With the normalization of domestic epidemic prevention and control，After the resumption of inter-provincial travel, we ushered in the first summer peak season under the epidemic。According to statistics released by China State Railway Group，July 1st to August 31st this year，National railway summer transport sent a total of 4 passengers.5.6 billion people。Civil aviation，Qunar.com just released the "2020 Summer Travel Report" display，62 days of summer sports in 2020，Civil aviation carried a total of 80 million passengers，Daily average 1.3 million。Domestic passenger volume in August recovered to 85% of last year，Many destinations are also on the popular summer travel list。Then，How is the situation of the homestay industry？Whether we are taking advantage of the trend to recover？

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The island has always been a popular place for summer travel，People sit on the soft and dense beach，The sea breeze blows，Looking at the waves，Forget the troubles，If you have children，The whole family can also enjoy the joy of playing on the beach。Therefore，A seaside B&B with a geographical advantage，Especially rooms with sea views are always in short supply。

One month since inter-provincial travel resumed，Sanya still ranks first on the list of the most popular summer destinations。As one of the most famous traditional seaside resorts in China，Its lasting charm brings local B&Bs the opportunity and hope to "survive"。

Issac, the B&B owner, operates sea-view villas in the coastal community at the intersection of Sanya Bay and Yuya Avenue，The superior location allows guests to enjoy the sea view from the rooftop garden，Has been very popular since opening 3 years ago。

He told reporters，From July 5th，They received a large number of customer inquiries，Starting on the 15th，Guests are arriving in droves。Overall，The occupancy rate in July was higher than the same period last year。Sichuan、Beijing、Shanghai has a relatively high proportion of guests。And what’s different from previous years is，Issac found，Since the first half of the year，Sanya’s tourist base has shown a trend of getting younger，"Previous summer 188bet Online Sports Betting and Casino schedule，We mainly serve families with parent-child travel，Nowadays, more and more young people meet for parties and travel”，He introduced。

7、Issac is very excited about the full house situation in August，He felt that he had experienced the "freezing point" at the beginning of the year，The team still maintains a good and positive attitude，Everyone is focusing on how to improve B&B services，Use 2、Business stagnation period in March，They perform maintenance and upkeep on the house，Strictly strengthen indoor disinfection and hygiene。

Despite Sanya’s inherent traditional advantages as a resort，But we cannot relax at all in marketing。He said，“We have a long-term relationship with Airbnb，Acquired many high-quality customers，And the number of customer inquiries received through timely feedback on the platform、Data on page views，and promotional suggestions provide important reference for our operations”。

During this period，Issac also found that all guests were more calm and tolerant。He said: "Everyone compares their feelings to each other，I know that it is not easy in all walks of life，Everyone came out to take care of our B&B。So we have to be more detailed、Better service，Just keep working hard！”

Jiang Cuocuo, who runs the "Don't Think About That Elephant Hotel" in Shuanglang, Dali, also encountered a similar situation to Isaac。

This summer，The passenger flow of his sea view B&B on the Erhai Lake is also better than the same period last year，Most guests are from Beijing、Parent-child travel families from Guangdong and Sichuan。

“The tranquility and beauty of Cangshan Mountain and Erhai Lake may make everyone temporarily forget the anxiety and uneasiness caused by the epidemic，Give people healing”，Jiang Cuocuo said。End of August，He also met Jack Ma who came to Shuanglang as a guest，This has become an unforgettable episode this summer。

Although he has received about 30% of the accommodation reservations during the National Day Golden Week，Jiang Cuocuo, who has been running a B&B for 7 years, said，In the process of gradually resuming inter-provincial travel，B&B operators are still under great pressure，"In summer vacation，Many scenic spots have many guests，Driving accommodation，But in fact, the unit price has not increased，Some even launch low-price strategies，I feel this reflects that the B&B market is still not confident，After all, the impact of the epidemic is too great”，He said，“Maybe we have had the experience of shutting down for the protection of Erhai Lake，The B&B operators in Shuanglang may be relatively ‘calm’188bet app download ，Everyone can do it at his own pace，Not too panicked”。

