September 24，The 7-day hotel investor conference and upgrade press conference is titled "7 188bet sports betting to come"，Only then can there be a future" as the theme，At Jing’an Kunlun Hotel in Shanghai，Officially launched the new journey of 7 188bet sports betting Hotel。The entire event lasted 2 hours，Received attention from investors and all walks of life in the industry。

Seven188bet sports betting conference and upgrade release event site

Mr. Chang Chuangchuang, President of Jinjiang Hotels (China), delivered the opening speech for the event，Conveyed the strategy of Jin Jiang Hotel (China) to the guests，And expectations for a 7-day hotel，"New 7 188bet sports betting、New image、New product、New Standard、New mode，Adhere to brand value orientation，Improve quality，Make the new 7 188bet sports betting more valuable、More money！”

Chang Chuangcai, President of Jinjiang 188bet sports betting (China)

7 188bet sports betting Hotel Brand Innovation Upgrading Project，Inseparable from the efforts of the GIC team，Vice President of Jinjiang International in this event、Ms. Zhou Wei, head of GIC Jinjiang Global Innovation Center, also attended the scene，For the 7-day brand platform。Since May this year，The GIC team put their heart and soul into it，Integrate all innovation resources，Empowering 7 188bet sports betting Hotel Upgrade。Based on the latest innovative design of 7 188bet sports betting Hotel brand released this time，The new 7 188bet sports betting retains the basic outline and native color of the first generation logo，More dynamic design performance、Clear，More modern in details，To match the aesthetics of the current target audience。The brand slogan has also been upgraded from "Sleep well every day" to "7 188bet sports betting of freedom"，Sleep well every day”，Still advocating the core of "quality sleep"，Continuously in "green、Health、Smart、Share、Seeking breakthroughs in the five major innovation directions of culture，Aimed at giving guests a more comfortable experience during their journey。

188bet sports betting7 188bet sports betting flashExperience Area

From "7 188bet sports betting of freedom，Based on the brand concept of “sleep well every day”，7 188bet sports betting Inn demonstrates the brand’s emphasis on the core hotel experience，Be able to present the simple need of "sleep well" to the extreme，7 188bet sports betting hotel from bathing facilities、Bedding linen、Toiletries、Pure air。。。Wait to analyze the details one by one in multiple accommodation links，Optimize and improve one by one，Let "Have a good sleep every day" is not a claptrap slogan，It becomes the real value highlight of the brand，Give customers more surprising experiences。

Also，This event is about 7-day hotel innovation，Inviting important guests from the hotel industry to participate in the round table dialogue，Mr. Luo Qin, Chief Operating Officer of Median.com, served as the guest host，With Mr. Gu Wei, Vice President of Research and Development of GIC Jinjiang Global Innovation Center，Mr. Yan Caihua, Senior Vice President of GPP Jinjiang Global Procurement Platform、Mr. Li Xiang, Vice President of WeHotel Jinjiang Global Travel Industry Sharing Platform、Mr. Hu Shengyang, CEO of Yingdie Consulting, engages in inspirational exchange，Easy to find，7Days Inn’s innovation，It is a profound insight based on basic accommodation needs，Strive to use brand power、Product Power、Channel Power、Platform Power、Innovation is content，Return to original intention，For consumers and investors，Bring 188bet sports betting experiences and opportunities。

Return to the original intention of accommodation, comfortable and comfortable

Life services provided by New 7 188bet sports betting，Food and drink covered、Three aspects including sleep and healthy exercise。By pairing smart products、Environmental protection equipment，Reasonable selection of other accessories，Achieve a comfortable and healthy travel experience。

For example， New 7 188bet sports betting has implanted the standard module of "Pure Guest Room"，Air purification system、Mineral-free drinking water machine、Ultraviolet sterilizer and other devices meet the health needs of travel and accommodation after the epidemic，At the same time around "quality sleep"，Introduced customized version of sleeping mattress、High quality anti-mite naked sleeping grade bedding、Memory foam pillow combination，There is also an exclusive customized 7-day sleeping bag (with eye mask inside、Pillow essential oil spray、Earplugs......）。soft、Comfortable、Organic sleeping space and body touch，All provide the possibility for brands to achieve value-added experiences。

The brand also cooperates with fitness brands，Provide users with professional sports equipment and fitness solutions，Self-service small sports equipment meets basic sports needs；There is also a well-equipped medium-sized gym，Create a high-quality fitness experience in a limited space with limited investment。

Return to the original intention of traveling, freedom and efficiency

Efficient office is another feature of brand practice，New 7 188bet sports betting pays special attention to the business and office functions of the space，This also depends on the needs and expectations of the new generation of economical business travelers for business offices。Mobile phone screen mirroring is set up in the guest room、Wireless charging、Mobile terminal intelligent customer control、Diverse lighting scenes、Infrared sensor night light、Multifunctional desk、Bedside office equipment and other equipment，Used to randomly achieve office efficiency。Also，The brand regards shared office as the main feature of the public area，There are also single and group office spaces to choose from，The 7 188bet sports betting brand’s public area design provides residents with flexible options for a variety of consumption scenarios。

Return to the original intention of service: vitality and fun

Just as 7 188bet sports betting has always brought guests peace of mind and comfort、Reliable and comfortable feeling。7Days Inn uses friendly language style，Let guests feel the natural and casual atmosphere of friends when entering the 7 188bet sports betting；Use a young mentality to bring a relaxed and interesting way of communication，Use witty words to make guests smile，Relieve stress easily。

The new 7 188bet sports betting will give full play to the brand gene of "7" - 7 188bet sports betting a week，Pay attention to every day of life - with quality sleep as the core，Serves business and leisure travelers who pursue high cost performance, have a young mentality and a higher cultural level，Leading a new era of travel experience，Whether it is business travel or leisure，Can flexibly match various travel scenarios，Let customers enjoy free exploration without restrictions。