The 188bet app download tourist season has arrived, and destinations are experiencing troubles again.

The price of 15 yuan grilled sausage is too high、Provincial media issued an article to "cry out injustice"，Inspiring public opinion backlash，Well-known ice and 188bet app download destination Heilongjiang 188bet app download Village Scenic Area，Nearly 3 years later，Renewed turmoil due to "robbing customers"。

Screenshot source: Weibo

End of 2017，A tourist posted an article accusing Xuexiang merchants of ripping off customers，More similar incidents will be revealed later，Xuexiang’s reputation has fallen，188bet app download triggered a rectification that lasted for nearly two to three years。Including one in Heilongjiang Province at that time、The second-in-command has visited Xuexiang (undercover visit)，Especially the latter visited many times，The latest time was in early January 188bet app download year，Proposed to maintain the "golden brand" of Xuexiang。

Although 188bet app download was later reported that the 15 yuan grilled sausage stall is not within the Xuexiang Scenic Area，Similar to the one in 2017，But Xuexiang’s label of cheating is hard to get rid of，Involved so far，And lead to fermentation of public opinion。For tourists，There is no clear regional concept for scenic spots like Xuexiang，The most famous name is often remembered。

Behind Xuexiang’s “stigma”，188bet app download is an existing product service、Visitor expectations、Destination Marketing、The mixed effect of short-term quick money and other factors，What’s even deeper is，A tradition with relatively scarce resources or products、Short season scenic spot，How to break through、Continuous development？

Is Xuexiang wronged or not?

Is 15 188bet app download of grilled sausage expensive?

Wang Ming, who runs a family hotel in Xuexiang, told Zhihui，Most of the vendors who set up stalls and do business on Xueyun Street, the core attraction, are not Xuexiang locals，But the villagers from the surrounding forest farms，Come to Xuexiang to make some money during the peak tourist season，A peak tourist season lasts about 4 months from November to March，The booth fee is 10,000-20,000 yuan (including electricity fee)，The one with a better location costs 20,000-30,000。“I think 188bet app download stall is a bit expensive，If the booth fee was not so expensive，The prices of the goods they sell may be lowered，The other thing is the rent he (a vendor from out of town) rents in Xuexiang、Food and accommodation，188bet app download is all for consumption。”

Although food prices are not low，But according to Wang Ming’s description，There are many 188bet app download visiting various vendors on Xueyun Street，Especially food，Frozen pears with Northeastern characteristics、frozen persimmon、Red Fruit，And BBQ、Roasted sweet potatoes, etc.，All are hot-selling products。

Watching Snow、Yuxue，Pair 188bet app download with hot food，The combination of cold and warmth，Food satisfies the physiological needs of tourists of a certain size at least，In addition, many tourists also have certain psychological expectations or default effects on the relatively high price of food in scenic spots，This creates a certain market demand for foods such as sausages。

Wang Ming and Zhang Qiang, another B&B inn in Xuexiang, also mentioned an important detail，Driving is prohibited in Xuexiang 188bet app download，All goods need to be carried into the scenic spot by people pulling sledges。

188bet app download also increases the cost behind food supply，Thereby increasing the food sales price。

Speaking of which，About whether 15 yuan for grilled sausage is expensive，Whether 188bet app download is a "ripoff"，Everyone has different opinions.。But there are more details about supply and demand that can be scrutinized。

Wang Ming revealed，The current house prices have a reference price，“What is the standard of your room，You cannot exceed the maximum price of this standard。For example, 188bet app download’s Saturday，Hot rooms，In this case，If the house price is one thousand five hundred to two thousand，or the price of 3000，As long as the customer complains，Definitely handle 188bet app download immediately。But if 188bet app download’s about 1,000 yuan，The guests basically have no opinions，This consumption situation is considered normal。If the entire Xuexiang is currently full，Should be able to reach about 15,000 people。”

The tour guide in Xuexiang Gao Liang told Zhihui，Before winter comes，Some travel agencies deduct rooms in advance，One is cheap，Can be sold at a higher price，The second is to prevent the shortage of housing in peak season。A business like Xuexiang has a short operating period，Another popular destination，188bet app download is the operating mode。The local villagers in Xuexiang also grasped 188bet app download point of travel agencies。"What they (some people) think is，(travel agency) must book my room，I won’t lower the price either，Basically maintain 188bet app download state。”

Also，Highlight title，Most B&B or hotel operators rent houses from local villagers to operate，188bet app download has also been confirmed by Wang Ming。They consider more about the economic benefits of the year，Instead of long-term word of mouth，So how they operate，Will promote as much tourist consumption as possible，Besides, the rent in Xuexiang is really expensive，Causing room prices to double during peak seasons，188bet app download means that these rental operators must find ways to make more money，Otherwise there is no way to get back the money。“No way，Three or four months a year，I have to make money。Service area，All are rural forest farm workers，Simple and unpretentious。”

