Take culture as the traction，Taking advantage of the opportunity of the Winter Olympics，Promote the integrated development of ice and 188bet mobile sports and other industries，Further improve the service quality and product richness of ice and 188bet mobile tourism，Let more consumers gain satisfaction from participating in ice and 188bet mobile sports and ice and 188bet mobile leisure，Providing new momentum for the long-term sustainable development of the ice and 188bet mobile economy

Ice and 188bet mobile tourism continues to heat up

Skiing and playing in the 188bet mobile have become popular choices for winter leisure

The colder the weather，The ice and 188bet mobile get hotter！Enjoy the ice and 188bet mobile scenery in the ice and 188bet mobile、Feel the passion of ice and 188bet mobile on skis、Come to the land of ice and 188bet mobile to experience the ice and 188bet mobile culture...entering winter，People’s enthusiasm for ice and 188bet mobile has been ignited again。

“As a ski sports enthusiast，I have always looked forward to skiing in Xinjiang，Finally got what I wanted。”Recently，At the General Mountain Ski Resort in Altay, Xinjiang，Skiing enthusiast Zhang Yong said。Entering the peak season of ice and 188bet mobile tourism，This ski resort is based on the different needs of ski enthusiasts，Arrange ski instructors to provide teaching and guidance services to tourists，Easy for everyone to learn skiing skills、Better experience the fun of skiing。Also，The ski resort also added snowmobiles、188bet mobile circles and other recreational facilities，Provide one-stop skiing service for tourists。

Jilin Rime、Harbin Ice Sculpture、Sunrise over Sichuan-Tibet 188bet mobile Mountain、Altay Cocotuo Sea 188bet mobile Mountain Canyon、Yichun Ice and 188bet mobile Hot Spring...in recent years，my country’s ice and 188bet mobile tourism maintains steady and rapid growth。Meituan platform big data display，During the 188bet mobile season in the second half of 2019，National ice and 188bet mobile tourism product orders increased by 8% year-on-year.29%，Order volume increased by 14% year-on-year.15%。Although affected by the new coronavirus epidemic in 2020，But while doing a good job in epidemic prevention and control，Ice and 188bet mobile tourism achieves rapid recovery。After entering the 188bet mobile season in the second half of 2020，National ice and 188bet mobile tourism product order value and order volume increased by 13% year-on-year respectively.61% and 23.46%。

Early 2021，Ice and 188bet mobile tourism continues to heat up。Open the pages of major travel apps，The ice and 188bet mobile tourism products are overwhelming。On Ctrip travel platform，Among the top 24 hot search terms recently searched by users，There are 7 related to "188bet mobile"。The "China Ice and 188bet mobile Map" jointly released by this platform and the Winter Sports Management Center of the State Sports General Administration，Includes more than 1,000 ice and 188bet mobile tourism projects across the country。

The report released by Meituan Research Institute believes that，my country’s ice and 188bet mobile tourism is expanding in scale，There are also some new features: First, consumption content is expanding to multiple formats，Ice and 188bet mobile tourism and cultural tourism、Rapid integration of sports tourism, etc.；The second is the ice and 188bet mobile paradise、Tourism projects such as Ice and 188bet mobile World are more popular among consumers，"Post-80s" and "post-90s" have become the main force in ice and 188bet mobile tourism consumption；The third is when consumers choose ice and 188bet mobile travel destinations，Pay more attention to online reviews，Put forward higher requirements for the service level of scenic spots。Data released by Mafengwo Travel Network，Except Northeast、Inner Mongolia、Except Xinjiang and other traditional popular ice and 188bet mobile tourism destinations，Sichuan、Hunan、Ice and 188bet mobile tourism projects in Guangdong and other provinces have also attracted widespread attention。

To promote the healthy development of ice and 188bet mobile tourism，Days ago，Ministry of Culture and Tourism、Beijing Winter Olympics Organizing Committee、The State Sports General Administration and others issued the "Notice on Carrying out National Ice and 188bet mobile Tourism Publicity and Promotion Activities"，Proposed to further prosper and build a large domestic winter ice and 188bet mobile tourism market。Requirements of the "Notice on Further Strengthening the Supervision of the Winter Tourism Market" issued by the Ministry of Culture and Tourism，All localities should guide tourist attractions to clean, disinfect and maintain public health，Guide tourists to take personal protection in a scientific way，At the same time, strengthen safety inspections of ice and 188bet mobile recreational facilities in scenic spots。

