Entering November，The promotion around “Double 11” becomes more and more intense。Meanwhile，Major star hotels in Beijing have also turned on the refresh mode，Introducing various discount activities and preferential measures，Want to take the opportunity to attract customers。November 3，Discovered by Beijing Business Daily reporter，Hilton 188bet online sports betting Beijing、Beijing Marriott 188bet online sports betting HNA Tower、Beijing Leduogang Marriott 188bet online sports betting and other hotels have recently begun to push various preferential information and activities in multiple WeChat groups，And like Crowne Plaza Beijing Lido、The promotional information of more than 20 hotels including Beijing Jianguo 188bet online sports betting has also begun to "splash the screen" in the 188bet online sports betting's official WeChat group and various information sharing groups。In addition to recharge and cashback、Rate Promotion，There are also hotels that have launched activities such as lottery draws and special buffets。In the industry’s view，It has been several years since the "Double 11" event was launched in the Beijing 188bet online sports betting industry，But this year is affected by the epidemic，Can I get a refund after purchasing the product、Can products that cannot be written off be deferred?、What are the other specific consumption restrictions，These have become issues that consumers are more concerned about。Expert opinion，188bet online sports betting rooms are non-reservable products，The number of 188bet online sports betting room nights dropped rapidly after entering the off-season，In order to attract customers，The types of 188bet online sports betting promotional products are also constantly expanding，Visible，Businesses hope to quickly recover their blood through “Double 11”。

Screening promotion

This year’s “Double 11” first wave of sales is coming to an end，However，The promotion craze for various star hotels in Beijing is still on the rise。Recent，Ms. Liu (pseudonym), who often goes to star hotels in Beijing to spend money, was introduced to the Beijing Business Daily reporter，Including Beijing Jianguo 188bet online sports betting，Over 20 star-rated hotels in Beijing have designed relevant promotional products，And push it in multiple WeChat groups。Beijing Business Daily reporter searched and found，Since late October，Star hotels in Beijing have gradually increased the intensity and frequency of promotions，Some WeChat groups that specialize in publishing 188bet online sports betting event information have also begun to see “Double 11” promotional information。

From the perspective of promotional products，The 188bet online sports betting’s accommodation products are relatively heavily discounted。Among them，Beijing Minmetals Narada 188bet online sports betting has launched a 599 yuan mountain view superior room package product，Compared with the retail price of 1,680 yuan, the discount is about 30-40% off；For example, Beijing Bayside Banshan Hot Spring 188bet online sports betting also launched an event where you can get 1,000 yuan back and give gifts after recharging 5,000 yuan。

In addition to traditional accommodation products，The types of products launched by each 188bet online sports betting during this year’s “Double 11” also involve food、Play、Fitness、Lottery and many other aspects。Among them，Hilton 188bet online sports betting Beijing launches fitness pass and fitness personal trainer guidance class；At the same time，Beijing Marriott 188bet online sports betting Leduogang 188bet online sports betting’s preferential package also includes hot springs，Purchase adult hot spring tickets at a price of 238 yuan and enjoy buy one get one free。Also，Beijing Marriott 188bet online sports betting HNA Tower also launched a lucky draw，The first prize is a one-night weekend stay in an executive suite and breakfast for two，Invite 5 friends to follow the 188bet online sports betting’s official public account and receive dining vouchers。

It is worth mentioning，Many luxury hotels are participating in the “Double 11” promotion this time，Including Rosewood 188bet online sports betting，Many hotels have launched follow-up public accounts、Forward relevant publicity to your circle of friends、Invite friends to "help" and get relevant discounts or prizes，Use this to achieve traffic flow。

Ms. Liu told Beijing Business Daily reporter，The 188bet online sports betting’s customer base is actually relatively fixed，Basically every star 188bet online sports betting will set up its own WeChat group，And publish preferential information internally to consolidate customers。“After the epidemic，Similar forwarding is polite、More and more activities with discounts are shared，The competition among hotels for customers is becoming increasingly fierce。" Ms. Liu said。Chief Knowledge Officer of Huamei 188bet online sports betting Consulting Agency、Senior Economist Zhao Huanyan also said，Affected by many factors，The current promotion awareness of star-rated hotels has been greatly improved，Promotion types and models are also more diverse。

