2021，The first year 188bet login 14th Five-Year Plan，The tourism industry has had a difficult start，New game、New trends are coming。

Epidemic mutation、Vaccination，The fight against the epidemic enters the gaming field 188bet login new year，Tourism Enterprise、The same is true for practitioners。

After experiencing a torturous 2020，The epidemic is normalized、Long recovery period for the industry、Certainty that the business will be severely damaged，A life-and-death game environment for tourism companies in 2021，188bet login is also a question of whether we can transcend 2021，The "gap" that may usher in true recovery or even nirvana。

In the year of Xin Chou, how to deal with 188bet login, how to turn things around?

here，Zhihui launches Spring Festival special，Invite big names 188bet login cultural and tourism industry to write a document，Condensing what you do and think，A glimpse of the future，To analyze the general trend。

The third article is from the chairman/chief consultant of Times Cultural Tourism Strategic 188bet login Agency、Mr. Xiong Xiaojie, a well-known cultural and tourism practical 188bet login expert，This time he compiled his practical experience and thoughts in the cultural tourism industry in the past 16 years，mellow dry goods，Those who enjoy themselves。

Preface

In recent years，More and more funds and companies are setting up 188bet login in China。Disney、Universal Studios and other foreign industry giants have entered China，Evergrande、Sunac、Poly、Aoyuan and other domestic real estate companies are gathering to enter 188bet login，Competition in the theme park market is becoming increasingly fierce。According to incomplete statistics，Nearly 3,000 188bet login have been developed nationwide，Compared to 30 companies in 1989，Nearly a hundred times more。And the market distribution is extremely uneven，More than half are distributed in 11 provinces and cities in the east，Regional competition further intensifies。

The increasingly fierce market competition has made the importance of 188bet login marketing increasingly prominent。But most 188bet login operators，Or lack of understanding of the underlying logic of the industry，Still using past successful experiences in other industries；Or lack of strategic thinking，Dispose of tricks as you see them；Or lacks insight into the changes in media and audiences in the era of rapid development，Carving a boat and seeking a sword。

The 188bet login provides a special service product，The marketing paradigm is different from that of physical products (whether fast-moving consumer goods or durable consumer goods)，It is complicated from the perspective of consumer behavior、Low frequency、High risk、High involvement transaction。High involvement means that consumers associate the travel experience with themselves，A lot of motivation to search for information and share it，Also rely more on non-commercial information (such as various online and offline word-of-mouth)。

In terms of motivation，Travel behavior is essentially a kind of spiritual consumption，But 188bet login is through the movement of the body，Achieved through interaction with the environment and events，To gain experience and trigger inner feelings。188bet login both points to the outside (cultural differences、Tourist attraction)，points internally (self、Identity、Life experience、Social relations)。The decision-making process is relatively long，Consumer mind occupation and brand building must be completed through long-term and complex communication。

Regardless of the industry’s profit level and advertising investment，It’s still the consumer’s decision-making model，We all decided that 188bet login marketing should be a process like cooking soup over a long fire，Placing hope in indiscriminate bombardment of advertising to solve sales problems is doomed to fail，It needs a set of rules that comply with industry rules、New ways to play with industry attributes to establish your own competitive advantage。

Based on many years of practical experience in 188bet login marketing，Summary of a methodology for 188bet login marketing，We call it “entertainment marketing”。This article will focus on exploring how to use entertainment marketing to solve the Achilles heel of 188bet login marketing。

Understand entertainment 188bet login

1) What is entertainment 188bet login

Speaking of entertainment 188bet login，Maybe the first thing many people think of is celebrity endorsement、Film and television implantation、188bet login methods such as variety show sponsorship。This idea obviously comes from equating “entertainment” in entertainment 188bet login with “entertainment” in “entertainment circle”，True entertainment 188bet login is not simply “entertainment + 188bet login”，But entertainment 188bet login，Or 188bet login entertainment，Use entertainment thinking and methods to do 188bet login。

So, how to understand entertainment 188bet login?

The literal meaning of entertainment can be understood as making people emotionally happy through some actions。Therefore，Entertainment marketing explained literally，188bet login is a marketing method that makes consumers feel happy。There are many ways to make people happy，Tell a joke，Make a funny move，Or fulfilling a wish can make people happy。But the pleasure brought by these methods is a relatively shallow pleasure，You don’t befriend someone just because they tell a joke，But if your pleasure comes from the resonance of emotions and values ​​​​with the other party，Then you must be very willing to become close friends with the other person。The essence of entertainment marketing is to trigger consumers’ purchasing behavior through emotional resonance，Aiming at consumers’ emotions，Instead of meeting consumer needs as the starting point，The purpose is to make brands and consumers become confidants，Rather than a simple supply and demand relationship。

Therefore，The definition of entertainment 188bet login is entertainment，Let the brand and consumers form an emotional resonance，188bet login method to promote sales。Entertainment 188bet login requires operators to have an entertainment mindset，Let your mind be entertained first，All entertainment from then on will be a matter of course。

2) Why is entertainment 188bet login

1985，American media culture researcher Neil Postman mentioned in his book "Amusing Ourselves to Death": All public discourse increasingly appears in the form of entertainment，And become a cultural spirit。Our Politics、Religion、News、Sports、Both education and business have willingly become appendages of entertainment，No complaints，Even silently，The result is that we have become a species that entertains itself to death。Entertainment has become the media hegemony of this era，In any way，All just for Boruto’s smile，Artistic values ​​and ethics can be put aside，188bet login can be said that "those who gain entertainment gain the world"。

Perhaps Postman’s view is a bit pessimistic，But 188bet login is undeniable，Entertainment is becoming like air，Invading every aspect of people’s lives。Bozeman’s Era，One TV has already made people “entertained to death”，Today，No matter the variety and popularity of entertainment terminal equipment，Or the richness of entertainment content expressions，188bet login’s far more than 30 years ago，Social、Game、Variety show、Short videos occupy almost all of people’s spare time。Entertainment will not kill you，But 188bet login’s addictive。The view that "those who gain entertainment will gain the world" is not only still out of date today，And behave more and more thoroughly。

It can be said that Postman's "Amusing Ourselves to Death" has given great inspiration to theme park marketers。The theme park industry itself belongs to the entertainment industry，In an era where entertainment is everywhere，What else is more suitable for 188bet login than entertainment marketing？

Experience Economy Era，People’s pursuit of consumption experience，It is the pursuit of pleasant experience。188bet login are the most typical consumption places that bring pleasant experiences to consumers，Therefore，The core task of theme park marketing is to make consumers perceive this feature，Entertainment marketing and the needs of 188bet login hit it off。

For many theme park marketers，Entertainment marketing is not a new concept，But how to implement entertainment marketing，Many people have not found a good solution。Therefore，The main content of this article，Not just at the theoretical level，But break it into zeros，Disassemble entertainment marketing into specific actions，Explain the tactics of entertainment marketing in 188bet login from a practical level。

Eight Tips for Entertainment Marketing of 188bet login

We talked about it earlier，Entertainment marketing is through entertainment，Let the brand and consumers form an emotional resonance。Then，What are these forms of entertainment？Here are eight ways to share entertainment marketing practices in 188bet login，The eight methods of entertainment marketing。The eight methods of entertainment marketing are based on the industry characteristics and product characteristics of 188bet login，A marketing system refined through years of practice，Covered targeting、News、Content、Story、Topic、Scene、IP、Eight aspects of emotion。

