September 10，Special session on smart cultural tourism at Tencent Global Digital Ecosystem Conference，Tencent Culture and Tourism targets scenic spots、Tourists and other demand scenarios，Launched three major cultural tourism product toolboxes，At the same time, the "Thousands of Views on the Cloud" ecological plan is launched，Sharing 3 billion business opportunities with partners in the next three years。

Sudden outbreak of the new crown epidemic，It has brought unprecedented impact to the global cultural tourism industry。Calculated by China Tourism Academy，This year’s total domestic tourism revenue loss is about 1.18 trillion yuan，Estimated negative growth in tourism revenue for the whole year is 20.6%，Plummet in tourism revenue，Exposing the single industrial structure、Insufficient innovation capabilities and other issues。

Zeng Jiaxin, President of Tencent Culture and Tourism, thinks，Digitalization will become the structure of the cultural tourism industry、The "standard configuration" of service model reform。She said，Cloud Travel、188bet Online Sports Betting and Casino New business formats such as cloud viewing exhibitions are emerging，Continuously giving rise to new consumption forms and habits，Becoming a new driving force for industrial development after the epidemic。

188bet app

At the press conference，Tencent Culture and Tourism releases new strategy，Focus on government culture and tourism、Scenic Area Technology、Cultural Tourism Complex、Four core areas of business, travel, convention and exhibition，Building a "new infrastructure" ecological synergy for cultural tourism。

While upgrading the strategy，Tencent Cultural Tourism targets government cultural tourism、Scenic Area Technology、Theme Park、Four vertical fields of cultural tourism real estate，Introduced a complete solution，Covering smart services、Smart Control、Cultural and tourism big data、Smart operations and other links。

Behind the diversity of solutions，It is a diversified product system。Tencent Culture and Tourism’s new product maps were also unveiled，Cultural and tourism smart management toolbox、Cultural Tourism Business Multiplication Toolbox、Three major products of cultural tourism experience improvement toolbox，Considering management、Business、Visitor Service。

Cultural Tourism Smart Management Toolbox，Help realize “smart management”。Tencent uses its own big data、Cloud computing、AI capabilities create cultural tourism big data aggregation engine and intelligent data engine，Establishing “Cultural Tourism Digital Intelligence Core” for customers。Inspection in government industry、188bet app download Government market supervision、Park Intelligent Management and Control、In-depth application of enterprise smart management and other scenarios，Help the government、Smart management of scenic spots。

Cultural Tourism Business Multiplication Toolbox，Focus on “Benefiting Business”，Two-wheel drive with intelligent operation and full-link precision marketing，Helping business improvement。For business people，Considering both online and offline services，Realize the refinement and intelligence of management marketing，Improve service management efficiency；For tourists，Precision marketing through the entire link，Improve the consumption conversion of tourists，Achieving increased business income。

Cultural tourism experience improvement toolbox，The focus is on “intelligent travel”。Through intelligent trip planning、Smart One Code Game、Intelligent AI Assistant、IP creative interaction and other methods，Optimize tourist service experience。Back in 2018，The "Visit Yunnan with a Mobile Phone" created with the help of Tencent Culture and Tourism has led the global smart tourism ecological model，Becoming a must-have "artifact" for tourists in Yunnan。

 "Thousands of Views to the Clouds" plan officially launched，Sharing 3 billion business opportunities with partners in 3 years

To better utilize the power of science and technology，Tencent Culture and Tourism has always complemented the advantages of ecological partners，Form a "joint force" to drive industrial development。Data display，Currently, Tencent Cultural Tourism has in-depth cooperation with 50+ partners，The 188bet sports betting app download cooperation amount exceeded 500 million yuan，Project opportunities exceed 1.5 billion yuan。

Tencent Culture and Tourism also officially launched the “Thousands of Views on the Cloud” ecological plan，Working with partners to build a culture × tourism “Twin Star” ecological model。

For the tourism field，The plan will recruit hundreds of partners，Through Tencent’s 50+ smart cultural tourism product solutions，for 8000+ museums、Science and Technology Museum，2000+4A Scenic Area，260+5A Scenic Area，150+ theme parks，30+ Provincial Government Cultural Tourism Provides “Cloud” Services。At the same time，Tencent Culture and Tourism will join hands with information collectors、Experts and scholars、500+ partners including cultural and creative industry cooperation organizations build a cultural ecological platform，Serving the government、Publishing Group、1000+ customers including cultural and museum institutions，Cooperation covering the entire cultural and ecological chain。

The "Thousands of Views on the Cloud" ecological plan is expected to share 3 billion business opportunities with partners in the next three years，The first batch of partners includes Donghua Software、Beiming Software、Qunli Group、Dao Yiyun、Sichuan University outsmarts、Yunjing Cultural Tourism、Shenda Intelligence、Green Cloud、Leading companies in the industry such as Hongli Technology。

Meanwhile，Regarding the topic of "Tourism Pioneer Action for Recovery"，The conference also held a roundtable forum，Under the auspices of Song Kexin, Vice President of Tencent Cultural Tourism 188bet Online Sports Betting and Casino Business，Jin Zhun, Secretary General of the Tourism Research Center of the Chinese Academy of Social Sciences、Zhang Huagang, Chairman of Kaisa Tourism Technology Group、Wu Weiliu, CEO of Daolv Technology, and Wang Lin, President of Shenzhen Overseas Chinese International Hotel Management Co., Ltd., conducted an in-depth discussion together。

Can see，Technology will become an important force in the transformation and upgrading of the cultural tourism industry，Tencent Culture and Tourism is actively opening up its technological capabilities，Through complete products and solutions，Let customers in the cultural tourism industry accelerate the pace of upgrading。At the same time，Tencent Cultural Tourism hopes to work with partners to integrate cultural tourism resources，Co-create a cultural and tourism “new infrastructure” ecological synergy。