，But considering the existing stock，Ten billion-level cultural tourism project，Not expected to be common in the short term。

The subdivision mainly focuses on culture, tourism and health care.

Recent，Sichuan Chuanshang Qidian Industrial Co., Ltd.、Sichuan Jinbei Banshan Group Co., Ltd. successfully signed the Lijiang Huaping Liyu River International Health Care Town Cooperation Framework Agreement。The international 188bet sports betting app download health care town project plans to invest 12 billion yuan，The construction and development cycle is about 5 years，Landed in Huaping County, Lijiang City, Yunnan，The Greater Shangri-La and the Greater West Yunnan Tourism Ring will be built as a comprehensive health and wellness tourism demonstration base，To create a healthy life destination integrating sunshine health care + landscape, agriculture and forestry experience in western China and a new landmark for the integrated development of health care, culture and tourism。

There are several factors that must be considered in advance for health care projects: natural ecological conditions、Transportation location conditions，The project operator’s ability to introduce and implement medical and health care resources, etc.。

Huaping County’s specific and unique climate advantages，It also has outstanding natural environmental conditions，Also in the Greater Shangri-La Eco-Cultural Tourism Economic Circle、Panxi Economic Circle、Chengdu-Chongqing Economic Circle、The intersection of the Central Yunnan Economic Circle and the Greater West Yunnan Tourism Ring，Enter the national highway network through Huapan Expressway，In addition, there is local policy support for the development of the health and wellness industry，The overall basic conditions are acceptable，It depends on the later introduction of medical and health care resources，Built as a product，And how is the subsequent operation capability?。

Let’s look at a broader field，Rural Tourism。Recently，The Ministry of Agriculture and Rural Affairs issued the "National Rural Industry Development Plan (2020-2025)"。The "Plan" proposes rural industry development goals，By 2025, the rural leisure tourism industry will receive more than 4 billion tourists annually，Operating income exceeds 1.2 trillion yuan。

With the development of urbanization、The demand for travel around the city including urban leisure vacations is rising，There will be more opportunities for rural tourism，Simultaneous rural revitalization、The need for rural poverty alleviation，It will bring policy benefits。But the land policy for rural Chinese tourism projects is still a shackle，The level of breakthrough in this aspect，Is an important factor affecting the development of rural tourism。

Next, we will focus on inter-provincial group travel and inbound and outbound travel.

July 14，The Ministry of Culture and Tourism issued a notice to resume inter-provincial group travel，Officially breaking the nearly half-year-long freeze on inter-provincial travel，There are currently more than a dozen (plus Hubei, which announced its opening over the weekend、Guangdong and other places) provinces (cities) announced the opening of inter-provincial travel，There is a substantial implementation direction。

But after the joy has passed，Many tourism stocks are going "cold"，It also somewhat explains the policy ban on inter-provincial travel，Instead of giving it to travel companies、What benefits does the tourism market bring，There are many influencing factors in between，Such as policy coordination between destinations and source areas、Open area coverage、Scale of open policy，And the enthusiasm of travel agencies、Changes in tourist demand、Adaptability of travel companies and destination product supply，188bet app download There are also policy coordination or opposition in the education sector, etc.，Every factor has a big impact，A combination of multiple factors，The impact cannot be underestimated。Market data for summer travel，will be a reference evaluation information。

In the above notice from the Ministry of Culture and Tourism，Proposed not to resume outbound travel for the time being，This is true for many destinations in Southeast Asia or South Asia，It’s bad news。However，Some destination countries that rely heavily on foreign tourists cannot wait，Trying to open borders，Attract foreign tourists to inbound tourism consumption。

The Maldives recently reopened its borders to international travelers，The resort on the tourist island is open for business，Hotels on residential islands will open from August 1st。Tourists do not need to provide a negative COVID-19 test report when entering the country，If fever occurs after landing、Cough and other symptoms，will receive free testing。It is reported，July 15，The country also welcomed its first international flight in more than 3 months。

