Industry insiders said，Although companies are “concerned” with the “side effects” of taxi-hailing 188bet online casino games subsidies，But in the short term，The “money-burning war” is difficult to stop。

The first half of 2015 is about to pass，In the context of “Internet+”，Ride-hailing 188bet online casino games stands out in the O2O market，The development in the first half of the year showed rapid progress，The “money-burning war” intensifies。To this，China News Network IT Channel launches special plan，To sort out the “money-burning” logic of taxi-hailing 188bet online casino games in the first half of the year and the future subsidy trend。

First half of 2015，Two "enemies" of taxi-hailing 188bet online casino games, Didi and Kuaidi, merged，But with the rapid expansion of Uber in China and the entry of Shenzhou Taxi，The taxi-hailing 188bet online casino games’s “money-burning war” is not slacking off at all，On the contrary, it is getting worse。To this，An expert analysis pointed out，The cost of taxi-hailing 188bet online casino games is affected by many factors，Although companies are struggling with the side effects of “burning money”，But it has been difficult to get off the tiger in a short period of time，Impossible to stop。

Embarrassing current situation of taxi-hailing 188bet online casino games: Subsidies stopped and users decreased

First half of this year，Ride-hailing 188bet online casino games still continues the trend of “burning money” last year。There is a continuous flow of coupons from passengers；For drivers, the market subsidy is more than double。Take Uber as an example，According to media reports，Every order completed，Drivers can get 1.8 to 3.2 times the fare reward；The reporter also learned from the driver，Currently，There are also 1 Didi Express trains in Beijing area.6x reward。

Actually，High 188bet online casino games are not the original intention of the company。rumored，February 14，One of the reasons for the merger of Didi Kuaidi is that investors cannot tolerate continued high 188bet online casino games。Recent，Didi CEO Cheng Wei also stated in a letter to shareholders，Excessive 188bet online casino games，For example, 188bet online casino games that are 2 to 3 times the fare are detrimental to market development，This will allow fraudulent activities to flourish。

But，Due to the number of users，Ride-hailing 188bet online casino games has to subsidize - users and drivers are very practical。Ms. Wei, who works in Beijing, told reporters，“I have dozens of yuan worth of coupons for taxi-hailing 188bet online casino games in my phone，So I often take a taxi；If there is no discount，I will definitely take a taxi less frequently。” Mr. Huang, the owner of Didi Express who drives part-time in Beijing, told reporters on June 26，“The subsidy was reduced a few days ago，After that，I rarely come out，Only come out on Friday evenings and weekends if you have enough time to do work。”

Former CEO of Lashou.com、Wu Bo, the founder of the American-Australia House, said this in a recent interview with reporters，Currently，90% of O2O project measurement indicators are wrong，Particularly concerned about the size of users，But in fact many users are fake users。“Taxi app、Takeaway O2O and other projects are like this: users cannot be retained without 188bet online casino games，The number of users will decrease as soon as the subsidy is stopped。”

Frustration: New entrants have no future if they don’t burn money

In addition to considering the number of users，What is the reason why taxi-hailing 188bet online casino games continues to have high subsidies？Associate Professor at Southeast University School of Law，Gu Dasong, executive deputy director of the Transportation Law and Development Research Center, said in an interview with reporters，Mainly due to fierce competition，“Nowadays, a trend is obvious cross-border competition，The mobile travel market continues to see new entrants。In order to consolidate the dominant position，Incumbent companies can only follow the new entrants and ‘burn money’。”

As understood，Currently in the industry，Except Didi Kuaidi，Uber、The special car from China is coming；Yidao Yongcar、Dida Carpool and others also control their own world；Also，There are still more entrants，For example，Recently quietly released Baidu Maps for the ride-hailing business。It can be seen from 188bet online casino games，Competition in 188bet online casino games industry is particularly fierce。Cheng Wei himself admitted it，Similar to other markets，Relative to the rest of the world，China’s consumer transportation industry has more intense competition。

To this，An analysis pointed out，Uber、China Private Car and others are burning money to expand and will not stop anytime soon，Didi Kuaidi in order to maintain its leading position，We can only fight actively。In this case，Subsidy must not be done for one's own sake。Didi CEO Cheng Wei also stated in a recent letter to shareholders，We will also provide 188bet online casino games "cautiously"。

Weiwei Carpooling CEO Pu Fanqiang said in an interview with China News Network IT Channel，“There are two types of taxi-hailing 188bet online casino games users，One is brand recognition type，A price-sensitive type。The significance of subsidies is to develop and maintain price-sensitive users。"AA Car Rental Marketing Director Yang Ai thinks，“The reason for the continued high subsidies is that at the beginning, each private car company was a sharing economy model，Similar business models，Similar user levels。To attract attention，Development can only be achieved through long-term large-scale subsidies。”

Trend: “188bet online casino games” has logic and cannot be stopped at all

The future subsidy trend for taxi-hailing 188bet online casino games，Gu Dasong said，The behavior of taxi-hailing 188bet online casino games "burning money" to compete for the market is not sustainable，But now a situation is，Ride-hailing 188bet online casino games is “burning money” at the same time，There are other considerations and gains，For example, mobile payment、Logistics、Social etc.。“From this aspect，‘Burning money’ has its market logic，And it will continue。”

Relevant people of Didi Kuaidi told China News Network IT Channel，Subsidy is only a measure for enterprise market development，Will it continue in the future，And the intensity of 188bet online casino games，It depends on the future development of the entire travel market。

Yang Ai thinks，2015 is likely to be the year that determines the life and death of taxi-hailing 188bet online casino games。“The money burning of taxi-hailing 188bet online casino games may shrink，But it won’t stop。" Pu Fanqiang thinks，The "money-burning war" is the product of taxi-hailing 188bet online casino games at a certain stage，Under the current situation，inevitable，And intensify in the second half of the year or longer。”

As understood，Currently, many taxi-hailing 188bet online casino games companies have “ample ammunition”。Not a few days ago，Cheng Wei said in an internal letter，Didi Kuaidi’s new .5 billion financing round was oversubscribed；Bloomberg also quoted an insider yesterday as saying，Uber is negotiating a billion credit line with multiple Wall Street banks。