Recently，In Beijing、Shanghai、Chengdu、Hangzhou and other cities，More and more consumers are discovering，On the payment QR code card placed on the table inside the restaurant，188bet has quietly become one of them。Not just catering，188bet also started to get involved in hotels and B&Bs、Attraction recommendation and other related businesses。

The purpose of 188bet’s “getting out of the circle” is very simple，I just want to find something other than advertising and goods for my huge traffic，More ways to monetize，Local life services are undoubtedly a piece of “fat” that 188bet covets。

Previously，Although 188bet has the traffic advantage，But its own liquidity is limited，By cooperating with other local life platforms，188bet will import traffic to other platforms，As a "traffic warehouse", 188bet can only earn a little cooperation fee。Today，188bet is no longer willing to “make wedding clothes for others”，Determined to go "hunting" personally，Complete “planting grass” on its own platform、Consumption in store、Closed transaction loop to payment。

In the Internet Circle，The saying that traffic is the “truth”。Enter the local life service market，188bet’s greatest confidence is traffic。According to the "2020 188bet Data Report"，188bet’s daily active users have reached 600 million，Installed capacity exceeds 1 billion。Such a huge traffic base，Nature provides the possibility for 188bet to try more businesses。

Zhang Yiming, founder of ByteDance, once said publicly，“Never set boundaries when doing things”。At a time when live broadcast sales are in the spotlight，Can the smug 188bet really do whatever he wants？

188bet e-commerce provider，E-commerce for physical goods，The premise is to digitize the subject matter，Physical e-commerce can rely on small businesses，But local life services rely more on sales staff。We must do this well，Need to lay out “local promotion” teams across the country，Let thousands of sales staff visit merchants door to door，Persuade merchants to cooperate。In the severely homogeneous 188bet industry，Strong offline execution is often the key to winning the game。

Currently，Layout in the field of local life services，188bet still uses coupons and group purchases as its main entry methods，But for local life service platform，Obviously it’s not just as simple as “selling coupons”。Due to incomplete offline “local promotion” capabilities，Lack of maintaining merchant relationships、Experience in establishing a food delivery network，The number of stores that the backend can connect to and the basic service capabilities for merchants are still limited，It is difficult to form deep binding with merchants。At the same time，How to provide users with high-quality purchase protection、Customer service experience also needs to be polished。

You can do things without setting boundaries，But there are boundaries between the entrepreneur’s ability and the company’s genes。For “TikToks”，The platform has accumulated huge traffic，It may be understandable to want to achieve more commercialization on this basis。The “Douyiners” who are accustomed to running freely online，Can you do the hard work offline，Still to be tested by time。

*Source of this 188bet: ChinaEconomic Network, author: Wang Yichen, original title: "188bet, does it really have no business boundaries?》.