Big News a few hours ago: Uber announced that it has acquired Microsoft’s Bing “Maps” assets，And also included 100 related talents from Microsoft。

Uber is trying its best to suck out Silicon Valley’s Data-Collection engineers。In fact，Not just today’s deal，People in the Silicon Valley mapping industry told me:

“Mapping is so fundamental and so critical for a lot of mobile services, thats why Uber is spending big money on it.Uber acquired another map company, deCarta, a while ago.”

I found this deal: 2 months ago，Uber acquires DeCarta，This is a company mainly for cutting-edge Internet、188bet app download Mobile phone、Personal Navigation and Enterprise，Providing geospatial software platform based on location services，Value chain across data and content from Base Map，To application、Service Provider，All the way to the end user。Belongs to an important link in the LBS ecosystem。

These are Uber’s only two acquisitions so far，All related to the map。However，It actually spent $3 billion last month，Participate in the bid for Nokia’s Here，This is also a map business。

Here’s fierce bidders also include: Yahoo、Samsung、Tencent (investor of Didi Kuaidi), etc.，Some logic here is:

188bet online sports betting It is placed directly on the Android phone desktop，Now there are 1 billion level users；Here is the default map app for Windows phones，Currently about 100 million smartphone users。

Let me say one more thing here，Using an Apple phone，Using an Apple phone，But don’t use Apple’s own map app，Download Google Maps instead，This is because: Apple Maps is too bad。Silicon Valley is a place where birds don’t shit，It is very scary to be driven to a wilderness by mistake。

2，Don’t underestimate Here，It is in another 188bet app download battlefield car map area，Almost dominant，More than 80% of the world’s built-in car navigation systems are Here。And this field，Google and Apple are still in the crazy catching up stage。

3，Apple’s competitors at this level are all trying to break into the global Mapping Business，But so far it has not been successful，Here system，is the only competitor that companies and consumers can count on to rival Google Maps；

4，Perhaps more importantly: the Mapping Business is too expensive, if you haven’t created this yet

Things that some giants have built，Start from scratch now，Almost meaningless。

Before acquiring Microsoft’s mapping business，Uber mainly relies on Google Maps to support its services。Currently，Not yet confirmed whether it is interested in creating its own independent map product，Or just to acquire talents to enhance the strength of our own system？For example，Help develop central business driving，Also includes other logistics efforts，Like food delivery service UberFresh，And ride-sharing service UberPool, etc.。

However，If there is no big product appeal，It seems unconventional to hire 100 full-time engineers 188bet sports betting app download in a specific field。Also，Uber’s ambition to be a “logistics company” is already very obvious。But today’s acquisition，more meaningful，I’m afraid I’m still wondering how the map industry will develop in depth next。

Let’s talk about an episode: a few months ago in the early morning，I was once taken to the barren mountains by Google Maps，Until the dark night，Saw three western cowboys on horses，I realized I was lost。

Scary to death。Visible: even if it captures enough market share，Google Maps is far from doing well enough in the basic data business；In addition, specific to "map" specific industries，Silicon Valley is actually still experiencing some more detailed trends，Includes: Map applications in self-driving cars、To Context (person’s status) and indoor map、3D etc.。