The 188bet sports betting app download spot is entering a period of profound change.

The epidemic has caused the demand side to directly return to zero or drop sharply，In a relatively long recovery period，Local travel/surrounding travel has become an early source of mainstream customer groups，And 188bet sports betting app download become a place of reliance in the longer term，Behind the scenes is the supply of products and services、Adjustments and improvements in marketing strategies and other aspects，Even reshape。

In the new market situation，188bet sports betting app download have to reconsider these crucial issues: diversion、Consumption frequency or stickiness、Price per customer。How to maintain customer flow，How to make high consumption、Improve revenue and profits？

Meituan proposed a plan，It launches Meituan Scenic Spot membership flagship store，Oriental Pearl Tower、Hengdian Film and Television City、OCT Tourism、Shanghai Wildlife Park and other 188bet sports betting app download have been officially settled in the first batch recently。

This flagship store is backed by Meituan’s resources、Service and other capabilities，The essence is to realize the transformation of 188bet sports betting app download from "ticket economy" to "fan economy"，This is connected with the continuous accumulation of tourist members、Continuous digital operations，To optimize product supply、Improve service capabilities、Increase revenue by doing high-end second-level games，And establish high-viscosity brand recognition for 188bet sports betting app download。

This is a beginning，In the next three years，Meituan plans to build 100 188bet sports betting app download spot membership flagship stores with millions of fans。

For the "business" of 188bet sports betting app download，What changes will Meituan bring？

188bet sports betting app download and Oriental Pearl Tower “come together”

The Oriental Pearl Tower, a long-established 5A 188bet sports betting app download spot in Shanghai, chooses to "come together" with Meituan，Carry out in-depth cooperation and connection with Internet platforms on membership for the first time，Not surprising。

Oriental Pearl Tower Marketing Director Liu Beiting revealed，Before 2016，The Oriental Pearl Tower is a scenic spot mainly for climbing and sightseeing，At that time, the annual number of tourists had reached about 4.5 million，But if you want to seek an increase in revenue and profits，There must be changes。Let local tourists and city residents enter the Oriental Pearl Tower，Changing the "28" pattern of passenger flow in traditional 188bet sports betting app download (80% of tourists from other places，20% local tourists)，Become a choice。

2016，Oriental Pearl Tower City Square and Zero Meter Hall are open to the public for free，Open the door for business，And behind the door is a series of 188bet sports betting app download that can be experienced and consumed，Including sky revolving restaurant、High altitude VR roller coaster、Shanghai Urban Historical Development Exhibition Hall、"Geng·Shanghai" Multimedia Show、Impression Light Painting Art Museum、"Gathering·Shanghai" Multimedia Dome Projection Show、You Jiang, etc.。

There are relatively direct new technologies、New product supply logic brought about by new 188bet sports betting app download，Corresponds to the young mainstream customer group、The intention of parent-child family customers is also more obvious。

To truly achieve higher revenue or profit，Continuous passenger flow of a certain volume、Higher unit price is two key points。Corresponding to the local customer group，It is characterized by a large base，But consumption is relatively low frequency、Not sticky enough，One 188bet sports betting app download main reasons is that the products and services of local projects are not often new、The experience is less fresh，There are many alternative consumption items。

The Oriental Pearl Tower continues to create new experience items、Go long，After forming a multi-business tourism complex，There are at least three demands: 1、A single differentiated project forms a single core attraction，Attract consumption，For example, hiking and sightseeing、Revolving Restaurant、Multimedia dome projection show, etc.；2、Under the attraction of single core，Retain tourists through multi-format products，Multiple points for online consumption，Lengthen the consumption chain，Increase overall consumption (such as launching free projects to attract traffic，Drive consumption of other products，It is a direct method)；3、The comprehensive business format itself becomes the attraction 188bet sports betting app download project，Meet the one-stop experience needs of some tourists。

What role can 188bet sports betting app download play in this?

