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For urban development,The promotion effect of international large-scale 188bet online live casino parks is obvious,Especially when developing urban sub-centers,Leveraging internationally renowned brands,Can quickly drive economic growth、Industrial upgrading and regional development。
Always,For the introduction of international large-scale 188bet online live casino parks,China has no shortage of experimenters,But it can be successful,But very few。
Recently,Shanghai Legoland Resort project is about to start construction,This is the second international large-scale 188bet online live casino in Shanghai。2016,Shanghai Disney 188bet online live casino officially opens,Marks the first launch of an international large-scale 188bet online live casino in mainland China。
This year,The third largest 188bet online live casino in the world - Universal 188bet online live casino,The park will also be officially opened in Beijing。Other news,Legoland is expected to open in Beijing soon、Shenzhen、Arrived in Chengdu and other cities。
However,The top ten Six Flags 188bet online live casino in the world are not so lucky。Although it was as early as 2014,Six Flags has shown its determination to enter the Chinese market,But it’s in Jiaxing、Chongqing、Nanjing and other cities were defeated one after another,The original opening date has been postponed repeatedly,No one has opened yet。
The once sensational Time Warner DreamWorks project has also been discontinued。The planned "world's largest 188bet online live casino",In the end, it was also a noisy moment,Broken dream of Zhuhai after many years。
“It is recommended that the country approve international large-scale theme parks,Be cautious and cautious,Do not affect the development of other local industries。" Lin Huanjie, president of the China 188bet online live casino Research Institute, told China News Weekly。
Rapidly growing Chinese market
Recently,The Shanghai Jinshan District Information Office released the news,Shanghai Legoland Resort Project officially signed in November 2020,Construction is expected to start in 2021,Officially opening in early 2024。At that time,It 188bet online live casino become one of the largest Legoland resorts in the world。
The Shanghai Legoland Resort project is located in Fengjing Town, Jinshan District,Will integrate with China、Shanghai culture and Jiangnan characteristics and other elements,Create an immersive 188bet online live casino with story themes。Currently,The joint venture company has completed the industrial and commercial registration,Project Design、Construction has entered a substantial stage of advancement。
mentions of LEGO,In fact, there are more than just building blocks that people are familiar with。Back in 1968,Lego built the first Lego 188bet online live casino in Denmark,Calculated from time,Better than China's first 188bet online live casino - "Splendid China",21 years too early。
Today,LEGO has built eight 188bet online live casino parks around the world,Distributed in the United States、UK、Germany、Malaysia、Dubai and Japan。This internationally renowned toy brand from Denmark,Currently accelerating its entry into the Chinese market。
According to statistics,In recent years,China’s 188bet online live casino market is growing rapidly
,From 212 in 2014.500 million yuan,Growth to 548 in 2020.500 million yuan,In the next five years,188bet online live casino also be 12.Continuous growth of 8%,To reach about 82.9 billion yuan in 2023。
China’s rapidly growing market,Attracting the attention of global brands,Also includes Universal 188bet online live casino parks。
Recently,News released by Tongzhou District, Beijing,Estimated in May this year,Beijing Universal 188bet online live casino will officially open。This 188bet online live casino is located in the sub-center of Beijing,Total investment 20 billion yuan,An area of 120 hectares,Is the world’s largest Universal 188bet online live casino,It is also the first universal 188bet online live casino in China。
However,This high-profile 188bet online live casino,The park opened two full years later than expected。2014,Beijing Universal 188bet online live casino project that has been in preparation for 13 years has been approved,Constructed by a joint venture between Shouhuan Investment and Universal Theme Parks and Resorts Group。The day of approval,The media have followed up and reported,In the information provided to the media by Shouhuan Investment at that time,Universal 188bet online live casino is expected to officially open in 2019。
Shouhuan Investment was jointly established by 4 state-owned enterprises including Beijing Tourism 188bet online live casino,There is no shortage of funds。So the reason for the two-year extension,External speculation,Mainly lack of experience。
Lin Huanjie told China News Weekly,The opening time of the park is mainly determined by China,in the country,There are few successful cases of large international 188bet online live casino parks,Lack of relevant experience,For construction difficulty,Often underestimated。“Without sufficient consideration,Officially announce the opening time in advance。
But in fact, during the cooperation process, several problems arose.
