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Big Traffic Author of this article: lydiaxin 2015-06-30
When Didi Kuaidi was busy competing with Uber,The shuttle bus market has given many emerging companies opportunities,But in user experience,In-car environment,Line selection,Active improvements in avoiding congestion and other aspects,Is the fundamental to occupy the shuttle bus market。
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This is Beijing.

A megalopolis with a population of 20 million,Every day,The flow of people and traffic surges like a tidal wave。Early morning,People from Tiantongyuan,Huilongguan,Qinghe and other suburbs are concentrated in all directions towards the city center,Night,Stay from the central business district to the surrounding lights。

Day after day,The tidal movement year after year is carried by countless transport forces,Metro,Bus,Taxi,Special car,Rideshares...they are like the capillaries of a city,Draining the blood of the entire city,Let this city continue to thrive。

Similar but not the same as Beijing is Hangzhou,Shanghai,Shenzhen and other cities。

Twenty-three-year-old Xiaoru has just worked for one year,To save money,She originally worked at Sina in the North Fourth Ring Road and settled near Changping,Two buses every day,Spending one-eighth of a day in a crowded carriage。And recently,She discovered the "alternative bus" parked near the company。

This type of bus looks a bit like a company’s customized shuttle bus at first glance,Arrived on time,The bus will depart as soon as it carries a certain number of people,The line is also fixed。

What’s different from the company’s customized shuttle bus,Their passengers 188bet app are not limited to one company,Internet users who place orders on their mobile phones,The ride service is not free either,Usually the same price as subway travel。

You may be able to see their origin from the logos on the bodies of these shuttle buses: Koala Shuttle Bus,Pick me up cloud shuttle,Hello, let’s go together...

New markets and new players

For Liu Yixun, the founder of Dudu Bus,Starting a company that provides shuttle services is not just following the trend,It is closely related to my own experience。

When I was studying in college in Guangzhou, which had a "very heavy business atmosphere",Liu Yixun started trying to rent a shuttle bus,Provide transportation capacity for students to and from various campuses。From University Town to Zhuhai Campus,From Zhuhai Campus to Shenzhen University,Targeting students’ needs for inconvenient transportation between schools,The entrepreneurial projects of several college students have also been successful。

"There was no concept of the Internet at that time,Using a Nokia phone,Only QQ group,We communicate with everyone by sending text messages,Collect money from passengers when you get on the bus。》

After graduation,Liu Yixun worked at Alibaba and Tencent for a period of time,After starting his own business again, he set his sights on people commuting to and from get off work。

Different from college days,Today,Mobile phones have changed from simple feature phones to smart phones that can provide various life-oriented services,People’s communication habits have also transitioned to WeChat and various Apps,Only on your mobile phone,You can complete the seat reservation,The whole process of order payment。

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「Shenzhen has 9 million travelers,This is a big market。》In a telephone interview,Liu Yixun has great confidence in this incremental market。

In Shenzhen,Those who also see the prospects of this market,There are also Tada buses,Piggy bus, etc.。

It is different from the scene where Didi Kuaidi spread to the whole country in a short time,Shuttle bus services are currently mostly spread in a regional manner。

Chelai is a Hangzhou company established in 2013,It is also one of the earliest companies in China to develop real-time bus applications。According to Ma Chengjie, the person in charge of the bus project,The reason why we started to collect real-time bus data from Hangzhou,Because Hangzhou is the only city that opens its data to third parties。

While taking real-time bus,Chelai Lai found that users not only want to provide real-time bus routes,Also want to provide data on bus crowding,This data is technically difficult to achieve,The car is here and the team is ready to do it themselves。

The popularity of the private car market provides an idea for Here comes the car,So,They want to use the data accumulated by real-time buses to provide shuttle services。

Dance at the Elephant’s Feet

Entrepreneurs from all over the world will face a problem: What if Didi Kuaidi succeeds,What should you do?

