Recently，Fliggy announces the launch of ticket 188bet login，Consumers can purchase blind boxes at a price of 66 yuan，Get a designated starting point、Random destination、Domestic one-way air ticket with random date within 30 days。And Tongcheng、Where to go、Ctrip has also recently launched blind boxes for air tickets、Train 188bet login。

Previously，Tongcheng launched a 188bet login ticket event during the Qingming Festival，Attracted more than 10 million users to participate in the rush purchase，On Weibo hot search，Related TikTok、Xiaohongshu’s topic volume exceeded 100 million。May Day is approaching，The launch of blind boxes by various companies，Adds more firepower to “the hottest May Day Golden Week in history”。

However，Is it possible to travel as soon as you want?，Depending on accommodation、Destination Experience、Multiple factors such as round-trip transportation，The 188bet login provides a one-way ticket，Date、Destination、The number of voyages (trains) are all random，The final usage rate is still a question mark。The hot behind，Is the 188bet login a short-term marketing gimmick or will it become a long-term promotion tool？The launch can benefit the recovering aviation industry、How much effect does tourism bring？

188bet login boxes launched together

The second May Day holiday after the epidemic is lifted is coming，Various data display，Affected by the extended holiday，Domestic 188bet login during the May Day holiday、Explosive demand for 188bet login such as visiting relatives。Tongcheng trip report pointed out，Holiday civil aviation、The passenger flow of railway and highway passenger transport is expected to reach 2.About 500 million people，Basically restored to pre-epidemic levels。

Rising demand also drives up ticket prices。Judging from the booking status announced by Ctrip，"May Day" train tickets for popular tourist cities are on sale，Instantly "second light"。The average economy class ticket price during the May Day holiday is 1,021 yuan，Exceeding the average price for the same period in 2019。According to data released by Qunar，Beijing-Chengdu is the hottest route on May Day。Search for the Beijing to Chengdu route departing on April 30 through the Qunar platform，Many flights departing around 10pm only have business class available。In this context，The price advantage of 188bet login boxes that can be purchased for less than 100 yuan is even more prominent。

Picture source: Qunar.com

Zhi Hui based on public information and interviews，Counting the 188bet login boxes that have been launched by various companies，at price、Travel date、Information on assistance methods, etc.，can be found，The design of 188bet login boxes between platforms is quite similar，There are only slight differences in the specific gameplay。

Why are “188bet login boxes” so popular?

It’s worth noting，Travel 188bet login products did not appear recently。

July last year，China United Airlines launches “188bet login Pilot” round-trip route product，Passengers can choose their departure point from any of the 44 cities excluding Beijing, Shanghai, Guangzhou and Shenzhen，The round-trip flight of "188bet login Pilot" is 398 yuan，After successful purchase，Passengers will receive a destination confirmation text message on the 22nd of every month，And you can choose a round trip date freely between the 23rd of the current month and the 22nd of the next month。However, at that time, the "Fly as You Want" product that cost about 3,000 yuan and allowed you to fly as many times as you wanted was under attack，Beijing, Shanghai, Guangzhou and Shenzhen cannot be selected as the starting point，This product has not received much attention。

February 7 this year，Qunar also launched 99 188bet login products，The product form is not much different from the currently popular 188bet login products，But we were in the rebound period of the epidemic at that time，Under the call to celebrate the New Year on the spot，The momentum of this product has also been submerged in the anti-epidemic tide。

The first real breakthrough of 188bet login products was the 98 yuan “air ticket 188bet login” launched by Tongcheng Travel during the Qingming Festival，In addition to the aforementioned topics being hotly searched on multiple platforms，The WeChat index of Tongcheng Travel increased by more than 220% year-on-year。Why can the 188bet login come out of the circle at this time？The reasons can be explored from the following directions:

One，Significant increase in 188bet login traffic。According to the data center of the Ministry of Culture and Tourism，2021 Qingming Festival holiday，National domestic tourism 188bet login 1.0.2 billion people，144 year-on-year increase on a comparable basis.6%，Restored to 94 in the same period before the epidemic.5%。Plus good news such as people in low-risk areas can 188bet login freely across the country with their health codes，The Qingming Festival ushered in the first inter-provincial 188bet login peak in 2021，Significant increase in demand for transportation tickets。

Part 2，Withdrawal of Suixinfei products。As the domestic civil aviation market gradually picks up，“Fly as you wish” creates less and less value for airlines，Added to the frequent incidents of “feeling upset”，The "Fly as You Want" products of various airlines on the market are being removed from the shelves，This provides an opportunity for the "air ticket 188bet login" to come out of the circle。

Part 3，OTA’s strong supply capability。Compared with blind boxes launched by a single airline，The 188bet login launched by OTA not only has a price advantage，There are also more diverse route choices。Take Tongcheng as an example，The routes of all airlines covering almost all mainland cities with a one-way fare of less than 1,000 yuan on the platform are participating in the 188bet login activity。In addition，OTA’s traffic is much higher than that of airlines，Under the same conditions，The product is more likely to be out of the circle。

What can “188bet login” bring to platforms and airlines?

