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Author of this article: CCTV 2020-10-24
The market space of traditional travel and group tour models will shrink day by day.
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The National Day has just ended,Ms. Zhang is planning to travel during off-peak hours。“My husband and I have 15 days of annual leave this year, but it’s useless,I am also very busy at work,No time to do strategy at all,Now I have time to take a vacation,But there is no direction,Not to mention how to play。If anyone can give us some advice,Provide some solutions,Just help us customize the itinerary。”

Many heads of travel agencies are also confused。The National Day Golden Week that just passed,Although according to statistics, the number of travelers is close to 80% of the number before the epidemic,But the travel agency did not get much share。“We have a lot of tourism resources,During the long holiday, most tourists choose to travel around the country or travel freely within the country,Few group tourists。”

In fact, Ms. Zhang is confused,Most travel agencies can “do it all” in one stop,The cost is not high。Just spend 5% more of the travel cost,You can enjoy an exclusive trip anytime you want。

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Early September,Ms. Jiang, a citizen of 188bet sports betting app download Hangzhou, and her family have made a reservation to go to Ejina Banner to see the Populus euphratica forest。“I learned about Populus euphratica in my children’s Chinese textbooks,We just want to take her to see。But the holiday is approaching,For epidemic prevention reasons,We still gave up our plan to travel to the province,After quitting the group, I changed it to self-driving within the province。”

According to data from the Ministry of Culture and Tourism,During the National Day Golden Week this year,The country received a total of 6 domestic tourists.3.7 billion people,Recovered to 79 year-on-year.0%。Zhejiang Province Statistics,Eight-day National Day holiday,Received 5445 tourists in total.10,000 people,Recovered to 80 year-on-year.5%。

“Although many people travel during the short holiday,But traveling by car、Free travel accounts for a large proportion。B&Bs around Zhejiang Province、The farmhouse business is booming,Some brand hotels also recovered quickly,But there are still very few group tours。Several of our travel agencies have privately listed data,Among all travelers,The number of group tourists is almost negligible。”There are various signs,After entering the stable period of the epidemic,The traditional group tour model will change,The transformation of travel agencies is imminent。

Customized tourism may have an opportunity to be promoted

"Although the general environment this year has affected the development of the 188bet online sports betting entire tourism industry,But I am still very optimistic about the future market。”Jin Li is the person in charge of Quyou Cruises,Only entered the tourism industry in 2017,I didn’t expect to encounter an epidemic soon after entering the industry。Jinli is optimistic about the tourism market,I’m really not bragging。“None of the 18 partners in the company took the initiative to resign,At the same time, I am also paying attention to some outstanding sales talents who have resigned from travel agencies,They are experienced,I plan to establish a new department,As long as the tourism industry fully recovers,Can be activated immediately。”

Jinli’s confidence lies in maintaining close contact with customers。She is also closed during the epidemic、Selling fast food,Now she has moved all her employees to the community。“We used to be wholesalers,Almost no contact with first-line tourists,Now I know that everyone’s demand for travel is very strong,But different。Old man、Parents and children、High-end or team service,It’s really diverse。But just plan well,There is still a market。”

Some well-known travel agencies in Hangzhou have also begun to contact enterprises and institutions,Tendering for conferences and unit recuperation projects。“Although customized games were promoted many years ago,But whether facing enterprises, institutions or individuals,Not many people actually pay the bill。After the epidemic enters a stable period,188bet Online Sports Betting and Casino Some high-end guests who were only interested in outbound travel in the past are beginning to pay attention to the domestic market,Some enterprises and institutions also have similar needs,Maybe it’s really time to promote customized tours。”

Spend 5% to 10% more service fee and you can go as soon as you want

After the epidemic,Outbound travel restricted,However, the travel demand of citizens and tourists has not decreased。

“The demand for group tours will not disappear,Because there are always consumers who are not familiar with tourist destinations,Or I am not good at making strategies,It’s just that some customers with high-end needs will prefer ‘small group’、‘Private group’、‘Personalized customization’, etc.。"The person in charge of a large travel agency in Hangzhou said,Actually like Ms. Zhang,You can contact Ctrip directly through the customization department of a regular travel agency、Fliggy and other customer service,Not only can you customize your itinerary,It can even be so sophisticated that it can be delivered to your car at any time,Customized service fee is not expensive,Can reserve every main meal,Change at any time。The person in charge of the travel agency said,Customized service fee is not expensive,Basically 5% to 10% of the total travel cost。

In view of this phenomenon,Fu Linfang, a professor at Zhejiang Tourism Vocational College, said: The epidemic has indeed given tourists an opportunity to innovate and improve themselves,The market space of traditional travel and group tour 188bet app download models is shrinking,Instead, it is more personalized、Exquisite travel products。With the diversification of tourist needs,Exclusive customized travel services will definitely attract more and more people’s attention,It’s not expensive that’s called customization,It is a product that can meet the needs of customers。But it will take some time for customized travel products to be widely recognized,It also needs to be polished by the market。

*Source of this article: CCTV,Original title:More personalized and exquisite customized travel products are beginning to grab the market》. 

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