Zhao Yihai, President of Dali Shuanglang Inn and B&B Industry Association, introduced the overall operation of Shuanglang B&B during the summer season in an interview。

"Overall，It can be said to be very good”，He said，“Everyone returns to work in early April，4、In May we will mainly receive tourists within the province，Inter-provincial travel will be open in mid-July，Visitors from other places are coming one after another，The peak stage should be about 20 consecutive days starting in early August，Tourists from the Yangtze River Delta region and Guangdong are the main consumers，First-line inns with sea views are more popular”。

But he also pointed out，395 association member inns，Everyone is a partner，Peak season，The association will also coordinate some order arrangements，The business that the first-line inn cannot undertake will be handled by the second-line inn、Three Line Inn to complete，Tourists also understand these measures。

B&B online marketing，Last year, a small number of B&Bs in the Shuanglang area of ​​Dali were experimenting with short videos and live broadcasts，Affected by the epidemic this year，Accelerate the online marketing process。Zhao Yihai discovered that the professionalism of live broadcast is closely related to the final conversion rate，If there is no relevant talent reserve and business backbone，It is also quite challenging to achieve a breakthrough。

Also，Zhao Yihai also revealed the latest trends in Shuanglang tourism development，Due to the protection of Erhai Lake，In the future, the opening of cultural tourism will focus on allowing tourists to go up the mountain，There are already some B&Bs and farmhouses in the mountains，There are also updates on social media about the Huoshan Art Museum and the Peasant Painting Society Cafe in Huoshan Village in the east of Shuanglang。“Shuanglang has experienced 18 months of closure and this epidemic，We are constantly creating new hot spots，The future is worth looking forward to”。

If the B&Bs in Sanya and Shuanglang show the excitement of the seaside in southern China，So this summer，How is the situation on the coast of the East China Sea？

Nie Wenhua, President of Xiangshan Homestay Economic Promotion Association, Ningbo City, Zhejiang Province, said，Compared with last summer，7、Order volume for Xiangshan boutique B&B increased in August。Early July，B&B mainly undertakes some recuperation activities in the province，Mid-July，New cases in Xinjiang Uygur Autonomous Region (including Xinjiang 188bet app download Production and Construction Corps)，Inter-provincial travel restarts at the same time，Out-of-town tourists began to call B&Bs to inquire about local news，Tourists start arriving one after another at the end of July，22 consecutive days starting from August 5th，All 15 seaside B&Bs in Xiangshan are fully booked。Same as after resumption of work in March，The more expensive it is、The higher-end the B&Bs, the more popular they are，Guests are mainly from Zhejiang、Shanghai、Jiangsu。

Nie Wenhua thinks，There are two main reasons for Xiangshan’s popularity，First, the demand for seaside vacations from overseas has been transferred to China，As the seaside advantage of Xiangshan on the southern edge of the Yangtze River Delta, it has attracted tourists from three provinces and one city，Second, thanks to the weather，No typhoon made landfall in Zhejiang this summer。

He also pointed out，After August 16th，The number of families receiving family trips in B&Bs has decreased。“This phenomenon is mainly related to children’s reading，Education departments in many places across the country are releasing notices，Students are required not to leave the local area within 14 days before school starts”。

Because many Xiangshan B&Bs provide local specialty seafood meals，At a time when food conservation is being advocated across the country，B&B hosts are also actively making improvements，A rich variety of seafood in August，They focus on small portions and multiple portions，The owner communicates specific dish arrangements with guests in advance，So as to reduce the preparation of dishes，Avoid waste。

Same as Shuanglang Inn Association，Xiangshan B&B Market Committee will also base on the actual booking situation，Assist in arranging orders。The B&B clubs within the association communicate with each other on the WeChat customer flow group，Also communicate with travel agencies about order status，Some non-seaside vacation rentals have also received more guests。Facing the upcoming National Day Golden Week，Nie Wenhua revealed that some B&Bs have successively received orders，He said: “This will be the important stage of domestic tourism in 2020，What will the situation be like，We will wait and see！”

The popularity of the resort is rising, but it still takes time to become popular