1) Positioning comes first: positioning 188bet login key link, and the key point 188bet login outline

The famous American marketers Al Ries and Jack Trout proposed positioning theory in the 1970s，Points out that the competition between enterprises is a war for users’ minds。By positioning，Let the brand occupy a truly valuable position in the minds of consumers，When consumers think of consuming a certain category，Immediately think of this brand。A successful theme park brand is like this: when tourists come up with the idea of ​​​​wanting to visit a theme park，The first thing I think of is you，Instead of other 188bet login。So，188bet login need a clear positioning。

Positioning solves three questions: Who am I？Where are my customers？What kind of 188bet login do they need？Respectively corresponding to brand positioning、Market positioning and product positioning。

188bet login must clarify its market positioning and product positioning during the planning and construction stage，Find out where your customers are，What kind of products do they need。Of course，If the target market is more than one 188bet login，We also need to pay attention to market positioning、Differentiation from competitors in product positioning，To avoid falling into homogeneous competition。After the project is completed，We need to explore the differentiated advantages of packaging through brand positioning，Tell consumers what your value is to them。If the project fails to establish differentiated advantages in market positioning and product positioning during the planning and construction stage，Can still make up for it through brand positioning。Therefore，It is crucial to do a good job in brand positioning。

The brand positioning of the 188bet login aims to convey the core values ​​of the company to consumers，Popular speaking，It is to explain clearly the reasons why consumers choose themselves。Every 188bet login is special，All have unique values ​​that attract consumers，The central task of brand positioning is to find this unique value。

For 188bet login，Because of the rich products，You can list multiple reasons for consumers to choose you at the same time，But you often can’t have your cake and eat it too，I want to tell consumers about every highlight，On the contrary, it may make consumers unable to remember。Therefore，In actual operations, we must avoid greed for more and seek for everything，It is best to explain clearly in one sentence why consumers must choose you。Nobel Prize winner in economics Herbert Simon said: "With the development of information，What is valuable is no longer information，But attention。”Attention refers to the persistence of people’s attention to one thing and one piece of information，In today’s world of extreme information excess，Consumers’ attention is becoming increasingly scarce，The time left for companies to show themselves is extremely limited，We want consumers to remember us in the shortest possible time。

Positioning is the key link，Gang Ju Mu Zhang。Positioning must be at the forefront of all marketing actions，188bet login is the first step in the long march。Only if the positioning is clear，All subsequent marketing actions will have a clear direction，Targeted。

2) 188bet login first: if there is no 188bet login, make 188bet login

Dennis, the father of integrated marketing communications.Schulz has a very famous point of view: marketing is communication，Communication is marketing。188bet login can be seen from this，The most important mission of marketing is to solve communication problems。And news dissemination is undoubtedly the most common operation in all dissemination。If you can’t even handle news dissemination，Then other communication will be even more difficult。

News contains six elements，That is, "5W+1H": Who、When、Where、What (What)、Why、Process (How)。188bet login have special consumption scenarios，Has many people、Long time、Large space、Four Characteristics of Rich Elements，5 Ws have satisfied 4，It can be said that he was born with a journalistic constitution。

Proper news operation，Often able to achieve very good communication effects，Brings good exposure to the brand。News 188bet login has low cost、Spread the word、Three major advantages of credibility。

Low cost。Compared to the millions spent on advertising，The cost of news marketing is much lower。Because marketing activities have news attributes，188bet login meets the content needs of the media，So you can leverage high-quality communication channels without investing high costs。

Spread the word。The news media itself has extensive coverage，And news has secondary dissemination properties，When a piece of news appears in a media，188bet login is easy to get reprinted by other media platforms，brings unexpected communication effects，Even create a viral effect。

Credibility。News media, as official institutions, have credibility and authority，188bet login can bring a very good endorsement effect to the brand。

Therefore，For 188bet login operators，We must establish the concept of “news first” in the marketing system，Good at discovering news，Make news if there is no news。

So how to discover and create 188bet login？There are six methods worth referring to:

1、Found interesting clues。2018，The incident of training crows to work as cleaners at the French Mad Men 188bet login，got the New York Times、The Sun、Xinhuanet、Reports from China News Service and other global media；2020，Several 47-day-old desert cat cubs at Nasu Animal Kingdom in Japan，He was featured in major news newspapers in Japan because he looks so cute。It can be seen from this，It is not the high-profile events that are the darlings of the media，Interesting little events can also get media，Even favored by leading media。

Interesting clues can be discovered，Desert cat cubs at Nasu Animal Kingdom；You can also take the initiative to create，Like the crow cleaner 188bet login Kingdom of Mad Men。

Beautiful scenery is the same，One of the most interesting scenic spots 188bet login world。If you want interesting events to happen，First of all, the scenic spot must be an interesting scenic spot，Interesting scenic spots need a group of interesting operators，The operator becomes interesting，You can discover interesting clues with an interesting eye，Use interesting souls to create interesting events。

2、Pay attention to abnormal events。American media personality John Bogart has a very famous saying: “188bet login’s not news that a dog bites a man，188bet login’s news if a man bites a dog。” 188bet login’s not surprising for dogs to bite people，188bet login’s weird if a man bites a dog，In a nutshell，“Strange” is the news。In this world，Freshness、novelty、Abnormal event，Always the news that everyone pays attention to。188bet login’s not surprising that pandas give birth to twins，But giving birth to triplets is very new，So when giant panda Juxiao gave birth to triplets，The national media is focusing on Chimelong Wildlife World。

However，The reason why abnormal events are called abnormal，Just because it doesn’t happen often。What to do？Although abnormal events do not happen often，But can be "made"。All abnormalities originate from normality，Because there are only normal ones，Only abnormal。Therefore。We can explore abnormal possibilities from common events。For example，Under normal circumstances，Weddings are held on land，What if we moved the wedding to a 188bet login roller coaster，Moved underwater in the water park，Then this is an abnormal wedding，It is easy to attract media attention。

3、Make good use of photos to speak。Every time a press event is held，We not only have to think about the focus of media reports in advance，Let the media take a good photo。The Times of Picture Reading，Pictures often convey more intuitive information than text、More vivid、More infectious and spreading。We often judge the success or failure of a 188bet login campaign by whether the screen is refreshed，Pictures are undoubtedly the best raw material to refresh the screen in Moments。

What needs to be noted is，Make good use of photos to speak，Can’t rely on the on-site photographer’s improvisation，Need to plan in advance，Be aware of what is about to appear on camera，Re-guide the photographer to take 188bet login photos that meet the requirements。

4、Smart use of special groups。Special groups mentioned here，Refers to people with unique memory points。They can be cultural, sports and entertainment stars、Celebrities and topical figures，188bet login can also be a group of people with special labels，Like triplets、Rarely seen people such as centenarians and old Red Army soldiers。The former brings its own traffic，is the focus of media cameras；The latter is combined with a specific event，188bet login can also cause topics。

The "Rotating Mayor" public welfare brand project planned by Danzhai Wanda Town，Recruiting at home and abroad、People with lofty ideals from all walks of life，Go to Danzhai Wanda Town to be the "mayor" for 7 days，Carry out distinctive policy activities for poverty alleviation in Danzhai，Received extensive media coverage。People with lofty ideals here，188bet login’s a special group of people。These special groups of people are combined with the special identity of "town mayor"，The topic became topical immediately。

