Did B&Bs recover during the peak 188bet Live Casino season that just passed?

Big accommodation Author of 188bet Live Casino article: Zhu Zhe 2020-09-10
The popularity 188bet Live Casino resort is rising, but it still takes time to become popular.

With the normalization of domestic epidemic prevention and control,After the resumption of inter-provincial travel, we ushered in the first summer peak season under the epidemic。According to statistics released by China State Railway Group,July 1st to August 31st this year,National railway summer transport has sent a total of 4 passengers.5.6 billion people。Civil aviation,Qunar.com just released the "2020 Summer Travel Report" display,62 days of summer travel in 2020,Civil aviation carried a total of 80 million passengers,Daily average 1.3 million。Domestic passenger volume in August recovered to 85% of last year,Many destinations are 188bet Live Casino on the popular summer travel list。Then,What is the situation of the homestay industry?Whether we are taking advantage of the trend to recover?

Where there is a sea view, 188bet Live Casino come like clouds

The island has always been a popular place for summer travel,People sitting on the soft and dense beach,The sea breeze blows,Looking at the waves,Forget the troubles,If you have children,The whole family can 188bet Live Casino enjoy the fun of playing on the beach。Therefore,Seaside B&B with geographical advantages,Especially rooms with sea views are always in short supply。

One month since inter-provincial travel resumed,Sanya still ranks first on the list of the most popular 188bet Live Casino destinations。As one of the most famous traditional seaside resorts in China,Its lasting charm brings local B&Bs the opportunity and hope to "survive"。

Issac, the B&B owner, operates sea-view villas in the coastal community at the intersection of Sanya Bay and Yuya Avenue,The excellent location allows guests to enjoy the sea view 188bet Live Casino the rooftop garden,It has been very popular since its opening 3 years ago。

188bet Live Casino told reporters,From July 5th,They received a large number of customer inquiries,Starting on the 15th,Guests are arriving in droves。Overall,The occupancy rate in July was higher than the same period last year。Sichuan、Beijing、Shanghai has a relatively high proportion of guests。And what’s different from previous years is,Issac found,Since the first half of the year,Sanya’s tourist base has shown a trend of getting younger,"Previous summer schedule,We mainly serve families with parent-child travel,Nowadays, more and more young people meet for parties and travel”,188bet Live Casino introduced。

7、Issac is very excited about the full house situation in August,188bet Live Casino felt that 188bet Live Casino had experienced the "freezing point" at the beginning of the year,The team still maintains a good and positive attitude,Everyone is focusing on how to improve B&B services,Use 2、Business stagnation period in March,They maintain and maintain the house,Strictly strengthen indoor disinfection and hygiene。

Despite Sanya’s inherent traditional advantages as a resort,But we cannot relax at all in marketing。188bet Live Casino said,“We have a long-term relationship with Airbnb,Acquired many high-quality customers,And the number of customer inquiries reported in time on the platform、Data on page views,and promotional suggestions provide important reference for our operations”。

During this period,Issac 188bet Live Casino found that all guests were more calm and tolerant。He said: "Everyone compares their feelings to each other,I know that it is not easy in all walks of life,Everyone came out to take care of our B&B。So we have to be more detailed、Better service,Just keep working hard!”

Jiang Cuocuo, who runs the "Don't Think About That Elephant Hotel" in Shuanglang, Dali, 188bet Live Casino encountered a similar situation to Isaac。

This summer,The passenger flow of his sea view B&B on the Erhai Lake is 188bet Live Casino better than the same period last year,Most guests are from Beijing、Parent-child travel families from Guangdong and Sichuan。

“The tranquility and beauty of Cangshan Mountain and Erhai Lake may make everyone temporarily forget the anxiety and uneasiness caused by the epidemic,Give people healing”,Jiang Cuocuo said。End of August,He 188bet Live Casino met Jack Ma who came to Shuanglang as a guest,This has become an unforgettable episode this summer。

Although 188bet Live Casino has received about 30% of the accommodation reservations during the National Day Golden Week,Jiang Cuocuo, who has been running a B&B for 7 years, said,In the process of gradually resuming inter-provincial travel,B&B operators are still under great pressure,"In summer vacation,Many scenic spots have many guests,Driving accommodation,But in fact, the unit price has not increased,Some even launch low-price strategies,I feel this reflects that the B&B market is still not confident,After all, the impact of the epidemic is too great”,188bet Live Casino said,"Maybe we have had the experience of shutting down for the protection of Erhai Lake,The B&B operators in Shuanglang may be relatively ‘calm’,Everyone can do it at his own pace,Not too panicked”。