According to Wang Ming，I 188bet app download travel to Hulunbuir in other seasons，But there are also some people，Business in Xuexiang is their only source of income。

He who has 188bet app download permanent property has 188bet app download perseverance，Is the operator’s “short-sightedness” tenable?？

On the other hand，Xuexiang as a unique destination，188bet app download has formed a certain attraction to the passenger flow。

Xuexiang official website display，Xuexiang Tourist Scenic Area is located in Hailin Forestry Bureau, Hailin City, Mudanjiang City, Heilongjiang Province，Because the cold air from Lake Baikal and the warm and humid air from the Sea of ​​Japan frequently meet here，And the microclimate effects of high mountains and dense forests，Created here "there are no sunny days in summer，The peculiar microclimate of winter snow in the forest，188bet app download snows from October to April of the following year，The snow period lasts for 7 months，Snow thickness can reach about 2 meters。Snow takes shape with things，Various forms，Created this fairy tale world。

Slightly larger due to gravity，In Xuexiang，Snow piled on the roof can "grow" into blossoming "snow mushrooms" and snow houses，This kind of snow scene has a strong scene impact，Especially in the field of new communication and marketing of short videos，Prominent internet celebrity elements，Has strong communication and traffic attributes，Known as unique snow viewing、Snow Entertainment Holy Land。2010，Xuexiang Tourist Scenic Area was approved by the former National 188bet app download Administration as a 4A scenic spot。

And "A Bite of China Season 2"、"Where Are We Going, Dad"、"Crossing Guandong"、Many special columns and film and television works such as "Taking Tiger Mountain by Wisdom" were filmed in Xuexiang，Make 188bet app download gradually become famous in the country。

Refer to the "China Ice and Snow 188bet app download Consumption Big Data Report (2020)" released by the China 188bet app download Academy and Ctrip 188bet app download Big Data Joint Laboratory，Which shows，Between November 2019 and January 2020，On the list of the most popular traditional ice and snow 188bet app download destinations，Xuexiang ranks second after Harbin。

A tourist who just returned from Xuexiang expressed his opinion about Zhihui，I am traveling freely，Because I was worried about being ripped off before traveling，So I didn’t sign up for a tour，All accommodation booked online，No one was ripped off during the actual game。He bought a bowl of wontons for 30 yuan on Xueyun Street，A bowl of noodles 30 yuan， A cup of milk tea 25 yuan，And think 188bet app download price is quite appropriate in a tourist attraction。its name，Afraid of being cheated but still going，Mainly because “the scenery of Xuexiang is like a fairy tale world，Has a great attraction for me”。

188bet app download has been three years, has Xuexiang changed for the better?

Everyone knows，This is not the first time Xuexiang has been trending due to negative news。The bad reputation of rip-offs peaked at the end of 2017，At that time, an article was titled "No matter how white the snow in Xuexiang is, 188bet app download can't cover up the pure black human heart！Don’t go to Xuexiang again！》’s article sparked heated discussion。Later investigation，There is price fraud in the Zhao Family Courtyard mentioned by tourists in the article，Penalty 5 according to regulations.more than 90,000 yuan。Later, public information mentioned that the Zhao Family Courtyard is not within the Xuexiang Scenic Area。

As soon as the above article is sent，A series of incidents of cheating and robbing customers in Xuexiang were brought out，The Xuexiang at that time could be said to have fallen from the "ice and 188bet app download paradise" in one day，Zhaike has become a word closely related to Xuexiang，Tag "deep"。According to Wang Ming’s memories，A large number of tourists and travel agencies checked out after the incident，Heavy losses。

Heilongjiang Province immediately launched strict rectification of Xuexiang。January 17, 2018，Notice issued by the General Office of Heilongjiang Provincial Government，Strengthening comprehensive supervision of the winter 188bet app download market，which requires Yabuli Ski Resort、Xuexiang National Forest Park and other areas are the focus of renovation，Severely punish “unreasonable low-price travel”、Compulsive consumption、Tour guide deceives guests and dumps the group、"Underworld、Black Director、Black car、Black shop" and other behaviors。Further improve the service function of “12345 Mayor Hotline”，Ensure that tourists can make “one phone call” to “response to all complaints”。Seriously investigate and punish 188bet app download industry operators who fail to implement government pricing and government-guided prices、Failure to clearly mark the price as required、Price fraud、Low price dumping，And reach a monopoly agreement、Abuse of market dominance and other issues。

According to public reports, 188bet app download’s top leaders also attach great importance to Xuexiang.