5、Conversion Marketing Subject。Except animal and interpretation 188bet login，Most theme park products are equipment，If there is no large investment in the development stage to occupy the first place or be the only one in similar products，It’s hard to dig up topics。At this time，We can use the method of subject conversion，Replace the product to be promoted with people as the protagonist of the news。Compared with introducing products bluntly，Create news events through people，Can display product features more vividly，Let consumers feel more involved。For example, the aerial collective wedding held by Chimelong Paradise around the ten-ring roller coaster，Through the on-site experience of dozens of couples，Let the ten-ring roller coaster become an internet celebrity check-in place。

6、Manufacturing scale effect。A phalanx composed of heroic soldiers of the People’s Army during the National Day military parade，Strong posture and uniform pace，Brings a strong visual impact to the audience，It makes people strongly feel the power of the country。This is the effect of scale effect。Same，188bet login can also create news events through clever use of scale effects。

188bet login "Related Special Populations" section，We mentioned that triplets have better memory than ordinary people，If one day we organize hundreds of pairs of triplets together，You can imagine that scene，No matter the visual impact，Still topical，All are effective。

Some friends may ask，We also often make news，But the communication effect is not good，Why is this？The answer is，When we conduct news event marketing，Prioritize content needs of news media，Follow the rules of media operation，The second is the implantation of the corporate brand。The news you create must first have brand-new news points，Don’t make others’ mistakes；Secondly 188bet login must be true，Put an end to fraud，Otherwise 188bet login will be very easy to steal the chicken but lose the rice，Bite yourself back，Cause harm to the brand。

News happens all the time，Maybe it’s happening in a corner of the 188bet login now，Waiting for you to dig。

3) 188bet login is king: If you don’t know what to do, make 188bet login

“188bet login is king” can be said to be a law that will never go out of style。Not just now，The future must also be an era where “188bet login is king”。

For 188bet login，Make products，Do marketing，Everyone needs “content is king”。Product has no content，Come and go in a hurry，Destined not to last long。In the past, a large number of 188bet login have withdrawn from the stage of history due to lack of content，Now the country is vigorously promoting the integrated development of cultural tourism，It is to encourage the inclusion of cultural content in tourism products，Use cultural content to enrich tourism experience，stimulating consumption。Marketing needs more content，Entertainment marketing emphasizes the resonance of values ​​and emotions with consumers，Achieving this goal requires a lot of content。At the same time，We are in an era of information explosion，Consumers’ attention is fragmented by the massive amount of information，The communication environment has entered the era of dust from the era of fragmentation。Propagation in the dusty era，The importance of content is more highlighted，Only high-quality content can make consumers stop for you。

Nowadays people often say “traffic is king”，But how does the traffic come？Some time in the past，Major Internet platforms adopt free models and subsidy models，Spend money to attract users’ attention，The short-term effect is not bad，But the subsidy war is over，Platform reshuffle，The one who finally survived，are those platforms that can produce high-quality 188bet login。Therefore，The premise of "traffic is king" is that "188bet login is king"。

Emphasize that “content is king” in 188bet login，In addition to market demand，The characteristics of 188bet login also determine that they are more suitable for content production than other industries。As a huge offline experience consumption space，There are rich products here、Tourists gather，We can create content around products，You can also create content around tourists，You can also freely combine products and tourists to create content。Expressions can also be varied，Long picture and text、Short video or internet celebrity check-in、Professional aerial photography can quickly create a large amount of exciting content。Chimelong Wildlife World on the occasion of its 20th anniversary，Creating a large amount of high-quality communication content around animal portraits，Causing widespread social attention，Turned an internal corporate anniversary celebration into a city-wide screen event，Achieve double harvest of reputation and benefits。

Compared to the advertising bombing in the FMCG industry，Win with content，Maybe more difficult，The effect is also slower，But the foundation is solid and the foundation is hard。mentioned before，Consumers’ decision-making process for 188bet login takes longer，Also more rational，It is difficult to achieve the effects of the FMCG industry through advertising saturation attacks。In the impetuous present，The whole society is calling for the spirit of craftsmanship，We might as well "work slowly and carefully"。What the market respects，Always high-quality and authentic content，Connotative original content，Content that can be recognized by consumers is valuable。

Only by continuing to produce valuable 188bet login can we retain users，Win the respect of users、Trust and word of mouth，Only in order to resonate with consumers in terms of values，Resonate emotionally，Only in order to generate sufficient consumption expectations among consumers。

4) Storytelling: Tell a good story for the 188bet login

The most brilliant behavior 188bet login world，There is nothing better than influencing others through stories。Masters are all telling stories，Only fools are making sense。

The famous American writer Annette Simmons mentioned in her book "Storytelling": "Packaging facts with stories is a powerful force，Able to open the door to people’s hearts，Deliver the truth。”Same，Packaging brands with stories，Be able to open the door to the soul for 188bet login，Deliver brand values。

Everyone who likes watching variety shows knows 188bet login，In many talent show variety shows，Contestants are keen to tell stories for themselves，Thus impressing the judges and netizens to vote for themselves。Many dramas of mediocre ability but finally achieving counterattack with wonderful stories are often staged，Earned enough attention for the program and the contestants。

Human beings are born to like listening to stories。When we were children, we liked to fall asleep to our parents’ stories，When we grow up, we still like to listen to all kinds of stories，On the bestseller list，Biographies and other storytelling books are always among the best。People like things with a plot，Engaging 188bet login is more attractive than delicious food。

There is a word in foreign marketing terminology called story telling，Translation means telling stories。A wonderful story，Enables products to break through functional limitations，Become a spiritual symbol。People pay dozens of times the price of ordinary sneakers to buy a pair of AJs，188bet login’s definitely not because you can walk faster wearing AJ，But AJ carries a kind of culture and spirit。

For brands，Storytelling can effectively communicate with consumers，And more convincing。1985，Customers complained that a batch of Haier refrigerators had quality problems。Someone suggested that these refrigerators should be improved，Some people also suggest giving 188bet login to employees as benefits。But Haier CEO Zhang Ruimin raised a sledgehammer，Smash these refrigerators to pieces。The story of the hammer hitting the refrigerator，Although 188bet login cost Haier something，But in exchange, the outside world formed the perception that "Haier attaches great importance to quality"，The effect is many times better than advertising。Later，Zhang Ruimin said when talking about this matter: This sledgehammer is the hero of Haier going global。

Technology has developed to this day，The product quality between different brands is almost the same，188bet login is said that the quality of Putian’s fake shoes has begun to make people doubt the genuine ones。But the prices of the two are still very different，What truly reflects the difference is the brand，The best weapon that can differentiate a brand is storytelling。Stories allow brands to establish a solid connection with consumers，Not only functionally，Even more emotionally，This is what people often call “brand complex”。

In fact, many companies know the importance of stories to their brands，And also in practice，But the final effect was not satisfactory。188bet login is like cooking，Same material，Cooking in different ways，The taste is very different。So，The story is not told casually，Method is very important。There are several key points in telling stories:

1、Authentic and trustworthy。Brand stories are not made up，But the real existence can withstand the test。Based on actual development、Things that really happened，Use convincingly、vivid、Telling the same story over and over without exaggeration。Many founders of 188bet login started from the grassroots，Their struggle is not only down-to-earth，And it’s contagious，We can tell more stories like this。

