Before 2019，Many companies in the 188bet app download industry believe that with the increase in residents’ income levels and the emergence of consumption upgrade trends，The era of rapid development of budget 188bet app download chains in the country is over。One time，Whether it is a foreign-funded 188bet app download or a local 188bet app download，Efforts are being made to lay out the mid-range market。

However, the epidemic that broke out at the beginning of the year impacted the domestic economy，The 188bet app download industry bears the brunt。In the process，一、Second-tier cities have a large floating population，Difficult to manage，Social operations are recovering slowly。Dan San、Fourth-tier cities recovered relatively quickly，So sink three、The fourth tier has become an important strategy for Huazhu Group to deeply explore the Chinese market this year。

Famous space designer、Zhou Guangming, Chief Product Officer of Huazhu Group，The future of budget hotels will still be full of hope。He said，in the country，The budget 188bet app download market has a demand of nearly 1 billion people，But many peers are gradually ignoring the importance of this market。

According to Huazhu Group’s second quarter financial report 188bet app download year，The occupancy rate of the group’s hotels is 68.8%，Significant improvement year-on-year in the first quarter。Hanting accounts for nearly 40% of the number of Huazhu Group hotels，Average occupancy rate has returned to 80%-85%。

In this context，Hanting, the budget hotel brand of Huazhu Group, is undergoing product upgrade——3.188bet app download 5 will be fully rolled out soon。Zhou Guangming thinks，Once Huazhu Group’s iterative new products form a network，Within two years，Foreign budget hotels are no match in terms of cost performance，Huazhu will become the world’s strongest budget hotel brand。

Lifestyle and customer preferences drive 188bet app download iteration

"21st Century": Present，The domestic 188bet app download industry has entered the stage of stock competition，Transformation and upgrading have become the only way。As the operator of the iterative upgrade of Hanting under Huazhu Group，What do you think of 188bet app download product iterations？What are the driving forces behind it？

Zhou Guangming: I think product iteration is inevitable。Products change with people’s lifestyles and needs。In the Internet era，Our lifestyle is quietly changing，Our knowledge structure、Lifestyle habits、The way of thinking is changing，So product iteration is inevitable。I think 188bet app download phenomenon is natural，Unless your brand does not pursue sustainable development。If you want to continue operating sustainably，You must adapt to 188bet app download market。The market is business，The value of business is to create value for your customers，Meet customer needs，Customers can make you money。

The first driving force for 188bet app download iterative upgrades is changes in lifestyle，Even though what I just said。The second one is the user’s preference，For example, we like Apple products，But Apple is still iterating，Why？Users’ aesthetic fatigue，Enterprises need to provide users with a sense of freshness。

The reason why Huazhu spends so much money to create product iterations，Just to create business value。We must meet the needs of our customers，Make them like it、Use Huazhu’s 188bet app download。

"21st Century": As far as we know，This Hanting 3.188bet app download 5 has been significantly upgraded compared to the past，In what specific aspects？

Zhou Guangming: After more than ten years of development, budget hotels，The industry has encountered consumption upgrades。Since then，Almost all 188bet app download groups have begun to deploy in the mid-to-high-end field。But at the same time，Almost few companies create a better experience for economical users。

The previous iterations of Hanting were just the superposition of functions、Cost optimization，But 3 released this time.188bet app download 5 is an important turning point for Huazhu Group to achieve the "Return of the King"，That is, we want to pass 3.188bet app download 5 once again returns to the economical market center。

In China，The budget hotel market has a demand of nearly 1 billion people，But many hotel groups have gradually ignored the importance of this market。When the development of budget hotel products is relatively stable or even slightly downhill，We need to reinstall it with "new rockets"。In this process，Our 3.188bet app download 5 adds two "weapons": the first one adds intelligent elements，Internet intelligence allows labor costs and management costs to be effectively controlled；The second one is to increase the appearance，But beauty does not necessarily require money，Sometimes you spend more money but it does not meet the positioning of a budget hotel，So our designers focus on designing beauty at a low cost。

"21st Century": You just mentioned that the Han court was in 3.In 188bet app download 5, intelligence and appearance are emphasized，So in terms of intelligence，Hanting 3.What specific applications are implemented in 188bet app download 5？

Zhou Guangming: Hanting 3.The intelligence of 188bet app download 5 is not a gimmick，To bring convenience to users。Let me give you an example，As soon as the customer comes in，We have self-check in、Room of your choice，It can help customers complete check-in more quickly and conveniently while protecting personal privacy。Also，We have set up food delivery、Water Delivery、Intelligent robot that delivers goods(15.700,0.51,3.36%)，Reduce labor costs。The error rate of robots is extremely low，I won’t complain about long working hours。We also have smart robot phone service，The robot intelligently asks customers about check-in, check-out, etc.，Greatly improved service efficiency。Also，TV smart projection、Smart call front desk、The combination of different smart products such as lighting control will greatly improve our customer experience。

"21st Century": If it is too intelligent，Guests staying in the 188bet app download lack human service，Would it make him feel a lack of humanity？

