Uber, the upstart technology company，Have great determination towards China，Just like all the Internet giants before。Unaccustomed colleagues who once troubled Uber’s predecessors，It’s also bothering Uber now。These predecessors of Uber include Yahoo、Google etc.，Earlier，There are also software companies represented by Microsoft。Uber decides to spend money in China，Company CEO Travis Kalanick announced that Uber plans to invest US$1 billion in the Chinese market this year，This is a letter of challenge from Uber to its Chinese rivals。

1 billion US dollars to seize the Chinese market，It is undoubtedly a big gamble。The problem is，Spent $1 billion，UBER can win the Chinese market？

Why is Uber willing to spend money in the Chinese market？The biggest reason is that the Chinese market has huge room for imagination，According to data previously released by Kalanick，Uber’s daily order volume in China is close to 1 million orders。
Why China is willing to invest？After the merger of Didi Dache and Kuaidi Dache，The imagination of a market value of more than 10 billion US dollars is a huge temptation。
This is the bright future，Uber also has many problems in China，Except government regulation，What attracts the most attention is the issue of fraudulent orders faced by Uber。Estimation from an anonymous person: 30% to 40% of Uber’s daily orders in China are fraudulent orders，The amount of money being stolen from Uber in China alone exceeds tens of millions every day。
Why the problem is particularly serious at Uber？The problem of brushing orders occurs for two reasons，First, 188bet app download high subsidies due to fierce market competition，Make profit-driven order brushing；The second is Uber’s nearby dispatching mechanism，Making brushing orders technically possible。Different from Uber，Its Chinese competitor Didi、The fastest one is the order-grabbing mechanism。
Trouble with the transnational Internet、The reasons why software giants are embarrassed to operate in China include at least the following three，Consumers first，For example, copyright protection awareness，For software and Internet products，Chinese consumers prefer free；The second is supervision，Internet and software services，Or involving information security，Or it may involve other hidden dangers，China’s Internet software services are more likely to gain the trust of regulatory agencies；The third is a partner，Local partners are very different from other regions，The experience of moving to an international country is often a head-scratcher。
Many Internet giants，For example Facebook、twitter etc.，Mostly because of similar reasons, they have not entered the Chinese market。
Different from previous Internet companies or software companies，Problems faced by Uber in China，It is the result of many reasons，Intractable and complicated diseases。
Dispending orders leads to brushing orders
Uber’s fraud is indeed very serious，On Taobao，Use the two keywords "Uber" and "Uber (Chinese name of Uber)" to search，I found that almost all the information that appeared was account trading and brushing orders。Taobao link involving the sale and purchase of Uber passenger and driver accounts，Over two hundred，The top-ranked total trading volume is all 1.40,000。
Most of the above stores have an Uber “communication” QQ group，Fake orders through these QQ groups，is one of the many ways to brush orders。
An industry insider told the 21st Century Business Herald reporter，The development of order brushing to date，There are four main ways to brush orders。The simplest way to cheat is between 188bet app two acquaintances，Acquaintance A places an order face to face，Uber will automatically send the order to acquaintance B；The second way is to brush orders through professional QQ group，The car owner tells his location in the QQ group，You can find someone in the group to cooperate，Uber’s subsidy is divided between two people；The third way is that a person has many mobile phones，Grab your own order；The fourth way is more technical，The order brushing team has a GPS path simulation positioning instrument，Online purchase price 8,000 yuan，You can also use it without taking a car，Just tell them the license plate number and location，They will track you，Then run a virtual run，Form order；Of course, the scammer buys a mobile phone that can change the serial number，Or have multiple mobile phones，Log in to multiple passenger accounts and driver accounts at the same time，Fax your own orders。
Uber has a goal to allow passengers to get orders as quickly as possible，The latest is the fastest，Based on LBS technology, orders can be dispatched nearby。Because of the immediacy of order feedback，This model has gained good user experience in the United States。But another problem has arisen in China: No matter how close you are, there is nothing closer than face-to-face contact between acquaintances who are cheating on orders。
Another reason that induces fraudulent orders is high subsidies，According to Uber’s policy，7 a.m. to 10 a.m.，18:00 to 23:00，Uber will give drivers subsidies 1.5 times to 2.5 times，That is, the passenger paid 50 yuan for the taxi fare，Uber will subsidize 75 yuan to 125 yuan，The driver’s take-home pay is 125 yuan to 175 yuan。Also，As long as the driver completes 70 orders in a week，Even if the income is less than 7,000 yuan，Uber will also subsidize the remaining amount。The practical result of many people is，My part-time Uber income is even more than my full-time job income。
Exactly because of this，Leading to the boom of Uber fraud。A survey data provided by industry insiders shows that Taobao 188bet app download is the only channel，Buy and sell about 200,000 Uber passenger accounts。Taobao orders are mainly from small retail users，More bulk wholesale users are by phone、QQ and other private contacts completed。
Higher subsidies can rob the core resources of the private car industry，Special car driver。Competitors in terms of subsidies，Not as “crazy” as Uber。Also，Didi，Kuaidiwai uses the order-grabbing mode，Use the Uber driver’s method to pay your bills，There is no guarantee that the order sent by an acquaintance will be snatched by you。
Uber’s starting point is not wrong，Improve user experience；What Uber didn’t expect，Subsidies have become a way for most Chinese private car drivers to make money，Waste of financial resources，But cannot bring orders。The bigger problem is，This will become Uber’s maggot，Sucking the essence of Uber，Influence on Uber’s ecological health。
In various groups of Uber drivers，How to cheat orders is a long-term hot topic。There are currently professional groups that cheat orders，In the brushing group，"Nurse" refers to the passenger who specializes in brushing tickets，The "patient" is the Uber driver who takes the order，The act of brushing orders is called "injection"。
“Patients” and “nurses” are not the passengers and drivers that Uber needs，Is a speculator。Uber Ecosystem is a platform powered by Uber、Passenger、A system composed of professional car owners，Now a large number of speculators have penetrated into it。Avoid becoming a stage for speculators，This is Uber’s problem。
$1 billion bet

