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As domestic epidemic prevention and control becomes normalized,After more than half a year of suspension,The cultural and 188bet best bookmaker industry is finally recovering,National Day travel booking data increased significantly;Peripheral travel and intra-provincial travel replace outbound travel,Becoming a new travel trend。
In this context,Destination cities have become the direct carriers of changes in 188bet best bookmaker demand,But the inner loop does not mean absolute flow,Facing the rapid changes on the consumer side,How to reshape the product and service supply system,Innovative competition methods,Will become a destination city to improve competitiveness,The key to accelerating urban recovery。
Recently,By Guangdong Provincial Department of Culture and 188bet best bookmaker、Sponsored by Guangdong Provincial Local Financial Supervision and Administration Bureau,Organized by Southern Finance Omni Media Group,Southern Cultural Property Exchange、The 2020 Guangdong Culture and 188bet best bookmaker Industry Investment and Financing Matchmaking Conference co-organized by the Investment and Financing Professional Committee of the Guangdong Provincial 188bet best bookmaker Association was held in Guangzhou。During the meeting,Many experts, scholars and industry figures shared their views and benefits on the post-epidemic recovery of the cultural 188bet best bookmaker industry and destination cities。
With the new consumption pattern forming, what opportunities do 188bet best bookmaker cities have?
With the "construction of a domestic circulation as the main body"、The proposal of a new development pattern in which domestic and international dual cycles promote each other”,Doing a good job in the domestic market has become the top priority of economic development。Specific to the cultural 188bet best bookmaker industry,The impact of the epidemic has also forced consumers and service product suppliers to turn to the domestic market。
Changjiang Scholar Distinguished Professor、Bao Jigang, director of the 188bet best bookmaker Development Planning Research Center of Sun Yat-sen University, pointed out,The epidemic has had an important impact on the 188bet best bookmaker industry,leading to a slowdown in its overall development。From the demand side,Due to factors such as safety considerations or reduced revenue expectations due to economic downturn,The total scale of domestic 188bet best bookmaker may become smaller in the short term;But as the usual outbound travel crowd turns to domestic travel,It may also fill this demand gap。Generally speaking, the supply side still relies on low prices to obtain customers;Increase of close range products,Healthy 188bet best bookmaker destinations will have more development opportunities。
Li Wen, deputy general manager of Lifeng Culture, thinks,The continued epidemic will lead to short-distance travel、Nearby travel becomes normal,Revisit rate is very high,Resulting in increased demand for vacation-type 188bet best bookmaker products。
Facing the new pattern of the domestic cycle,Destination serves as a direct carrier to digest domestic 188bet best bookmaker demand,While the number of customers is increasing,We will also face a series of problems。
“Our 188bet best bookmaker provider is not ready yet,The supply side may not be able to keep up all of a sudden。”
Li Wen said,After the epidemic,Due to the crowds at traditional tourist attractions,Poor experience and safety risks,188bet best bookmaker hotel in resort products、B&Bs are popular among tourists。But because we used to do business with niche tourists,Many places, hotels and B&Bs have many shortcomings in terms of reception capacity and detailed services。
Resort and characteristic cultural 188bet best bookmaker town projects also show shortcomings。Li Wen said,Due to the outbreak of summer vacation short-distance travel exceeding expectations,Some health care projects or tourist towns have huge crowds during summer weekends,However, its transportation services and supporting organizations are seriously insufficient,Not professional either。This is related to the way real estate projects are packaged in cultural 188bet best bookmaker,Not prepared for the reception,So some service details are still not adequate。
The epidemic has also greatly increased the importance and application scope of contactless services and technology,Before the epidemic,Robot Service、5G、Smart 188bet best bookmaker and other functions are mostly just gimmicks,Low practical application。Li Wen thinks,It is precisely the failure to upgrade smart technology,This is why the scenic spot does not predict tourists’ travel in advance,Cannot be evacuated during peak hours,At the same time, it is also unable to provide service space and service content to tourists in the early stage。
New outlet for 188bet best bookmaker city recovery
Since the epidemic,Major destination cities have introduced measures to stimulate cultural 188bet best bookmaker consumption,The popular destination Xiamen will issue 30 million yuan in travel vouchers on Fliggy in August,Shanghai launches half-price discounts for scenic spots during the 188bet best bookmaker Festival,Guangdong 188bet best bookmaker Expo uses subsidies and price reductions to attract tourists。Overall,Measures to issue consumer coupons、Mainly by reducing the price of tickets to scenic spots。
Destination recovery is a comprehensive project,Consumption coupons may be just a stopgap measure。Liu Zhaohui, founder and chairman of Zhihui Group, thinks,Issuing coupons and reducing ticket prices will help promote 188bet best bookmaker consumption,Inspiring destinations to accelerate recovery,But the premise is the product、Service、Excellent quality of experience。The price reduction policy has brought a large number of tourists to the destination,But if the carrying capacity is exceeded,Supply and guarantee cannot meet tourist demand,On the contrary, it will cause negative effects,Resulting in low repurchase rate。
