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The "Ninth China Hotel Culture Festival and National Hotel Industry Promotion Conference" sponsored by the China Hotel Association has successfully concluded a few days ago。During the Cultural Festival,The association officially released the "2020 China Hotel 188bet Online Sports Betting and Casino TOP50 Report",In the latest ranking,Luyue 188bet Online Sports Betting and Casino has become one of the top 20 hotel groups in China with its remarkable achievements in rapid development in recent years and strong brand strength。
The "2020 China Hotel 188bet Online Sports Betting and Casino TOP50 Report" was jointly released by the China Hotels Association, Shanghai Yingdie Enterprise Management Consulting Co., Ltd. and the School of Tourism Science of Beijing International Studies University,This report insists on independent research using third-party data,To China Hotel 188bet Online Sports Betting and Casino、The leader of hotel brands releases data,True、Objectively shows the degree of chainization of China’s hotel industry,Has wide influence in the industry,This report has been published for 7 consecutive years,It has also become an industry understood by relevant government departments、Important basis for understanding brand companies。
Report Display,The new crown epidemic has caused a double blow to the 188bet Online Sports Betting and Casino industry from the demand side and the supply side,The 188bet Online Sports Betting and Casino industry is in difficult times。But there is always a turning point in a crisis,Small and low-end hotels with insufficient capital chains are facing closure and transfer,This will bring opportunities for reshuffle and adjustment to the industry,Thus concentrating resources on high-quality brand enterprises,It also provides the entire industry with an opportunity to iteratively upgrade products and services。
This is particularly prominent in the field of B&B hotels, which mainly offer non-standard products,Compared with independent B&B hotels,Chainization、Groupization、Branded B&B hotels can eliminate consumers’ doubts about non-standard hotel products and services。Take the Huazhi B&B Hotel under Luyue as an example,Through a series of timely and effective safeguard measures under the epidemic,And strict safety and health standards,Won the trust of consumers and partners,It also established a good reputation for the brand,At the same time, it shows the health, safety and dependability of Huazhu compared with other independent B&B hotels with its strength。Therefore,With the support of the 188bet Online Sports Betting and Casino, we can quickly gather strength and invest in preparations for resumption of work after the epidemic situation improves,The resumption rate of operations was close to 90% during the May Day holiday,The average store occupancy rate nationwide exceeds 70%,Outstanding achievements of nearly 400 full-store stores。
In addition,The 188bet Online Sports Betting and Casino also uses online resources、Platform Technology、Digital operations empower its hotels,Helping stores improve performance。The professional OTA operation team can adapt to the characteristics of different stores,Targeted use of OTA channel optimization methods,Helping stores achieve two-way breakthroughs in OCC and ADR,The stores that participated in the optimization solution have achieved exponential growth in operating performance。In content marketing,The 188bet Online Sports Betting and Casino continues to explore new channels,Build the store into the entrance to destination lifestyle experience,Become the main selling point of travel,Help them convert content into consumption。The first batch of its floral stores have officially opened in Xiaohongshu recently,Connect the Huazhu Travel Mini Program to activate the direct booking function,Users can plant grass from B&Bs in the Xiaohongshu community、The entire closed loop from search guide to B&B booking。
The strong support the 188bet Online Sports Betting and Casino can provide and its solid business performance are the most reliable source of confidence for franchise partners,As the domestic tourism environment gradually improves,More owners choose to go hand in hand with Lvyue。The number of new stores opened by the 188bet Online Sports Betting and Casino has been steadily rising since April,Breaking 50 in June,The total number of new stores in the first half of the year exceeded 200。
Since the first flower shop opened in 2016,Lvyue has developed into a quality B&B hotel、High-end hotel、A comprehensive hotel management 188bet Online Sports Betting and Casino including mid-range hotels and budget hotels。From now on,Lvyue will continue to deepen the pace of branding and chaining,Comprehensive quality upgrade,At the same time, use the 188bet Online Sports Betting and Casino’s Internet big data advantages to empower traditional hotels,Helping partners adapt to changing times,Continuously improve core competitiveness,Joined to promote China’s hotel industry to a more in-depth stage of high-quality development。
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