2、Can resonate with consumers。The purpose of storytelling is to bridge the gap between products and consumers，Let the brand enter the hearts of consumers，Cause resonance and recognition。If the story fails to resonate with consumers，188bet login’s better not to talk about 188bet login。

3、Contagious。The story must be novel、Uniqueness，Has news and entertainment value，188bet login is best not to tell stories that others have told。

4、Become part 188bet login corporate culture and values。Enterprises must sell products、Selling brands has risen to selling values ​​​​and humanistic spirit，And internalize these pursuits and efforts into the mission and blood 188bet login enterprise。

5、Can help sales。The purpose of telling stories is to drive sales，So when telling stories, you should also consider whether they can help consumption，If the consumer’s reaction after finishing the explanation is “rejection without hesitation”，188bet login’s okay not to tell such a story。

5) 188bet login is the soul: 188bet login yours188bet login

Maybe most people will think that，Since it is a theme park，That must have a theme。That’s not the case。The world-renowned consulting group AECOM pointed out in the "China Theme Park Project Development Forecast Report" released in 2018，“The concept of 188bet login in China is broader than that in other countries，Among the existing 188bet login in China，No obvious 188bet login account for 53%，Composed of parks that focus on equipment riding facilities。”Such data also reflects to a certain extent that more than half of my country’s 188bet login are not worthy of their name。

Theme is the soul of the 188bet login，A good theme will give the 188bet login wings to take off，Without a theme, the 188bet login becomes dull。

Ideally the theme park would already have an exciting theme during the construction phase of the project。If the themeing is not done during the construction phase，As mentioned by AECOM，53% of 188bet login in China have no obvious theme。What should they do？

Universal Studios Japan USJ gave a very good answer。USJ since opening in 2001，The number of visitors is extremely unstable，Almost losing money every year，At the bottom in 2009, the number of annual tourists was only 7.5 million。Later created One Piece、Harry Potter and other themed projects，Move the world-popular IP into the park，188bet login has attracted countless tourists again。After the completion of the Harry Potter themed area，Universal Studios has refreshed the number of visitors for 7 consecutive months。

Of course，Not all 188bet login are like Universal Studios Japan，Have enough financial strength to introduce well-known theme IP、Complete the theme transformation of the park，Then we can achieve phased or partial theming by planning theme activities or product theming，For example, many scenic spots in China now hold Halloween-themed activities to attract consumers，This kind of phased thematic transformation，Not only low cost，And the effect is no worse than holiday promotion。Also，Cooperating with mature IP is also an effective way to stage theming，The cooperation between Chimelong Paradise and King of Glory is a classic case of using game IP to achieve product theming。

Theming provides a platform for meaningful and symbolic expression of things that apply themes。It gives these things a surreal meaning，At least it is a supplement to the true meaning of things。After theming，These products will become more attractive and interesting than without the 188bet login。

6) The finishing touch 188bet login scene: turning the product into a scene

As a typical experience economy consumption，What 188bet login consumers consume is not the product itself，It is the halo or derivative effect brought by the product。The product does not have its own halo，Therefore，In marketing，We need to break away from the shackles of thinking of “just talking about products”，Promote products in a “curve to save the country”。This way of "saving the country through curves" is to turn products into scenes。

Why should 188bet login be turned into scenes?

188bet login Products，Purely speaking from the product experience，Basically the same。Scenarioization is a very effective way to create product differentiation。

Zhang Xiaolong, the father of WeChat, once said: “What is marketing?One word is cool，Two words means fun。Put the product out，If they describe 188bet login as fun，Then this product is right。Because fun is a kind of public opinion that can be spread by word of mouth，188bet login is an experience，Function cannot be propagated，But an experience spreads easily。”

Theme park products are definitely fun，But basically all the products in all 188bet login are fun，Fun does not make your product stand out in word-of-mouth communication。For 188bet login，Only “different fun” has the basis for word-of-mouth communication。

When the product functions are similar，How to make consumers feel the difference？For 188bet login，It is difficult to invest in major renovation of amusement equipment，Hardware upgrades are expensive，It is not a good idea to consider it from the perspective of the product itself。Therefore，We need to look for breakthroughs outside the product，Make "plug-ins" for products，Change the product scenario through one “plug-in” after another。The product is still the same product，Different “plug-ins” create different scenes，Different scenes bring different experiences。

There are several ways to contextualize 188bet login:

The first is to add performances。Theme parade is a good way to contextualize products，Many water 188bet login hold electronic music festivals to create a different water play experience。

The second is high-tech empowerment。Through high-tech means，such as digital film and television、Acoustic, optical and 188bet login methods，Bring tourists a new experience and novel way of participation。

The third is to hold 188bet login activities。Organizing folk customs around products、Trendy fun、Food、Music、Game、Various forms of themed activities such as sports，Create different consumption scenarios。

188bet login products continue to age over time，Decreasing appeal to tourists, especially young tourists，Product scenarios can make products constantly bursting with freshness。By sceneization，Make the product cool、High style、Interesting consumption scenes，In this way, we can have lasting appeal to consumers。

7) 188bet login wins: self-created or combined 188bet login

IP was originally the abbreviation of "Intellectual Property" in English，literally translated as "intellectual property"，IP in the Internet Era，More refers to works that can bring traffic，Like a work (Three-body、Ghost blows out the lamp)、A movie (Toy Story、Pirates of the Caribbean) a variety show (Where Are We Going, Dad、Sister who rides the wind and waves)、A game (Glory of Kings、Fifth personality)，Even a celebrity (Dong Mingzhu、Wu Xiaobo)，All can become IP。Their common feature is that the most prominent feature is the carrier of high-quality 188bet login，Able to spread independently on multiple platforms，Get attention and traffic。

IP is the only way for 188bet login to develop to a certain stage。Disney’s current CEO Bao Zhengbo once bluntly stated: The core of Disney’s success lies in IP。The number of IPs owned by Universal Studios is also considerable。188bet login today，is changing from the first generation product to landscape sightseeing type (Splendid China、Window of the World)、Second generation product equipment amusement type (Happy Valley、Chimelong Paradise) changes to a product model with IP content experience consumption。The background of this change is that the current consumer structure of 188bet login is changing，Post-90s generation has become the most important consumer group，This is socialized、Subculture、Ethnic group that grew up in two-dimensional culture，They prefer personalized rather than mass consumption。

There are two ways to market IP in 188bet login，One is self-made IP，One is to introduce IP。

Self-made 188bet login

The Kumamon IP created by Kumamoto Prefecture in Japan can be said to be one of the most successful self-made IP cases at present。In the 188bet login field，Huaqiang Fantawild’s "Bear Bears" was also very successful。Kumamon brought revenue of US.2 billion to Kumamoto Prefecture in two years，"Bear Bears" has become one of the most famous animations in China，The theme elements of "Bear Bears" have also become the core products of Fantawild 188bet login。

Also，Many 188bet login self-created festivals，Such as Halloween theme festival，Because the fan base continues to grow，Market imagination continues to improve，It is also gradually becoming IP。

But，Self-made IP has long development time、Disadvantages such as high investment cost and high risk of failure，Therefore，Introducing mature IP to quickly establish influence has become an important marketing focus for many 188bet login。

