A sudden epidemic，Not only blocks travel enthusiasts from pursuing "poetry and distance"，It has had a great impact on the entire 188bet online casino games industry - the operation of 188bet online casino games and related industries has been hindered，No hope for growth，Many companies are even facing survival challenges。

As the domestic epidemic situation stabilizes，Opening of inter-provincial travel policy on July 14，It is undoubtedly an important signal for the recovery of the 188bet online casino games industry。In the coming “recovery season”，How should leading travel companies lead the revitalization and revival of the entire industry？Today, the entire industry is embracing digitalization，What changes will the marketing in the 188bet online casino games industry usher in？

July 23，360 Smart Business held a roundtable forum on 188bet online casino games online，With "Explore，Reconnecting with the World” as the theme，Invited Sun Tianxu, Vice President of Public Affairs of Ctrip Group、Global Travel News CCO Wang Jing、360 major account sales general manager Han Bin and other important guests，Discuss the "exploration" and "reconnection" of the 188bet online casino games industry on three key topics。

The current epidemic and 188bet online casino games,

What changes have occurred in tourists’ 188bet online casino games decision-making paths?

“Go as soon as you want” trip，It has triggered heated discussions and yearning in recent years，This may reflect the particularity of the 188bet online casino games industry from another aspect-the difficulty of decision-making。

Global Travel News COO Wang Jing believes that the 188bet online casino games industry not only has a long decision-making cycle，And consumers will be affected by many other factors in the decision-making process，For example, family、Opinions given by friends，Travel Blogger’s Guide，Or some video footage，Will influence consumers’ decision-making process。The epidemic has caused two obvious changes in the trend of consumers in the decision-making stage，First, the decision-making cycle becomes shorter，The second is to pursue higher cost performance，These two will work together to influence the decision-making path and decision-making process of today’s consumers。

As a very influential 188bet online casino games company，Ctrip during the epidemic，Innovative marketing strategies such as the Travel Renaissance V Plan and BOSS live broadcast。

For this strategy，Tian Xu, Vice President of Public Affairs of Ctrip shared，Ctrip BOSS live broadcast started on March 5th - just in time for the awakening of insects，The season that should be full of vitality，The entire 188bet online casino games industry is still in the cold winter。As a leading travel company，Ctrip can’t help but think about the situation in the industry shutdown，What can be done to give the industry some confidence、Some good examples to encourage the entire industry to move instead of "sitting back and waiting"。

Ctrip launched the 188bet online casino games Renaissance V Plan in March this year，With a series of cost-effective pre-sale products，Paired with a more detailed introduction of more attractive destinations or products，It stimulates consumers’ willingness to 188bet online casino games。"In non-epidemic times, he may have to spend double or even double or triple the price to enjoy such 188bet online casino games services，But now you can enjoy such a trip at such a price，It will undoubtedly stimulate his desire to 188bet online casino games。”

In BOSS live broadcast，Ctrip selects high-quality products in different destinations every week，By eating locally、Drink、Play、Le’s introduction，Form a more intuitive strategy，Reduced the cost of decision-making in strategy making，Convenience for them to make a choice。And the pre-sale policy that can be refunded at any time，It also reduces consumers’ “worries”，Special measures in these special times have greatly stimulated the desire to travel，"As of June 30th，In fact, the write-off rate of the pre-sale products we sold has exceeded 40%，Seeing that everyone still wants to play，This has brought great confidence to the entire 188bet online casino games and Ctrip。”

Han Bin, General Manager of Key Account Sales of 360, put forward an interesting concept regarding the form of “pre-sale”，He thinks，There are many inconveniences in traveling due to the epidemic，At this time, the prices of 188bet online casino games products are attractive enough to consumers，Just like 618, we buy a lot of daily chemicals when shopping、Daily necessities，Travel will gradually become "goods that can be stored"。“When we saw some Japan itinerary、During cruise itinerary，We can not consider whether we can go then。As long as the price is right，Available for reservation，Just stock up first，We’ll see if we can go there，This may be a relatively big change。”

As a pioneer in 188bet online casino games recovery,

How does 188bet online casino games achieve breakthroughs in products and marketing?

