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“Big data display,Peripheral 188bet online live casino has become the fastest recovering segment of the 188bet online live casino industry after the epidemic,There is huge market space for online destination 188bet online live casino, which mainly focuses on scenic spots,There is a lot to be done。”August 19,Vice President of China Hotel Association、"Darkest Rebirth" delivered by Zhang Qiang, CEO of Luyue Group, at the closing ceremony of the 9th China Hotel Culture Festival and the Yunnan Summit of the National Hotel Industry Revitalization Conference,Said in the keynote speech "Building a Hotel Community with a Shared Future"。
The theme of this forum is “New Consumption、New space、New Supply" as the theme,Gathering industry experts and representatives of well-known companies in the hotel and accommodation industry,Let’s discuss new opportunities and trends in the 188bet online live casino accommodation market under the new normal of the epidemic,Exploring a post-epidemic breakout path for the industry。
Zhang Qiang starts by analyzing the current development status of domestic 188bet online live casino destinations,In-depth analysis of the industry through big data,Points out potential opportunities in the market,And shared with colleagues in the industry the steps taken by Luyue in discovering and grasping new directions for future development。
Non-top 188bet online live casino covered by peripheral tours have huge market development space
Now that the epidemic has entered a new normal,Consumers may tend to avoid famous 188bet online live casino that are crowded with tourists when choosing travel destinations,Moving towards personalization、Niche development of non-top 188bet online live casino,Big data also proves this for us。
“After the epidemic,Peripheral 188bet online live casino has become the fastest recovering segment of the 188bet online live casino industry,Ctrip platform’s intra-provincial one-day tour orders in April reached 237% month-on-month,The number of nearby tourists increased by 220% month-on-month,The scale of online transactions in peripheral games continues to grow and climb,Has become the most important section of online travel。" Zhang Qiang shared,“As far as the current domestic 188bet online live casino development situation is concerned,The distribution of scenic spots in the head area is relatively scattered,And the quantity share is less than 40%,The peripheral 188bet online live casino that is developing rapidly covers more non-head scenic spots,The monetization potential of resource integrators can reach tens of billions。”
Zhang Qiang also pointed out,“From the data analysis we can see,The degree of online 188bet online live casino in destinations focusing on scenic spots is low,Upstream resource suppliers are scattered,There is still some room for integration in the industry。And in the hotel field,Resort hotels focusing on scenic spots have low repurchases、Disadvantages such as long payback period and obvious seasonality,Far lower than business travel hotels in terms of scale and market value,This is an opportunity worthy of attention and trial for Lvyue and the entire industry。”
Use Huazhi B&B Hotel as the entrance to integrate destination 188bet online live casino resources
After discovering new opportunities,Lvyue quickly seized this market with huge monetization potential,Taking the Huazhi B&B Hotel rooted in the scenic spot as the entrance,Start from the fastest growing peripheral tours,Entering the destination 188bet online live casino field in the form of “scenic spots + homestays”,Accelerate the layout of relevant scenic spots and resort hotels,Promising results have been achieved so far。
Always,Lvyue is committed to diagnosis and classification based on big data,Help its hotels achieve systematization through platform technology、Online operation,Leave 70% of the tasks to the system,Achieve efficient store operation while saving costs。Also,The group also launched an internal empowerment system called "Six Meridians Divine Sword" this year,Operated from OTA、Lv Yuetong、E-commerce channel expansion、Cultural 188bet online live casino Package Marketing、Store characteristic content marketing、Get started with six major operation solutions for member marketing,Quickly improve profitability,Improve the quality of resort hotels,Comprehensive empowerment to increase profits of franchise hotels。
In addition to technical means,Content marketing is also one 188bet online live casino key directions that Luyue will focus on this year。小红书、Douyin、Content platforms such as Kuaishou itself mean huge traffic。After opening the transaction closed loop,Travel product transactions on these platforms are growing at an alarming rate。
Zhang Qiang introduced,“Lvyue is one of the first batch to implement Xiaohongshu and APP、One of the companies that connects small programs to close the transaction loop,The first batch of Huazhu stores have settled in Xiaohongshu,In the future, we will also promote the realization of 100% occupancy of stores。I also tried live streaming on Kuaishou for the first time in early August,Finally, the cumulative number of viewers is 436.40,000 people,Total GMV839.The record of 20,000 ended perfectly。With this successful attempt,In the future, we also plan to use live broadcasting as a "conventional weapon" for the marketing of our B&B hotels and cultural 188bet online live casino products。”
In Zhang Qiang’s opinion,Integrate destination 188bet online live casino resources focusing on scenic spots and make them online,Challenge,But it also means greater opportunities and development space。Seize this huge market opportunity and take it to the next level,Become a leading destination 188bet online live casino service brand worthy of consumers’ trust,This is what Luyue is working hard for、The goal of moving forward。
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