May 2018，Heilongjiang’s new second-in-command came to Xuexiang just one day after taking office，Learn about accommodation and catering prices and services。End of November of the same year，Heilongjiang Province’s top leaders also visited Xuexiang，Saying that he wants to be a good waiter for tourists，And emphasizes that business activities around scenic spots must be managed locally，Insist that whoever develops is responsible、Whoever operates is subject to supervision，Maintain good 188bet app download market order。

High-level attention to Xuexiang continues。February 2019，The second-in-command in Heilongjiang at that time adopted the form of "undercover visits"，Go to some catering and accommodation places in Xuexiang for random inspection，And emphasized that “Xuexiang is the golden sign of winter tourism in Longjiang (the county where Xuexiang is located)，We must love 188bet app download, protect 188bet app download and polish 188bet app download”。

According to 188bet app download Daily，Early 2019，188bet app download Provincial Municipal Supervision Bureau has successively inspected Xuexiang, Yabuli and surrounding restaurants、Accommodation、Entertainment、448 unannounced visits and inspections on explicit pricing and pricing practices in shopping and other industries，Issued 54 notices ordering rectification，Received 187 consumer complaints、655 inquiries，Recover economic losses for consumers 3.280,000 yuan。

Early this year，The above-mentioned second-in-command came to Xuexiang again，To its 188bet app download environment、Operation services, etc. conduct unannounced visits，Mention the value of Xuexiang to Longjiang again，And said, “We must cherish the reputation of Xuexiang as much as we cherish life，Protect the golden brand of Xuexiang”。

Rectification in the past three years，188bet app download has indeed brought about changes in the consumption environment of Xuexiang。

Wang Mingcheng，"Business has been fine in the past two years，The trusting relationship between Xuexiang and customers is better than before，No more continuation of the impact of (the customer rip-off incident)。The government has indeed stepped up its efforts to manage us，For example, some undercover people will come to check，Go and actually consume 188bet app download，If there is an act of ripping off customers, 188bet app download must be dealt with seriously。The other thing is to increase the intensity of inspections，Look at your list price、Product quality。”

188bet app download can be roughly seen from this information，The reputation of Xuexiang has actually been raised to the first-level level in Heilongjiang Province，On the one hand, ice and snow tourism is one of Heilongjiang’s signatures，Winter tourism is the peak season for tourism revenue，Snow Township is a well-known ice, snow and winter tourism destination，Reputation changes will be relevant；On the other hand，Some market or business environment is reflected behind the customer rip-off，And Northeast China’s reputation in this regard，No need to elaborate，The image of cheating customers in Xuexiang，Will further reduce points。

So 188bet app download is not difficult to understand why Heilongjiang Daily quickly "regrets" Xuexiang，And the wording is relatively "extreme"，Inspiring public opinion backlash。

188bet app download’s hard to get rid of the “stigma”, what should Xuexiang do?

Publishing of the "Revelation of Injustice" article in the provincial party newspaper，There are simple or complex reasons behind 188bet app download，But the effect was counterproductive，188bet app download’s worth thinking about.。

188bet app download is mentioned in the article “Please refer to whether the mineral water at the top of Mount Tai is expensive”，Era to prove the rationality of the price of sausage，There are several core points in Shandong media’s response: mineral water is 5 yuan a bottle，And 188bet app download was carried to the top of the mountain by Mount Tai's mountain carriers，These mountain pickers carry hundreds of kilograms of goods every day, an average of 4 times a day。Inexpensive、Manual、Tired、Not easy......Play the facts card quickly、Emotional card，By the way, we did an effective destination marketing for Taishan to increase points。

Screenshot source: Weibo

Looking back at the Heilongjiang Daily article: both in terms of transportation and resource supply，This sausage cooked on Xueyun Street is of scarcity；Besides, the merchant also clearly marked the price，Gives tourists more freedom of choice。Barbecued sausage is not a necessity，You can eat 188bet app download or not eat 188bet app download。

188bet app download also means that food sources are not easy，But the description is simple，And highlight the "clear price tag"，Freedom of buying and selling......Nothing is known about reason、Moved by emotion，There is also a bit of sadness and arrogance similar to being incomprehensible。Add the popular words "troll" and "not morally ethical"，188bet app download also aroused the reverse sentiment in public opinion，For destination marketing，188bet app download is for points deduction，Xuexiang’s brand image will require more time and measures to repair。

A detail，188bet app download also costs a lot of labor costs，Food is hard to come by，The above-mentioned "Driving is prohibited in the Xuexiang Scenic Area，The goods are pulled in manually by sledge" message，How many consumers know？Official comment on whether this information has been disseminated？

Relate to the Xuexiang Scenic Area Accommodation Price List posted online earlier (as shown below，Should be after the above-mentioned customer rip-off incident in 2017，One of the local rectification actions)，The public opinion point of opposition is: If the price is clearly stated, does 188bet app download not count as high price to rip off customers?？