Zhou Guangming: We might have argued about this issue ten years ago。But to this day，When smartphones become popular，We have adapted to an intelligent lifestyle。And we enjoy the convenience brought to us by intelligence。In fact, it is in the budget 188bet app download level，The less service people have, the better。Because we will not spend money to hire high-end service personnel，Machines will make us feel more comfortable。

"21st Century": the aspect of intelligence，The economical positioning determines that the fewer people’s services, the better。But now the market is sinking，Many consumers may not be very familiar with 188bet app download type of intelligent application，Then how to make some balance？

Zhou Guangming: Let’s sink to three、four、Fifth-tier cities，Do 188bet app download want the product to be changed？My answer is no。Because intelligent technology has turned the whole world into the same space。

First，Our products are not only for third- and fourth-tier people，People from the first and second tiers come to third and fourth tier cities，He 188bet app download choose our products，Because of trust，Enjoy the same products in third- and fourth-tier cities as in first-tier cities。In addition to intelligence，We also have manual services，We 188bet app download try to serve people who cannot effectively use smart devices for the time being。

"21st Century": You just mentioned Hanting 3.The beauty of 188bet app download 5 is not built with money。Then，It is very difficult to spend limited money to design a budget hotel with beauty。What do you think are the challenges behind this？

Zhou Guangming: I think the biggest challenge is the design and production process。In design，We have to use limited materials，Find the best solution that allows everyone to feel the performance of our design。We know how to use color、More gentle arc corners and warm lighting create the beauty of the entire space。Also，The production process is also very important，It is necessary to control costs，But also to ensure quality。To solve 188bet app download problem，We use modular design extensively，Replace humans with robots。

Cost-performance is the biggest advantage of Hanting 188bet app download 3.5

"21st Century": You mentioned that there is a demand for budget hotels now by 1 billion people，How do you think the experience can be upgraded without increasing the price？ Hanting 3.Is the overall investment in 188bet app download 5 lower than some previous versions？

Zhou Guangming: There are two ways not to increase the price: first，Quantity is large enough，Small profits but quick turnover - enough hotels，The price will remain unchanged。In the past we might open hundreds of stores a year，Now via modular design，We can open 500 stores a year。Five hundred stores equals 50,000 more rooms。At 188bet app download time，Costs can be controlled。

Second，Control 188bet app download。Cost includes labor cost、Operating 188bet app download and production 188bet app download。Production 188bet app download and operating 188bet app download can be reduced through extensive use of factory modular design。

On the other hand，Factory production 188bet app download reduce product costs。Moreover，The use of intelligent robots greatly improves service efficiency，Reduced labor costs。We use these ways to reduce the cost、Control costs，No price increase when reached。

Hanting 3.The investment for 188bet app download 5 will definitely be lower in the future。It’s early days，The cost is slightly higher。But I think this model expands to after the first 300 to 500 stores，Our costs will be optimized。To 4.At 188bet app download 0，I think our cost will be the same as 2.7 188bet app download、3.188bet app download 0 remains in a similar state。

"21st Century": As you said，Some hotel groups are reducing their investment in economy，And Hanting hopes to pass 3.188bet app download 5 "The Return of the King"。Then，How can this 188bet app download make more consumers return to this brand？

Zhou Guangming: Hanting 3.188bet app download 5 focuses on cost-effectiveness，Use cost-effectiveness to regain customers’ confidence in Hanting。Customers can get a good product experience at a relatively low price，So we need to change quickly，Let 3.188bet app download 5 is everywhere。Differences in brand products will damage customers’ experience with the brand，So within the next two years，Hanting 2.Product lines below 188bet app download 7 will basically be eliminated。

By unique value for money，We can even bring guests from all seasons。Although our two brands belong to the 188bet app download，But we can also "force" and continue to move forward throughout the season。

We want “The Return of the King”，Because it has been silent for too long。Like all seasons in 3.After 188bet app download 0 is successful，Launch 3.188bet app download 5、4.188bet app download 0，in 6 years、7 years，Iterated three times。But our Hanting is in a downhill place，We want to pull it up like a tick，It takes a lot of effort。

We must first expand our store quickly，The second is to quickly achieve product consistency，Put 1.188bet app download 0、2.188bet app download 0 is quickly phased out。So these two years are actually a critical period for our Hanting，This is a challenge。

Hanting now has more than 2,600 stores，Actually, the "ship" is quite big，We need to put in a lot of effort，This is how you can hook yourself up。But small profits but quick turnover，Once we form a network，That is, if there are 5,000 Hantings 3.188bet app download 5 or even 4.188bet app download 0，Within two years，Foreign budget hotels will not be our rivals in terms of cost performance，We will become the strongest budget hotel brand in the world。

"21st Century": Therefore, 188bet app download's future expansion plan is 5,000 stores？

Zhou Guangming: We are doing it，188bet app download be rolled out soon，It is expected to reach 10,000 stores by 2028.By that time，Look at Hanting again，We allow many people to spend the same money and enjoy a different life。