36氪learned，“Wuyuan Culture” recently completed US$20 million in Series B financing，This round is led by IDG Capital，Fuji Capital、Old shareholders Toudou Shidao and Fosun Ruizheng participated in the follow-up investment，Yiren Capital serves as the exclusive financial advisor。Founder Zuo Qiang expressed to 36Kr，This round of financing will be used to improve the supply chain、Investment in community operations and development of new product lines。

36氪 has been introduced many times，"Wuyuan Culture" was established in 2019，And completed five rounds of financing totaling nearly 100 million yuan within one year，Investors include Cambrian Venture Capital、Dangerous Peak 188bet app (K2VC)、Ruihe Capital、Gobi Venture Capital、Clear and clear、Fosun Ruizheng、Haier Capital, etc.。

Aiming at the new needs of family science consumption，"Buyuan Culture" starts from the "new indoor zoo" opened in a community shopping mall，Start expanding product matrix this year，Currently its brands include indoor zoo "Little Animal Yuan" 3.version 0、Family Science and Technology Museum "Genius Da Vinci" and Super IP Park "Yi Bai Fan" etc.。

The product feature of "Wuyuan Culture" is that it combines "experience + education + retail"，A considerable proportion of the stores are non-ticket experience areas，Income other than tickets has exceeded 50%。Higher non-ticket revenue，means breaking through the store space，Raises the single-store revenue ceiling of this type of business。

From a single store model，"Little Animal Element" 2.0 product, the annual revenue of a single store is between 7 million and 10 million yuan，Investment payback period 7-9 months，And the 3 launched this year.0 products，A single store can achieve 12-15 million yuan，The investment payback period will also be further shortened。

Affected by the epidemic，Many offline stores have limited expansion，188bet online sports betting But "Wuyuan Culture" has accelerated its layout in various regions。The existing shopping malls have vacant shops with better locations，The expansion of traditional business formats is more cautious，For new brands such as "Little Animal Yuan" that have run out of models，But it’s a good opportunity for horse racing。

As of before the Spring Festival，"Wuyuan Culture" will have 23 stores put into operation，The number of stores is expected to increase to 100 next year，Concentrated coverage in Shanghai、Cities such as Nanjing and Ningbo。

IDG Capital Partner Alliance Statement，The current iteration of the new generation has produced many new needs，This requires corresponding supply to satisfy，We have very high expectations for the new service formats that will emerge from this demand。The products and services of "Wuyuan Culture" are expected to provide a new user experience for the new generation of parents，I believe it will get good market feedback。

Liang Jie from Fuji Capital，Offline experiential home consumption format is growing very rapidly，The education and entertainment industry that combines education and entertainment is worth trillions，Great potential。In this context，188bet app download “Wuyuan Culture” has chosen a very good entry point，Strong team learning ability，In-depth understanding of new business formats，Also proven its business model in the region over the past year。In the long run，The model of “Buyuan Culture” and “Experience + Education + Retail” has considerable barriers。

Fuji Capital is an investment institution focusing on the consumer sector，After this round of financing，Fuji Capital will design innovative offline experience for “Wuyuan Culture”、Provide support from nationwide city partners and shopping mall resources。

188bet app download ComeSource：36氪, author: Chen Shuya, original title: "36氪 exclusive，"Wuyuan Culture" received US$20 million in Series B financing led by IDG Capital》.