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March 23,188bet sports betting app download released its fourth quarter and full-year performance report as of December 31, 2020。In the context of the global tourism industry being impacted by the epidemic,188bet sports betting app download’s performance is significantly better than the market。Financial report data display,2020,188bet sports betting app download achieves revenue of 59.3.3 billion yuan,Adjusted net profit is 9.5.4 billion yuan,Leading the global online travel industry in profitability,And became the only listed online travel platform in the world that has been profitable for four consecutive quarters since the epidemic。
With the recovery of China’s tourism market,188bet sports betting app download’s multiple performance indicators continue to improve,Leading the recovery of the tourism industry。The fourth quarter of 2020,188bet sports betting app download’s adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) is 4.4.1 billion yuan,YoY growth of 6.2%,The first rise in 2020;Adjusted net profit is 3.0.7 billion yuan,Adjusted net profit margin was the same as the same period in 2019,is 16.9%;Domestic hotel room nights increased by 21% year-on-year,Domestic air ticketing volume increased by about 5% year-on-year in 2019,Bus ticket volume increased by nearly 180% year-on-year。
While maintaining solid profitability,188bet sports betting app download also led the global tourism industry in terms of user growth in 2020,Market share further expanded。With the acceleration of the sinking strategy,The number of paying users of Tongcheng-Elong achieves growth against the trend - 2020,188bet sports betting app download reaches 1 annual paying user.5.5 billion people,YoY growth 1.8%,A record high。Although in the fourth quarter of 2020,Sporadic epidemic appears again in China,But 188bet sports betting app download still has an average monthly paying users of 28.7 million,YoY growth of 5.9%。
Core 188bet sports betting app download grows against the trend, Q4CountryThe number of hotel room nights 188bet sports betting app download 21% year-on-year
Judging from the published financial report data,Benefiting from the strong recovery trend of China’s tourism market,And 188bet sports betting app download’s market share in the sinking market、Advantages of traffic channels and innovation capabilities,The resilience of Tongcheng-Elong’s core business was highlighted in 2020,And it has shown a good trend of accelerating recovery since the second quarter。
In business,188bet sports betting app download’s accommodation booking business is experiencing growth against the trend。The fourth quarter of 2020,188bet sports betting app download accommodation reservation service income 6.4.7 billion yuan,Year-on-year growth of 4.1%;The number of domestic hotel room nights consumed by users on the 188bet sports betting app download platform increased by 21% year-on-year;Among them,The number of room nights in hotels in lower-tier cities increased by more than 30% year-on-year。
In the fourth quarter of 2020,Tongcheng-Elong’s transportation ticketing business has also accelerated its recovery。The fourth quarter of 2020,188bet sports betting app download’s transportation ticketing business revenue is 10.0.3 billion yuan。Among them,Domestic air ticketing volume increased by about 5% year-on-year in 2019,Bus ticket volume increased by nearly 180% year-on-year。Huge market size,Also make the bus ticket business a new engine for Tongcheng-Elong’s user growth。
It is worth mentioning,The fourth quarter of 2020,188bet sports betting app download includes attraction tickets、Advertising Services、Other income including supporting value-added services, etc. is 1.6.2 billion yuan,YoY growth of 6.2%。October 2020,188bet sports betting app download integrated the accommodation business department and attraction ticket business to establish a hotel and tourism business group,To achieve better synergies and increase cross-selling。
New high of annual paying 188bet sports betting app download,The sinking market becomes the “second growth curve”
Under the big test of the epidemic,188bet sports betting app download continues to improve with its "offline + online" customer acquisition capabilities,Successfully grasped the huge business opportunities in the sinking market,And thus gained a larger market share。As of December 31, 2020,188bet sports betting app download reaches 1 annual paying user.5.5 billion people,YoY growth 1.8%。The fourth quarter of 2020,188bet sports betting app download’s average monthly active users exceeds 1.9.6 billion people,Average monthly paying users increased by 5 year-on-year.9% to 28.7 million people。
The growth of paying users against the trend,It is inseparable from 188bet sports betting app download’s refined layout in service scenarios。Starting from the second quarter of 2020,Tongcheng-Elong accelerates the deployment of bus ticketing in the country、Attraction Tickets、Diversified offline service scenarios such as hotel code scanning and check-in,Create a new development model of “online and offline integration”,A positive cycle of “offline scenarios + online capabilities” has been formed。
