January 5，During the 2021 China Ice and Snow Tourism Development Forum，The China Tourism Academy released the "China Ice and Snow Tourism Development Report (2021)" (hereinafter referred to as the "Report")。Report Display，Estimated ice and snow season from 2020 to 2021，The number of ice and snow leisure tourists in my country will reach 2.300 million visitors，Ice and snow leisure tourism revenue will exceed 390 billion yuan，Ice and snow tourism has become a demonstration industry to promote the “300 million people on ice and snow” strategy of the Beijing Winter Olympics。

Report states，From a demand perspective，The cultural atmosphere of ice and snow has been formed，Domestic tourism demand suppressed by the epidemic may be greatly released through ice and snow tourism。From a supply perspective，The opening hours of ski resorts are significantly earlier than in previous years；A major domestic ice and snow tourism province、Well-known cities serve citizens through publicity and promotions、Benefit for tourists；The supply of ice and snow tourism products in the south continues to increase；The ice and snow tourism product system is becoming increasingly rich。At the same time，Ice and snow tourism continues to become an investment hotspot，2018 to 2020，The total investment scale of my country’s ice and snow tourism heavy asset projects is nearly 900 billion yuan，Among them，About 610 billion yuan from 2018 to 2019、About 300 billion yuan in 2020。

Report thinks，There are still some problems in the current development of China’s ice and snow tourism，Such as insufficient innovation in ice and snow tourism policies，The market mechanism for endogenous growth is imperfect；Ice and snow 188bet app tourism products are relatively simple，Product brand development is lagging behind；The main competitiveness of the ice and snow tourism market is not strong，The ice and snow industry chain has insufficient global influence；Ice and snow tourism is obvious in the off-peak season，Insufficient operating capabilities of Four Seasons；Insufficient public services in ice and snow tourism destinations。

Report Suggestions，We must be guided by new development concepts，Promote new development of ice and snow tourism；Taking tourist satisfaction as the starting point，Accelerate the standardization of ice and snow tourism，Meet the diverse needs of tourists；Focus on new development trends，Vigorously promote the digitization of ice and snow tourism and digital ice and snow industrialization，Building a modern ice and snow tourism industry system that conforms to world trends。