Sichuan 188bet mobile login, which had long reported news of signing a contract, finally has the latest progress。March 8，Beijing Business Daily reporter learned from insiders，Currently, the project has officially started construction，Estimated to be completed in 2023。In fact，Except Sichuan 188bet mobile login which is under construction this time，There was news before，Shanghai 188bet mobile login has also recently announced that construction will start within the year。At the same time，Beijing 188bet mobile login has also been officially confirmed to be located in Qinglonghu Town, Fangshan District。From this point of view，International theme park operating giant Merlin Group is accelerating its expansion in China through its LEGO brand。Industry experts say，Affected by the epidemic, global theme park attendance has dropped sharply，China has recovered better due to passenger traffic，Becoming a key area for large-scale IP overlays。However，188bet mobile login does not have a mature sample in the country，Whether it will be popular in the future remains to be seen。At the same time, because the audience of 188bet mobile login is relatively young，The game doesn’t take long，How to attract tourists of all ages，Further extending the guest retention time has also become an issue that must be considered in the 188bet mobile login project。

Picture source: Sunac Southwest Region WeChat official account

Sichuan project starts 188bet mobile login

Another toy IP is about to break through 188bet mobile login domestic theme park field.

March 8，Beijing Business Daily reporter learned from insiders，The previously signed Sichuan 188bet mobile login project has officially started construction，Progressing smoothly so far。The entire park is expected to be completed in 2023。Just a few days ago，Sunac Southwest Region also “officially announced” the latest status of the above-mentioned projects through the WeChat public account。According to the WeChat public account，Sichuan 188bet mobile login Resort is expected to open in 2023，After completion, the area is expected to receive tens of millions of tourists every year。The overall planning is a theme park、Water Park、Three major areas of experiential consumption，Contains LEGO Street、LEGO City、Dinosaur Island、More than 10 sections including Lego Water Park。At the same time，The park will also reflect Sichuan characteristic cultural elements，Create a comprehensive experiential park。

Actually，The earliest news that China was going to build 188bet mobile login was a few years ago。According to reports at the time，Sichuan 188bet mobile login is located in the Meishan area of ​​Tianfu New District，The project covers an area of ​​365 acres，The total construction area is 15.90,000 square meters；Exclusively operated by the British Merlin Entertainment Group，Partners include Global Sunac Culture and Tourism Group, etc.，Estimated total investment 3 billion yuan。There was news at that time，After the completion of the above projects，Will further enrich the supply of theme parks in western China。The latest construction situation of Sichuan 188bet mobile login，The Beijing Business Daily reporter also contacted the relevant person in charge of Merlin China，As of press time，The other party did not reply。

188bet mobile login opinion of Lin Huanjie, President of China Theme Park Research Institute，There are currently not many theme parks with international IP 188bet mobile login central and western regions。But we must also pay attention，Local theme parks 188bet mobile login central and western regions in recent years，Ruhuaqiang Fantawild、Happy Valley、The development momentum of theme parks such as Chimelong is not small，Lego wants to gain an advantage 188bet mobile login Midwest，The competitive pressure we face is not small。

Accelerate domestic layout

188bet mobile login came out of Denmark in 1932，After witnessing the growth process of batch after batch of children，188bet mobile login also extends to more areas。

1968，LEGO has opened its first LEGO theme park in its hometown of Denmark。As of now，Many LEGO theme parks around the world are open for business。There have been rumors in the industry many years ago，Saying that China will build a 188bet mobile login theme park。However，At that time, neither Lego nor Merlin had “positively finalized” the news。In recent years，As international IPs such as Universal Studios gradually land in China，The LEGO Group has also begun to increase its presence in the Chinese market。