“The potential for ice and 188bet mobile sports and ice and 188bet mobile tourism is still great，The key to unlocking potential is to improve the experience。"Wu Ruoshan, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences, believes，Start from the perspective of consumer demand，Improve the service quality and product richness of ice and 188bet mobile tourism，Increase the cultural connotation of ice and 188bet mobile tourism，Let more consumers gain satisfaction from participating in ice and 188bet mobile sports and ice and 188bet mobile leisure，Stimulate greater development momentum for ice and 188bet mobile tourism。

Ice and 188bet mobile equipment attracts attention

The trendy, fashionable, and technological products are the most popular

“Old skis that have been used for a while，I plan to buy another veneer as a New Year gift for myself this year。”Shaoning, an employee of an Internet company in Haidian District, Beijing, has been skiing for 5 years，Sliding from the beginner trail to the advanced trail，Skiing equipment is also constantly being upgraded。Buy ski gloves from the beginning、Start with small items such as goggles，Now Shaoning has fully equipped a complete set of equipment。

“For young people，Ski equipment must not only be powerful，You also need to have good looks。" Shaoning said，From 188bet mobile Suit、Helmet to gloves、188bet mobile goggles to 188bet mobile boots、Snowboard，I always pay attention to whether it is fashionable enough when purchasing。

Skiing is popular，Bringing heat to the ski equipment industry。At the "2021 Harbin Online Ice and 188bet mobile Expo" held recently，Various ice and 188bet mobile equipment are refreshing。In the ice and 188bet mobile clothing exhibition area，Fabric using "blazing technology"，Can produce super heat storage capacity in a short time，Thus increasing the temperature quickly，Make the wearer feel particularly warm。

“I thought the expo would be changed to online，It will affect the enthusiasm of exhibitors to participate in the exhibition，I didn’t expect that on the day of the opening ceremony，The number of views reached 93.13 million times。" said Liu Lele, project leader of the Harbin Online Ice and 188bet mobile Expo，More than 4,380 domestic and foreign companies attended the conference，A total of ice and 188bet mobile equipment、Ice and 188bet mobile Clothing、Around the ice rink and snowfield、Ice carving tools、Ice and 188bet mobile Tourism、6 special exhibition areas for food from cold regions，As of January 18th，Online platform transaction amount reaches 58.13 million yuan。

More mature ice and 188bet mobile equipment can effectively promote the development of ice and 188bet mobile sports。Snowmaking machine、188bet mobile pressure vehicle、Tow ropeway、Alpine skiing equipment support facilities and other equipment，Effectively solves the problem of insufficient natural skiing conditions。Advanced refrigeration system、Thermal insulation energy-saving system and gradually upgraded ice surface，Improve the applicability of indoor ski resorts，Providing ice and 188bet mobile enthusiasts with the opportunity of “Four Seasons Ice and 188bet mobile”。

The development of ice and 188bet mobile equipment industry，Further enriching the business formats of the ice and 188bet mobile economy。The "China Ice and 188bet mobile Economic Development Report (2020)" recently released by the Jilin Provincial Department of Culture and Tourism and other departments shows，At present, China’s ice and 188bet mobile industry generally shows industrial integration development、Market size and stable development of manufacturing companies、The number of venues and facilities and the number of tourists are growing rapidly，The initial formation of ice and 188bet mobile tourism、Ice and 188bet mobile events、Ice and 188bet mobile sports training、Five major industrial chains of ice and 188bet mobile marketing and ice and 188bet mobile equipment。