Marriage 188bet login

There are many cases of cooperation between 188bet login and IP，There are also many forms of cooperation，There is cooperation in the form of IP image licensing: For example, the IP of the popular Japanese anime "One Piece" was licensed to the Ocean Park Summer Water Station created by Ocean Park Hong Kong，Ocean Polar Park launches "Ice Age 5" polar glacier themed experience event；There is cooperation in the form of joint promotion: such as Fantawild and "Shameful Iron Fist" joint promotion；There is also cooperation in the form of deep content implantation: such as the "Running Brothers" reality show was filmed at Chimelong Paradise。These IPs have brought a lot of popularity to the scenic spot。

However，Many 188bet login have not fully tapped the potential of IP during the cooperation process。

Four principles of 188bet login cooperation

Try to drink the soup。If 188bet login can’t drink all the soup，Then the effect will be greatly reduced；

Matches the corporate temperament。Only IPs that are highly consistent with the corporate 188bet login temperament，In order to have a two-way strengthening effect；

Brand participation in the whole process of IP 188bet login。The resources of both parties must be highly integrated，Brands must participate in the entire process of IP party 188bet login

Pursuit of victory。Integrating IP with enterprise 188bet login、Promotion combined，Improve traffic monetization rate，Add another spark to cooperation，Improve traffic monetization rate。

The essence of IP is to help brands undergo personality transformation，Fill your personality with high-quality 188bet login、Deliver values，Get appreciation from consumers。

The value of IP to 188bet login，It’s about creating themes and atmosphere，Create propagation sound volume，Building brand temperament，Finally boost sales。

Because the IP has exceeded the time limit、Characteristics of geographical restrictions and cultural restrictions，So it has the ability to promote brands out of the circle，Can help brands reach a bigger stage。Those 188bet login that are good at creating IP or marrying IP，Tend to be more successful。

8) Emotion into the heart: Inject emotion into the 188bet login

American marketing expert Philip Kotler roughly divides people’s consumption behavior into three stages。The first stage is the consumption stage of quantity，People pursue the quantity of consumption；The second stage is the qualitative consumption stage，Brands that people pursue consumption；And in the third stage，What consumers value most，188bet login is the closeness of the relationship with oneself。

Corresponding to this，The development of 188bet login has also gone through three eras。188bet login 1.0 era is product-centric，All activities are aimed at selling products，4P theory and USP theory have become the creed of advertising marketers in this period；188bet login 2.The 0 era is consumer-centered，Consumers have increasingly diverse requirements for corporate products，Enterprises need to segment the market，Adopt different 188bet login strategies for different consumers，The dominant theories at this time are 4C and STP theory。Currently we have entered 188bet login 3.0 era，The core feature is the humanistic spirit，Enterprises must strive to meet consumers’ emotional needs。

With the continuous upgrading of consumption，The consumer market has undergone tremendous changes。Especially the new generation of young consumers，I want much more than the basic functions 188bet login product，More for the pursuit of emotional sustenance，And spiritual and personal satisfaction。

This is why symbolic consumption has become a consumption phenomenon that cannot be ignored in today’s economy and society。Many people are willing to spend two or three hours queuing up to buy a cup of Hey Tea，Take another picture and post 188bet login on social media。For them，188bet login’s not just a cup of milk tea，But an emotional consumption symbol，What’s behind 188bet login is more self-esteem that is unwilling to lag behind the trend，And the desire to be recognized by others。

American cognitive psychologist Donald Norman said: "Humans always want to anthropomorphize things，Projecting human emotions and beliefs onto everything。"At the sign shop、The era of product 188bet login，Give the brand personality and charm，Highlight the attributes of human emotions，Enhance customer stickiness，Achieve brand premium。

Maslow’s needs theory divides human needs into five levels，Physiology、Safety、Social、Respect and self-actualization。Travel is actually an activity that covers multiple levels of needs，Tourists want both physical and sensory experience，I hope to make friends while traveling，Expand your horizons，Realize self-worth。With the development of economy，Travel motivations gradually tend to be more high-level needs。The 188bet login itself sells spiritual products，So when producing and transforming tourism products，We should pay more attention to the output of emotional power，Only in this way can we really impress users，Let users be willing to consume，Happy to consume。

So how to do 188bet login，In order to inject emotion into the brand，Make 188bet login personalized？

The first thing is to discover the unique emotional needs of the target consumer group，And provide strong support for this emotional need。Many brands go beyond product functional attributes，Introducing a new emotional dimension。For example, Benetton’s “Values ​​of the Young Generation”，Harley’s “Freedom、Adventure”，999 Ganmaoling’s “secret care” and more。These concepts are not only in line with the characteristics of the target customer groups，And very positive energy，188bet login is easy for users to resonate with their hearts，Growing emotion。

We found out before，In China，“Lack of parent-child relationship” is actually a very common thing，It happens that parents and children are the main target group of 188bet login，For this reason, we made a movie "Daddy Will Not Accompany Me Anymore"，I Grow Up" public welfare documentary。Play this documentary every time，The audience below will be deeply moved，These performances are enough to show that they agree with the importance of family affection proposed by the brand、Values ​​that value parent-child relationship。This is our target for parents and children，Content created to meet their emotional needs。

There is another very important point，It is also a point that reflects the strategic thinking of enterprises: we must persist in adhering to established emotional appeals。Three feet of ice does not last a day，Building a brand image is a work that takes place over time，When the emotional appeal is determined，We must persist，Let it become part of the corporate culture and values。Therefore，188bet login Products、Marketing, etc. should be shaped based on established emotional appeals，In this way, we can continue to stimulate consumers’ needs and pain points，Deepen your understanding of corporate image。Like everything Disney，It’s all about “equality、Introduced by the theme "Happy Dream Factory"，All cartoon images and stories，They are all kind、The embodiment of justice and courage，Continuous brand image strengthening output，Let tourists continue to feel emotional satisfaction and communication。In the end, the Disney brand successfully turned into a consumer symbol。

Emotion is the brand’s hormone，Brands without emotions are not qualified to fall in love with users。Meet consumers’ emotional needs，188bet login is a weapon used by enterprises to export values ​​​​and humanistic spirit。At the same time，Enterprises can also internalize these pursuits and efforts into their own mission and blood，Impress customers from bottom to top。

Summary: Some readers may be wondering: Doesn’t entertainment marketing mean that it should resonate with consumers’ emotions？Several of the eight methods of entertainment marketing do not seem to emphasize resonance with consumers。Yes，Entertainment marketing is the overall program，It is strategic thinking，is the guiding ideology for 188bet login event planning and content production，The eight methods of entertainment marketing are the carrier and expression of entertainment marketing thinking。Creating news and content that seems to have nothing to do with consumer resonance，But we are in actual operation，Insist on implementing entertainment marketing thinking，Then it will be easier for our content to stand out。

can be found，These eight methods do not exist in isolation，But interconnected。First positioning is the basis for the other seven paths，Clear the positioning first，We know what kind of news we should create，What kind of content is produced，What kind of 188bet login to create，What kind of festival to plan，What kind of IP to introduce。We create themes、Planning festivals、Introducing IP，It can be a news event，Can also produce a large amount of content。Create a 188bet login、Planning festivals is closely related to IP，All actions are for emotional communication with consumers，Form resonance with consumers on the same frequency of values。Therefore，Every action of the eight entertainment marketing methods requires overall thinking，Strive to maximize marketing momentum。

Eight key points of entertainment marketing in 188bet login

1) Mass customized 188bet login production

We talked about the importance of content in the chapter “Content is King”。Since the content is so important，Then we should make content creation the first priority of our 188bet login work。In the process of content production，We mainly focus on two keywords: one is large-scale，One is customized。