Online and offline layout of full service scenarios,is an effective support for 188bet sports betting app download’s traffic channel diversification。188bet sports betting app download continues to consolidate and tap the traffic of Tencent ecosystem,In-depth cooperation with WeChat to actively cultivate users’ closed loop from search to travel services,And with Tencent Video、Tencent Music and other platforms cooperate to divert users to WeChat mini programs。
Meanwhile,188bet sports betting app download continues to expand quick applications、Short video platform and other diversified traffic platforms。188bet sports betting app download joins hands with Huawei and other mobile phone manufacturers,For users on mobile phones、Watch、Provide travel product purchase and itinerary reminder functions on mobile terminals such as cars,Quick App monthly active users show explosive growth。188bet sports betting app download has also reached strategic cooperation with short video platforms such as Kuaishou,Embed customized products and services into Kuaishou,Users can buy travel products while watching videos。Data display,The fourth quarter of 2020,188bet sports betting app download’s average monthly active users in non-WeChat channels achieved a substantial increase of 24% compared with the same period in 2019。
Huge business opportunities in the sinking market,It has not only become the core driving force for the accelerated recovery of Tongcheng-Elong’s business,Also becomes its “second growth curve”。As of December 31, 2020,The registered users of 188bet sports betting app download living in non-first-tier cities in China account for about 86 of the total registered users.3%,About 61 new paying users on WeChat platform.7% are from China’s third-tier and below cities。Take the National Day in 2020 as an example,October 1-October 7, 2020,188bet sports betting app download platform’s transportation ticket sales from third-tier and below cities increased by more than 35% year-on-year,Hotel bookings in third-tier and below cities increased by more than 55% year-on-year - much higher than first- and second-tier cities。
The “ITA strategy” works,“One horizontal and one vertical” layout empowers the industrial chain
Since launch,Tongcheng-Elong continues to promote the strategic transformation from OTA to ITA (intelligent travel steward)。With the support of "ITA Strategy",188bet sports betting app download adopts "one horizontal and one vertical" two-way layout,Horizontal expansion of product and service technical capabilities,Improve consumer travel experience,Vertically delve into the upstream and downstream of the travel industry chain,Promoting digital upgrading of the industry,Building a competitive moat。
188bet sports betting app download with "products、Service、Technology” innovation,Meet the diverse needs of consumers in the new situation。To meet consumers’ safe travel needs during the epidemic,188bet sports betting app download has launched “Epidemic Prevention Same Itinerary Inquiry”、"Nucleic acid testing site query"、"Safe Room"、Innovative services such as "Safe Sit"。To meet the needs of users for refunds and changes during the epidemic,188bet sports betting app download also launched self-service refunds、Live broadcast customer service and other services,Helping users achieve quick returns。In technological innovation,188bet sports betting app download is the first in the industry to launch the "Huixing System",Deeply integrate supply chain resources,Respond to users’ diverse travel needs in a timely and effective manner,And successfully independently developed a customer service intelligent robot,Effectively improve service efficiency and quality,Continuously improve user satisfaction and reputation。
While expanding service capabilities horizontally,188bet sports betting app download is deeply involved in the upstream and downstream of the travel industry chain,Continue to deliver the technological innovation and practical experience accumulated over the years to partners in the industry chain,Accelerate the pace of digital transformation and upgrading of travel enterprises,Improve the technical level and service efficiency of the entire industry,Helping the industry recover quickly and steadily,Get out of the haze of the epidemic as soon as possible。
188bet sports betting app download gives full play to its resource integration and operation capabilities,Continue to help transportation service providers、Tourist Attraction、Travel service providers such as airports and hotels improve automation and digitalization。Among them,Zhuzhe, a PMS brand under Tongcheng Elong, has provided internal management system solution services to tens of thousands of hotels in China,Guest General provides integrated CRS management for groups and individual hotels based on PMS、Direct sales、Consignment、Channel Growth Solution。
With the continuous increase in the penetration rate of domestic online tourism,The travel demand potential of the online travel market, especially the sinking market, will be further released。188bet sports betting app download will be in the "Brand Strengthening Strategy"、"Sinking market strategy"、“Industrial Chain Empowerment Strategy”、Under the guidance of five major strategies such as "hotel high growth" and "destination strategy",Continuous transformation and upgrading from "OTA to ITA",Creating simplicity for users、Quick、Smart travel service,Promoting the digital development of China’s tourism industry。
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