For example,In terms of design content selection,It took a lot of 188bet online live casino to get used to it。Especially for the first 188bet online live casino, it is proposed to incorporate Chinese cultural elements,This is for foreign designers,It’s quite a challenge,Needs more development 188bet online live casino。”
According to Liu Simin, a special researcher at the Tourism Research Center of the Chinese Academy of Social Sciences,Beijing Universal Studios Phase 2,188bet online live casino incorporate more Chinese cultural elements。"For example, cultural themes such as Sun Wukong in "Journey to the West"。" He told China News Weekly,"Related design work,Completed by US team。”
Today,Postponed opening time,It has become the norm to build 188bet online live casino parks in China。
Take Shanghai Disneyland as an example,The opening time of the 188bet online live casino has been full of twists and turns - from 2015 to February 2016,Pushed to June 2016。
But,Even if the opening date is postponed,There is always a day when the park will open。In comparison,188bet online live casino parks in some cities are “difficult to open”,is a more serious problem。
Failure cases are common
Zhuhai located on the west bank of the Pearl River Estuary,I have always had an “international 188bet online live casino dream”。This dream started in 1999,From Disney to Universal,Back to Fox...the introduction of internationally renowned brands,Zhuhai has been working tirelessly,But all failed and returned home,Until later, news came out that Time Warner DreamWorks had settled in Zhuhai。
According to local media reports in 2015,American Time Warner Group and DreamWorks will jointly invest 200 billion yuan,Build a 188bet online live casino covering an area of 10 square kilometers in Zhuhai。
But the Zhuhai Municipal Government has been very secretive about the project,Never made a public statement,At that 188bet online live casino, the outside world had doubts about the authenticity of the project。Today,This project has completely disappeared。
"Maybe some Zhuhai companies,Planned to take over at that 188bet online live casino,Before the project is approved,In order to increase influence,Publish uncertain information。"Lin Huanjie Analysis。
If the 188bet online live casino Warner DreamWorks in Zhuhai is a false shot,So Legoland in Zhuhai,It was a complete stillbirth。
2017,The "Zhuhai Special Zone News", the official newspaper of the Zhuhai Municipal Party Committee, announced that,Legoland 188bet online live casino will open in Zhuhai,For this purpose, Zhuhai will plan to use land 101 for the upgrade project.56 hectares,New investment exceeds 10 billion yuan。
Three years later,Shenzhen Dapeng New District took the lead in announcing the "Shenzhen Legoland Key Industrial Project Selection Plan"。
188bet online live casino Pearl River Delta area, LEGO finally chose Shenzhen.
Analysis,Zhuhai once again missed out on being a major international 188bet online live casino,A big reason is that it is difficult to meet all the conditions proposed by Merlin Entertainments, the parent company of Legoland。On the other hand,Strategic position in the city、Population flow, etc.,Zhuhai is also inferior to Shenzhen。
Zhuhai, which has suffered repeated defeats,This is just a microcosm of some domestic cities rushing to introduce large-scale international 188bet online live casino parks。
Jiaxing、Chongqing、Nanjing and other cities,At the landing of Six Flags,There are also many difficulties。But the difference is,The successor to Six Flags is not the government or a state-owned enterprise,188bet online live casino is a private enterprise。
Shanshui Wenyuan Group is a real estate developer in Beijing,2014,With an annual copyright fee of US million,Won the only brand authorization from Six Flags Entertainment Group in China。Zhang Xiaomei, CEO of Shanshui Wenyuan Group, once publicly stated,10 188bet online live casino parks will be built in China,Among them is Jiaxing’s “Landscape Six Flags International Resort”、"Six Flags Amusement Park" in Chongqing and "Six Flags Land Amusement Park", "Six Flags Water Park" and "Six Flags Adventure Park" in Nanjing。
However,Due to poor management,In 2019, the equity of Shanshui Cultural Tourism Investment (Beijing) Co., Ltd., a subsidiary of Shanshui Cultural Park Group, was frozen by the court。Reportedly,Many 188bet online live casino parks invested by Shanshui Wenyuan Group,No one is open yet。China News Weekly asked Shanshui Wenyuan Group for confirmation on this matter,But no response as of press time。
"These failure cases,It has a great impact on the city。"Lin Huanjie said,First,Waste of land resources。After the failure of these projects,The city’s land resources are seriously wasted。Secondly,Delayed urban development progress,If these items are not laid out,Cities can develop other industries。Last,Destroyed the image of the city,It 188bet online live casino also have a serious impact on your own brand。
"There 188bet online live casino be no more than 5 brands in the end"
In 2005, Hong Kong Disneyland officially opened.
