As a cultural and tourism industry operator，We all look forward to moving forward on this、Every major event in the ever-changing cultural and tourism era、Every key node，Have more understanding，Know its transformation、Hot and cold and trends。

here，Zhihui coordinates and analyzes the latest trends in cultural tourism during the week，Trying to find from these living elements the latest events or information in each field that are worth recording，Based on a certain framework、Perspective or Dimension，Let’s explore what they bring to the development of the cultural tourism industry，The value points brought to us。

Cultural Tourism Review【Week 52】，Cultural and tourism frontline information，In-depth analysis of the week。

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Early this week，This year’s semi-annual report of listed travel companies has been fully announced，The dismal performance is expected，Among them, airlines are the hardest hit by losses。For example, China Eastern Airlines lost 85.400 million yuan，Air China lost 94.400 million yuan。Incomplete statistics of Zhi Hui Zeng，In the first half of this year, eight airlines lost a total of approximately 47.7 billion yuan。

Compared，The situation of international airlines is still difficult and dangerous。Embraer announces layoff of 2,500 Brazilian employees；Virgin Atlantic may lay off more than 1,000 more people；United Airlines plans to cut 16,000 jobs；American Airlines will cut 55% of its operations in October；Korean Air’s “conversion of passenger aircraft into cargo aircraft” plan has been approved。

These actions are directed to the corresponding airlines in the home region、It is difficult to resume international routes，It also indicates a long-distance travel、The long recovery period of the international travel market。On the one hand，The business normalization of international airlines includes the normalization of air ticket prices，It will be one of the main indicators to measure how much the international tourism market has truly recovered；On the other hand，During this long recovery period，Domestic travel in the countries where each airline is located will become mainstream，The corresponding tourism market supply system has also changed as a result，This is an important component of the transformation of the cultural tourism market after the epidemic。

The current trend of China’s domestic market is actually an important reference for this change。

Among the many domestic travel companies whose performance has been affected by the epidemic，There are two worth paying attention to，First, Xinhualian Cultural Tourism，The second is Huaqiang Fantawild。

Xinhualian Cultural Tourism’s financial report for the first half of this year，its first half revenue 17.2.5 billion yuan，Down 47% year-on-year.27%；Net profit attributable to shareholders of listed companies is loss 5.6.5 billion yuan，Decreased by more than 632 year-on-year.53%。In addition, the decrease in non-net profit is 1625.1%，It’s really bleak。

The explanation given by Xinhualian Cultural Tourism is that it is a cultural tourism scenic spot under the company、Hotel、Travel agencies have been hit hard by the epidemic，All operations are suspended during the first quarter，Some cross-regional tourism has not yet resumed。

Xinhualian Cultural Tourism is a typical cultural tourism real estate enterprise，Through investment in large-scale asset-heavy cultural tourism real estate projects，Looking for growth points in the cultural tourism business sector besides real estate，Maybe find a breakthrough point in the combination of cultural tourism + real estate。But it has been transformed for many years，At present, it is essentially supported by income from real estate business。

Xinhualian Cultural Tourism’s debt crisis and liquidity crisis are intensifying，The layout of multiple cultural tourism projects and less than optimistic performance, etc.，Pushing up funds、Multiple risks of debt and sustained and stable development。Roughly dismantle one or two，You can get a glimpse of the current difficulties of many cultural tourism real estate companies。

One，Products，Xinhualian Cultural Tourism’s core ancient town project relatively lacks differentiated core attractions，In terms of market competitiveness and operational effectiveness，There are hidden dangers；

Part 2，Xinhualian Cultural Tourism’s cultural and tourism real estate projects are typical real estate giants、Cultural Tourism Xiaotou’s revenue model，Relying on real estate to return funds in the early stage，In the later period, we will continue to earn profits from the operation of cultural tourism projects，But if the cultural tourism project is not competitive enough，There will be problems with subsequent operations，Restrictions on its continued acquisition of land through cultural tourism projects；

Part 3，Multiple heavy asset projects bring financial pressure and drag down，Once the sales of supporting real estate projects are poor，Or there is a lack of continued property income support after the sale，The cultural tourism project is not operating well，When more time is needed to generate substantial and effective income，Company’s cash flow pressure and even crisis will increase，Affects the ability to obtain land。

There is public data showing，New Hualien Cultural Tourism’s new land bank since 2017 is relatively small，In 2018, the company’s land capacity and construction area reserves were only about 1.95 million square meters，No increase in land bank in the first half of 2019，Only one new land parcel was added throughout the year。

Slow in getting land，Land reserves, the fundamental 188bet online sports betting means of production, failed to increase effectively，Small land bank，This is a major hidden danger in the long run，It will increase the difficulty for the sustainable and stable operation of Xinhualian Cultural Tourism。And if the income from the cultural tourism project is still not good，This will enter an even worse negative cycle。

