China Rural Heritage Hotel Demonstration Project aims to protect cultural heritage as the basis，Focusing on the protection and utilization of heritage resources，Promote the upgrading of rural infrastructure、Improvement of public cultural services、Inheritance of excellent rural traditional culture、The rural living environment has been significantly improved、Rural labor transfer employment and farmers’ income increase，Thus promoting the sustainable development of rural economy and heritage resources。

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Selection of Chinese Rural Heritage Hotel Demonstration Projects

The selection of China’s rural heritage hotel demonstration projects is guided by the State Administration of Cultural Heritage，Sponsored by China Association for the Protection of Ancient Monuments and Sites，Historic Villages and Towns Professional Committee of China Association for the Protection of Monuments and Sites、Beijing Tsinghua Tongheng Planning and Design Institute Co., Ltd.、Dadi Scenic Tourism Group、Beijing Zhihui Tourism Culture Communication Co., Ltd.、Tsinghua Tongheng Qingkong Heritage Urban Revitalization and Community Development Alliance、Completed with the joint assistance of Beijing Dadi Scenic Cultural Heritage Protection and Development Co., Ltd.，Tik Tok、Qyer.com、Rucheng&Platforms such as Homestay and Zhixue College jointly participated in the release.

Chinese Rural Heritage Hotel Demonstration Project Solicitation Category

2020，China’s rural heritage hotels were collected according to the following three categories。The first category is cultural relics buildings in rural areas、Accommodation projects that moderately utilize or transform historical buildings；The second category uses cultural heritage resources in rural areas as the core attraction，Traditional buildings within or around it、Accommodation projects that moderately transform and utilize vernacular buildings；The third category uses cultural heritage resources in rural areas as core attractions，Accommodation project constructed with adaptability 188bet app and innovation on the basis of continuing local characteristics，All participating hotels must be officially open for more than one year。

Criteria for Selection of Chinese Rural Heritage Hotel Demonstration Projects

The selection criteria are divided into “rural heritage display and traditional cultural inheritance”、 “Exemplary building renovation design” “Cultural experience methods and cultural tourism model”、"Promote rural socio-economic development"、"Exemplary hotel operation management"、"Establish a long-term mechanism for rural heritage protection and management，Promoting multi-party participation” and other six major projects。On the basis of selection principles，Insist on giving priority to heritage protection，Focus on community-driven effects，Taking into consideration the quality of business services。

Criteria for Selection of Chinese Rural Heritage Hotel Demonstration Projects

The selection criteria are divided into “rural heritage display and traditional cultural inheritance”、 “Exemplary building renovation design” “Cultural experience methods and cultural tourism model”、"Promote rural socio-economic development"、"Exemplary hotel operation management"、"Establish a long-term mechanism for rural heritage protection and management，Promoting multi-party participation” and other six major projects。On the basis of selection principles，Insist on giving priority to heritage protection，Focus on community-driven effects，Taking into consideration the quality of business services。

China Rural Heritage Hotel Demonstration Project Promotion

Hotel selected as a demonstration project，The China Association for the Protection of Monuments and Sites will jointly conduct a comprehensive promotion with the publishing organization，Promote overseas through the association’s international platform as a model，Increase its influence at home and abroad，Achieve win-win situation for all parties，Jointly promote the implementation of the rural revitalization strategy。

Project Solicitation Conference

Expert on-site survey

Final Evaluation Expert Seminar

Rural Heritage Hotel Demonstration Project Release

Rural Heritage Hotel Demonstration ProjectExpert interpretation

Song Xinchao 

Chairman of China Association for the Protection of Ancient Monuments and Sites、Deputy Director of the State Administration of Cultural Heritage

“The State Administration of Cultural Heritage has always paid attention to the protection of rural heritage，Exploring effective ways to revitalize and inherit old houses in the countryside。Based on full research，The State Administration of Cultural Heritage guides the China Association for the Protection of Monuments and Sites，Recommend the "Rural Heritage Hotel Demonstration Project" to the whole society，Explore paths for rural heritage protection and revitalization。The project adheres to the first principle and bottom line of cultural relic protection，Encourage innovation and comprehensive consideration of revitalization，Promote community development and improve service quality。The association will use 188bet app its own international and domestic resource advantages，United multi-party platform，Vigorously promote model hotels，Develop ideas for revitalizing local economy，Let more people pay attention to rural heritage，Pay attention to the revitalization and utilization of heritage。”

Zhang Jie 

Chairman of the Historical Villages and Towns Special Committee of the China Association for the Protection of Monuments and Sites、Dean of the School of Architecture and Urban Planning, Beijing University of Civil Engineering and Architecture、Technical consultant of Tsinghua Tongheng Planning and Design Institute 

“China Rural Heritage Hotel shapes a new lifestyle，Plays an important role in the development of grassroots economy，We will also promote the far-reaching development of aesthetic values ​​​​in rural heritage hotels in a silent way.。In today’s society，Ecological and sustainable issues are also important considerations in the current rural area revitalization strategy，Should be reflected in the evaluation process of China’s rural hotels。In the later work of the China Rural Heritage Hotel Demonstration Project，Should pass professional reviews and evaluations，Strengthen the publicity and elaboration of values ​​related to heritage protection and utilization。”

Wu Bihu 

Academician of International Tourism Research Institute、Member of the 14th Five-Year Plan Expert Committee of the Ministry of Culture and Tourism、Chief Scientist of Dadi Scenic Tourism Group