188bet sports betting app download’s big data capabilities are unique among existing OTAs，188bet sports betting app download Taxi、Takeaway、Catering、Movie、Hotels and B&Bs, etc.，Aggregation forms a huge food, accommodation, travel, shopping and entertainment industry、Diverse user traffic pool，Good match with members of Oriental Pearl Tower，Have the foundation of diversion。At the same time，188bet sports betting app download passes thousands of people and thousands of faces、User portrait analysis of one person with thousands of faces，And overlay analysis of users from both parties (members)，Brings two possibilities to the Oriental Pearl Tower: more three-dimensional and accurate portraits of existing users、Matching new user delta。

Liu Beiting mentioned a detail，When the Oriental Pearl Tower changes its passenger flow structure，Two key pieces of information need to be clarified: what do the local customer groups want、Where is the trigger point of consumption desire。“188bet sports betting app download can give us many answers to these questions，” she revealed，The Oriental Pearl Tower creates a landmark paradise that young people love，Cooperating with 188bet sports betting app download，188bet sports betting app download’s digital exploration of young people，Specify what type of scene you like to take photos in，Bringing solid data support to the scene design of Landmark Park。Adjustments to the food offerings in the revolving restaurant，Similarly。

However，More conversion consumption from local customer groups，It is not a re-proportionation of the existing visitor pool，Instead, increase customer flow retention and customer unit price，So better conversion of foreign customer groups is also the key。Meituan 188bet sports betting app download Area Membership Flagship Store in the Oriental Pearl Tower，Will be able to find three days and two nights、Two days and one night、One-day or half-day travel plan，One of the purposes is to provide more choices for foreign tourists。

Let’s put it another way，188bet sports betting app download’s local life services correspond to the service capabilities of local customer groups，Changed to another place，In fact, it is the remote service capability，Opening up the two abilities，Quite crucial。

Liu Yanxiang, General Manager of the Commercial Department of Meituan Tickets and Vacation Division said，Meituan will stratify according to regional location，One is online play，The first is offline venues (such as 188bet sports betting app download)。Play online，For example, corresponding to tourists，We can tell that he is from around the scenic area，Still 10 kilometers away from the scenic spot、100 kilometers, etc.，This can give different product recommendations，The information and content seen by foreign tourists and local tourists are different。

At the same time，Different 188bet sports betting app download attributes，Student 188bet sports betting app download、The specific needs of parent-child users also vary，All need to be accurately identified after precise layering，Another accurate recommendation。

Liu Yanxiang also mentioned，The 188bet sports betting app download spot belongs to the service industry，The biggest feature of the service industry is non-standardization，Quality control is very difficult，If you want to ensure the quality improvement of the service industry，You need to consider every user experience，The quality of the experience depends on many nodes。

On Dianping，Users prefer to comment on nodes with very good or very bad experience，Accumulate user evaluation data for each node of the service，And then through the digitization and quantification of user experience，Help optimize 188bet sports betting app download spot services。

Generally speaking，Meituan can bring at least two direct benefits to the scenic spot: 1、Analyze and mine the precise needs of existing users and potential incremental users，Provide important reference for optimizing product supply and service experience in 188bet sports betting app download；2、Segmented and comprehensive three-dimensional user portrait，Products matching single-site or complex projects，Open up both ends of supply and demand。

188bet sports betting app download from ticket economy to fan economy

Performance of Meituan Scenic Area Member Flagship Store，will fall into two points: one，Better drainage for 188bet sports betting app download，Customer group stickiness maintained and increased；二、Bring higher unit price to the scenic spot，Increase revenue and profits。

Meituan will open dual-platform promotion resources of Meituan App and Dianping App，Direct traffic to the scenic spot member flagship store on the channel page other than the scenic spot page、Push new，And continue to promote activity through the development of exclusive member rights and the operation of precision marketing activities such as super IP，Increase membership stickiness，Help 188bet sports betting app download create their own "loyal fans circle"。