In addition to the “three red lines” for real estate financing recently proposed at the national level，Although Xinhualian Cultural Tourism is not yet a key monitoring enterprise，But this policy brings about big changes in market financing，Naturally not good news for him。

Look at Huaqiang Fantawild again，its financial report for the first half of 2020，Revenue in the first half of the year 15.3.3 billion yuan，37 year-on-year decrease.19%，Net profit loss attributable to shareholders of the listed company 83.820,000 yuan，100 year-on-year decrease.22%。The decline in revenue is mainly due to the impact of the epidemic，Reduced revenue from theme park operations and digital animation。

Except，Huaqiang Fantawild has many important moves yet，First, it filed an application to terminate its IPO in June this year，The main reason is the decline in operating performance，And the epidemic is not over yet，Uncertainty in full-year results。This means，His second IPO failed again；Second is July 18th，Sichuan’s first Fantawild theme park opens，And recently called Ningbo、Ganzhou Fantawild Oriental Yuxiao Theme Park will open next year。

Incomplete statistics，As of now，Huaqiang Fantawild has operated more than 20 large-scale cultural high-tech theme parks in China，Mainly focus on new first-tier cities，For example, Chongqing、Qingdao、Xiamen、Zhengzhou, etc.。

The new park area will be opened in Ningbo、Ganzhou，Especially Ganzhou，In addition to the Hebei Handan Fangte National Color Spring and Autumn Theme Park that opened last year，Compared，Huaqiang Fangte has a more obvious downward trend in the regional market。In its established planned city layout，Including cities under construction and planned，The proportion of third-tier and below cities increased to 70%。

A broad view，Currently, domestic third- and fourth-tier cities are supplying theme parks with strong IP attributes，There is still a lot of space to be filled，Coupled with the increase in consumer demand in the sinking market，This brings certain market opportunities to Huaqiang Fantawild。

The integration of technology + traditional culture is a major advantage of Huaqiang Fantawild，Modular replication capabilities also appear，But at present, the profitability of its park still faces considerable challenges。Operation results of future individual projects、Profitability，And overall profitability，It will have an important impact on at least the following aspects: 1、Smooth IPO；2、The effectiveness and scope of light asset output；3、Continue to obtain local government support, etc.。

Destination Investment Barometer

This week’s destination mainly focuses on three dimensions: project investment、Domestic Travel、Inbound and outbound travel。

First look at the investment status of destination projects。Incomplete statistics，The estimated investment/signing budget for cultural tourism projects this week is nearly 30 billion yuan，Involving Guigang, Guangxi、Chuzhou, Anhui、Guangxi Hechi、Zhejiang Xinchang、Jinan, Shandong、Beijing Fangshan and other places，Covered project areas include cultural tourism complex、Scenic Area、Tourist Resort、Pastoral complex, etc.。

Overall view，There is no obvious decline in the investment situation of cultural tourism projects during the epidemic，The overall situation remains relatively good。Refer to the statistics of Yunnan Pu’er Municipal Bureau of Culture and Tourism，January to July this year，Puer City completes cultural tourism fixed asset investment 38.3.8 billion yuan，37 compared with the same period last year.6.5 billion yuan growth 1.9%。

In addition to stimulating consumption and expanding domestic demand，Promoting effective investment is also a key way for destinations to seek economic recovery and even maintain growth，This is a positive background factor for the signing or implementation of investment in cultural tourism projects。

Let’s look at the recovery situation of domestic tourism.

Public data display，This year’s railway summer transport (July 1 to August 31) will send passengers 4.5.6 billion people，Reached 70% of the level of the same period last year，Among them, 2 passengers were sent in August.4.9 billion people，4250 more than July.20,000 people。August 29，National railways sent 967 passengers.60,000 people，A new single-day passenger flow record after the Spring Festival this year。

At the same time，The Yangtze River Delta Railway’s summer transportation exceeded 100 million passengers，Recovered to 70% of the same period last year；Also，Yunnan Railway has carried a total of 10.27 million passengers this summer，Passenger flow has recovered to more than 70% of the same period last year。

Refer to the above data，It can be seen that the passenger flow is picking up slightly，Among them, the Yangtze River Delta summer travel data is an important indicator for observing travel around the region，Yunnan summer travel data is an important indicator for observing inter-provincial travel。

With the full opening of Xinjiang’s outdoor scenic spots from September 2nd，Resumption of inter-provincial tourism，Domestic inter-provincial travel enters a new stage of wider opening up，National Day Golden Week is coming，In addition, the local epidemic situation has improved，The peak tourist season in Xinjiang is running out，Opening inter-provincial travel in due course，Also normal。

If there is no major recurrence of the domestic epidemic situation，Or at least maintain the current status of the epidemic，means the Golden Week in less than a month，It will be the last prime time that cultural tourism companies must seize this year to recover their business，A real peak period is expected，And what is its condition，It is also one of the important dimensions 188bet app to observe the recovery trend of domestic tourism。

Finally, let’s take a look at the situation of inbound and outbound travel.

