To help the recovery of the cultural tourism industry，Relevant units in Henan Province launched a preferential tourism policy for trade union members across the province in early August。

But Ms. Ding from Shangqiu drove to the scenic spot and found out，Only group reservations in advance can enjoy the discount，Cannot be enjoyed by individuals。

How much is the discount，How much is the discount，Don’t force scenic spots，But as a policy to stimulate tourism consumption，How to design to be more conducive to the original intention of “stimulating consumption”？

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“My colleagues and I went to Yuntai Mountain last Saturday，Not enjoying the benefits of union membership。” Ms. Ding, a Shangqiu citizen, reported to the reporter of Henan Commercial Daily。

Ms. Ding said，She has seen reports before: Henan Provincial Department of Culture and Tourism, Henan Provincial Federation of Trade Unions and other units jointly launched a travel promotion for trade union members，188bet sports betting app download mentioned among them，“Jiaozuo Yuntai Mountain、Luoyang Baiyun Mountain、Pingdingshan Yaoshan、Xinxiang South Taihang、Nanyang Laojieling、The six major landscape resorts in Jigong Mountain in Xinyang launch free ticket discounts for trade union teams or individual members”。

Be informed after arriving at the scenic spot，Only groups composed of trade union members can enjoy the free ticket discount by making advance reservations。Helpless，Ms. Ding and her colleagues purchased full-price tickets。

Henan Business Daily reporter learned，This preferential activity is for trade union members across the province，Yuntai Mountain Scenic Area does offer free ticket discounts only for tourists who make reservations for trade union groups。

Due to the inconsistent policies of various scenic spots，Most of the media have used the expression “free tickets for union teams or individual members” in relevant reports，Attached are links to detailed discounts for various scenic spots in the province。

Yuntaishan: We are studying to extend the free policy to individual members

“I also saw the news reports，Specially checked the specific ticket-free regulations according to the link。" Mr. Qin, a company employee in Zhengzhou City, told a reporter from Henan Business Daily，In the end he chose to go to Nantaihang Scenic Area，Because individual members there can get free tickets with their union cards。

Mr. Qin thinks，Most units will not organize group travel for employees during the epidemic，Since the 188bet online sports betting launch of preferential policies，But it is stipulated that group reservation is required to be free，It feels like a deliberate obstacle。

Stated by the relevant person in charge of the Henan Provincial Department of Culture and Tourism，The tourism industry has been affected by the epidemic this year，Many scenic spots are losing money，They coordinated at the beginning、It takes a lot of effort to encourage discounts in various scenic spots，However, each scenic spot cannot be forced to implement specific preferential policies。We hope consumers will carefully check or consult relevant preferential policies before traveling。

Wang Cong, reception manager of the Yuntai Mountain Scenic Area team, told the Henan Business Daily reporter，There are indeed cases like Ms. Ding’s occurrence。

Emotionally speaking，They also understand Ms. Ding’s mood，Currently they can only execute according to existing policies，That is, only union team reservations of more than 10 people are accepted。

Wang Cong revealed，Considering the actual situation of tourists，The scenic spot is also studying plans，A new upgraded version of the trade union membership discount plan may be launched in September，Expand the discount to individual members。

Behind the free ticket controversy, scenic spots also have difficulties

Free tickets controversy，In fact, it also reflects the different positions of the tourism market on the free ticket policy。

“Most scenic spots are not willing to waive tickets。" Guo Kai, the 188bet sports betting app download head of the travel agency with many years of experience, told the Henan Business Daily reporter。Based on the current domestic reality，Many scenic spots do not have the "gene" of free admission，But in the face of government requirements，Had to make some "moves"。This half-assed mentality，Resulting in a policy that is not humane enough。

Zhang Xiang (pseudonym), the person in charge of a 4A-level scenic spot in Henan Province, thinks，Scenic spots also have difficulties。He introduced，He is in a landscape-type scenic spot that focuses on natural scenery，Not suitable for building too many secondary consumer products such as amusement facilities，B&B in the scenic area、Catering and other services are mainly operated by local residents，Therefore ticket revenue accounts for a large proportion，Reducing or exempting tickets will bring great economic pressure to the scenic spot，Even unable to make ends meet。They are also planning to expand the scenic area into a resort，To enrich the profit model of scenic spots，But it still takes time。

Qi Xiaobo, assistant director of the Tourism Research and Planning and Design Center of the Chinese Academy of Sciences, thinks，Restart the tourism market，In addition to ticket discounts，Scenic spots should also innovate products according to market demand，Enhance attractiveness，Improve service quality，Form a new profit model。Local governments can provide appropriate ticket subsidies、Strengthen marketing 188bet sports betting app download promotion、Tax reduction, etc.。“In this way, the scenic spot can be transformed and upgraded from sightseeing tourism consumption to comprehensive tourism consumption。"Qi Xiaobo said。

*This articleSource: China Economic Net，Author: Guo Dingran，Original title: "Behind the free ticket controversy, scenic spots have hard-to-recite scriptures》.