2021，How the 188bet mobile industry wins development under the new situation？

At the award ceremony of the second "Golden Bottle Award" hosted by the Tourism and 188bet mobile Industry Branch of the Henan Tourism Association，Chen Kunfeng, founder of Qianna 188bet mobile, shared his views，He believes that 188bet mobile chainization is a major trend。

The 188bet mobile will transform from non-chain to chain

Opened the first 188bet mobile in 2011，Now it has more than 70 chain hotels in more than 40 cities，Chen Kunfeng, the founder of Qianna 188bet mobile, has a lot of feelings on the road to growth。

“At present, there are still some small problems in the domestic 188bet mobile industry、Dispersed status。" Chen Kunfeng said。According to the China Hotels Association's "2020 China 188bet mobile Industry Development Report"，As of January 1, 2020，China has a total of 1975 188bet mobile chain brands，The number of chain rooms is 452.40,000 rooms，The chaining rate is 26%，Much lower than US 71.8% 188bet mobile chain rate。

He thinks，Future China 188bet mobile Industry，The gradual transformation of non-chain hotels into chain hotels is a major trend。

The "three axes" for building 188bet mobile brands

How to build a chain brand？Chen Kunfeng shared the "three axes" secrets of 188bet mobile brand management that he has summarized over the years，That is, operators must learn to build their own product architecture、Cultural Architecture、Organizational Structure。

Product architecture，The first question that an operator considers is: what kind of 188bet mobile do you want to build？“There must be a very clear positioning。" Chen Kunfeng said，No clear positioning in the early stage，Adjust later，There will be a high cost。

Cultural architecture，determines what kind of image you will present to consumers。How to label a 188bet mobile with a 188bet mobile culture label that consumers can clearly identify，Worthy for hoteliers to think about。

Awards Ceremony Site，Chen Kunfeng also explained his current organizational structure。His introduction，For example, the online team of the application center，Segmented into traditional OTA channels and niche online channels。“We have summarized and sorted out more than 40 online niche channels，Each channel will only contribute 3~5 orders per week，But a little adds up to a lot，Gather scattered orders，Redistribute to each store。”

For the future，Chen Kunfeng said，The sinking market must be the next track for 188bet mobile chains，“Customers in sinking markets pursue the same goal、Quality on par with second-tier cities，To the brand、Chain chains are more willing to consume，Tend to choose good looks、High quality、Reassuring 188bet mobile chain”。

*thisText source: Henan Business Daily, author: Guo Dingran, original title: "Chen Kunfeng, founder of Qianna 188bet mobile: The sinking market must be the next track for 188bet mobile chains 》.