Recently，Recent research results from the World Travel and Tourism Council (WTTC) show，During the epidemic，International travel disruptions cost the U.S. economy up to $155 billion。This institution’s research found，Due to the United States’ ineffective response to the epidemic，Resulting in a sharp decline in international tourists to the United States，This also resulted in a 79% decrease in international tourist spending in the United States。Calculated based on the above numbers，Since the outbreak to date，The U.S. economy loses 4 per day.USD 2.5 billion。

The council said，French tourism industry will lose 48 billion euros this year，Average loss 1 per day.€3.1 billion。

Also，According to foreign media reports，Australian Tourism Minister Birmingham pointed out，Based on modeling estimates from Australian Tourism Research，The country’s tourism industry will suffer losses of A$55 billion (approximately RMB 274.9 billion) in the 2020/2021 fiscal year。

The serious situation has improved slightly。For example, the World Travel and Tourism Council calls for the promotion of global safe and contactless travel；The General Aviation Administration of Vietnam has proposed to resume Vietnam and China from September 15th、Japan、South Korea、Cambodia、Plan for international routes between Laos and other countries；Beijing international passenger flights will gradually resume direct flights from September 3rd，Thailand will be restored first、Cambodia、Pakistan、Greece、Denmark、Austria、Sweden、9 flights to Beijing from 8 countries including Canada with fewer imported cases；Wuhan’s first international passenger route is expected to resume service in mid-September, etc.。

my country’s domestic epidemic and air defense situation is relatively good，This brings relatively more opportunities to the partial promotion of inbound and outbound tourism，However, the resumption of some routes should be more business travel，It is still difficult to be optimistic about the recovery of tourism。

Innovative cultural and tourism formats, new technologies, consumption insights

Recently，Hotel group MRC announced that it will acquire hotel management software company StayNTouch for US$46 million。

StayNTouch is a cloud hotel management solution system，Serving more than 500 hotels around the world。And MCR is one of the largest hotel operators in the United States，Acquired many Marriott and Hilton hotels。This acquisition is MCR’s first technology investment，It said it will invest another US$10 million in the future，To develop StayNTouch’s search function，And expand service scope，And it does not plan to make major adjustments to StayNTouch’s operations。

The current hotel operation is in terms of cost reduction and efficiency improvement，Have higher requirements，data、The operation of technical means also receives more attention，Big data、Intelligence is the direction 188bet app download of hotel group operations，The trend is becoming more obvious。Hotel group acquires technology service provider，Not only can serve your own hotel，Technical solutions can also be exported，Improve your own operation and management capabilities。

Google also has new moves in the hotel field，Its plan to extend contactless communication services to all hotels in the United States。

The epidemic in the United States has not yet been fully controlled，States continue to issue measures to restart the economy，This accelerates the application of contactless technology in the tourism industry。Google provides this technology to the hotel industry with Google Assistant and Nest Hub smart devices。By using simple voice commands，Guests can ask Google Assistant to provide information such as when the pool closes、Bring a few more towels and wait for service。Guests can also use it as a media center，Connect to YouTube to watch news、Listen to music、Watch videos or connect to their phone via Bluetooth。Hotels can also use the system to handle guest check-out、Questionnaire、Share promotional information、Processing indoor equipment，Guests can also use Google Assistant to access the local weather、Information on nearby restaurants and shops。

The epidemic has led to an increase in people’s demands for safety and security，The recovery of travel confidence will take a long time，Technical means are an important way to restore confidence，This also brings market opportunities to digital intelligence technology service providers。

Finally, let’s take a look at some consumption data of summer travel。Muniao B&B’s “Summer Travel Accommodation Data Observation” display，Whole summer，The number of travel orders at Wooden Bird B&B in 2020 showed a slight increase compared with last year。

where，Data display，B&B booking consultation keywords，The number of inquiries related to parking spaces increased by 2 compared with the same period last year.5 times，Self-driving has become one of the main ways for users to travel during summer。From the perspective of room type distribution，Two-bedroom apartments account for 51%，One bedroom follows，Accounting for 24%，Three-bedroom apartments account for 17%，Four bedrooms and above account for only 8%。Two-bedroom apartments that can accommodate 3-4 people have become the most popular among users。

It can be roughly seen，More users prefer self-driving when traveling in summer，Also for safety and security、Considerations such as freedom of travel。At the same time，Family tour or small group (such as private group、Customized small group) travel is the main customer group of summer travel users。