PRNewswire interviewed 9 major Asia-Pacific regions (Mainland China，Taiwan Region，Taiwan Region，Australia，Indonesia，Malaysia，Singapore，188bet Online Sports Betting and Casino South Korea，Well-known journalists from 28 tourism media in Vietnam、Editors and Influencers，And released the "2020 Asia-Pacific Travel Media Pitching Kit"，Provide relevant corporate public relations and marketing communications professionals with suggestions on how to improve their chances of obtaining news coverage。 

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• Challenges facing the media 

• Tourism industry trends that the media is currently paying attention to 

• The public relations assistance that the media is looking forward to 

• How to customize media pitch 
  

We excerpted three interviewees from mainland China on tourism trends after the epidemic and suggestions for communication and marketing personnel。 

Xu Yue, editor-in-chief of Phoenix.com Travel Channel, predicts that the recent tourism trend will be “a large amount of overseas travel demand will be transferred to China，Surrounding Tour、Self-driving tour、The rise of camping and other methods，After the gradual resumption of inter-provincial tours，Beautiful scenery、Destinations with less crowds will be more popular。Group tours affected，But travel freely、The rise of customized family travel。The industry will accelerate the advancement of intelligence、Unmanned。”，She also said: “People’s demand for tourism still exists，I 188bet sports betting app download believe there will be an explosion of consumer demand after the epidemic passes，Tourism communication and marketing is a continuous one、The long-term process of building relationships with potential tourists，You should not give up spreading at this time，But it can be ‘cooled’ and spread、Linkage Communication。Cultivate internal strength through this period，Establish a good top-level design，jointly promote with partners。” 

Tang Jiazhen, editor of Global Travel News, said: "The global tourism industry will still face great challenges after 2020，Some industries，such as hotels and airlines，It will take a long time，To get back to their 2019 performance before the COVID-19 outbreak，There is even a possibility of never going back。But I agree with Airbnb CEO Brian Chesky，i.e. ‘travel as we knew is over’。But，In this brave new world，Integration and innovation will create new opportunities。Also，He suggested that corporate communication can be through cooperative activities with other tourism brands，Maintain voice volume among the audience。 

Executive partner Zhou Qiyi expects the close integration of tourism and lifestyle，Maybe it will become the future consumption trend of the new middle class，‘Tourism + subdivision (education，Health care，Entertainment, 188bet online sports betting etc.)’ at the right time。For corporate communications，He suggested: “Combining the market restart rhythm and seasonal characteristics of local tourism first，Tourism can be used in poverty alleviation、The role of rural revitalization，After the epidemic is completely over，More museums、Exhibition、Literary and artistic activities are integrated into tourism products。” 

25 other respondents from the Asia-Pacific region also provided industry trends and related communication suggestions in each country/region。Karen Yue, editor-in-chief of TTG Asia Media Group in Singapore, believes: "In addition to the usual marketing messages，Telling internal stories well is equally important，Like an employee、Positive stories from suppliers and partners and more。Also，The topic of sustainable development of tourism companies is also a content direction that brands can consider，Support the local community、Reduce carbon emissions、Hire employees from different backgrounds and provide appropriate career paths, etc.。”  

Presanth Chandra, co-founder of Malaysian B2B travel media TIN Media, recommends that both public relations and media try to spread positive information to regain confidence。He also mentioned: “The media tries to filter out unverified information before publishing it，So as not to cause unnecessary panic。”