Zhao Yihai, President of Dali Shuanglang Inn and B&B Industry Association, introduced the overall operation of Shuanglang B&B during the 188bet Live Casino season in an interview。

"Overall,It can be said to be very good”,188bet Live Casino said,“Everyone returns to work in early April,4、In May we will mainly receive tourists within the province,Inter-provincial travel will be open in mid-July,Visitors from other places are coming one after another,The peak stage should be around 20 days starting in early August,Tourists from the Yangtze River Delta and Guangdong are the main consumers,First-line inns with sea views are more popular”。

But he 188bet Live Casino pointed out,395 association member inns,Everyone is a partner,Peak season,The association will 188bet Live Casino coordinate some order arrangements,The business that the first-line inn cannot undertake will be handled by the second-line inn、Three Line Inn to complete,Tourists 188bet Live Casino understand these measures。

B&B online marketing,Last year, a small number of B&Bs in the Shuanglang area of ​​Dali were experimenting with short videos and live broadcasts,Affected by the epidemic this year,Accelerate the online marketing process。Zhao Yihai discovered that the professionalism of live broadcast is closely related to the final conversion rate,If there is no relevant talent reserve and business backbone,It is 188bet Live Casino quite challenging to achieve a breakthrough。

188bet Live Casino,Zhao Yihai 188bet Live Casino revealed the latest trends in Shuanglang tourism development,Due to the protection of Erhai Lake,In the future, the opening of cultural tourism will focus on allowing tourists to go up the mountain,There are already some B&Bs and farmhouses in the mountains,There are 188bet Live Casino updates on social media about the Huoshan Art Museum and the Peasant Painting Society Cafe in Huoshan Village in the east of Shuanglang。“Shuanglang has experienced 18 months of closure and this epidemic,We are constantly creating new hot spots,The future is worth looking forward to”。

If the B&Bs in Sanya and Shuanglang show the excitement of the seaside in southern China,So this 188bet Live Casino,How is the situation on the coast of the East China Sea?

Nie Wenhua, President of Xiangshan Homestay Economic Promotion Association, Ningbo City, Zhejiang Province, said,Compared with last 188bet Live Casino,7、Order volume for Xiangshan boutique B&B increased in August。Early July,B&B mainly undertakes some recuperation activities in the province,Mid July,New cases in Xinjiang Uygur Autonomous Region (including Xinjiang Production and Construction Corps),Inter-provincial travel restarts at the same time,Out-of-town tourists began to call B&Bs to inquire about local news,Tourists start arriving one after another from the end of July,22 consecutive days starting from August 5th,All 15 seaside B&Bs in Xiangshan are fully booked。Same as after resumption of work in March,The more expensive it is、The higher-end the B&B, the more popular it is,Guests are mainly from Zhejiang、Shanghai、Jiangsu。

Nie Wenhua thinks,There are two main reasons for Xiangshan’s popularity,First, the demand for seaside vacations from overseas has been transferred to China,As the seaside advantage of Xiangshan on the southern edge of the Yangtze River Delta, it has attracted tourists from three provinces and one city,Second, thanks to the weather,No typhoon made landfall in Zhejiang this 188bet Live Casino。

At the same time, he 188bet Live Casino pointed out,After August 16th,The number of families receiving family trips in B&Bs has decreased。“This phenomenon is mainly related to children’s reading,Education departments in many places across the country are releasing notices,Students are required not to leave the local area within 14 days before school starts”。

Because many Xiangshan B&Bs provide local specialty seafood meals,At a time when food conservation is being advocated across the country,B&B hosts are 188bet Live Casino actively making improvements,A rich variety of seafood in August,They focus on small portions and multiple portions,The owner communicates specific dish arrangements with guests in advance,So as to reduce the preparation of dishes,Avoid waste。

Same as Shuanglang Inn Association,Xiangshan B&B Market Committee will 188bet Live Casino base on the actual booking situation,Assist in arranging orders。The B&B clubs within the association communicate with each other on the WeChat customer flow group,188bet Live Casino communicate with travel agencies about order status,Some non-seaside vacation rentals have 188bet Live Casino received more guests。Facing the upcoming National Day Golden Week,Nie Wenhua revealed that some B&Bs have successively received orders,He said: “This will be the important stage of domestic tourism in 2020,What will the situation be like,We will wait and see!”

