With the recent “over 10 million people snapping up the 98 yuan ticket blind box” trending on Weibo，The "air ticket blind box" has attracted the attention of many people。April 9，Tongcheng Travel Announcement，A new round of "Air Ticket Destination Blind Box" activity will be launched at 10:00 on April 22nd。The new round of "Ticket Blind Box" activity will be fully upgraded for May Day travel scenarios。In fact，Tongcheng Travel has already tested the "air ticket blind box" before，Under the temptation of cheap air tickets，This event did attract a lot of traffic to the platform，However, the event was indeed as advertised？You can leave as soon as you get the ticket？In the opinion of industry insiders，The event is more about corporate marketing。

The so-called "air ticket blind box"，That is, the 188bet app download user spends 98 yuan，You can purchase a ticket for a designated departure location、Random destination、Domestic one-way air ticket on random date。Tongcheng Travel also stated，If the ticket you get is not what you expected，You can also get a full refund。

For this event，Tongcheng Travel Announcement，April 22, 10:00 am，The blind box event for same-trip travel tickets is about to return，Still priced at 98 yuan，You can get a full refund if you are not satisfied。simultaneously，Tongcheng Travel has made a new upgrade to the return ticket blind box event，On the one hand, the sale time has been extended，At the same time, it also increases the opportunity for users to purchase blind boxes。According to introduction，The event lasts from April 22 to April 26，In the new event，Each user can draw a blind box on each of the Tongcheng Travel Mini Program and APP platforms。The event will also add multiple snap-up sessions，Allow users to schedule according to their own time，Choose off-peak rush buying。

Beijing Business Daily reporter also learned，During Qingming Festival this year，Tongcheng Travel launched the “Air Ticket Destination Blind Box” event，Attracted more than 20 million users to participate in the rush purchase，And attracted 188bet app download the attention of the industry。Although after the event is over，There is user feedback，Hope to participate in the ticket blind box activity again，But in the "Blind Box Ticket" event，Beijing Business Daily reporter also discovered，Among the routes drawn by "Blind Box Ticket"，Some are unpopular routes。For example，Including air tickets to Yulin, Shaanxi and other destinations，Air tickets to these destinations usually cost several hundred yuan。Beijing Business Daily reporter also noticed，If you don’t like the ticket you drew, you can get a refund，But once the ticket is locked，You cannot change your ticket。Tongcheng Travel also said，Except unpopular air tickets，There are also some popular destinations，Even including Changsha, Hunan、Hainan, etc.。

Industry insiders’ analysis，The "Ticket Blind Box" really satisfies young tourists' love for excitement、Adventurous mentality，Adopted the guarantee mechanism of “full refund if you don’t want to go”，Bring tourists a consumption experience of “no loss anyway”。The core reason for companies to do this is to attract traffic through low prices，Achieve marketing purposes，Tongcheng Yilong is currently expanding the market，Attract more young users by increasing exposure。

Senior civil aviation expert Qi Qi 188bet Online Sports Betting and Casino thinks，Judging from the operation of Tongcheng Travel，Can gather a large amount of traffic in a short period，Thus achieving the purpose of corporate marketing。As understood，Past year，Tongcheng Yilong is one of the few OTAs in the industry that does not suffer losses。According to the 2020 financial report released by Tongcheng Yilong，As of December 31, 2020，Tongcheng Yilong achieves revenue of 59.3.3 billion yuan，Adjusted net profit is 9.5.4 billion yuan。Qi Qi also said，“But this “novelty” marketing method may be more suitable for short-term operations，How many people made the trip in the end，It also depends on the company’s investment in activities and the final publicity effect it wants to achieve。”

188bet sports betting app download Source: Beijing Business Daily，Author：Guan Zichen, Wu Qiyun，Original title:《Tongcheng Travel’s “98 Yuan Air Ticket Blind Box” is on the hot search list “Air Ticket Blind Box” can just go？》.