1 billion US dollars to seize the Chinese market，It is undoubtedly a big gamble。The problem is，Spent $1 billion，Uber can win the Chinese market？
In an internal email sent by Kalanick to the company，Uber plans to invest US$1 billion in the Chinese market in 2015，And expand to another 50 Chinese cities within the next year。
China has a population of 1.3 billion，Is the world’s second largest economy，This makes China the commanding heights of the global consumer market in many areas。Competing for the Chinese market，It is the new global battle 188bet online sports betting for the commanding heights，Only successful here，Only in order to gain the global commanding heights in the "Internet of Vehicles" era。
The problem is based on Uber’s money burning rate，How long can one billion US dollars be burned？The time to burn money is positively related to market share。According to data provided by Uber，42,000 drivers in Chengdu，One driver takes 5 orders a day，Average subsidy 60 yuan per order，12.6 million per day，One month is 3.7.8 billion。This does not include the weekly subsidy of 7,000 yuan。
It is estimated that there are 200,000 accounts on Taobao，Even if it is not included in the weekly subsidy，Nearly 2 billion a month。1 billion U.S. dollars in subsidies can be spent in almost three months。
The purpose of the subsidy is simple，Get driver，And more daily orders。In fact，About Uber’s daily order volume，Different opinions from different parties。Except for Kalanick’s 1 million orders，Another analyst said: Uber China currently has more than 300,000 rides every day，But at least 40% of them may be generated by the single-mongering armies from various places。He thinks that the US headquarters knows this well，Chengdu, China、The order volume in these cities in Guangzhou has far exceeded Uber’s order volume in cities in other countries。
High order volume can tell capital stories。How many orders have been sent，How many orders have been sent。In fact, this is a data that is difficult to find out。
Didi、Kuaiti’s red envelope subsidy war has given Uber a lot of inspiration: Don’t talk about marketing in China if you don’t send red envelopes，Didi、Kuaidi’s success in China has a lot to do with red envelope subsidies。Internet person Jin Cuodao thinks: For Uber，Learn Didi、Hurry up and start a red envelope war，Just scratching the surface，What we should learn more is thinking。
What is thinking？For example, order grabbing mode，Instead of order dispatch mode。In addition to paying tribute to Chinese counterparts in terms of marketing，It should be more in the 188bet online sports betting product，Salute to the operational ideas，Because this is China，Facing Chinese consumers，Don’t copy American experience。
The golden knife thinks，When Taobao was fighting eBay，ebay actually invested US$300 million in advertising，What is the result？ebay lost to Taobao。
International Internet giants have yet to win in China，$1 billion bet，There will be an exception？It’s still the replica of eBay in China？