Didi Kuaidi, which has just completed a new round of financing of US$1.5 billion, has been racing to gain land in the past year,Integrated special car,Express,After ride-hailing and other services,It wants to become the only travel application on users’ mobile phones。

Competing with its main competitor Uber,When the price of low-end private cars is comparable to that of shared rides,The ride-sharing market has also been affected。

Despite this,In the view of practitioners,This market still has a lot of room for development,This is how Ma Chengjie, whose car has arrived, views competition in the car market,Most of Didi Kuaidi’s focus is on competing with Uber,There are also many problems that need to be solved in the private car market,Currently I don’t have time and energy to devote to shuttle bus travel。Liu Yixun of Dudu Bus also thinks so,It is very 188bet app unlikely that the giants will do it themselves。

「It’s different from one-to-one carpooling,Shuttle carpooling puts more emphasis on offline user experience。》

This may be what makes shuttle carpooling unique.

In San Francisco, which is almost at the same latitude as Beijing,Also started the trend of shuttle bus carpooling at the beginning of this year,As reported by The Verge,Already have Leap,Loup,Chariot Three startups provide shuttle services for workers commuting,According to data,Leap will provide passengers with free WiFi on buses ,USB interface,Bar with drinks and snacks,And wooden table。

(Picture from The Verge)

Although San Francisco’s quasi-subway system MUNI can already provide cheaper travel services,But in the vision of Leap founder Kyle Kirchhoff,The carpool shuttle is more like a university or a training school for a technology company,In the car,A shared cup of coffee becomes the lubricant of social interaction,『Everyone lives around each other,Go to work in the same area。』

Moats and Barriers

In addition to the convenient office environment,In addition to convenient life services,There is still a lot of room for imagination around shuttle buses,Including enterprise customized services,Weekend tours, etc.。But at present,Providing a good car experience is not that easy。

On both the car and user ends,The first thing to solve is where the car comes from,Different from C2C ​​carpooling,Most of the bus resources are currently in the hands of the fleet。Introduced by Ke Shi, co-founder of Koala Shuttle,Currently there are more than 1000 suppliers in Beijing,There is a state-owned enterprise as big as Yinjian,There are also small fleets,The current practice of Koala Shuttle is to rent fleet vehicles,Providing travel services。

Different from the Koala Shuttle,The bus that has arrived chooses the method of resource integration,Send recommended routes to 188bet Online Sports Betting and Casino buses with travel tasks,When it matches the bus route,Just use the remaining capacity of the bus,Providing services to online commuters with travel needs。

Introduction to Ma Chengjie,「There are two types of shuttle buses operated by Hangzhou Commuting Company,One is the company’s own,One is a shuttle bus affiliated with a commuter company,We work directly with commuter companies,Give the money to the commuter company。》

How do bus ride-sharing companies that cooperate with suppliers control the service quality of drivers?A common practice is to provide incentives to drivers,Introduction to Liu Yixun from Dudu Bus,They will provide subsidies to drivers with good service quality。

Even if the driver problem is solved,Routes are also an issue that buses driving on the road have to consider,Which route is easier to drive on to ensure attendance,Easier to avoid congestion,You need to take care of everything without causing too many conflicts with buses。

Opening up new routes,Introduced by Ma Chengjie, the person in charge of the bus project,Due to the arrival of the bus, I accumulated a large amount of bus line data in the early days of real-time bus service,After mastering the popular routes,Easier to grasp the demand for new lines。

Liu Yixun of Dudu Bus thinks,In addition to these bus data,The number of office workers in the region,People’s travel needs are all important dimensions。

Dudu Bus also provides the option for users to open routes,Routes with more than 30 people registered will be included in the preparation of new routes。

After the line planning is determined,The ability to provide a good user experience is more important for a bus。Judging from the shuttle bus situation in Beijing,I haven’t been able to achieve the in-car scene described by Leap abroad。

Take WiFi as an example,According to Ke Shi from Koala Shuttle,At present, the network services provided by many company shuttle buses can only reach the speed 188bet Online Sports Betting and Casino of sending WeChat in real time,To build a better network environment, there will also be cost issues。

And these are difficult problems to solve,No matter how big or small,They will all become moats and barriers for emerging bus companies。


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