June 2019，Ministry of Industry and Information Technology、Nine departments including the State Sports General Administration jointly issued the "Ice and 188bet mobile Equipment Industry Development Action Plan (2019-2022)"，It is expected that the annual sales revenue of China’s ice and 188bet mobile equipment industry will exceed 20 billion yuan by 2022，The average annual growth rate is above 20%。The plan is proposed，We must actively promote the construction of several ice and 188bet mobile leisure tourism complexes of "ice and 188bet mobile sports + ice and 188bet mobile culture + ice and 188bet mobile tourism + ice and 188bet mobile equipment"，Build a number of complex ice and 188bet mobile tourism bases，Create a rich ice and 188bet mobile cultural atmosphere，Provide complete ice and 188bet mobile sports and leisure facilities，Meet the public’s ice and 188bet mobile consumption needs，Promote the promotion and application of ice and 188bet mobile equipment。

Diverse highlights of ice and 188bet mobile culture

Enriching the connotation of ice and 188bet mobile culture through innovation and inheritance

End of December every year，The wonders of winter fishing at Chagan Lake in Jilin will attract tourists from all over the country。On the lake where the ice and 188bet mobile meet the sky，People are happy and horses are jumping，In full swing。Drum sound、horse ringtone、The whistle of the fish head，Wandering on the surface of Chagan Lake，Making the silent 188bet mobile field full of vitality。

"Collecting Holy Fire" and "Chama Dance"... carry the hard work of the fishermen ancestors、The smart and intelligent "Winter Fishing in Chagan Lake"，A rich ice and 188bet mobile folk culture has been formed through innovation and inheritance。Today，Winter fishing in Chagan Lake has become a national intangible cultural heritage project。

Ice and 188bet mobile culture is the foundation for the development of ice and 188bet mobile sports，Exploring China’s traditional ice and 188bet mobile culture helps create a good Winter Olympics atmosphere，Add cultural impetus to “driving 300 million people to participate in ice and 188bet mobile sports”。

“Ice and 188bet mobile economy is a modern industry，More contemporary life。" said Dai Bin, President of China Tourism Academy，Ice and 188bet mobile tourism is not just about skiing in the 188bet mobile，But to let people appreciate the beauty of ice and 188bet mobile culture。Article about expanding the ice and 188bet mobile economy，We must cultivate a group of people with profound cultural heritage、An ice and 188bet mobile destination with distinctive cultural characteristics、Ice and 188bet mobile routes and ice and 188bet mobile products。

Sitting on the small fire bed，Close your eyes and rest for a while，There will be a sense of leisure；Try the special dishes of the forest area、Listen to the stories of the old forest area、Look at the Northeast Errenzhuan，Experience the authentic local folk culture；The ritualistic felling and sawing of wood makes people feel the most authentic smoke and smoke... "Ice Lake 188bet mobile Village" in Jinshan Town, Yichun, Heilongjiang、Fenglin County "Zizai Xiangli" landscape and pastoral complex、Tieli Xiaoheihe Forest Farm、Xiaoxing'anling Outdoor Sports Valley and other places restore the production and lifestyle of the old forest area，Let tourists experience the unique forest culture in the ice and 188bet mobile、Folk culture and food culture。

To increase the popularity of ice and 188bet mobile tourism，Heilongjiang Daxinganling Tahe County Culture, Sports, Radio, Television and Tourism Bureau has established an online tourism promotion team，Combined with the beautiful local scenery、ice and 188bet mobile、Create with humanistic characteristics，Play through short videos and live broadcasts on Douyin and other platforms，More than 660,000 fans on the entire network，Played up to 600 million times，Multiple videos played more than 50 million times。

"Only ice and 188bet mobile blend into cities and countryside、Integrate into daily life，Ice and 188bet mobile culture is alive。"Dai Bin said，Ice and 188bet mobile culture is the key to promoting the development of ice and 188bet mobile sports and ice and 188bet mobile industry。We must be driven by culture，Taking advantage of the opportunity of the Winter Olympics，Promote the integrated development of ice and 188bet mobile sports and other industries，Providing new momentum for the long-term sustainable development of the ice and 188bet mobile economy。

*This articleSource：People's Daily，Author: Tang Zhihong、Wang Ke，Original title: "Ice and 188bet mobile travel bookings are in demand，Sales of ice and 188bet mobile equipment are booming，Ice and 188bet mobile culture is widely sought after—— The ice and 188bet mobile economy is heating up (Consumption Window)》.