June 26, 2015，Analysys Think Tank released the "China "Internet + Hotel" Special Research Report 2015"，This report mainly studies the development status of "Internet +" in China's hotel industry。The research objects of the report include companies whose main business is hotel operation and management activities in mainland China，Real Estate Investment Trust Company、Private equity funds and others only hold hotel properties，However, companies that are not engaged in hotel 188bet sports betting app download management or hotel franchise business are not within the scope of this report。

The hotel’s passenger flow mainly comes from corporate customers、Travel agency group guests、Individual travelers, etc.。With the development of hotel online booking,Hotels have changed from relying on advantageous locations to attract customers to relying on large-traffic Internet platforms to attract customers。Hotels’ passenger flow sources are increasingly dependent on Internet channels,In addition to product aging、 Rising operating costs、Insufficient brand influence and other factors,The operating profits of most hotels are continuing to decline。

Since the central government implemented the "Eight Provisions",Intensify the control over official consumption,The overall performance of the hotel and catering industry, especially the high-end hotel and catering industry, has generally declined。 From October 2014 to February 2015, The average occupancy rate of medium and high-star hotel rooms in China remains at a low level, Slight recovery in March 2015。The average occupancy rate of four-star hotels is slightly higher than that of three-star and five-star hotels。

From October 2014 to February 2015,The average room 188bet app download price of medium and high-star hotel rooms in China has dropped significantly。The main reason for the low average room price of mid- to high-star hotel rooms is the long-term overcapacity in China’s hotel market、Imbalance between hotel supply and demand。Especially high-star hotels, There is homogeneity of product positioning、Problems such as weak product innovation capabilities。

The penetration of the Internet into the hotel industry is currently mainly reflected in the sales link of the entire industry chain,The first potential opportunity for "Internet +" in the future hotel industry is in the user service experience link-hotel rooms、Dine、Internetization of entertainment and related supporting facilities;Another potential opportunity lies in the hotel’s innovation in business cooperation models with manufacturers in the hotel’s surrounding industries during its operation,Thus creating a new ecosystem centered on hotels。

The hotel business layout will show an obvious ecological trend,The core lies in taking accommodation needs as the entrance, Provide guests with a full range of life services within a fragmented time of 8-10 hours,Realize customer flow and service online、Offline two-way flow。

With smartphones 188bet sports betting app download and 3G、Popularization of 4G network,Consumption of tourism products is also gradually migrating to mobile terminals。Analysys Think Tank data monitoring display,In the first quarter of 2015, the penetration rate of mobile channels into the overall online travel market reached 52%.9%;The online accommodation booking market has the highest mobile penetration rate among the three major market segments,Up to 64.5%。

Accommodation products are relatively easy to standardize,And the immediacy characteristics of user needs are obvious,Better adaptability to mobile terminals,In the future, the trend of hotels and other accommodation products migrating to mobile terminals will be more obvious。

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