In addition to the popular resorts mentioned above，There are still some places that are gaining popularity this summer。August 12，Airbnb released a comprehensive report based on background search data statistics。Reporters choose destinations with increasing popularity，188bet app download such as Ningbo、Guiyang and Harbin，Chatted with several B&B representatives。

Meilu City B&B has a total of 22 urban B&Bs in Ningbo，Mr. Zheng, the person in charge of the project said，January to July，The occupancy rate dropped by 25% year-on-year，But the year-on-year gap is narrowing every month，By August it had returned to the level of the same period last year。He sighed，“My one month’s rent、Fixed expenses such as labor are 6.50,000 yuan，It was a difficult February after the outbreak，Loss of more than 60,000 yuan in one month。With the gradual resumption of work and production，Monthly income increased，Probably not expected to be fully on par with last year until October”。

Young lovers in surrounding cities、Students have become his main source of customers，But what impressed Mr. Zheng deeply was a Wenzhou customer。

One night，The air conditioner in the two-room B&B where the guest stayed was broken，After calling service personnel，They quickly sent fans and ice cubes，Find someone to repair the air conditioner in time the next day。Mr. Zheng said: “We waived the night’s room fee for our guests，Giving local fruits as an apology，They feel that we handle the problem in a timely and correct manner，So there is no need to waive the room fee，Only received the fruit，We were given a gift when we checked out，Introduced his friends to stay a week later，Gradually, this Wenzhou guest and I became very good friends”。

These warm details also strengthened their team’s belief in persisting，Mr. Zheng believes that self-improvement is the way to development。He follows cultural and tourism news，Also widely read design books，Maintain market and industry sensitivity，Also actively participating in the Airbnb Host Academy course，Exchange experiences in the landlord group，Discuss new features，New trick，Learn from each other’s strengths。

Fu Chao, who also runs multiple B&Bs, frankly confided his feelings to reporters，He has 6 B&Bs in Harbin，One of the sets has a view of the Songhua River，Away from Sophia Cathedral、Hotels very close to Central Street，The interior decoration is also very fashionable and trendy。

However，This summer，He had to lower the room price to attract guests，Because the residents are mainly local students，Therefore the corresponding consumption capacity is very limited。“Objective theory，Inter-provincial travel has resumed，But a lot of Yangtze River Delta、Guangdong and other East China regions、Guests with relatively stronger spending power did not come to Harbin。In addition, compared with before 188bet sports betting app download the epidemic，Guests now reserve rooms 1 week in advance，You can also see the enthusiasm and caution of the guests”，He said。

Facing challenges，He continues to stay with Airbnb、Ctrip、Tujia、Cooperation with multiple online platforms such as MuNiao，Use the features and advantages of each platform to expand the scope of customer groups，Also with the help of Xiaohongshu，Use beautiful photos、Content marketing through short videos and live broadcasts，Use his words，Everything must be done “to the best of one’s ability”。

He currently has no more detailed plans for the future，But he still insists and looks forward to it，He hopes that Harbin’s winter tourist season will be normal this year、Arrived as scheduled。

Unlike Mr. Zheng and Fu Chao, Xiaofei in Guiyang has to deal with the burden of multiple properties，His B&B is in the Xintianzhai area，The house is built on the mountain，There is also an elegant garden，Rapid reviews after 4 years of operation，He also became an Airbnb Superhost，But under the epidemic，He is also under a lot of pressure。

Judging from the overall number of orders from January to August，Business this year is worse than the same period last year，Sales dropped by 30%-40%，Summer sales basically dropped by 50%。He once thought about using social media to promote marketing，But I am worried that the input-output ratio is too low，It has not been put into practice。

However，In a series of disappointments，He still feels a little lucky。Due to its small size，During the epidemic，He can bear a certain loss，His landlord is also reasonable，After communication, we agreed to reduce or reduce part of the rent，Reduced financial burden。He said: "You have to think on the bright side，Otherwise it would be too frustrating！”

*Source of this article: The Paper, author: Zhu Zhe, original title:《Did B&Bs recover during the peak summer season that just passed?》.