At the same time，Other technologies of Meituan will also be connected to members，Formation of "scan QR code purchase + membership", "real-name registration + membership", "cloud queuing + membership", "ordering + membership" and other multi-scenario extensions，Help purchase tickets for 188bet sports betting app download online、Queue、Capture members in all aspects of food, accommodation, travel, shopping and entertainment，Continue to attract fans。

Liu Yanxiang, General Manager of the Commercial Department of Meituan Tickets and Vacation Division revealed，Meituan’s scenic membership flagship store is not a traffic operation、It is not a store operation but an operation focusing on "people"，Help 188bet sports betting app download create their own membership and fan economy，While enhancing the brand value of the scenic spot，Also allows more users to enjoy a more favorable and diverse consumption experience。

Meituan Scenic Area Membership Flagship Store will build new capabilities for “1+3” scenic area digital operations。“1” refers to helping the scenic spot build a global membership management system，“3” represents the self-operation tools of the three major 188bet sports betting app download，Promoting scenic spot brand operations、Content operation、Multiple business aggregation operations。

Among them，Global membership management system is the core。The number of annual transaction users on Meituan platform in 2019 reached 4.500 million，These huge public domain users are open to private domain members of scenic area merchants，Connect Meituan online users with scenic spot offline users。In this management system，188bet sports betting app download can customize membership rules based on their own scene needs，Meituan will provide free technical support。

For 188bet sports betting app download，This is not just about enlarging the membership pool，It also lies in bringing a larger number of member users from a single point、Single frequency consumption is converted into multiple points、Possibility of long-term and multi-frequency consumption，Make the original relatively simple consumption cycle longer、Do intensive。

Regardless 188bet sports betting app download local customer base，Still a group of out-of-town customers，Can a destination have high stickiness，The important point is the differentiation of product supply in this destination，And the diversity of supply and the ability to maintain changes and updates，Because on the one hand, new experiences can help maintain attraction，On the other hand, with the iterative update 188bet sports betting app download product，The passenger flow structure will also change，And changing towards a better passenger flow structure，The supply side must keep up at the same time，Under the virtuous cycle of demand and supply，Promote the upgrading and development of destinations。

here，Meituan’s huge user base will simulate more valuable consumption scenarios，Provide support and imagination space for the improvement and digital operation of the supply side of the scenic spot merchants。At the same time，Based on the different needs and characteristics of 188bet sports betting app download，Meituan Scenic Area Membership Flagship Store will jointly develop and recommend package products including other tourism services in the scenic area，such as tickets + meals，Tickets + Hotel，Tickets+Shopping，Tickets + Meals、Hotels and shopping, etc.，The aggregated display of food, accommodation, travel, shopping and entertainment products will provide tourists with richer products、More diverse consumer choices，It is crucial for Meituan to empower 188bet sports betting app download with multi-format operation capabilities，Serial combination of different products + matching of precise customer groups，Is the guarantee of high customer unit price。

At the same time，Discount through discount、Various ways to redeem membership points for cash，Helps guide online customer flow to offline，Drive secondary consumption in 188bet sports betting app download，Finally increase the unit price of the scenic spot。For example, Meituan and the Oriental Pearl Tower’s online and offline membership integration and the smooth implementation of the member points cash function，This is Meituan’s positive attempt to help 188bet sports betting app download increase unit price。

Build 100 member flagship stores in 188bet sports betting app download with one million fans

Meituan 188bet sports betting app download Area Member Flagship Store，Is the most important link in the new concept "Life Culture and Tourism+" proposed by Meituan。

In simple terms，The importance of “Life Culture and Tourism+” lies in integrating the 188bet sports betting app download’ own data and capabilities、Understanding of products，Effectively put into user scenarios，Meet user needs。