The other one is Thailand，July 16，The spokesperson of the Thailand New Crown Epidemic Management Center said，Although two foreigners who entered the country recently were diagnosed with the new coronavirus，But the Thai government will continue to promote the medical tourism project，The first batch of medical tourists are expected to arrive within two weeks。According to the announcement issued by the Thai government on July 3，More than 1,700 medical travelers have registered for this program so far，The first batch of medical tourists entering Thailand is expected to arrive in the next two weeks，from Myanmar、Vietnam、17 countries including the United Arab Emirates。

Epidemic to Maldives、Thailand and other international tourist destinations have caused heavy losses，Not just tourism，It also affects the entire economic situation，There is no choice but to open the border (inbound tourism)，But it also brings a lot of risks，Epidemic prevention and control measures for inbound tourists、Ability, etc. will be critical。

On the other hand，The results of these two countries after opening up inbound tourism，Including epidemic risk level、Prevention and control capabilities，And tourist entry、Stay etc.，It will not only bring great reference significance to the resumption of inbound tourism in these two countries，It will also serve as a reference for other international tourist destinations，It also has a certain impact on the trend of international inbound and outbound tourism。

Innovative cultural and tourism formats, consumption insights, new technology trends

How will the tourism market perform this summer?

Ctrip’s 2020 summer travel consumption report forecast shows，Although the number of travelers showed a downward trend year-on-year，But compared with June、May, a single month in the first half of the year，July and August this summer will usher in a relatively sustained wave of travel peaks。Data display，See comprehensive train ticket and air ticket booking status，The proportion of traveling alone is as high as 70%，The proportion of two or more people is only 30%。Also，Analysis on single air ticket booking，The proportion of family trips with children is less than 20%，Most orders are for adults。

Qunar.com summer travel forecast report shows，Twenty percent of new customers are born after 1995。

Also，After inter-provincial travel resumes，There is a tourism consumption report，The two most significant changes among 80% of young tourists are their increasing enthusiasm for domestic travel，And willing to increase the budget for accommodation and meals。

Refer to the above information，Free travel will be one of the mainstream during summer travel this year，There will be improvements in group tours，But small groups may become one of the mainstream，For example, a small family group、Grandparents and other groups，For scenic spots and travel agencies, this means that the overall passenger flow of group tours will not be as good as the same period last year，At the same time, the corresponding product supply also needs to be optimized and adjusted to a certain extent。Also，Young people are one of the main groups of tourists，For primary and secondary school students due to the relevant policies of the education department，Summer travel restricted，This will affect family travel，Including parents、Grandparents and other groups，This will have a greater impact on the recovery of the package tour market throughout the summer。

Finally, let’s look at the progress of smart cultural tourism at the destination.

Recent，Shenzhen Dapeng New District and Tencent jointly signed an agreement to deepen strategic cooperation。Future，Both parties will work together in the smart city、Cooperation in smart cultural tourism and other fields，In smart cultural tourism，The new district will take advantage of Tencent’s core technology and platform，Increase and promote the popularity of scenic spots。At the same time，Promote self-service ticket purchase in key tourist attractions、Smart tour guide、Insensitive payment, etc.。

Also，Recently, the Palace Museum released the “Digital Palace Museum” applet，Digital products that can meet the needs of Internet users to obtain the digital resources of the Forbidden City in one stop。The mini program fully integrates the Forbidden City’s online digital services。Through this mini program，Viewers can grasp all the information about the Forbidden City at the first time，Massive digital resources of the Forbidden City can be searched with one click、Arrived at one stop，No need to be on the website、Jump to multiple digital platforms of the Forbidden City such as Weibo。

General view，From province to city，Back to the district，The cooperation and penetration rate of smart cultural tourism is gradually "sinking"，The intensity of smart cultural tourism that can be regarded as a destination in some aspects is increasing。Future，A district’s smart cultural tourism application platform，Only serves this area，It is still possible to contact the city where you are located、Provincial smart cultural tourism platform to make certain connections，It will have an impact on the trend of smart cultural tourism in the region。

Forbidden City Integrated Type、One-stop digital application development，Relatively fragmented information、Resource aggregation，Achieve centralized presentation of resources、Improved service convenience，This can also improve user stickiness，This approach may be one of the trends in digital smart services for scenic spots and other destinations in the future。