Except short-term initiatives,The night 188bet best bookmaker economy has also become an important starting point for post-epidemic recovery。Displayed in the "2019 China Urban Nighttime Economy Impact Report",60% of China’s consumption occurs at night,The sales of large shopping malls from 18:00 to 22:00 every day exceed 50% of the whole day's sales。And with local travel、Consumption demand for peripheral travel is rising,According to iiMedia Data Center prediction,The scale of my country’s nighttime economy is expected to reach 30 trillion yuan this year。
Li Wen thinks,The nighttime economy reflects a city’s economic strength and 188bet best bookmaker innovation,It is the quality of life、Experience the new economic form driven by consumption upgrade,It is also an important outlet for cities to seize the commanding heights of the global consumer market。
Detailed to the destination city,Long before the epidemic,Shanghai, the city with the most developed night-time economy, has launched delayed services for cultural 188bet best bookmaker projects,If the night museum is open、"24-hour cinema"、"Late Night Study" and "Night Zoo" etc.。After the epidemic,Night travel economy has become an important breakthrough for economic recovery,Various destination cities are competing to launch night tour products,Subsidy for nighttime consumption。
The night-time economic vitality is sufficient but the connotation is insufficient,It is a common problem currently,The current night economy development format,Still mainly for affordable consumption such as late-night snacks,Lacks connotation and highlights for urban cultural 188bet best bookmaker。
Generally speaking,The development of the night economy can be divided into three stages: lighting、Beautification and culture。Lighting is the foundation of the night economy,It is also a symbol of urban vitality,It constitutes the lighting stage of the night economy;With the improvement of tourists’ aesthetics,City night tour projects should also become more artistic;Culture is about IP and content,188bet best bookmaker genes related to the entire city,Is the key to determining the difference of urban night economy。
Li Wen thinks,Competition in the night economy is ultimately a cultural competition,The top-level design of city brands requires IP architecture。Currently, many 188bet best bookmaker cities have begun to create their own night tour IPs,Such as Jinjiang Night Tour IP in Chengdu,Leshan’s Leshan flavor IP,Gusu in Suzhou at half past eight,The Tang Dynasty Never Sleeps City in Xi'an, etc.。
"Whether it is the culture 188bet best bookmaker city itself,It’s still a natural scenic spot,All resources must be transformed using technical means,Transformed into an experience method that young people like now,Also give it a new business model。”
How can 188bet best bookmaker cities compete in the post-epidemic era?
Inner circulation trend down,Which destination cities have the most opportunities?Recent data released by institutions,Hainan、Yunnan and other traditional popular destinations、Yangtze River Delta Region、National Day travel popularity surges in the northwest region,Outstanding performance in 188bet best bookmaker consumption。
The reason,The three have their own advantages in terms of 188bet best bookmaker resources and passenger flow,However, it is doubtful whether this trend can continue。
Before the epidemic,188bet best bookmaker classification is mainly based on the type of natural resources,The entire industry is currently turning to core attractions、Comprehensive content experience and services are the basis for classification,Repurchase rate、Increase in revisit rate,So that products that originally only served tourists will also meet the travel needs of locals。
Therefore,Some people believe that the future competition of 188bet best bookmaker cities will rely more on the driving role of regions。Yangtze River Delta、The Pearl River Delta and other economically developed regions not only have huge consumption potential and development opportunities,It can also form linkages within the region,Improve comprehensive competitiveness;Regions or individual cities with poor economic strength are at a disadvantage in 188bet best bookmaker competition,Traditional popular scenic spots may also gradually decline。
Liu Zhaohui thinks,The 188bet best bookmaker city of the future will also be a tourist 188bet best bookmaker、Various functions such as leisure vacation and experience。Therefore,Work hard on product form and innovative services,Improving the city’s basic public services,Deeply dig into urban culture,will become a regular customer、Attract new customers,The key to improving the comprehensive competitiveness and attractiveness of a 188bet best bookmaker。
Wu Zhicai, Director of the Guangdong 188bet best bookmaker Strategy and Policy Research Center of South China University of Technology thinks,The epidemic has accelerated the development of ecological health care,188bet best bookmaker projects related to wellness are favored by more tourists。The urban-rural fringe and rural areas have a large amount of ecological resources and other idle resources,Therefore,In the future, the urban-rural fringe and the countryside around the city will also become an important part of the competition among destination cities。
Wu Zhicai said,The creation of 188bet best bookmaker cities requires the government、Market、The public and the three parties work together。The government must create a first-class environment: protect the natural environment of mountains, rivers and pastoral areas;Improving the cultural environment of destinations;Improve the public environment of basic public service facilities。In a good environment,The market provides first-class products through competition and selection、Experience、Services and other goods,Formation of new business formats。Finally,These businesses and destinations also need to be further activated and upgraded by citizens and tourists through consumption。
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