Large-scale 188bet login production

January 25, 2019，A certain leader proposed the new concept of “four omnimedia”，Full media、Holographic Media、All media、Full effect media。The entire media stated，Media breaks through the scale of time and space，Zero time difference，Information spreads anytime and anywhere。Therefore，188bet login should make comprehensive use of various media forms，With the help of various communication carriers、Integration of platforms and channels、Multiple levels、Comprehensive information production、Communication and consumption。How to do it？Large-scale content production。We mentioned earlier in the chapter “Content is King” that 188bet login are a rich mine of content，So how to dig out this content？I also share several methods here。

1、Original homemade。It is the internal staff of the 188bet login company who produce the content themselves。It’s actually not difficult to do this。Now is the era of "all-member media"，Everyone has the conditions to create content: those who can write can post text，If you can take pictures, you can send pictures，If you can record it, you can send a short video。Activate the power of all members，To create content。Of course，We can also set up a dedicated content department，To produce more professional content。

2、Align with institutions with strong distribution capabilities。Some organizations are capable of producing more than just professional 188bet login，And has the ability to distribute 188bet login，We can form alliances and cooperate with these institutions，Leverage greater dissemination at a lower cost。

3、Cooperate with professional 188bet login production agencies。The 188bet login production capabilities of TV stations and various professional 188bet login production companies are definitely stronger than their own teams，So when original homemade products cannot meet the promotion needs，You can consider cooperating with them。

4、Activate consumers’ desire for creativity。The emergence of many internet celebrity check-in spots，All come from consumers’ spontaneous communication and promotion，The power of this kind of 188bet login communication，Often brings unexpected surprises。Therefore，We want to create surprises for consumers、Moved、Glory’s products and activities，Activate consumers’ urge to share and show off。

Customized 188bet login production

Working with external agencies，There are often some natural conflicts between the organization’s own content needs and the content needs of theme park companies: organizations must “please” their own consumers，So the content cannot be too hard；188bet login need to promote themselves，So the content is required to expose the brand as much as possible。

The best way to resolve this contradiction is content customization。A major feature of the 188bet login is the venue space，External agencies can be invited to the 188bet login to capture the content they need，This way the needs of both parties can be met at the same time。

2) 188bet login cooperation follows the head-first principle

The Pareto Principle tells us，In any set of things，The most important is only a small part of 188bet login，About 20%，The remaining 80% are the majority，But 188bet login is secondary，So 188bet login is also called the 28-20 rule。

20% of people control 80% of the wealth，20% of companies make 80% of the money，Same，20% of IPs account for 80% of the traffic。188bet login era of attention economy，Only head IP can bring revolutionary changes to the brand。

Head IP except traffic concentration，Another feature: expensive。For many 188bet login companies，Cooperating with leading IPs is often an unbearable investment。How to solve this problem？We mentioned before，A very important principle of IP cooperation，Just rush to drink the soup。Getting to drink the soup is a difficult technical job。

People often say: Hedong in thirty years，Thirty Years in Hexi。A long time in the past，Traditional culture has not received much attention from the market，Anti-foreign culture is popular in the country。Now，With the rise of the national trend，Traditional culture has its own moment of glory。All walks of life are constantly changing，An unpopular area，You may become a hot favorite one day。This requires 188bet login marketers to have keen vision and forward thinking，To capture the next hot spot in the market。Try to drink the soup，Not only effective，And because the marketization process of IP is still in the process of exploration，The threshold for cooperation is often much lower。

The product is iron，Service is steel，I am so hungry without an 188bet login。188bet login Cooperation，Head first。

3) Strengthen node design and 188bet login

Node design is often as attractive as the product itself。The "Node Economy" theme park will explore multiple ways to generate income。Happy Valley、Fangte、Disney and other 188bet login make the most of Halloween、Node features such as Valentine’s Day，Design integrates Chinese elements to create a series of activities，Exploring new revenue growth points in the "node economy"。

“Node economy” helps 188bet login break through seasonal restrictions，Can become a new profit growth point for 188bet login，This is an area worth exploring in China’s 188bet login。

There are three major considerations for node 188bet login:

Pay attention to the time。Not at all times，Pay attention to the reception capacity of the park during peak seasons，When planning festivals 188bet login off-season, tourists’ willingness to travel must be taken into consideration；

Pay attention to differentiation。188bet login’s best not to follow the trend，Even if you follow the trend，Also emphasize innovation，Different experiences are the reason why consumers choose you；

Pay attention to experience design。Do a good job in experience design，Let 188bet login truly feel the holiday atmosphere，And unforgettable。

4) Turn 188bet login into lifestyle

A sentence we often say is，Third-rate enterprise 188bet login products，Second-rate companies build brands，First-class enterprises create values ​​and lifestyles。

Actually, this sentence is somewhat absolute。A more accurate statement is，Enterprises must focus on products in the initial stage，Especially for those newly opened businesses，Product is the focus of marketing；The enterprise has developed to a certain stage，188bet login must be brand-led。Brand is the biggest profit for an enterprise、The most lasting driving force。But look at the world，Truly great companies export values ​​and lifestyles，For example, Apple，Coca-Cola，Disney, etc.。

Philip Kotler published 188bet login 3 a few years ago.0》。He proposed: 1.0 era is product-centric，2.0 era is consumer-centered，3.0 era is centered on value identity。3.The focus of the 0 era is that enterprises must export their mission、Vision and Values。

For 188bet login，The ultimate value lies in creating a lifestyle for consumers。Once your product becomes a lifestyle，There is no power to stop the influx of consumers。

To create a lifestyle，We still need to change the “product-based approach”: the zoo uses animal viewing and interaction as its selling point、The amusement 188bet login uses exciting amusement equipment as its selling point...

No matter whether 188bet login is a zoo in the future、Amusement park or some other product，Everything will be a living space，A lifestyle carrier that meets the needs of modern people, whether 188bet login is fashionable, cool and passionate, literary and artistic, warm or leisurely and healthy。What makes them different from other living spaces，They have animals、Amusement equipment or other background and background colors only。

188bet login requires our scenic spot operators to have good consumer insights，Strong resource integration capabilities and cultural and creative capabilities，And a "highly emotional" temperament。

Pointed out by Daniel Pink，The future belongs to creativity、Empathy、"Highly sensitive 188bet login" who can observe trends and assign meaning to things。

188bet login group of people has six characteristics: not only creative functions，Redesign；Not just discussing opinions，Can also tell stories；Not just professional talks，Will also be integrated；Not just verification logic，Also knows how to care；Not just showing seriousness，Can also have fun；Not just about making money，Still seeking meaning。

We can compare 188bet login，How far are we from this requirement？This distance is the distance between an excellent company and an outstanding company。

5) Joint 188bet login, teaming up to conquer the world

The 188bet login cannot be moved，In addition to spreading through content，Is there any other way to get closer to consumers？Yes，Attach the legs，Or "hug the thigh"。So-called thighs，It is BAT，Hunan Satellite TV、CCTV、Zhejiang Satellite TV and other resources，Also includes iQiyi、Youku、Tencent Video、JD.com、Toutiao and other leading companies，Of course, including some of China’s top home appliance companies、Financial enterprise、IT Company、Communication industry enterprises, etc.。Through some joint marketing or cross-border cooperation，To reduce our marketing costs，At the same time, he makes good use of other people’s traffic，Use the consumption scenarios of partners to promote our products，This is something that all scenic spots should attach great importance to in the future，Of course this requires a process，Because the scenic spot does not deal with many other companies，The accumulation of resources takes time。

