BrandZ, the world's top 188bet mobile research organization, announced the list of the top 100 most valuable brands in China in 2015，The methodology includes “extensive and ongoing consumer research and rigorous financial analysis”。
A series of analyzes of the tourism brands on the top 100 list，The research objects of this article are the three 188bet mobile brands on the list，They are: Home Inns (referred to as Home Inns，No. 66)、Hanting 188bet mobile (referred to as Hanting)，No. 78) and Jinjiang Inn (No. 94)。
The total brand value of the 188bet mobile industry on the list is 9.US.8 billion，Same as last year。BrandZ said: “Although China’s economic growth rate has slowed down，The government announced a policy to reduce ‘three public expenditures’，But the 188bet mobile industry is still evolving，Major 188bet mobile brands are also expanding their product lines to win market share，Included in budget and high-end 188bet mobile segments。”
With the promotion of loyalty programs and the simplification 188bet mobile online booking process，China’s middle class and leisure travelers fill the gap in publicly funded tourism。
Adhering to an aggressive expansion strategy, Home Inns has become the highest-ranking 188bet mobile brand on this year’s list，Brand value increased by 10% year-on-year，reached 4.USD 6.4 billion。Reported，As a leader in China’s budget 188bet mobile industry，Home Inns added an average of one 188bet mobile per day in 2014。
Homeinn 188bet mobile Group has five 188bet mobile brands: Yitel 188bet mobile、Home Inn Select 188bet mobile、Home Inn、Motel、Heyunshang Four Seasons 188bet mobile。The group launches a loyalty program，Focus on various 188bet mobile consumer groups，And pay close attention to brand consistency。Ctrip, the Chinese OTA giant, is the largest shareholder of Home Inns，But Homeinns has always maintained independent operation and management，They mainly use franchise rights for management，To ensure the consistency of product and service quality。According to Global Travel News，As of the fourth quarter of 2014，65% of Home Inn’s hotels are franchise stores，Quantity increased by 60% year-on-year。
Home Inn attaches great importance to digital marketing platform，Realized strong growth despite weak economic situation。End of 2014，More than 2.6 million users have downloaded Homeinns’ mobile APP。Fourth Quarter，Bookings on Homeinns mobile APP account for 21% of total bookings，188bet mobile，Another 3% of bookings come from the WeChat platform。
Home Inn says: "2014，We have completely abandoned traditional marketing methods，Start to fully adopt digital marketing strategies，Providing better service to our loyalty program members。”Homeinn also launched the “Home Alliance” loyalty program for all its 188bet mobile brands and hotels participating in other agreements。
　

Hanting ranked 78th this year，Brand value is 3.US.8 billion，is one of the top ten fastest growing brands on the top 100 list，The year-on-year growth rate is as high as 45%。Hanting is a brand of Huazhu 188bet mobile Group，Initially positioned as a budget 188bet mobile，Focus on business travelers and price-sensitive leisure travelers。Ctrip is also the largest shareholder of Hanting，This also verifies that the tourism industry is moving towards integration，Ctrip also invested in Homeinn、Huazhu、Plateno (parent company of 7 Days Inn) and other three leading economic 188bet mobile groups in China。
Except Hanting，Huazhu also owns two budget 188bet mobile brands, Elan 188bet mobile and Hi Inn 188bet mobile, as well as four mid-to-high-end brands: All Seasons 188bet mobile、Starway 188bet mobile、Xiyue 188bet mobile and Manxin Resort 188bet mobile。End of 2014，Huazhu has also entered into a long-term strategic cooperation with the well-known international 188bet mobile brand Accor。
Hanting’s growth is driven in part by its mature online booking and loyalty programs。Reported，90% of Hanting’s bookings come from more than 2,0 million loyalty members。January this year，Huazhu CEO Zhang Min said in an interview with Global Travel News，About 40% of Huazhu’s bookings come from digital channels。She said: “Our guests can select their rooms on the official website and mobile app，When they arrive at the 188bet mobile, they only need to scan their ID card to check in，Even check-out can be completed in advance。”
Huazhu believes: “Big data can help us understand users’ online behavior patterns and habits，Combined with their offline consumption behavior，Better tap consumers’ potential needs。"This 188bet mobile means that Huazhu can "carry out product iteration more effectively，And push different information to them based on different scenarios。”