Consumption focus shifts

Merchant launches a variety of products，But according to consumer feedback，Everyone’s focus has also shifted this year。According to Ms. Liu，In the past, consumers mainly focused on the price of products、Information on discounts and other information。But this year，Everyone pays more attention to the usage time of the product、Usage restrictions、Aspects such as whether refunds can be made。Take Beijing Bayside Banshan Hot Spring 188bet online sports betting as an example，A Beijing Business Daily reporter found this in the 188bet online sports betting’s official WeChat group，For the 188bet online sports betting’s preferential products during the “Double 11” period，What consumers inquire most about is the specific usage rights of the product，And questions such as whether refunds can be made once you are unable to travel。The 188bet online sports betting staff also said，Promotional products can be refunded，But 10% cancellation fee will be deducted，The package has a longer validity period，Consumers are advised to travel according to their own circumstances。In Ms. Liu’s opinion，Affected by the epidemic，The original travel plan is more likely to change，There are more guests in the 188bet online sports betting during holidays，There is also the risk of not being able to make an appointment，If the 188bet online sports betting can introduce a more flexible cancellation system，It can reduce the worries about consumption。

Actually，Except Beijing Bayside Banshan Hot Spring 188bet online sports betting，Many star hotels in Beijing have many consumption restrictions when launching promotions。As clearly stipulated in the above hot spring discount of Beijing Marriott 188bet online sports betting Leduogang，A single user is limited to 3 copies，The product is valid until November 30, 2020，The usable time is only about 1 month；The special rooms launched by Beijing Minmetals Narada 188bet online sports betting also have prompts when purchasing，The product is a special offer，Except due to the merchant’s breach of contract，Non-refundable after purchase，The product is valid until June 30, 2021，But there is an additional fee of 100 yuan for weekend check-in，Check-in on statutory holidays and the day before holidays requires an additional charge of 300 yuan/room night；Specially priced catering products at Beijing Shoubei Zhaolong 188bet online sports betting except merchant default，No refunds after purchase。

To this，Proposed by Gu Huimin, Dean of the School of Tourism Science at Beijing International Studies University，The 188bet online sports betting has relatively low prices during promotions，Setting time limits is also to set a consumption space for consumers，The specific restrictions are determined according to the 188bet online sports betting’s own conditions。However，Gu Huimin also proposed，In the special context of the epidemic，The 188bet online sports betting’s related promotional products can also be appropriately adjusted flexibly，Leave more room for refunds and purchase time，Give consumers a sufficient sense of security。

Hard winter

A star-rated 188bet online sports betting that has always been "cold"，Why spend so much effort on marketing？Zhao Huanyan gave the answer。“Hotels are still relatively affected by the epidemic。Take Beijing as an example，January to June this year，1,234 hotels in Beijing lost 6 billion yuan，Reduced some losses from January to September，Further reducing losses in the last two months of the year，Even turned losses into profits，Becoming the target of many hotels。Therefore，Promotion、Driving traffic is necessary。However，Winter is the off-season for the 188bet online sports betting industry，If you can’t create a very attractive hot product，Want to turn losses into profits，Very difficult。"Zhao Huanyan said bluntly。It can also be seen from the 188bet online sports betting’s promotional products，Every company is trying its best to "leverage its strengths and avoid weaknesses"。

"Overall，The model of using 188bet online sports betting rooms to drive additional products has changed。" Gu Huimin analyzed and pointed out，As the 188bet online sports betting industry gradually enters the off-season，In addition to resort hotels or conference hotels, we can also guarantee some inherent customers，The passenger flow of some star hotels has decreased。In this context，If you still focus on accommodation products，Limited appeal to consumers。“Whether it’s a buffet or a hot spring package，Even the 188bet online sports betting’s own gym or fitness trainer，As long as it is an attractive product with certain characteristics of its own，can become the main promotion activities and profit points of today's star hotels。Although the unit price of this type of product is not high，But the audience is very broad，Hotels can use this to further expand their guest base，At the same time，Small profits but quick turnover is also a way to alleviate financial pressure。" Gu Huimin said。However，Rely on a few hundred yuan of buffets or fitness cards to "support" the 188bet online sports betting，Still difficult。

Zhao Huanyan also pointed out，In addition to this "Double 11" and various promotional activities，The company’s annual meeting at the end of the year is also an important business opportunity for various star hotels to attract gold。“The annual meeting has certain requirements for 188bet online sports betting infrastructure，If the 188bet online sports betting needs to provide supporting conference rooms and other hardware equipment，Also，To attract customers，The 188bet online sports betting still needs detailed planning，Propose more innovative solutions and ideas。”And Gu Huimin also said，The end of the year is a period when meetings are relatively concentrated，This kind of demand is also something the 188bet online sports betting can increase its efforts to strive for in the future。Also，Hotels can also launch some packaged products for sale in winter，Such as special catering food，Even 188bet online sports betting takeout, etc.，Use existing facilities as much as possible to create more additional products，To expand consumption。

*Source of this article: 188bet online sports betting Business Daily，Author: Guan Zichen、Yang Hui，OriginalmarkQuestion:《Over 20 188bet online sports betting hotels flood the screen with discounts to attract customers during the winter on “Double 11”》.