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O2O is OnlineToOffline(online offline/online to offline),Refers to combining offline business opportunities with the 188bet online live casino,Let the 188bet online live casino become the front desk for offline transactions,This concept first originated from the United States。The concept of O2O is very broad,It can also involve online,It can also involve offline,can be commonly known as O2O。Mainstream business management courses all introduce and pay attention to O2O, a new business 188bet online live casino。O2O entered a stage of rapid development in 2013,Started localization and mobile device integration,So the O2O business 188bet online live casino was born,Become a localized branch of the O2O 188bet online live casino。
With the rapid development of the Internet and mobile Internet,O2O business model becomes popular in China,Various brands、Companies are clamoring to use the O2O model to distribute their products and brands,You can take a closer look,Under the existing marketing environment,Only small businesses with Internet genes can truly adopt this model,Looking at some domestic mature or large enterprises, 188bet online live casino rarely adopted。Everyone knows that the O2O 188bet online live casino will be the future trend,And there are many small businesses that have become successful,But why are these big companies indifferent?
Enterprise executives hesitate to execute
Traditional large companies have big branches and big leaves,It is difficult to implement a small reform,Not to mention the huge change that nearly half of the country。At first,O2O 188bet online live casino as a new 188bet online live casino in the Internet environment,With the active adoption of some small and medium-sized entrepreneurs and small and medium-sized enterprises,Received social recognition,There are also many small and medium-sized enterprises that have achieved success,Such a business 188bet online live casino that follows the trend is used by small and medium-sized enterprises like fire,But the big brands we are familiar with every day are silent,Explore the reasons,First, the models used by small businesses may be considered trivial in the eyes of the decision-makers of large companies,Can’t get on the table,It’s the face of large enterprises that causes trouble;The second is that they did not expect that the Internet economy would be so subversive and powerful,Watching and despising。
The decision-makers of an enterprise are the planners of the company’s future direction,Changes in the business model of large enterprises must be strongly supported and promoted by top leaders,hesitate、On the sidelines or in other words, because of busy schedules, many unclear trends and directions in the future have been ignored,It is too late to realize that it is too late until the development of the company encounters major obstacles,We can see this from the rapid development of Alibaba,How many companies saw the social changes that the Internet could cause,How many companies have been operating for decades,Not as good as the benefits brought by Alibaba’s ten years of development。Why is this,The reason is very simple,As a business decision maker,In addition to using experience to plan company development,Also pay attention to changes in public behavior,Don’t underestimate the changes brought about by any small pattern,Maybe 188bet online live casino an opportunity for your company to take off in the future。
Uneven benefit distribution mechanism
A good business 188bet online live casino can help the development of enterprises,Leave success genes for the success of the enterprise。But why is O2O, a must-have 188bet online live casino in the Internet era, not respected by large companies,Even using this mode is still half-covering the pipa,Always disappears and appears in front of consumers and dealers,The reason,It’s actually very simple,The distribution of interests between enterprises and channels is unscientific,All parties involved cannot get the benefits they want,Thus losing the motivation to participate,A business 188bet online live casino without vitality will not be vigorously promoted and developed,Then the final consumer will not pay attention to this brand,In the end, many small and medium-sized enterprises that adopted the O2O 188bet online live casino were able to develop rapidly,And the sales of large brands have lost the momentum of growth。Why big brands’ O2O 188bet online live casino profit distribution cannot find a balance between channels and enterprises,The reason is that everyone wants to be on the strong side,Put the initiative in your own hands,Finally lost the user,Get the character。
Don’t understand the essence of O2O 188bet online live casino
O2O 188bet online live casino is a new consumption 188bet online live casino introduced in the West,It is also a business operation 188bet online live casino resulting from changes in consumer behavior under the rapid development of the Internet,A new 188bet online live casino must not have mature experience to draw on,There is no mature operation team that understands this 188bet online live casino。Big brands will inevitably encounter many problems when implementing the O2O 188bet online live casino,But the corporate department settings are more detailed,A new 188bet online live casino requires a high degree of cooperation from many departments to achieve better operating results,With no experience to draw from,In the end, a good 188bet online live casino will die due to internal friction in the company。
Finally, say a few words here,The genes of traditional 188bet online live casino and the genes of the Internet are different,The first space level they occupied was offline,One is online,What we face offline is channels and personnel,Big cost spread,Even a small change is an overall tremor,Not easy;Online, the main cost is talent,Have traffic and convert offline,Moves very briskly,Easy to change direction。Moreover,Currently,Companies that started based on the Internet are also big companies,Have a mature talent mechanism,Traditional 188bet online live casino want to transform,Talent comes first,Where to find talents is the biggest headache,First-class talents value more than just money,Platform is very important,Then traditional 188bet online live casino will never be able to provide first-class talent platforms,So you can imagine who will be found。
So,What if traditional large 188bet online live casino transform,In fact, the form of alliance is good,Make your own resource channel advantages and demand、Combining powerful Internet companies,Share their respective advantages,Strong together。Time is already very tight,If you hesitate again,Can’t decide,It will only cause more chaos。
(Source: Sales and Marketing)
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