Last day of Qingming holiday on April 5th，Ctrip released the "2021 Ctrip Spring Travel Big Data Report" and demonstrated the strong recovery trend of the current domestic tourism market through multiple data dimensions。

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Affected by the strong recovery of the domestic tourism market，Ctrip’s total Qingming Festival bookings increased by 300% year-on-year，Many businesses reached peaks this year for the first time and even surpassed the same period in 2019, which had a solid foundation。

Data display from Ctrip，Domestic air ticket orders during this year’s Qingming Festival have achieved double-digit growth compared 188bet app download to 2019。where，Shanghai-Beijing、Beijing-Chengdu、Beijing-Shanghai、Guangzhou-Shanghai、Chengdu-Beijing、Shenzhen-Shanghai、Chengdu-Beijing、Shanghai-Shenzhen、Shanghai-Chengdu、Guangzhou-Beijing shortlisted for TOP10 popular routes during Qingming Festival。

Hotel，The popularity of "hotel vacation" during Qingming Festival continues。Order volume increased by more than 20% compared to 2019，Also increased nearly 4 times compared with the same period in March。The advantages of high-star hotels are even more significant，Compared to an increase of approximately 35% in 2019。

Hotel orders for surrounding travel also increased by more than 40% compared to 2019。The top 10 popular hotel cities are: Shanghai、Beijing、Guangzhou、Hangzhou、Chengdu、Nanjing、Chongqing、Shenzhen、Xi’an、Suzhou。

Huzhou Longzhimeng Animal World Hotel、Wuxi Nianhuawan Nianhua Inn、Chimelong Hotel (Guangzhou Chimelong Wildlife World Store)、Huzhou Taihu Longemont Diamond Hotel、Yangjiang Beiluo Secret Resort Hotel、Zhuhai Chimelong Penguin Hotel、Chimelong Hengqin 188bet app download Bay Hotel (Zhuhai Chimelong Flagship Store)、Hangzhou Kaiyuan Senbo Resort Hotel、Club Med Joyview Beidaihe Gold Coast Resort、Baoding Dawu Hot Spring Resort has been shortlisted for this year’s list of popular hotels during the Qingming Festival，Family-themed resort hotels have once again become a favorite among consumers。

Good news from scenic spots，During the Qingming Festival，Ticket bookings increased by 232% compared to 2019。Shanghai Disney Resort、Henan Museum、Shanghai Haichang Ocean Park、Forbidden City、Luoyang Longmen Grottoes、Xi’an Bell Tower、Beijing Wildlife Park、Yellow Crane Tower、Badaling Great Wall、Guangzhou Chimelong Wildlife World is one of the top 10 most popular scenic spots during Qingming Festival。

First day of holiday，The Ministry of Transport releases travel forecast display，The total traffic volume of the national highway network during Qingming Festival this year may reach 1.5.1 billion vehicles，It can be described as a short vacation on wheels。Ctrip car rental data display，The number of self-driving car rental bookings during Qingming 188bet online sports betting Festival increased by 155% compared to 2019。

In addition，High-end consumption trend is obvious during Qingming Festival。Private group bookings increased by 260% compared to 2019；Theme games also performed well，Order volume increased by 127% compared to the 2019 Tomb Sweeping Day holiday。

Inter-provincial travel，Consumers’ strong willingness to travel has made Qingming Festival the first inter-provincial travel peak this year。The number of people who signed up for group tours in the two weeks before the holiday has increased by nearly 40% compared to 2019。If the dimension is expanded to the entire month of March，The recovery signal is more significant，Inter-provincial travel orders increased by up to 7 times month-on-month in March。

Not only online bookings hit new highs，Offline scenes also performed well。In March, the newly opened stores of Ctrip’s three brands increased nearly 10 times compared with the previous month，In the sinking market，Store coverage rate in fifth-tier and county-level cities reaches 70%。

Industry benchmark: Ctrip leads the domestic tourism market

As 188bet app download an industry benchmark，Ctrip continues to lead the domestic tourism market during the Qingming Festival，While doing its best to meet the holiday travel needs of the majority of users, it also ushered in the first wave of performance explosion in 2021。

Data display，Ctrip’s average daily order volume in March increased by 50% compared with February；The average daily number of new customers on the platform achieved double-digit growth month-on-month；APP average DAU (daily activity) increased by nearly 20% month-on-month。

March 29，Ctrip releases “tourism marketing hub” strategy，This strategy will be promoted through the "1+3" model: using the Planet as the carrier，Aggregation traffic、Content、Three core sectors of commodities，Create a marketing ecological cycle system。This strategy aims to create new trading scenarios，Create incremental revenue for the pan-tourism industry through content conversion and marketing empowerment，And help industry partners manage their own private domain traffic。

Ctrip Live Broadcasting is an important part of Ctrip’s content ecosystem，In the past 188bet sports betting app download March，Also achieved impressive results。Ctrip live broadcast pre-sale GMV achieved double-digit growth month-on-month in March；The average number of visits to Ctrip’s live streaming rooms has increased by more than 40% month-on-month。

As the first long holiday after the Spring Festival，Consumers have had a long backlog of travel、Return Home、Demands such as visiting relatives are released during Qingming Festival。For the industry，The current boom in the tourism market is a shot in the arm for subsequent recovery，The upcoming May Day holiday is even expected to become the "hottest Golden Week in history"。