Here is a simple and crude suggestion: run the client，Use your own legs to connect the "thigh" of the company。We can set up some special customer groups，Going to large companies one by one，Go and tell them about our products，Go and tell him how we can do joint marketing。After some time，There is an order、Two orders、After the three orders are completed，188bet login will quickly produce a demonstration and herd effect。

Everything is done in advance，If you don’t predict it, it will be useless，188bet login must have such a forward-looking vision、Advanced consciousness，You will have these things coming in continuously。

There is no effect if 188bet login run the client，There is another way，Entrust some professional organizations with such resources such as "Times Cultural Tourism"，Attach the legs。

6) Media placement, precise attack

John Wanamaker, the father of American department stores, said: I know that half the investment in advertising is useless，But the problem is I don’t know which half。This wise saying is called the "Goldbach Conjecture" in the advertising industry。More than 100 years have passed，With the advancement of 188bet login thinking and various media technologies，We are also starting to find some cracking methods。

When we have a placement fee，How to distribute to maximize the effect？Here we share a methodology for media placement and resource allocation，We call 188bet login the “Twelve Golden Rules” of media placement。We have highlighted some of the contents of this set of rules above，We will also focus on some of them below。

1、188bet login is king。Media placement，We still emphasize that 188bet login is king。Quality 188bet login is the magic weapon for winning。

2、Fission 188bet login。Based on major events、Big event、Big IP，Social 188bet login that integrates all media, especially social media, is a force that may trigger an instant explosion。

3、Continuous search optimization。Search engine media and long-term continuous optimization are the basic layout of every enterprise’s 188bet login。

4、Hard and broad softening。Make 188bet login as hard and broad as possible，Let hard advertising generate secondary communication opportunities。

5、Try to avoid interference。Outdoor interceptive media is a relatively less intrusive form of media。

6、Cooperation and customization。Network、Cooperation on TV programs is still an important means。But 188bet login must be a cooperation based on offline content implantation，Even customized cooperation。

7、Continuous innovative cooperation model。Raise 188bet login high and hit 188bet login high、Occupying the leading domestic media resources is an inevitable choice。But try to consider the innovation of placement and strategic alliance with the media。

8、Healthy interaction between channels and brands。The investment in channels must be maintained at a moderate level，And form a good interactive relationship with 188bet login-level delivery。

9、Unity of product and effect，Overall planning。Taking into account both 188bet login communication and sales demands；Taking into account the continuous 188bet login exposure throughout the year and the strong detonation before the node。

10、188bet login and media optimization。188bet login selection of communication media，Overall，Video priority，Especially short videos；Still media，Video priority；Mobile media，Image priority。

11、188bet login hype becomes normalized。Long term、Continuous dissemination of 188bet login events is a cost-effective way to maintain corporate brand and product exposure。

12、Enterprise mediaization。The construction of self-media 188bet login collapse of communication media、The inevitable choice for corporate communication after the cost of online media traffic remains high。

7) Marriage with 188bet login

We emphasized earlier that the “entertainment” of entertainment marketing cannot be equated with the “entertainment” of the entertainment industry，But 188bet login’s not irrelevant，actually，The former has an inclusive relationship with the latter。What we are going to discuss in this chapter is “entertainment” in the entertainment industry，How can entertainment marketing not involve the entertainment industry。

No matter how the media environment changes，The entertainment industry has always been a top-notch existence，From variety show，To all kinds of movies and TV series，Frequent hits in recent years，There is never a shortage of topics and popularity。In the past, variety shows such as "Super Girl", "Where Are We Going, Dad" and "The Voice of China" dominated the screen，Now "Sister Riding the Wind and Waves" is a hit，With some outdated female stars，has once again become the subject of heated discussion after dinner，Even the food and drinks these sisters have eaten，All of them have become Internet celebrities。This kind of clattering traffic visible to the naked eye，Anyone will drool after seeing 188bet login。

The sales ability of these entertainment contents is not only reflected in the products，The effect on scenic spots is also very obvious。"Crouching Tiger, Hidden Dragon" made Anji Bamboo Sea famous，The popularity of "We Will See You Again" makes 188bet login hard to get a ticket in Dongji Island，"Where Are We Going, Dad" is even called a walking travel guide，Everywhere you go becomes a popular check-in destination。

In recent years，Variety shows such as "Where Are We Going, Dad", "The Voice of China", "Running Brothers", "Wonderful Friends"，As well as film and television dramas such as "Monster Hunt" and "Kung Fu Panda 3", they have become the partners of 188bet login Chimelong.，The latter gained a huge amount of exposure，Let the brand go out of Guangdong，Going nationwide。

The theme park has good space resources，Able to provide resource support for film, television and variety shows，For example, providing viewing or shooting locations。However，With the growing demand in the industry，Cooperation fees for entertainment programs are also rising，The threshold for cooperation is getting higher and higher。Nevertheless，Let’s not give up on the idea of ​​marriage with entertainment，After all, 188bet login and entertainment have the same underlying logic，All are spiritual consumption，All bring happiness to consumers。

8) 188bet login media survival

mentioned above，The most important thing about 188bet login is communication。Rely on external platform，We need to pay higher costs。But if we have our own communication platform，Then the cost can be reduced a lot。

What does “media survival” mean?？That is to say, your entire enterprise must work and think like a media。Whether 188bet login is the chairman、President，Or every ordinary employee，You have to transform yourself into or imagine yourself as a media person，Think from the perspective of the media，I have something to spread，What do I need to spread，How can I spread 188bet login effectively，Only if you really do this，Only through content production or self-media can this enterprise achieve a breakthrough development。

As early as the 1990s，There is an American scholar named Negroponte，He proposed a term called digital survival。He said that all companies in the future will be Internet companies，No exceptions。This view is very shocking。Because when we talked about Internet companies in the 1990s (they were not called Internet companies at that time，188bet login’s called an 188bet login company instead of Microsoft、Intel、Cisco、Lenovo、Founder of Peking University、Tsinghua Unigroup、Are there some companies like Giant?？How can ordinary companies like us be 188bet login companies？Facts prove 10 years later、20 years later，188bet login is true that all companies now have become Internet companies，Everyone must “digitally survive”。

Although we now talk about "enterprise media survival"，188bet login may sound a bit abrupt to you，But I believe that in 10 years，When everyone thinks about 188bet login issue again，You will definitely feel that what we said is correct。That is: all enterprises in the future，Not just Internet companies；All enterprises will also be media。All businesses must think like the media，"Media-based survival"。

188bet login are inherently a good media platform，And it’s an immersive one、Experiential media communication platform。Therefore，Hurry up and build your own corporate self-media matrix，Form your own strong content production capabilities。Because content marketing based on self-media and social networks is the lowest cost、The most effective way of communication。And it is not only a communication platform，It’s still a sales platform，It is also a database marketing platform，Trinity，It can very well achieve the establishment of the company's future competitive strategic advantage。

Enterprise self-media construction 188bet login be a “top project”

188bet login self-media has two suggestions:

1、188bet login must be a “top project”。Because the current level of self-media people in the company is not high enough，188bet login is difficult to mobilize overall resources to do such a project that requires a global perspective、Things about strategic thinking and layout。The boss must pay attention to this matter，Even the boss has to arrest him personally。Catch the content personally、Find someone in person、Organize forwarding in person，Personally create atmosphere and pressure for the team and the entire company，Go and promote this matter。

2、Every business needs a chief content officer。Intel started setting up such senior positions a few years ago。You can refer to the book "Chief Content Officer: Demystifying Intel Global Content 188bet login" written by Pam Diller, former President of Intel Global 188bet login Strategy。Emphasis in the book，In the Internet era，Every company needs an “Editor-in-Chief”，A “designer” who is good at impressing users with content，A person with cross-border thinking、Good at cross-regional integration strategy、The “Chief Content Officer” who is good at dancing。

Creating a de-188bet login 188bet login self-media

188bet login self-media has three different development stages.

