Affected by the epidemic，The cultural tourism industry has encountered many impacts，However, the 188bet login seems to be a different kind。From drone Kongming lantern show to themed fireworks，From immersive performance to molten gold，This Spring Festival holiday，Endless cool activities keep many theme parks extremely popular。The popularity of theme parks requires continuous innovation and creativity，In the long run，Theme parks can only create their own exclusive IP，In order to continuously harvest traffic，Win the hearts of tourists。

The market is huge and profitable, giants are entering the game

As epidemic prevention and control becomes normalized，From outbound travel to long-term domestic travel、Surrounding Tour，The 188bet login industry faces new challenges and new opportunities。How to create a new pattern for the domestic 188bet login industry，It has become a common problem faced by the entire industry。

“70% of China’s 188bet login are losing money，Only 10% can make a profit。"This is the common perception of China's tourism industry in the early years，This interpretation is somewhat outdated。Data display，Before the epidemic，Three-quarters of China’s 188bet login are profitable or break even。Since 2020，188bet login have become one of the earliest formats to recover in the domestic cultural tourism industry，With its super popularity，Promoting the recovery and development of the entire industry。

Compared with traditional natural and cultural scenic spots，The 188bet login is definitely a "younger generation"。1955，Disneyland in Los Angeles, USA was built，The birth of the world’s first complete 188bet login。From 1970 to 1990，The 188bet login is based on the United States，Gradually rising around the world，Disney’s Magic Kingdom in the United States、Universal Studios、Disney’s Animal Kingdom and Japan’s Tokyo Disney have been built，And then opened the road to global expansion。

Daqing Children’s 188bet login tickets for that year

China’s theme parks started after the reform and opening up。The Heilongjiang Daqing Children's Paradise built in 1981 and the Guangdong Zhongshan Yangtze River Paradise built in 1983 were the first domestic amusement parks。The "Grand View Garden" was built in 1983 for the filming of the TV series "Dream of Red Mansions"，Kicked off the prelude to domestic man-made landscapes。November 1989，Shenzhen has built the country’s first miniature scenic spot “Splendid China”，It is generally believed that this is the earliest 188bet login in modern my country。

Since 2017，Accelerating investment in domestic 188bet login industry，Many new projects have been launched，Entering a period of rapid development。Only in Shandong，The Tai’an Sun Tribe has appeared in recent years、Taian Fantawild、Qihe Quancheng Oulebao、Jinan Special Oriental Divine Painting、Jinan Sunac Cultural Tourism City and other theme parks。

Currently，China already has nearly 3,000 theme parks，There are about 400 large-scale theme parks。According to the "2020 China 188bet login Competitiveness Evaluation Report" statistics，The total area exceeds 600 acres or the total investment exceeds 1.5 billion yuan，There are as many as 92 domestic large and extra-large theme parks that have been operating for one year。

Not only that，China has also become the 188bet login market with the largest number of tourists in the world。According to the "2019 Global Theme Parks and Museums Report: Report on Visitors to Major Global Attractions"，Three of the top ten 188bet login groups in the world are from China，And the highest annual growth rate of tourists，Fully demonstrates the vitality of China’s 188bet login market。

Today，Domestic 188bet login have formed several giants。There are mainly overseas Chinese towns developed jointly with real estate and supporting parks，Second-tier cities chasing first-tier cities、Huaqiang Fantawild empowered by technology，Layout in Guangdong、Chimelong Group with an eye on the world，Haichang Group, represented by marine life, etc.。

In addition，Sunac、Evergrande、Shimao、Country Garden、Kaisa、Xinhualian and other enterprises，They are also entering the field of investment in tourist attractions，Establishment of Cultural Tourism Division，Accelerate 188bet login layout。Foreign giants are also actively coming to China to seize the market，Shanghai Disney Resort opened in 2016，Universal Beijing Resort will operate in 2021，The game and fighting in theme parks will become more intense in the future。

High investment and loss, secondary 188bet login is not ideal

Just a few decades，Chinese theme parks have been based on science fiction from the beginning、Motorized Amusement Park、An urban playground mainly for animal viewing，Evolved to include entertainment functions、A 188bet login with a “tourism + real estate” model that combines accommodation, shopping and real estate development，Go to consumer spaces like Disneyland and Nianhua Bay，Various novel experiences and imaginative space substitutions，Let tourists stop and linger。

However，Rapid iteration also means that if you don’t pay attention, you will be abandoned by the times。The development of 188bet login is cyclical，Must be timely based on the changing needs of the market，Adjust activities and business strategies。

Fuhua Amusement Park is a long-established 188bet login in Shandong，Founded in 1994，Many theme parks at the same time have long since gone silent。To stay dynamic and competitive，Fuhua Amusement Park adjusts its positioning as an "outdoor children's 188bet login" in due course，Some new attractions are introduced almost every year，Like a disco turntable、Super big pendulum、5D Cinema、Space Shuttle、Wutian.com Family Bumper Car、Magic bike etc.。These items enrich the game content，Attracted a large number of repeat customers，Guaranteed the normal operation of the 188bet login。

However，Equipment updates are inseparable from real money。The domestic price of a double-decker carousel is about 4 million yuan，The purchase price of Disney’s double-decker carousel is as high as 9 million yuan，The total investment in Disney’s Pirates 188bet login Caribbean project is more than 1 billion yuan，Weak companies obviously cannot afford it。

Even without introducing new equipment，The aging of existing equipment is also a problem。Take Changzhou Dinosaur 188bet login as an example，2014 to 2017，The total depreciation and amortization is more than 80 million yuan，Creating greater pressure on operations。Old facilities not only pose safety risks，And it will directly fall behind in the market competition。