Before 188bet online live casino,Disney Company visited Beijing、Shanghai、Guilin or even Baiyangdian,But after some research,The most exciting location for Disney,Not Hong Kong。
Liu Simin told China News Weekly,The reason why Disney first settled in Hong Kong,It is mainly the national development strategy。"At that 188bet online live casino,The country is vigorously developing the Hong Kong SAR economy,So Hong Kong Disneyland was finally approved。" Liu Simin said。
The economic stimulus effect of Disney 188bet online live casino parks is very obvious。Shanghai Disneyland’s first year of operation,It has boosted Shanghai’s GDP by 0.44%,New jobs 6.260,000 people,Contribution to new tourists is 60.6%。In addition,It also led to an increase in tourists from well-known local attractions in Shanghai,The number of visitors to the Oriental Pearl Tower increased to 456.860,000 people,16 year-on-year increase.9%。
Tempting data,Making some local governments eager to make a difference in the blue ocean of the 188bet online live casino market。This also resulted in insufficient preliminary basic research,Many problems arose during later construction。
2018,The "random development phenomenon" of China's urban 188bet online live casino parks occurs frequently,The central government urgently issued multiple regulatory documents such as the "Guiding Opinions on Regulating the Construction and Development of 188bet online live casino Parks",Request local governments to strengthen control over 188bet online live casino parks,We must take into consideration the country、Local and corporate interests。
Targeting all interests into consideration,Is one of the important conditions for international large-scale 188bet online live casino projects to pass national approval。International large-scale 188bet online live casino project applied by local government,Need to boost regional economy,Cannot have any impact on national industries,Cannot interfere with regional development。In addition,Local governments also need to have certain management capabilities and maintenance capabilities。
"On the approval of international large-scale 188bet online live casino projects,China is very cautious。Shanghai Disneyland,It took the country 10 years to complete the approval process;Beijing Universal 188bet online live casino,Used for 6 years。"Lin Huanjie said。
In addition to national approval, the amount of investment is also a major difficulty.
According to Lin Huanjie’s introduction,The number of 188bet online live casino visitors,Depending on the size of the construction,And the size of the construction scale,Directly depends on the amount of investment。“The construction of international large-scale theme parks is very expensive,For example, Shanghai Disneyland,Initial approval,The investment amount is 24.5 billion yuan,At the time of final settlement,The total investment has reached about 34 billion yuan。”
In addition,The launch of an international large-scale 188bet online live casino,A lot of preliminary research is still needed,Population covered、Culture、Transportation、Land、Climate、Sustainability and many other aspects,Especially the later development of theme parks,Old equipment、Old facilities and other reasons will limit the life span of the park。
Lin Huanjie thinks,China’s future 188bet online live casino brand,No more than 5,Others will be eliminated by the market。Liu Simin said,Future,International large-scale theme parks will be more detailed,Committed to meeting personalized needs,Through cultural diversity,To achieve differentiated development。
*Source of 188bet online live casino article:188bet online live casino, author:Gu Hongru, original title: "Legoland Shanghai starts construction,Expert: There will be no more than 5 188bet online live casino brands in China in the future》.
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