“Very comfortable，The most important thing is that we can provide door-to-door service，The price is also good”，Just finished experiencing the door-to-door massage service provided by an O2O platform，Ms. Gong from Shanghai couldn’t wait to share this new consumption experience in her circle of friends。

Inventory of the current consumer market，Whether it is traditional eating、wear、Live、row，Or is it the health regimen that is popular nowadays、Leisure and entertainment、Travel、Culture、Education and other consumer fields that involve every aspect of people’s daily lives，“Consumption upgrade” is an indispensable “keyword”。

In fact，Under the "spring breeze" of a series of policies，Under the unstoppable "catalysis" of "Internet+"，People’s increasingly strong pursuit of quality of life and eager desire for consumption upgrades are condensing into a powerful force，Making the "carriage" of "consumption" increasingly powerful in driving China's economy。

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Enter 2015，Despite the slowdown in economic growth，However, the consumer market still maintains a relatively stable growth trend。National Bureau of Statistics data display，In May 2015, the total retail sales of consumer goods, which reflects the consumption of physical goods, increased by 10% year-on-year.1%，The growth rate increased slightly by 0 from the previous month.1 percentage point，Actual growth after price factors 10.2%，Increase by 0 from last month.3 percentage points。

From the perspective of sub-indicators，Sales of goods related to consumption upgrades continue to grow rapidly。188bet app Among them，The continuous increase in information consumption has caused the sales of communication equipment products to "increase"。Data display，January-May，Communication equipment for units above designated size increased by 37% year-on-year.6%，Significantly faster than the same period last year 18.1 percentage point；May 39.The single-month growth rate of 4% rebounded 4% from the previous month.5 percentage points。Meanwhile，Relevant data display from the Passenger Car Joint Conference，National sales of sport utility vehicles (suv) and multifunctional passenger vehicles (mpv), which are more suitable for holiday leisure travel needs, continued to buck the trend in May，YoY growth of 51% and 10% respectively.6%，Significantly higher than the passenger car market in the same period 4.8% overall growth rate。

In addition，Consumption in tourism、Leisure and entertainment consumption、Green consumption and other consumption areas that comply with the trend of consumption upgrading，The trend of consumption upgrading is also becoming more and more prominent。Take tourism consumption as an example，During this year’s May Day holiday，Domestic、Overseas tourism has increased significantly。Relevant information from the National Tourism Administration，During the holidays，Beijing folk tourism revenue 200 million yuan，10 year-on-year increase.2%。According to data from many online travel companies，at exchange rate、Under the influence of multiple favorable factors such as visa，Japan and South Korea during the "Small Holiday"、Short-term outbound products in Southeast Asia and other countries continue to be popular。

What deserves special attention is，When more and more “Chinese passengers” are no longer satisfied with “getting on the bus and sleeping”，Parking to pee，Photography at scenic spots，The traditional group tour model that you don’t know anything when you go home，To personalize、Famous for in-depth travel, independent travel has become a travel choice 188bet app download for more and more people。Related data display，Going to Japan、South Korea、The number of independent travel trips in Europe and other countries and regions has generally increased，This is undoubtedly the general trend of upgrading tourism consumption。

Also，Also worth mentioning，As people dine out more，The mass catering market continues to pick up。Data display，National catering revenue increased by 11% year-on-year from January to May.5%，An increase of 1 compared with the same period last year.3 percentage points。

“Internet+” is coming, leveraging unlimited consumption potential

“Internet+” consumption is continuing to ferment。Related data from the National Bureau of Statistics，January-May，National online retail sales increased by 39% year-on-year.3%。Among them，Online retail sales of physical goods increased by 38.5%，The proportion of total retail sales of consumer goods is 9.5%；Online retail sales of non-physical goods increased by 43.5%。In fact，People are interested in “Internet+” driving consumption growth、The understanding and perception leading to consumption upgrade are far more vivid and richer than the above set of numbers。

