February 18，Hengteng Network releases announcement，Subsidiary Ruyi Pictures will transfer the films it holds、The TV series IP (intellectual property rights) is licensed to Evergrande Tourism Group。While all 14 Children’s World theme parks under Evergrande Tourism can use the IP of Ruyi Pictures，The two parties will also jointly carry out the development and operation of related IP and derivatives。

This means，The “dark horse” during the Spring Festival，"Hello" with a box office of over 3 billion，Li Huanying》;New Year’s Day stall has a huge reputation，"Send You a Little Red Flower" with a box office of over 1.4 billion，And "188bet app Journey to the West" to be filmed by Ruyi Pictures in the future、《Pirate Queen》、"Animal World" and other blockbuster works，It is expected to be launched in Evergrande Children’s World all over the country，Build into a movie theme park and IP derivatives to meet consumers。

In recent years，IP derivatives market continues to be hot。Especially in the mature American film market，More than 50% of Marvel’s revenue comes from derivative sales，Income from Disney entertainment content，Almost 3/4 comes from various derivatives，Previously there was only a princess dress of the same style from "Frozen"，Just achieve 4.$500 million in derivatives revenue。But among the top 100 most profitable IPs，Still no IP from China。

Analysis，Hengteng Network joins hands with Evergrande Tourism，Not only helps to fully develop and transform domestic popular IP，Create new performance growth points，It will help it accelerate the layout of offline channels，Building a “moat” in the streaming media industry。

Everyone knows，Based on the huge number of users，The streaming 188bet app media APP "Pumpkin Movie" owned by Hengteng Network has become the most popular streaming media platform in China，As of the end of January，Cumulative registered members 3610.70,000 people，592 paid subscribers.70,000 people，Regarded by the industry as the Chinese version of Netflix。

After this time’s efforts to authorize IP，The gap between the two will further narrow，Hengteng Network also has the potential to be the latecomer。On the one hand，Relying on the strong film and television creation capabilities of Ruyi Pictures，As well as the abundant resources of the two major shareholders Evergrande and Tencent，Hengteng Network is expected to fully catch up with Netflix online;On the other hand，Theme parks across the country relying on Evergrande Tourism，will also be the first to conquer the offline areas that Netflix cannot cover。

However，Even if the development potential is better，But the market value of Hengteng Network is only about HK$150 billion，Less than 1/13 of Netflix。I believe that with the "online + offline" two-wheel drive development model 188bet app of Hengteng Network, it will be effective，Catching up with Netflix in market value may be just around the corner。

188bet sports betting app download thisText source: Zhitong Finance, author: Li Cheng, original title: "How to dig into the IP market?Hengteng Network (00136) brings Evergrande tourism enlargement promotion》.