The popularity 188bet Live Casino resort is rising, but it still takes time to become popular

In addition to the popular resorts mentioned above,There are still some places that are gaining popularity this 188bet Live Casino。August 12,Airbnb released a comprehensive report based on background search data statistics。Reporters choose destinations with increasing popularity,such as Ningbo、Guiyang and Harbin,Chatted with several B&B representatives。

Meilu City B&B has a total of 22 urban B&Bs in Ningbo,Mr. Zheng, the person in charge of the project said,January to July,The occupancy rate dropped by 25% year-on-year,But the year-on-year gap is narrowing every month,It has returned to the level of the same period last year by August。188bet Live Casino sighed,“My one month’s rent、Fixed expenses such as labor are 6.50,000 yuan,It was a difficult February after the outbreak,Loss of more than 60,000 yuan in one month。With the gradual resumption of work and production,Monthly income increased,Probably not expected to be fully on par with last year until October”。

Young lovers in surrounding cities、Students have become 188bet Live Casino main source of customers,But what impressed Mr. Zheng deeply was a Wenzhou customer。

One night,The air conditioner in the two-room B&B where the guest stayed was broken,After calling service personnel,They quickly sent fans and ice cubes,Find someone to repair the air conditioner in time the next day。Mr. Zheng said: “We waived the night’s room fee for our guests,Giving local fruits as an apology,They feel that we handle the problem promptly and correctly,So there is no need to waive the room fee,Only received the fruit,We were given a gift when we checked out,Introduced his friends to stay a week later,Gradually, 188bet Live Casino Wenzhou guest and I became very good friends”。

These warm details 188bet Live Casino strengthened their team’s belief in persisting,Mr. Zheng believes that self-improvement is the way to development。He follows cultural and tourism news,188bet Live Casino widely read design books,Maintain market and industry sensitivity,188bet Live Casino actively participating in the Airbnb Host Academy course,Exchange experiences in the landlord group,Discuss new features,New trick,Learn from each other’s strengths。

Fu Chao, who 188bet Live Casino runs multiple B&Bs, frankly confided his feelings to reporters,He has 6 B&Bs in Harbin,One of the sets has a view of the Songhua River,Away from Sophia Cathedral、Hotels very close to Central Street,The interior decoration is 188bet Live Casino very fashionable and trendy。

However,This summer,He had to lower the room price to attract guests,Because the residents are mainly local students,Therefore the corresponding consumption capacity is very limited。“Objective Theory,Inter-provincial travel has resumed,But a lot of Yangtze River Delta、Guangdong and other East China regions、Guests with relatively stronger spending power did not come to Harbin。In addition, compared with before the epidemic,Guests now reserve rooms 1 week in advance,You can 188bet Live Casino see the enthusiasm and caution of the guests”,He said。

Facing challenges,188bet Live Casino continues to communicate with Airbnb、Ctrip、Tujia、Cooperation with multiple online platforms such as MuNiao,Use the features and advantages of each platform to expand the scope of customer groups,At the same time, with the help of Xiaohongshu,Use beautiful photos、Content marketing through short videos and live broadcasts,Use his words,Everything must be done “to the best of one’s best”。

188bet Live Casino currently has no more detailed plans for the future,But 188bet Live Casino still insists and looks forward to it,188bet Live Casino hopes that Harbin’s winter tourist season will be normal this year、Arrived as scheduled。

Xiao Fei in Guiyang does not have to deal with the burden of multiple properties like Mr. Zheng and Fu Chao,His B&B is in the Xintianzhai area,The house is built on the mountain,There is 188bet Live Casino an elegant garden,Rapid reviews over the past 4 years of operation,He 188bet Live Casino became an Airbnb Superhost,But under the epidemic,He is 188bet Live Casino under a lot of pressure。

Judging from the overall number of orders from January to August,Business this year is worse than the same period last year,Sales dropped by 30%-40%,Summer sales basically dropped by 50%。188bet Live Casino once thought about using social media to promote marketing,But I am worried that the input-output ratio is too low,It has not been put into practice。

However,In a series of disappointments,He still feels a little lucky。Due to its small size,During the epidemic,He can bear a certain loss,His landlord is 188bet Live Casino reasonable,After communication, we agreed to reduce or reduce part of the rent,Reduced financial burden。He said: "You have to think on the bright side,Otherwise it would be too frustrating!”

*Source of 188bet Live Casino article: The Paper, 188bet Live Casino: Zhu Zhe, original title:Did B&Bs recover during the peak 188bet Live Casino season that just passed?》.

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