September 2019，A few months after Sichuan Tianfu 188bet mobile login officially released the project location and information，At the 2nd China International Import Expo，Shanghai Jinshan District and British Merlin Entertainment Group、Denmark LEGO Brand Group、Chinese Culture Group jointly signed an investment cooperation agreement，Officially announced the layout of 188bet mobile login theme resort in Jinshan District, Shanghai。February this year，The official WeChat public account of the Shanghai Municipal Government Information Office also released news，The joint venture company for the Shanghai 188bet mobile login Resort project has completed the industrial and commercial registration，Project Design、Construction has entered a substantial stage of advancement。The project is expected to start construction within this year，Officially opening in early 2024。

Except the two 188bet mobile login parks in Sichuan and Shanghai，Lego also left a child behind in Beijing。April last year，Beijing Business Daily reporter asked 188bet mobile login China operator、Confirmed by the relevant person in charge of Merlin Group China，Currently Beijing 188bet mobile login has been confirmed to be located in Qinglonghu Town, Fangshan District，A new joint venture will be established to manage the park。However，As of now，There is still no information about the opening time of 188bet mobile login Beijing、Information disclosure such as investment scale。

It is worth mentioning，Some people in the industry also pointed out，At present, there is no specific completion time for 188bet mobile login Beijing，The "official announcement" of Shanghai 188bet mobile login's opening date will be later than 2023。If the Sichuan Lego project can be completed and opened in 2023，It is expected to attract a group of tourists with the "brand name" of the first Lego store in the country。

Traffic concerns need to be solved

In recent years，The parent-child market has gradually become a “must compete” for travel suppliers，Many tourist attractions、Hotels and B&Bs have focused on parent-child customers。For children who have a favorite toy and can be "side by side" with happiness，The appeal of 188bet mobile login is self-evident。In the opinion of Gu Huimin, Dean of the School of Tourism Sciences at Beijing International Studies University，Lego’s main target customer group is relatively young，In recent years, my country’s parent-child tourists have been growing in both quantity and spending power。“Especially during the epidemic，Outbound travel and long-distance travel are still difficult，The family customer base in the suburbs and the dividends from the parent-child market are accelerating to spill over，Tourism companies are competing for this market，188bet mobile login is increasing its presence in the Chinese market at this time，It is also a better time。”

However，Gu Huimin also said bluntly，There was Disney a few years ago、Universal Studios、Six Flags、DreamWorks and other international theme park giants have landed in China，And occupy a certain market。For the "latecomer" LEGO，There are actually not many best locations left。“At present, there is a Disneyland in Shanghai，Universal Studios Beijing is also about to open，Lego’s several locations are quite competitive.。Although after the paradise is built，Out of ‘novelty’ mentality，There will definitely be many tourists checking in 188bet mobile login early stage，But how to promote multiple check-ins and consumption，Retain visitors repeatedly，Will become a problem that Lego must face。" Gu Huimin said

Lin Huanjie analyzed and pointed out，From current experience，188bet mobile login with building blocks、Joint toys are the main form of experience，No matter the tourist group、The experience and immersion are relatively limited；The main target customer group of the park，That is, children’s group，There are many other uncertain factors，If there is no economic and time initiative，Heavily affected by holidays and other factors。"Therefore，Due to the limited overall width，It is expected that the "honeymoon period" of the passenger flow of the completed 188bet mobile login in my country will be shorter than that of theme parks such as Disney。”

Faced with this situation，Lin Huanjie also suggested，188bet mobile login can increase its brand effect in the future，By introducing large international brands，Building a tourist resort，At the same time supporting business、Health care、Catering、Shopping and other content，Extend the guest stay as much as possible，Improve brand value and consumption level。"But，Tourist resorts also have relatively high requirements for operators，Proper planning of the project is required，Improving infrastructure，Divide the scale of internal industries。"Lin Huanjie said。

*188bet mobile login articleSource: 188bet mobile login，Author: Guan Zichen、Yang Hui，Original title:《188bet mobile login Southwest is under construction, 188bet mobile login Shanghai is under construction within the year, and Merlin is accelerating its expansion into the domestic theme park market》.