1.Stage 0 is the so-called self-media that still has many companies，In fact, 188bet login is just an electronic version of its corporate newspaper or internal company magazine。188bet login’s all about the internal affairs of the company and the boss’s affairs，We call this 1.Enterprise self-media in the 0 era。

2.Enterprise self-media in the 0 era，188bet login’s still the company’s self-media，Still labeled as a company。For example, many of our companies’ self-media，Still called XX (company name) self-media。But because the content 188bet login does has a certain social nature，There are certain external effects，So 188bet login is relatively easy to gain consumer recognition。For example, some companies have a lot of cross-border cooperation with self-media，There are many cooperations with film and television IP，There are many homemade ones、Creative content，So even though such self-media still has corporate labels，But in fact their content is quite readable。So 188bet login has broken through 1.0 era，Basically possesses the attributes and value of a media。

But we think such a form is not enough，In the future, corporate self-media should not have corporate labels，Or there is a corporate label，But its 188bet login is de-corporate。In other words, our future self-media should be invested by a company、Aimed at the company’s target consumer groups、Such a media that appears as a third party。

Our future 3.Enterprise self-media in the 0 era，Should be designed for the needs of our target customers、Beyond the boundaries of corporate 188bet login。

Some large enterprises, especially national chain enterprises，at 3.In the 0 era, enterprise self-media has a very competitive advantage，Such as OCT、Haichang、Fangte、Chimelong and others。They can leverage its national reach and rich 188bet login，Extensively absorb private domain traffic，Form a huge amount of corporate self-media targeting target consumers across the country。

Let private domain traffic become a strategic asset 188bet login enterprise

Everyone has been talking about private domain traffic in the past two years，Actually, many people don’t understand what private domain traffic is，What is the so-called public domain traffic。The so-called private domain traffic means that your company passes its own operations，For example, a public account、Tik Tok、Weibo、APP、Data or traffic obtained from various platforms，188bet login is called private domain traffic。

Now everyone can see the value of private domain traffic，The question is who can do 188bet login first，Whose thinking can lead，Whoever can get good returns early。As a scenic spot，You must plan in advance，You must have a forward-looking vision，The top leader must make the decision。In the selection process of the clients we serve，We often have to choose to talk directly to the chairman and boss，Because only the boss and chairman agree with your values，Enterprises can form a very strict、Very complete、A very advanced strategy，Otherwise, half the result with twice the result。

Use the community to activate and connect users

Creating a community is very, very important。We just talked about corporate self-media，Or private domain traffic，But how do these things turn into sales？Actually, 188bet login’s very important，188bet login is the power of community。You just have some cold data is useless，You must make these data become living people，You have to communicate with these real people、Interaction，Make them trust you，Generate a sense of identity，188bet login is even said that there is a sense of worship，Or at least create a sense of resonance of equal communication。

So the construction of community is also a very, very important strategy for future enterprises。Every enterprise must build a community，Establish a common philosophy with your consumers，Or let consumers agree with your concept。Give an example，For example, like "One Piece"。"One Piece" is a media in itself，Because 188bet login is media，188bet login has its own unique values，has its own unique concept，So when 188bet login turns into a sales platform，Many people are willing to follow 188bet login。Because I agree with your aesthetics，Identify your values，So I am willing to accept the product you recommend。

In the early days, Luo Zhenyu sold books for the same reason，Because I agree with your values，I agree with your evaluation system for knowledge products，So I am willing to buy the book you recommend。Another example is Aranya。This real estate company uses social marketing and branding、Product Design，Successfully established himself as a role model in the cultural tourism industry。From a certain dimension，188bet login is social marketing that makes Anaya successful。

Switch from operating 188bet login to operating data

Enterprises must establish data management thinking，188bet login requires us to get out of product thinking。Put based on user needs，Management of data assets、Operations are placed in a strategic position。

When our company sells its products，How can we continue to leverage the value of these data？As a scenic spot，If we only focus on how to increase the repeat purchase rate of tourists’ parks and hotels，188bet login is far from enough。Because consumption in scenic spots is a very low-frequency consumption，Your data resources are not well utilized and exerted。

For future business operations，Data is one of the most important strategic assets，We don’t just need to collect this data，At the same time, we must also consider how to form a repeat sales platform and mechanism from a strategic perspective。In the past, not only did we not pay enough attention to database marketing，At the same time, we are developing cultural and creative products，Online products available for sale，And our consumer portraits，188bet login lacks strategic deployment。

For scenic spots，Millions per year、Tens of millions of purchasing 188bet login are very important，But more importantly，How to build the platform，How to let these people become your products (including travel products and various other products，Such as derivatives、Cultural and creative products、Continuous 188bet login of special products suitable for the target group, etc.。

Summary

188bet login have their own underlying logic，How to play it、Rhythm、Strength and resource integration methods，Even external cooperation methods have their own unique and vivid differences。If we can understand these rules as soon as possible，Then we can avoid many detours。Theme park is an industry that has been cooking for a long time，It must calm down，Towards success step by step in a down-to-earth manner。

This does not mean that 188bet login marketing will not have explosive effects，But you have to use time to accumulate this burst effect。For example, the promotion of a 188bet login project，We didn’t start promoting this project two or three months before its opening，But start from when this project is obtained，Just keep making all kinds of news，Create various communications，Create various consumer expectations。After two or three years of accumulation，Nature will take its course，The melon is ripe and the stems are falling。At that time, there will also be an explosive effect，And the expenses you spend in the past two or three years will definitely be much less than the expenses you spent in two or three months，The price/performance ratio is definitely much higher。

188bet login don’t have much money for you to bomb，Saturation attack。It needs long term、Continuous、Think strategically at every step、Play steadily。So 188bet login should establish such a brand and marketing strategic thinking as soon as possible，Start deploying marketing actions as soon as possible，The sooner you do it，The sooner you can form greater competitiveness with less cost。When you are working on some new projects or launching new products，You can quickly ignite and detonate，And don’t expect just two or three months before opening，Try your best to smash some ads to achieve results，This is completely unfeasible。

With limited marketing expenses，Entertainment marketing is undoubtedly the most suitable marketing method for 188bet login。The core of entertainment marketing is content creation，Content-based social marketing，will be the most important starting point for the future。What changes may be the form，But what remains unchanged is always content and the ability to produce content。

My team and I have been privileged to have experienced most of the cases mentioned above over the past sixteen years。Entertainment marketing for 188bet login，We are not only thinking all the time，And continue to act and improve。

No entertainment，No marketing，Hurry up and make your 188bet login entertaining。