Because of this，It is not uncommon for "front waves" to be photographed on the beach by "back waves"。2020，Haixing Island Paradise in Changshu, Jiangsu is closed。This company plans to invest 500 million yuan、The 188bet login covering an area of ​​128 acres only opened in 2011，Abandoned in just a few years，Becomes a “site” in the mouth of citizens。Suzhou Paradise World, less than 50 kilometers away from Haixing Island Paradise，Also closed due to old equipment and poor management。The 3.8 billion yuan Wuhan Wanda Movie Park announced its closure just 19 months after its opening，will be transformed into an indoor ski resort。

From a business perspective，The secondary consumption downturn is an inevitable flaw。Currently，Domestic 188bet login have a relatively high proportion of ticket revenue，Around 70%，Second consumption accounts for 30% or less，But many well-known foreign 188bet login are contrary to this。

Secondary consumption includes catering consumption、Cultural and creative products、Service consumption、Experience Match 2 and more。As can be seen from Disney’s financial report，Ticket revenue is not the main source of income for Disneyland，The sales of catering and related Disney products are where the money lies。Visitors entering the 188bet login are drinking、Consumption on snacks and souvenirs，Is the secret to Disney’s income。

Domestic 188bet login are obviously aware of this problem。In the past two years，Guangzhou Sunac Cultural Tourism City、OCT Shunde Happy Coast PLUS、Sanya Haichang Dream Ocean Evernight City and other projects，There are many attempts to break the traditional operating model，Introducing the "open operation + ticket-sharing operation" model。

They changed the way a pass can travel the world，By setting up multiple ticketing policies such as "Performance Packages", "Amusement Packages" and "Equipment Tickets"，Allow tourists to flexibly combine items of interest。Tourists can also purchase individual or combined tickets，For example, if 188bet login like amusement facilities, 188bet login can purchase the "Amusement Package" separately，Those who like performing arts performances can purchase the "Performing Arts Package" separately。

At the same time，Information Technology、Internet、Internet of Things、The construction of smart scenic spots based on big data has been gradually promoted in 188bet login，Smart tour guide、Internet Marketing、Online payment、Mobile payment、Mobile smart tour guide、Various high-tech and means such as QR code electronic tickets are widely used。These measures are reducing labor costs，Played a significant role in reducing operating expenses。

IP 188bet login marketing to enhance intrinsic competitiveness

For young consumer groups，Amusement equipment can no longer meet entertainment needs，Passive sensory stimulation no longer attracts attention，And bundled IP、Outstanding 188bet login、The more involved and experiential you are, the more you can win your heart。

Essentially，IP is an emotional symbol，It is a generation、The common memory of a group。The 188bet login introduces IPs loved by consumer groups，Can inject fresh blood into the project，From emotion、The content resonates with young audiences，Further stimulate the potential of cultural tourism consumption。

2014，Universal Studios in Osaka, Japan quickly entered the market by introducing the "Harry Potter" 188bet login，Achieved total sales growth of 44% year-on-year，Operating profit increased by 61% over the previous year，Both data set the highest record since opening。The success of the “Harry Potter” themed area at Universal Studios Osaka，Fully proves that the formation of giants is no accident。

Over the years，Universal Studios has become the industry’s “traffic harvester” with its mature operating model of “188bet login + IP”，Iterate IP through seasonal activities，Keep theme parks vibrant。Let’s take Osaka Universal Studios as an example，Its large-scale anime and game-themed seasonal event "Cool Japan" has been successfully held for several times so far，Worked with many well-known Japanese anime such as "Detective Conan", "Sailor Moon", "Monster Hunter" and "Final Fantasy"、Game IP cooperation，Crazyly sought after by fans around the world。

In terms of IP creation，Domestic 188bet login giants have also tasted the benefits。Huaqiang Fantawild has always insisted on developing original IP，Created many popular animations，Among them, the "Bear Bears" series is even more popular among the audience。The "Bear Bears" cartoon has a cumulative online click rate of 120 billion times，The cumulative box office of four major movies is as high as 13.500 million，Become the number one animation brand in China。In recent years，Huaqiang Fantawild actively implants the "Bear Bears" IP elements into Fantawild series theme parks，Launched "Bear Infested Valley" which restores the life scenes of bears infested by bears、Bear-infested theme project "Bear-infested Theater"、Bear Infested Stage Plays, etc.，Achieved win-win development of high-quality IP and theme parks。

Not only Huaqiang Fantawild，Haichang Ocean Park、Songcheng Entertainment and other leading 188bet login groups in China，Both began to focus on IP creation and mining of secondary consumption。According to Haichang Ocean Park’s 2017 financial report，The company invested in 110 IP-themed products in 2017，Developed 220 new catering products，And create multiple theme restaurants、Commercial properties, etc.，Becomes a new profit growth point。

Of course，Having an IP is not a one-and-done solution。Novel IP is like a hot search on the Internet，If there is no continuous extension push and time precipitation，Once the novelty wears off，It is likely to be forgotten。So，The 188bet login is building its own IP，Need to consider IP endurance and extension，Formation of subculture effect，Keep it topical and engaging。

After rapid development，In the future, domestic 188bet login should pay more attention to “quality” competition，Don’t just focus on the scale of “quantity”。Only use wisdom and patience to create high-quality products，Improve the cultural connotation and quality of 188bet login，In order to achieve long-term development。

*188bet loginTextSource: Qilu Evening News, 188bet login: Que Huaqiu, original title: "188bet login: Cultural Tourism’s “Traffic Harvester” Re-Efforts》.