According to the "2019 China Accommodation Industry Development Report"，Currently, my country has a large inventory of small 188bet (30-69 guest rooms)，But its chaining rate is only 12%。There are a large number of independent small-scale 188bet mainly without brands、No beauty、No operation management，Even fatal problems such as no profit。

Looking at the market demand side，According to McKinsey: 2022，The number of China’s middle class will increase from 1 in 2012.7.4 billion households increased to 2.7.1 billion households。Being born in the 80s、When the post-90s generation gradually became the main consumer group in the 188bet market，Problems facing 188bet practitioners，How to create a product that can satisfy the aesthetic taste of new consumer groups、“Small but beautiful” 188bet products that cater to the development requirements of the stock era。

Supply-side reform: obvious chain trend, small and beautiful "out of the circle"

Promote the development of 188bet chains，The process of promoting supply-side optimization in the 188bet industry continues: for the 188bet industry，We need a good product foundation in the stock market，Instead of simply flipping cards，In order to create competitiveness。

Under fierce fighting，Huazhu Group promotes the penetration of its brands into lower markets，Succinctly proposes supply chain finance，Give money to people and operate it，Comprehensive support for the development of independent hotels into chains。At the same time，its main 188bet brand Hanting、All seasons、Haiyu has launched the latest version，From a user perspective and design aesthetic perspective，Without changing the 188bet’s positioning，Improve the 188bet’s market acceptance，Let cost-effective hotels also take into account aesthetics，Reflecting valuable texture at a limited cost。

Just like the 6 that Hi Inn 188bet will launch this time.0 new products，It revolves around the characteristics of a small 188bet such as its small property area，Convert disadvantages into advantages，From aesthetic design、Space Planning、Operation and service perspectives，Increase 188bet revenue，Reduce costs，Create light investment、Low-cost "easy" franchise；Module Assembly、"Light" and quick construction with short construction period；Designed with good looks、Simple but not simple "light" simple design；and self-service，"Light" and smart operation of sharing a traffic pool of over 100 million。

Hiyou 6.0 188bet product launch online live broadcast channel

There are traces of cost reduction and efficiency improvement in the small independent 188bet market

For independent hotels and small hotels，Manpower、Financial resources and property have always been the three "double-edged swords" of its development: both are the main operating costs and expenses (labor、House rent accounts for 45%-55% of monthly expenses)，It is also the three main forces and decisive factors that promote 188bet development and innovation。

Manpower runs through the early investment evaluation of the 188bet、Guest room design、and all aspects of post-operation operations。The latest 6 launched by Hi Inn 188bet0Product optimization through service and introduction of self-service terminals，Improving human efficiency and making it more convenient for 188bet guests。In terms of service optimization，Haiyou handles the details，Greatly improve human efficiency。

Although it is a small 188bet，There is also a slight threshold for capital requirements for renovation or decoration franchise，How to minimize franchise renovation and construction costs？In this regard，Hifriend’s advantages are mainly reflected in，It relies on the supply chain advantages of Huazhu 188bet Group，Providing owners with quality products at lower prices；At the same time, the supply chain platform has a large number of cooperative decoration teams for owners to choose from；Industrialized assembly improves construction efficiency，Compressed availability。Also，In this conference，Hiyou will also launch a new franchise model，Allow franchisee investors to participate in the operation and management of the 188bet after passing the group training and becoming qualified，Reduce 188bet management costs。

As a person who mainly focuses on accommodation、A 188bet brand with pure service content，Hi Inn 188bet has strict requirements on the location of its franchised properties，This is destined to increase the cost of property。How to maximize space efficiency？Hiyou’s latest products through scientific and reasonable planning，To the lobby、Stairwell、The arrangement of bedding in the corridor and even the room，All redesigned and planned，Improve floor efficiency while providing more basic life service guarantees。

Retaining customers no longer depends solely on price, but also on experience

After the epidemic，The entire accommodation industry is upgrading。Big brand and big 188bet，Ability to improve hardware and software facilities，Enter intelligence and digitalization one after another，Improve “contactless” service capabilities and hygiene and disinfection standards。

For small hotels，Providing guests with a pure 188bet experience and efficient service is the primary purpose，Excessive packaging decoration and indiscriminate "addition" put the cart before the horse。As far as Hi Inn 188bet is concerned，It is updated through space optimization and equipment，The self-service facilities provided meet the basic living needs of 188bet guests to a certain extent，And young consumers’ requirements for life，At the same time, reasonable planning and moderate function elimination also make the entire product appear numerous but not complicated。

Market research and analysis based on industry，The younger generation and even the millennials are gradually becoming the mainstream consumer 188bet，The hygiene of the accommodation environment、There are new requirements for aesthetic design and quality，The traditional "guest house" accommodation scene has long been eliminated。Also，In terms of room facilities and equipment，Hiyou relies on its supply chain advantages to continue to provide owners with high-quality and low-price products and services，Ensure continued price competitiveness and reputation。It is the careful design of the top team，Hiyou can provide consumers with high cost performance、A new experience with more aesthetic value and design look and feel。

Some people in the industry have analyzed it，Independent hotels are much more dependent on OTA platforms than we imagined。Allegedly，Rated at 4.More than 5 independent hotels account for almost 70% of the traffic on the OTA platform。Even brand hotels are also constrained by OTA platforms，This is also why many 188bet brands have launched social marketing during the epidemic，The reason for creating private domain traffic。

Also，Huazhu Club is a membership club launched by Huazhu Group，It is also an efficient 188bet booking platform，We are operating more than 6,000 hotels in China，1 in more than 400 cities in China.500 million members providing accommodation and travel services。

188bet brand creates private domain traffic，Reduce dependence on OTA platforms，Can greatly increase 188bet occupancy rate and revenue。Currently，All Huazhu stores can access the Huazhu Club traffic portal。

Admittedly，The impact of the epidemic has caused an overall decline in the performance of major 188bet groups around the world，Under the current economic situation，Investment in small hotels may become the best choice for owners to reduce risks。September 23rd afternoon，“New Hi Inn Efficiency Revolution” Hi Inn 188bet 6.0New product launch conference will be held in Shanghai，As a strategic cooperative media, Zhihui will simultaneously conduct online live broadcast！

Hiyou 6.0 188bet product launch online live broadcast channel