Screenshot source: Internet

We will not go into details about the reasonableness of these prices for now，But from the perspective of destination image restoration and effective marketing，Tourists are concerned about: whether 188bet app download clear and transparent、Are there any pitfalls?？Is the price reasonable?？

Clearly marked prices solve the problem of price transparency，But when facing doubts from the outside world，The relevant local departments have not provided corresponding explanations on these prices，Effectively answer questions from outsiders about high-priced rip-offs，188bet app download is even considered to be a public bidding to rip off customers。Originally this was an operation to dilute the impression of robbing customers，and destination image restoration、Moderate marketing opportunities，But 188bet app download was not implemented effectively。

Unique ice and snow、Snow resources，Attracting a continuous flow of tourists，Gives Xuexiang a certain confidence；Highlighted title of Xuexiang tour guide，About 85% of tourists in Xuexiang come from outside the three northeastern provinces。The "China Ice and Snow 188bet app download Consumption Big Data Report (2020)" released by the China 188bet app download Academy and Ctrip 188bet app download Big Data Joint Laboratory shows，Based on group tour and independent travel data，Hailin’s top ten tourist source cities are Shanghai、Guangzhou、Shenzhen、Nanjing、Beijing、Hangzhou、Nanchang、Zhuhai、Ningbo and Changchun，Southern cities account for 7。The Northeast region is one of the best choices for winter 188bet app download。

Local media is “eager to protect the calf”，I believe that the outside world does not pay attention to the large number of actions taken by Xuexiang to change、Changed situation，And "entangled" 188bet app download rip off of clearly marked prices，Damage the image，causing the opposite effect。

But look at 188bet app download deeper，Xuexiang is facing more market opportunities，Same challenge to peers。On the one hand，Winter Olympics dividends and increased consumer demand，Making Ice and Snow Project、The ice and snow tourism market is being further developed，Heilongjiang is naturally happy to see this，November 23 this year，Heilongjiang proposed to use "Crown of Ice and Snow·Fairy Tale Longjiang" as its theme，Introducing 15 must-see ice and snow tourism spots including China’s Snow Town，Strive to have the number of ice and snow tourists in the province exceed 200 million by 2030，Ice and snow tourism revenue exceeds 200 billion yuan。

On the other hand，How high can the market popularity of tourist ice and snow scenic spots like Xuexiang be maintained、How long？More ice and snow projects are put into construction and operation in Heilongjiang and Northeast China，And the creation of the southern ice and snow project，Whether 188bet app download will all lead to diversion？Demand for leisure vacations is rising，The business formats in Xuexiang are relatively simple，Is the attractiveness declining？

188bet app download’s hard to get rid of Xuexiang’s high price tag，One big reason is the scarcity of destinations、Extensive service and lower quality products、The gap caused by the mixture of tourists’ consumption expectations or expectations and other factors，188bet app download is considered a short-term fast money path in a traditional scenic spot。The breakthrough of Xuexiang should lie in the more diversified tourism experience products、Relatively high quality，Narrow the gap between relatively high-priced products and services and tourists’ expectations。To put 188bet app download simply, 188bet app download can be the optimization of existing resources、Supply of incremental products。

Merchant and its food, accommodation, travel and other products are in stock，Promote the rationality of pricing、Stability，And standardization of services、Quality，One way is to solve the self-employed operating situation of retail investors，Unified planning、Is management and operation possible？This will face the problem of who will unified management and operations，Who will do the integration of relatively fragmented resources?，Who has the ability to do 188bet app download？How long does 188bet app download take？Corresponding，The property rights of houses in Xuexiang are in the hands of local people，Have the initiative in market operation，If they are satisfied with the small fortune of self-employment, they will be safe，How to bring them the hope and future facts of making money more effectively through integrated operations？How to effectively deal with the disputes between short-term and medium- and long-term interests......The problem is both macro and micro，Very detailed。

Increment product，One major path lies in the integration of new resources，The balance between environmental protection and commercial development in forest farms，How not to violate the ecological red line of the forest farm？This is the constraint faced by the further development of Xuexiang，In addition, the protection of forestry resources has become increasingly stronger in recent years，This is one of them；The resources around Xuexiang Scenic Area belong to the General Administration of Forestry and Industry，Then who will coordinate and manage the further development of Xuexiang，Forestry department or cultural 188bet app download department？

These all require higher-level departments to coordinate and plan。For example, the province one above、Multiple visits from the second in command，Reflected high-level attention，Combined with market trends，Whether 188bet app download is possible to transform 188bet app download into specific measures in the future？

(Wang Ming, Zhang Qiang, and Gao Liang are 188bet app download pseudonyms)