Based on Ctrip’s profound industry resource accumulation and influence，During the 188bet online casino games Revival V Plan，It has teamed up with more than 100 destination governments around the world、Company and industry partners，Through live broadcast and pre-sale，Brings consumers cost-effective products。Due to the long decision-making cycle、Special reasons such as difficulty in decision-making，Live streaming of travel goods has almost never appeared，In a special period like the epidemic，Ctrip made such a breakthrough attempt。

And Ctrip BOSS live broadcast，Since March 23rd, 20 events have been successfully held，Accumulated a large number of loyal users。Currently，The number of users who placed multiple orders in the live broadcast room has exceeded 50%。In live broadcast，The product categories that consumers can purchase are becoming increasingly diverse，Includes hotels、Air tickets，Even daily chemical products, etc.。Tianxu said，“Consumers have accumulated this habit in BOSS live broadcast，Although the epidemic will pass later，But BOSS live broadcast will always be maintained，Continuously bring more cost-effective products to consumers，Enrich your imagination of 188bet online casino games。”

As an 188bet online casino games observer，Wang Jing explains the new value of Ctrip BOSS live broadcast from different angles。He believes that these 20 live broadcasts will bring disruptive changes to the entire 188bet online casino games，Its influence may be related to group buying、Even compared to mobile payment。

First，via live broadcast，Ctrip has reached a wider range of young people，They may not be heavy tourists or business guests，But it is a very good incremental user market，Through live streaming, you can better discover their interests and pain points in 188bet online casino games decisions。

Secondly，The purpose of consumer 188bet online casino games is not to fly and stay in a hotel，Explore on the go instead。Live streaming，It can undoubtedly demonstrate the immersive experience during 188bet online casino games more intuitively，Accelerate consumer planting，Increase the chance of planting grass，"I think this is，Consumers are the biggest beneficiaries，I hope BOSS live broadcast can continue forever。”Wang Jing expressed his expectations for the BOSS live broadcast。

As a long-term partner of 188bet online casino games，360 Smart Business has also created its own greater value in the process of 188bet online casino games embracing digitalization，Relying on the mature collaboration model between the two，Digital marketing capabilities are also in such a special period，Shows greater energy。

"On PC，We have customized a 188bet online casino games mini program for Ctrip - Just Broadcast，" Han Bin shared with everyone，“In addition to watching the 188bet online casino games on mobile phones，You can also watch it on the big screen on PC，Brings a stronger immersive experience。”PC screen is larger，Except 188bet online casino games related content，You can also display the prices of attractions at the same time、More information on food, drink and entertainment-related shops，Can bring consumers more intuitively from more dimensions、Three-dimensional feeling。

The recovery of 188bet online casino games in the post-epidemic era，Embracing digitalization will become the new normal，

What changes and remain unchanged in 188bet online casino games marketing?

Today，After a long period of decline，When the epidemic slows down，The policy release is good，The "Jingzhe" solar term for the 188bet online casino games industry has finally arrived，“In the season of recovery，What changes and remain unchanged in 188bet online casino games marketing?”Though the three senior experts present have different perspectives，But it sends us a similar message。

“What doesn’t change is the user，What has changed is the marketing method。" Han Bin said "before，There are many offline 188bet online casino games agencies，But after the epidemic，Most trips from planning、The series of processes from decision-making to implementation and purchase will be transferred from offline to online，This will be a relatively big change。”

At the same time，He drew a set of data conclusions through 360 big data analysis - 62% of users are more concerned about boutique 188bet online casino games or self-driving 188bet online casino games；Users’ attention to hotel services increased by 130% during May Day。"Now，The user’s 188bet online casino games mode may have changed from the original air ticket + hotel to booking a hotel first，Book a flight and fly there at the right time，From the beginning, I prefer an in-depth tour of 3-5 days，Now more and more users will pay attention to 2-3 days of surrounding tours or self-driving tours。“

Tianxu said that in addition to BOSS live broadcast，Ctrip is planning to work with more partners，Based on the accumulation of data, we can achieve more precise reach for different groups of people，Transfer the 188bet online casino games behavior of "multiple people face-to-face and offline communication" to online。

Wang Jing believes that behind the digitalization of marketing is the digitalization of the 188bet online casino games，When many costs are too high、The links that reduce efficiency are simplified，The cost will decrease；When purchasing cost、Reduced settlement costs，Consumers’ decision-making costs are also reduced。

For the 188bet online casino games industry，The black swan of the epidemic has accelerated its digitalization process，Travel products have become more “light”、Goods that are easier to circulate，When consumers can enjoy the same quality of service at half the price、Enjoy the same beautiful scenery、When tasting the same food，What improves is the consumer experience。

To help the 188bet online casino games industry recover，The "Qiyou Plan" launched by 360 Smart Business and hundreds of 188bet online casino games companies was also officially released at the meeting，Relying on the whole scene、Companion-style smart marketing solution，360 Smart Business will allow more 188bet online casino games and related industries to “explore”，And "reconnect with the world。