Many professionals think，The demand for selling unsalable aviation and travel products is different from that of "Fly as You Like"，188bet login products are more important than others。Except for same journey，The blind boxes on other platforms require the help of 3 or more friends to draw。Guo Lechun, deputy director of Qunar Big Data Research Institute, said，Judging from previous 188bet login sales，188bet login products have attracted many people who have never registered on the platform or even purchased a ticket。

Li Chen, vice president of Fliggy, said，Opacity with the past、Unclear、Unlimited boost rule comparison，The number of helpers for the 188bet login draw is determined to be 3 people，The traffic diversion effect is not expected to be too outstanding。In addition to hoping that users will spread it spontaneously，It’s more about giving consumers a chance to find their peers。

Launch of 188bet login，It is also a youthful marketing attempt in the tourism industry。The 188bet login gameplay is in line with the consumption preferences of the younger generation，The results of the first day of 188bet login sales announced by Qunar on the 22nd，The 188bet login products on the 21st were sold out as soon as they were launched，More than 70% of participants are born after 1995，The products with the highest redemption volume are travel products during the May Day period。

What can 188bet login boxes bring to the aviation industry？Tourism is one of the industries most affected by the epidemic，Among them, airlines suffered the most serious losses。Data display，2020，China Eastern Airlines revenue reaches 586.3.9 billion yuan，Decrease of 51 year-on-year.48%；Net loss attributable to shareholders of listed companies 118.3.5 billion yuan。China Southern Airlines 2 revenue 925.6.1 billion yuan，40 decrease year-on-year.02%；Net loss attributable to shareholders of listed companies 108.4.2 billion yuan。Air China revenue 695.0.4 billion yuan，48 year-on-year decrease.96%；Net loss attributable to shareholders of listed companies 144.0.9 billion yuan。The three major state-owned airlines lost a total of 370.8.6 billion yuan。

The air ticket 188bet login is undoubtedly another successful marketing case in the aviation industry after "Fly as You Want"。But in this 188bet login marketing，There are different opinions on the role played by airlines。

Zhang Chao, head of 188bet login product for Tongcheng Travel tickets，“The main operating model behind the 188bet login of same-trip air tickets is，When the user locks the ticket，Tongcheng Travel purchases air tickets for users according to market prices，The 98 yuan higher part of the ticket price，All borne by Tongcheng Travel。” Li Chen revealed that Fliggy’s 188bet login activities are jointly subsidized by the platform and partners。

No matter which way，The advantages outweigh the disadvantages for airlines。First，If the platform pays the price difference out of its own pocket，Airlines can drive sales growth through 188bet login marketing；If you participate in the form of joint subsidies，From the perspective of the relevant rules of blind boxes，Low probability of trip，The subsidy cost is also lower。Secondly，188bet login travel time coverage period is long and shows a normalization trend，Be able to reach potential customers at the same time，Drive off-season ticket sales。That is, the airline will integrate the resources that are about to expire，Sold in 188bet login，Achieve the purpose of destocking。

Is it the "Leek Artifact" or the general trend of the industry?

Although the popularity remains high，But the 188bet login has never gotten rid of the public impression of the "leek artifact"，After the launch of the travel 188bet login, some doubts are inevitable。

From the consumer side，Living in the fast-paced life style of big cities for a long time，A quick trip has become the longing of many migrant workers，“Leave as soon as you say” has therefore become the marketing selling point of 188bet login tickets。However，Can just a 188bet login make it possible to walk away?？

Based on consumer feedback，Although someone was drawn to Beijing、Shanghai and other popular destinations，But more consumers because of time、The destination is not ideal, so give up，There is a big gap between the success rate and the ideal picture of just leaving。

As understood，Except air tickets on working days，There are many “red-eye flights” in the 188bet login、Existence of intra-provincial flights，The former operates from late night to early morning，Later by train、Self-driving may be more convenient。In addition，There is basically no checked baggage allowance for 188bet login tickets，Plus return trip、Accommodation、Uncertain factors such as destination experience，Dissuaded many consumers。

Ctrip’s “no-appointment-refundable” air ticket 188bet login (picture provided by Ctrip)

For the rush buying behavior caused by 188bet login marketing，April 23，China Consumers Association releases "May Day" consumption tips，The ticket 188bet login was named。Stated by China Consumers Association，Consumers are in the process of “playing” and “buying” during the holidays，May face scenic spots、Hotel、The pressure and contradiction of imbalanced supply and demand in road transportation，It is not advisable to travel by “just leaving”，Be sure to consider all aspects of travel time、Meals and accommodation、Destination situation、Make a decision after factors such as return arrangements and sales and exchange restrictions。And before，Ordinary 188bet login products are also due to excessive marketing by merchants、Suspected of false propaganda、Problems such as difficulty in ensuring product quality and difficulty in resolving consumer disputes have been criticized by the China Consumers Association。Defects in the product itself、Regulatory authorities are not optimistic，This will intensify the public’s negative impression of 188bet login products。

From the supply side，Many people in the industry also pointed out，Most of the ticket 188bet login boxes are last-ticket tickets，There is basically not much profit margin for airlines and platforms，More marketing gimmicks than anything else。

How long will the life cycle of the ticket 188bet login be?？Li Chen said，188bet login is one of the current marketing forms，Marketing methods have existed for a long time，But the form will change。This answer also reveals the current embarrassing situation of blind boxes，Positioning is a temporary marketing tool，Unable to form a normalized product。

Go further，The threshold for creating travel 188bet login products is not too high，When major platforms are rushing to launch “air ticket 188bet login”、"Train Ticket 188bet login"、"Hotel 188bet login"，How to achieve differentiated advantages？When the 188bet login is new、The advantage of breaking the circle is no longer，Where should tourism marketing go?？