As the 94th on the top 100 list，The brand value of Jinjiang Inn this year is 1.USD 8.6 billion，A year-on-year increase of 32%。Jinjiang Inn is the only state-owned enterprise among the hotels on the list，Also attaches great importance to the digitalization of brands, a major trend in the 188bet mobile industry。
Li Yukai, COO of Jinjiang Inn, said in an interview: "Jinjiang Star's full-year bookings in 2014 increased by 160% compared with 2013。”The 188bet mobile also launched an English version of the APP，And a big push for email marketing。
Li Yukai believes: “Hotels must have Internet thinking，Pay attention to data、Usage data，Let data drive 188bet mobile operation and management，Improve services based on existing data analysis。Mobile Internet technology will be fully used in all aspects of the 188bet mobile，Change the 188bet mobile service model，Reduce labor costs，And greatly improve user experience。”
As the parent company of Jinjiang Inn，Jinjiang Group has also invested heavily in domestic and foreign market expansion，Including the acquisition of City Inn in the South，And with 14.USD 500 million acquired the French Louvre Group, the second largest 188bet mobile group in Europe at the time。Lu Zhenggang, CEO of Shanghai Jinjiang International 188bet mobile Development Co., Ltd., said in an interview: "France ranks among the main outbound destinations for Chinese tourists，So we fell in love with the French Louvre Group，And we have had loose cooperation before。Secondly，Our main consideration is the development of the brand，I hope there will be more opportunities for both parties to introduce each other’s brands in the future。”
The three hotels on the list all received high scores in terms of 188bet mobile contribution。Reported，188bet mobile contribution is evaluated based on the influence of the 188bet mobile，It has nothing to do with other factors such as housing prices。The report also analyzes the future revenue potential of each 188bet mobile。
Report Display，Both Homeinns and Hanting are among the 20 Chinese brands with the highest contribution，Jinjiang Inn 188bet mobile followed closely。
Michael Smollan, CEO of Smollan China, an international retail solutions provider, said: “The best way to build a long-term trusting relationship is to deliver simple 188bet mobile messages，Ensure the clarity and consistency of information。We understand，The consistency of the 188bet mobile in the media and stores can bring consumers a sense of peace of mind and stability，Thus establishing consumers’ trust in products and brands。”
　

Digitalization is the general trend in the 188bet mobile industry。Not just China，This is a matter of life and death for many brands around the world today。A senior executive in China from Hill+Knowlton Strategies, the world's leading international public relations consulting firm, said: "Brands should understand how to talk to customers。”In terms of online communication，She believes: “The important thing is how to convey value to consumers through virtual conversation scenes，And tie it to something tangible before they leave。”
But Chinese hotels have encountered some bumps on the road to digitalization。September 2014，Three 188bet mobile groups join forces to put pressure on several large OTAs，Ask the latter to stop cashback on its website，Finally ended with OTA’s compromise。
The rankings 188bet mobile three hotels have improved compared to the previous year。Homeinns ranked 67th in 2014，Up by 1 this year；Hanting’s rise is larger，Promoted from 84 in the previous year to 79，Up 6 places；Jinjiang has steadily risen from the original 96th place to 94th place。
Huatian 188bet mobile, which ranked 89th last year, missed the top 100 list this year。The Chinese government’s anti-corruption campaign and restrictions on “three public funds” have had a serious impact on the business of this star 188bet mobile。Reportedly，The policy has led to “a significant decline in conference and catering revenue, which accounts for 30-40% of the traditional 188bet mobile revenue structure，Thus dragging down the overall performance of the 188bet mobile。”
“The entire 188bet mobile industry is currently in a difficult period，We have not seen signs of a market rebound yet。" Such as the family name，“But growing consumer demand has brought steady development to the tourism and hospitality industry，We will launch more new products and services to seize emerging market opportunities。”

Huazhu 188bet mobile said: “How to expand while continuing，Maintain deep insights into consumers’ changing needs，And ensuring high quality service - this can be a big challenge，But it is 188bet mobile a goal that we must achieve effectively。”
China’s 188bet mobile market is full of challenges and opportunities，Especially in the field of mid-range hotels。Li Yukai said: “Now with the increase in income，Pursue quality、The number of people with taste increases，The 188bet mobile’s products must be upgraded。”
Home Inns also pays great attention to the mid-range 188bet mobile market: "Our multi-brand platform has achieved success，Let us have the confidence to invest more resources in the mid-range 188bet mobile field，Further accelerate the performance development of Yitel 188bet mobile，And vigorously promote the new brand Home Inn Select 188bet mobile。”
Hotels need to reflect 188bet mobile differentiation to attract Chinese consumers。Through high 188bet mobile awareness and contribution，Home Inn、Hanting and Jinjiang have made a very good start，But we must continue to maintain the consistency of product and service quality in the future，Only in order to be invincible。