May 31，immersed in the metaverse丨2022 The 6th China Cultural Tourism Consumption Annual Summit and“Dragon Bird Award”The awards ceremony was grandly unveiled in Longque Open World，Well-known experts and scholars from the fields of culture and tourism across the country、Industry association leaders and top corporate executives and other cultural and tourism figures gathered around “Super scene、Unlimited links”Topic，Aggregation“Yuanverse Conference + Digital Collection Awards + Cloud Expo + Special Matchmaking Meeting”Different sections，Gathering the power of the entire cultural and tourism industry chain，Discuss new ways to deal with difficult situations。Sun Jie, CEO of Ctrip Group, attended and delivered a speech。

Sun Jie said，Facing the uncertainty caused by repeated epidemics，Confidence is particularly important for the tourism industry at this time。Since the first quarter of this year，Relief policies for the tourism industry have been introduced，These positive signs，Give the 188bet online sports betting industry the impetus to regain confidence，But the internal driving force of the entire industry still needs to be revitalized，The inner vitality still needs to be stimulated。

In addition，Sun Jie believes that we can learn from global development data，Under the premise of doing a good job in epidemic prevention and control，Preparing for the recovery of global tourism，Better solve the dilemma of domestic tourism，Leverage to increase the value of China’s tourism industry。Return to the development of domestic tourism，Still quite resilient，While inter-provincial travel and long-distance travel are in decline，Some new forms of tourism have formed new driving forces for the market，The popularity continues to increase。

Her last proposal，Give yourself more applause，More encouragement，After this wonderful career has gone through its darkest moments，The light will eventually come，Towards sustainable development。

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(This article is compiled based on the speech transcript，Zhi Hui is the editor)

Dear colleagues，All summit guests，Hello everyone。I am honored to gather with you all at the online venue of the new China Cultural Tourism Big Consumption Annual Summit，I am Ctrip CEO Sun Jie，I say hello to everyone in Shanghai。

The third year of the epidemic，The new coronavirus continues to evolve，With the increase in vaccination rates，The proportion of severe cases continues to decrease，But uncertainty 188bet app still exists。With the recurrence of the epidemic，We have faced challenges again and again，It is even more challenging for those working in the tourism industry。Today is the last day of May，I already feel summer in Shanghai，Facing many challenges，Faith is so important to us at this moment。

Where does confidence come from？As a pillar industry that directly and indirectly provides nearly 100 million jobs，Our plight has also received attention from all parties。Since the first quarter of this year，Relief policies for the tourism industry have been introduced。From the General Office of the State Council、The Ministry of Culture and Tourism goes to many provinces、City area，Some measures have been introduced to release the potential of tourism consumption、Policies to support consumer market entities，Includes rent reduction、Reduced taxes、Deferred payment of fees, etc.。These positive signs，Give us the motivation to regain our confidence，But the internal driving force of the entire industry still needs to be revitalized，The inner vitality still needs to be stimulated。

Where does confidence come from？We can also learn from data on global development，Under the premise of doing a good job in epidemic prevention and control，Preparing for the recovery of global tourism，Better solve the dilemma of domestic tourism，Leverage to increase the value of China’s tourism industry。

This confidence also comes from our own resilience and hard work。Back to the development of domestic tourism itself，We are seeing a downturn in inter-provincial travel and long-distance 188bet sports betting app download travel，Some new forms of tourism have formed new driving forces for the market，The popularity continues to increase，Country Park、Mountain Valley、Rural B&B has become a new type of tourism space and reception venue。Camping、Intangible Cultural Heritage、Research、Food has become the highlight of holiday tourism consumption。Cloud Travel、Digital、Yuanverse has become an innovative keyword in the tourism industry。

Of course，We are not the only ones affected by the epidemic，Every place、Every industry、Everyone is working hard，But let’s not give up hope，Don’t give up your efforts。We often say that tourism is a bridge for cross-cultural communication，Helping people create a better future，Can help build more resilience，A more peaceful society。

Tourism for women、The development of youth and rural areas is particularly important，Is a good way to sustainably alleviate poverty。March 2021，Ctrip Group launches rural tourism revitalization strategy，Invest 1 billion rural tourism fund，Scale incubation of 100 tourist villages，Cultivate 10,000 rural tourism revitalization talents for poverty alleviation areas。The tenacity and responsibility of our tourists，That’s how it used to be，It will definitely be like this in the future。

Today，I propose that we give ourselves more applause，More encouragement，After this wonderful career has gone through its darkest moments，The light will eventually come，Towards sustainable development。We, as the glimmers of time, will be full of 188bet sports betting app download power when we gather together，Let us continue to work hard to protect，Guarding the future of our Chinese tourism industry，Supporting the steady recovery of China’s tourism industry。

Thank you everyone.