The "King of Small Towns" in the Chinese Market，Ma Yingyao, founder and chairman of Shangmei Life 188bet Online Sports Betting and Casino, announced on the occasion of the company’s tenth anniversary，To build Shangmei into a world-leading comprehensive hotel 188bet Online Sports Betting and Casino。

Dear brothers and sisters，188bet Online Sports Betting and Casino seems to be the first time we have organized a celebration event，Originally I wanted to，We are a practical company，No more red tape；But the brand and HR colleagues said，Ten years have special significance，It’s worth all of us getting together to remember the bitterness and sweetness，Looking to the future。I also agree，But I made a request，Just don’t be too traditional，Too official，May everyone have a relaxing and happy anniversary。

188bet Online Sports Betting and Casino is indeed a happy thing。Most of my colleagues have been with the company for less than 10 years，But no matter you join the company for three years、Three months or three days，Your enthusiasm for Shangmei’s 10th anniversary，Show you are willing to feel the pulse of the company over the years，We are also willing to go into the future with us，Thank you all for having such a heart。

Ten years，It seems very long，But it’s actually very short，Recalling the time when I started a business，Seems like just yesterday。Our office is still here，The owner of Dan Shangmei、Shangmei’s users have spread all over the world。As far as the company is concerned，We have experienced starting a business from Thankyou，A series of diversification attempts were also made，Because at that time I felt I could do everything。As far as hotels are concerned，Our products are very good、Very good at technology、The operation is also very good；As far as business is concerned，We can make a hotel，Can also do KTV，Can also do retail、Catering。The expansion of these businesses has achieved some results，But we also encountered many problems,Making us reflect，You must not innovate away from your main business，Our strategy for the next ten years，Must be returning to the main business，Build a world-leading comprehensive hotel 188bet Online Sports Betting and Casino。

Why do you say 188bet Online Sports Betting and Casino？First，The market needs Shangmei。The past ten years have been a decade of insufficient supply for the hotel industry，So all major brands are supplying、Do coverage。We also saw some people holding high and beating high，Raise a lot of money by telling beautiful stories，But in the end it was just a piece of chicken feathers。Shangmei has always been a company that lives a prudent life，We all have the same desire，We achieved today’s achievements through hard work，I can proudly say，Shangmei，The leader in the market over the past ten years。

The next decade，The horse racing strategy will no longer be effective，Because the market supply is sufficient。The ultimate form of all competition must return to the starting point，The essence of a hotel is accommodation，All technical means，Marketing methods，In the end, it all depends on the experience after moving in，Brands need to start PKing products、PK experience。Although the ultimate product experience has always been 188bet Online Sports Betting and Casino advantage，But we still need to improve a lot，As long as we are willing to increase investment in funds and talents，I will definitely be able to draw a more beautiful picture in the future。

Of course 188bet Online Sports Betting and Casino also means，Shangmei is entering a new stage of development。Borrowing Lei Jun’s tenth anniversary speech，We also need to “escape from beautification”。That is, the barbaric growth that changes the past、Extensive business model，Shifting to the path of high-quality development。In the past we emphasized scale growth，Do the coverage first，Now we need to do quality work、Making standards、Experience it，All of us must step out of our comfort zones，To meet unprecedented challenges。

Plate one’s family fortune，We now have more than 5,000 hotels，There is an advantage of scale，The Shangmei Iron Army was created on 188bet Online Sports Betting and Casino scale，The combat effectiveness is unambiguous；

Past years，We have made a lot of technical reserves，For example, the common sense management mentioned by Huazhu a few days ago，They thought of it，And we have done it，Will be available soon；

Our membership business is also growing rapidly。In fact, no matter what you do，The core of business is people，Our business is essentially a people’s business，Membership is an effective tool to gather people。We already have hundreds of millions of members，188bet Online Sports Betting and Casino is our confidence in facing the future；

When the epidemic strikes suddenly，188bet Online Sports Betting and Casino occupancy rate has recovered the fastest，The largest number of new stores developed；Behind the numbers, our colleagues think more than others、Do more than others，Having worked harder than others，Thank you all from the bottom of my heart！

I have been communicating with many friends inside and outside the industry these days。Interesting thing，Current crisis，When many people are downcast，I found that from economical chains to mid-to-high-end 188bet Online Sports Betting and Casino，From first-tier to fourth- and fifth-tier markets，Many new opportunities suddenly emerged。

188bet Online Sports Betting and Casino is actually a structural opportunity.

First, the chain process of budget hotels is in the ascendant，As I said before，There is still market space for 50,000 domestic economic chains，188bet Online Sports Betting and Casino is Thankyou、Space for Thankyou to continue to grow on a large scale；

The second is mid-range market opportunities，The mid-range market is entering a state of fierce competition，But there is no leading brand，Atour is one of the companies that does a better job，But it is now accelerating its departure from 188bet Online Sports Betting and Casino market，Develop towards high-end；The following followers did not successfully fill the position，188bet Online Sports Betting and Casino is the opportunity facing Lan Ou；

The third is high-end market opportunities。The trend of consumption upgrading is irreversible，Under 188bet Online Sports Betting and Casino premise we see，The demand for accommodation and related services in third- and fourth-tier markets is increasing。In other words，In county-level market，For five-star standard hotels and supporting catering、Casual、The demand for entertainment is huge。For 188bet Online Sports Betting and Casino market，Our M Hotel is exploring。

Strategic Goals

Standing at the starting point of a new decade，Our future goals are gradually becoming clear。Shangmei will continue to focus on the hotel industry，Create a comprehensive、The world's leading hotel 188bet Online Sports Betting and Casino。Our products cover everything from budget hotels to three or four stars，There will also be five-star hotels in the future、Resort；Our users are not just franchisees，There are also hundreds of millions of consumers。

Today, let us make a bold statement together:

By 2024，10,000 hotels opened by the 188bet Online Sports Betting and Casino，Enter 10 countries，Mid-to-high-end hotels account for more than 20%；By 2030，The 188bet Online Sports Betting and Casino has 30,000 hotels in operation，Enter 50 countries，Mid-to-high-end hotels account for more than 30%，Become the world’s most extensive hotel 188bet Online Sports Betting and Casino。

188bet Online Sports Betting and Casino goal is definitely not easy，But it is by no means out of reach，The key lies in the transformation of the growth paradigm。Recently we launched"Hundred Cities and Hundreds of Stores"Project，It is the brand power of the group from top to bottom、Product Power、Great training of operational capabilities。Based on 188bet Online Sports Betting and Casino project，We will create distinctive features、Clearly layered product system，At the same time, it also creates Shangmei’s unique user experience system，Added to the technical accumulation，We will use two years to complete the company's rebirth，Enter the fast lane of "Scale X Quality"。

When I founded Shangmei at the age of 30，Many people believe in me、I believe that Brother Ma and I have made it 188bet Online Sports Betting and Casino far；I am 40 years old 188bet Online Sports Betting and Casino year，Shangmei 10 years old，Generally at 188bet Online Sports Betting and Casino time，Every founder should talk about gratitude，Talk about feelings，188bet Online Sports Betting and Casino is not my style。Shangmei doesn’t talk about gratitude，Don’t talk about debt，My only responsibility，He is the one who carries Shangmei’s brothers and sisters to the finish line without landing，Let’s raise a toast at the finish line。Thank you everyone！