“Chinese rural heritage hotels are a special form of inheritance and development of Chinese traditional culture in rural areas，Provides a way to meet the consumption needs of urban residents for traditional culture；China’s rural heritage hotels provide a model for rural revitalization，Utilizing traditional culture to service industry、Forms of tourism，True realization of the transformation and revitalization of rural industries。”

Huo Xiaowei 

Vice President of Tsinghua Tongheng Institute of Planning and Design、Deputy Secretary-General of the Historical and Cultural City Protection Academic Committee of the Ministry of Housing and Urban-Rural Development、Member of the Expert Database of the State Administration of Cultural Heritage、Expert from China Cultural Relics Protection Foundation

"Passed China Rural Heritage Hotel Project，Can drive close cooperation among various industries，Promote the sustainable development of rural economy and heritage 188bet app resources，Realizing rural revitalization。Protecting Heritage，Not only focuses on protecting the identity of the heritage，We should strengthen the protection of the heritage environment and intangible elements，Thus achieving the cultural pride and cultural identity of stakeholders in the conservation process。”

Yan Haiming 

Director of the Secretariat of China Association for the Protection of Monuments and Sites

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“Chinese rural heritage hotels represent a cultural experience that combines humanity and nature、Practice sustainable development of culture and tourism integration model、Promoting local social and economic development in rural areas and showing a variety of core values。To combine the three keywords of “countryside + heritage + hotel”，Feel the aroma of homeland at the Village Heritage Hotel，In order to move towards the future more steadily。”

Rural Heritage Hotel Demonstration ProjectExpert comments

Wang Xudong, Director of the Palace Museum, Vice Chairman of the Association

“China’s rural heritage hotel demonstration project needs to reflect its demonstration role，Need to strictly control the selection，Select the best among the best，Protection must always come first。At the same time, we need to strengthen publicity，Enable more cultural enterprises and young people to participate in the development of cultural industries。Secondly，Need to consider cultivating related projects，Strengthen the geographical balance of projects in different regions。”

Yuan Xin, Dean of Tsinghua Tongheng Institute of Planning and Design

“The core element of China’s rural heritage hotel demonstration project is always heritage，Therefore，Hotels participating in the project assessment must not only have a certain heritage component，At the same time, the protection and utilization of heritage should be given top priority。Secondly，Due to the close connection between the China Rural Heritage Hotel Demonstration Project and the Rural Revitalization Strategy，Therefore, it is also necessary to pay attention to the relationship between the village and the villagers when evaluating the project。”

Yang Jie, General Manager of Bytedance Social Responsibility Department

“Cultural heritage is the soul of rural tourism development，Therefore，When promoting local scenic spots and attractions，Not only needs to promote its style，More often, it is necessary to further integrate its unique cultural heritage，Thus reflecting the unique "soul" of the place。In the future，ByteDance will increase its efforts，further participate in the Chinese rural heritage hotel demonstration project and related cultural tourism projects。”

Zhong Yiming, Head of China Central Government Affairs at Airbnb

“Heritage hotel for rural setting、The development and promotion of social and cultural aspects cannot be ignored，In the future, rural heritage hotels should give full play to their leading role in social and cultural aspects，Promote the development of rural revitalization strategy。”

Cui Li Co-founder of Qyer.com

“The selection of China’s rural heritage hotels is an effort to discover cultural elements，Integrate local cultural projects，Provide guests with a better cultural experience。Cultural values ​​are important，But the sustainability brought by the economic aspect is also an integral part of the selection of rural heritage hotels。”

Zhou Long, co-founder of Beijing Zhihui Tourism Culture Communication Co., Ltd.

"Working on the Chinese Rural Heritage Hotel Demonstration Project，Perceptual cognition needs to be added to the standardization of selection，Let the public have a better understanding of this new type of hotel, Heritage Hotel，Let heritage hotels have a unique label that meets professionalism and public perception。”

Future plans for rural heritage hotel demonstration project

About the next work and promotion plan of the project team，Deputy Team Leader Yan Zhao、Li Xiaoxiao said:

First，The project team will unite major experts and platforms，Further clarity on standards for heritage hotels，A unique proprietary standard that forms a vertical field。Airbnb will also participate in the establishment of the industry standards research center，Discuss the formulation of industry standards with the project team，Refining the positioning and classification of business formats，Strengthen the publicity and promotion of the project。

Second，Further promote governments at all levels to attach importance to heritage hotels and link resources，Form a combined force at the same time。It is now planned to cooperate with Qyer.com to participate in the local cultural content mining of China’s rural heritage hotels this year，Planning a series of interviews with heritage hoteliers such as “Traveler Museum + ICI Talks”，Tell heritage and cultural stories well，Promote and disseminate this heritage concept with governments at all levels。

Third，Compilation of promotion manual for China’s rural heritage hotels，Lead excellent demonstration projects for international exchanges with the help of the association’s platform，United Qiongyou、Zhihui and other platforms organize in-depth study tours of heritage hotels，188bet sports betting app download Lead everyone to visit and learn from demonstration projects。

Fourth，Vigorously promote the establishment of the China Rural Heritage Hotel Alliance，Focus on cultivating and incubating heritage hotel projects，Let all resources leverage each other，Don’t let every Heritage Hotel person be alone、The helpless struggler。