Under the "Lifestyle Culture and Tourism+" brand，Meituan will realize three openings to 188bet sports betting app download: first, resource opening，include traffic、Members and other resources，Convert Meituan’s public domain traffic in local life scenarios into private domain traffic in 188bet sports betting app download；The second is the opening up of marketing capabilities，Integrate Meituan’s many years of local user service operation capabilities (for example, more efficient、Less disturbing to users)，The ability to transform into 188bet sports betting app download；The third is data openness，Includes member data、User portrait data、User points improvement data, etc.。

Take this，Meituan has a “Double Hundred Plan”: through the resource layer、Marketing Level、Opening of three-layer capabilities of data layer，Build 100 188bet sports betting app download spot membership flagship stores with millions of fans in the next three years。

How feasible is 188bet sports betting app download goal?

It may be analyzed 188bet sports betting app download two dimensions:

One，User needs have changed after the epidemic，The recovery cycle 188bet sports betting app download tourism market will basically be in the order of local-surrounding-inter-provincial-overseas，This will directly bring about higher frequency demand for local travel/surrounding travel，At the same time, because the area is relatively restricted and the frequency is higher，Tourists’ opinions on the quality of local or surrounding tourism products、There are relatively higher requirements for experience，Under the normalization 188bet sports betting app download epidemic，The demand and supply 188bet sports betting app download tourism market have also entered a new normal，It means that the marketing and product services of tourism projects need to change。

Specific to the 188bet sports betting app download，It faces three direct changes at present and in the future: First, the passenger flow in the scenic area is reduced or controlled，Revenue faces greater pressure；Second, the passenger flow in 188bet sports betting app download has decreased，The experience space that can be provided within existing resources becomes larger。The shortcomings of these two must be turned into longs，Or more directly "seeking advantages and avoiding disadvantages"，We need 188bet sports betting app download to provide products with a richer experience，An extended consumption chain；Third, the cross-provincial tourist base in 188bet sports betting app download will eventually recover，But it takes time，And 188bet sports betting app download need to cultivate the ability to resist similar epidemic risks，More conversions from local customer base，Improving the customer group structure is necessary。

from this，188bet sports betting app download area low frequency、A la carte ticket economy，Need to transform into a fan economy，From the original simple "selling goods" logic (ticket or single item consumption)，Transform into "human"、goods、Field” logic，Tourists are no longer just "passers-by"，Through more new product supplies and the construction of diversified consumption scenarios，Let tourists stay、"Save" and become a fan，Stay sticky，Realize local frequency increase、Deep work in a different place，That is, local short-term high frequency、The consumption effect of long-term and low-frequency in different places。

Part 2， The competitive level of 188bet sports betting app download may change as the level of competition increases。On the one hand, the competitors of 188bet sports betting app download are far from other similar 188bet sports betting app download，It is a single project with outstanding innovation，Or new business formats that are constantly evolving，And many products、A complex with rich experience，Even products in other fields, etc.，We do not rule out the possibility of a more obvious competitive situation of “high dimension versus low dimension” in the future，The competition is all users’ leisure time，This is a "time pool" that is difficult to expand on a large scale，Meaning who can better attract target users，Who is likely to survive and develop in future competition；

On the other hand，Innovative changes in 188bet sports betting app download，One of the things it refers to is to achieve from a single point、Short-time ticket business (single product and revenue)，Toward point、line、Face and more sustainable business，This is outside the product supply，What we need is to accumulate “people” assets and operate members (fans)，From a weak relationship to a stronger relationship with existing tourists and potential incremental tourists，Provide 188bet sports betting app download with a longer-term sticky customer base。Such as under the influence of Meituan Scenic Area Member Flagship Store，Through continuous membership accumulation and digital operations，188bet sports betting app download are expected to establish their own highly sticky brand recognition，Realize your own leap。

By extension，When these are expanded，In fact, it’s not difficult to understand，Why many companies are strengthening their business penetration into 188bet sports betting app download life services。