Teacher Zhu who teaches mathematics in a middle school in Guangzhou has just finished her maternity leave，The emergence of many taxi-hailing apps known as “taxi-hailing tools”，Let her go out early and come back late every day，I feel more calm on my way to and from get off work。“I rarely take the bus to work now，Use the mobile APP to take a quick taxi for five kilometers for only five yuan，Convenient and fast，Time is guaranteed again，No need to crowd around，Why not?”。

Indeed，The menacing “Internet+” is drastically changing people’s consumption experience。By providing better quality、Affordable and even personalized、Customized products and services，Consumers’ needs and desires for consumption upgrades have been stimulated and satisfied like never before。It can be said，A series of new generation 188bet Online Sports Betting and Casino information technologies included in "Internet +"，has become an indispensable key force in promoting consumption upgrade。

In this year’s government work report，"Use the Internet as the carrier、The emerging consumption of online and offline interactions is booming” was mentioned for the first time。Follow，Online transactions in the consumer market、New business formats led by the O2O model of offline experience are constantly emerging，And quickly gained many fans。Today，Such as booking a taxi、Order、Fruit and vegetable takeaway、Door-to-door laundry、A series of emerging consumption methods such as finding a tutor or even customized home decoration，All are within reach of the "net"，And with a strong momentum of development，To greatly unleash the huge potential contained in the consumer market。

Meituan、Baidu Nuomi and other leading group buying websites may be one of the earliest well-known O2O applications。According to the "Quarterly Monitoring Report on China's Group Buying Market" recently released by Analysys Think Tank，First quarter of 2015，China’s group buying market size reaches 304.700 million yuan，Breaking the 30 billion yuan mark for the first time，Monthly increase of 8.9%。Judging from the current booming movie consumer market，According to data released by relevant consulting agencies，The total turnover of national movie group buying in 2014 reached 61.700 million yuan，Accounting for about 20% of the national movie box office，The proportion increases year by year。

Policy dividends released to fully promote consumption upgrade

Without a doubt，Consumption upgrading is the potential for future consumer market development，It is also the key to better utilizing the fundamental role of consumption in economic growth。How to take advantage of the new trend of consumption upgrade，Creating an “upgraded version” of China’s consumption has been a major focus of consumer policy in recent times。From the current steady growth of the domestic consumer market performance and 188bet Online Sports Betting and Casino information consumption、Green consumption、Judging from the increasingly prominent consumption upgrade trend in tourism, leisure and other fields，It should be said that the government has achieved certain results by increasing support, cultivation and guidance in the many areas mentioned above that are in line with consumption upgrades，A series of policy dividends are being released。

Since this year，From lowering part of clothing、Skin care products、Import tariffs on diapers and other foreign daily consumer goods、Add duty-free shop，The "Internet + Circulation" plan and a series of consumer-friendly policies have been intensively introduced。If you say，Continuously improve the income level of urban and rural residents、Further improving the social security system and other measures，If it is to boost people’s demand for consumption upgrade，Then，The recently launched package of consumption policies，It aims to increase the supply of products and services in line with the trend of consumption upgrading by improving the domestic consumption environment，To meet people’s growing consumption needs。

Also，It is worth mentioning，Recent decisions of the State Council executive meeting，Expand the pilot program of consumer finance companies originally launched in 16 cities to the whole country，And encourage qualified private capital、Domestic and foreign banking institutions and Internet companies initiated the establishment of consumer finance companies，This undoubtedly injects another dose of "stimulant" into the current consumer market。

actually，Encouraged by this year’s government work report，“Huabei” previously launched by Alipay、Personal consumption loan services such as “JD Baitiao” launched by JD Finance，Many consumers have enjoyed the benefits and convenience of consumer creditProfit.

Next step，With the comprehensive “untying” of consumer finance，Consumption needs of more and more consumer groups, especially middle- and low-income groups，will be released more 188bet sports betting app download promptly and fully，The pace of consumption upgrading will also accelerate。

Take multiple measures to promote consumption upgrade。Predictable，The driving role of consumption in economic growth will be further enhanced in the future。