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"Food, clothing, housing and transportation" is one of the four most important things in life,The taxi-hailing APP, which has been noisy for two years, has found the pain points of consumers who need to travel frequently,And now it’s cheaper than a taxi、More comfortable private 188bet login services have begun to gradually penetrate into consumers。
When the special 188bet login just appeared,The Ministry of Transport is facing more、Statements of the Traffic Management Bureau and other government departments on its legality,But in the past month,China’s private 188bet login market has been in turmoil,Waiting for financing、Starting a total war from burning money to marketing,Hope to bring more users、The driver incurred his own subordinates。
Tips: How to choose a private 188bet login service in Beijing?
From the current point of view,Although there are not many private 188bet login APPs,But for many users,Selectivity also exists: how to master the best travel posture?Which taxi-hailing software should be used at which time and place?Recent,Tencent Technology through personal experience,Compiled "Beijing Travel Guide"。What needs to be emphasized is,The subsidy intensity of private 188bet login APP is not consistent in each city,This article is only based on Beijing data。
1. People’s 188bet login is the cheapest and Didi has the most coupons
Didi Private 188bet login: Two orders per day for free,The other two orders can be used to get 1 free coupon when you spend 2 or more,Get relevant coupons by sharing。Starting price of 15 yuan,2.9 yuan/km,3-5 yuan every 5 minutes,Additional charge of 1 per kilometer over 15 kilometers.5 yuan,Additional charge of 1 yuan per kilometer at night。
Didi Express: 1 free coupon for orders over 2。Starting from 0 yuan,1.5 188bet login,0.25 yuan per minute,Minimum purchase 10 yuan。
188bet login Hitch: Share coupons,1 cent taxi ride activity。
China Private 188bet login: Charge 100 and get 100 free,Activity continues,Occasionally there are small coupons。Starting from 15 yuan,2.8 yuan per kilometer,0.5 yuan per minute。
Yidao Yongche: Every time you complete an order, you will receive a coupon of 8 to 12 yuan,But the time limit of the coupons is relatively short,Free taxis occasionally appear on short distances,Occasionally there will be reductions for long distances。Starting from 10 yuan,0.6 yuan per minute,4 188bet login。
Uber (including People’s Uber): Inviting others to use the 188bet login will get coupons,Opportunity to use a 188bet login for free。Uber starting price is 18 yuan,0 per minute.7 yuan,3 per kilometer.85 yuan,Minimum charge 30 yuan,The fare of Renmin Uber, owned by Uber, is about 70% of that of a taxi of the same class。
Summary: In terms of price, Didi Express and People’s Uber are about the same price,People’s Uber is slightly cheaper,Easy to the most expensive。Didi is the most powerful in terms of coupons,China Private 188bet login is suitable for enterprises to use the 188bet login after recharging in large quantities,The discounts of Yidao Auto are smaller。
2. 188bet login Haoyao Yidao Haocha
Didi Taxi: Easily available in all areas of Beijing,Various service levels,Most of them can keep the inside and outside of the 188bet login clean,But drivers sometimes do not recognize the road。
188bet login Express: Mainly recommended by 188bet login in the previous section,But it is currently difficult to get a taxi during non-morning and evening rush hours。The driver has basically no service spirit,Poor attitude。
188bet login Hitchhiker: Reservation required,But after communicating with the driver,Basically, you can go on call,Easy to call。
China Private 188bet login: The software response speed is poor,Basically the waiting time to get on the bus is relatively long,The number of cars is too small。The environment inside the 188bet login is very comfortable,Basically all are owned by the platform,Higher service level。
Yidao Yongcar: When the weather is bad and the traffic environment is poor, the hit rate of calling a 188bet login is higher。Most of the cars are owned by the platform,Some are private cars,Driver training is in good condition,Communication with passengers is also relatively smooth,Most of them are familiar with the road conditions,There is a fast lane to the airport。It is also the only platform where passengers can choose their own 188bet login。
188bet login (including People’s 188bet login): Forced assignment by the system,It’s easier to call a taxi,However, during peak periods, taxis will be charged at a multiple rate。People’s 188bet login’s entry barrier is relatively low,So there will be some cars in worse condition,There are also many drivers who do not know the road。
Summary: In terms of the number of vehicles,Didi Taxi is the easiest taxi to get,The number of Shenzhou Private 188bet login and Didi Express is now smaller。In terms of service,The service level of Yidao Yongche and Shenzhou Private 188bet login is relatively high。
3. Scientific taxi-hailing will make your wallet fatter
Morning and evening rush hour: My home is close to my work and there is no traffic jam,Prioritize Didi Private 188bet login;My home is far away from my work and my working hours are regular,Prefer Didi Hitchhiking。
Other times: Choose People’s 188bet login first,Choose Didi Express next。
Congestion time: Prioritize Uber (including People’s Uber) regardless of cost,Consider the cost and give priority to Yidao 188bet login。
Higher vehicle condition requirements: give priority to Shenzhou Private 188bet login,The next choice is Yidao Yongche。
When going to places where you don’t know the way: give priority to Yidao 188bet login,Choose Shenzhou Special 188bet login。
To the airport: choose Yidao first,Choose People’s 188bet login and Didi Express next。
Characteristics of private 188bet login drivers: monthly income from 30,000 to 8,000
After solving consumers’ difficulty in choosing,Let’s focus on the most important group of 188bet login cars: drivers。With the increasing popularity of 188bet login cars,Can drivers really get higher profits from 188bet login cars?
“My salary is tens of thousands a month,I will steal hundreds of dollars from you?"These are the heroic words left by a courier back then,But in the eyes of the private 188bet login driver,Income of tens of thousands,How inconspicuous it once was。
“Monthly income is at least 30,000 yuan。"A Didi driver with more than 3,000 ride records told Tencent Technology,In the craziest era of Didi private 188bet login subsidies,His monthly income can reach or even exceed 30,000。
In his opinion,That was a completely uncontrolled time period,He resigned from his original job: department manager of a sales company。A driver who is almost the same as him earns more,Even up to 4 per month、50,000。He told Tencent Technology: “I don’t cheat orders,Rest when you want to rest,If I have time, I will take my wife and children back to my hometown for two days,But the 188bet login is still much higher than that of the original department manager。”
Different from this department manager,More private 188bet login drivers adopt the part-time model to enter the private 188bet login industry。A clerk from a provincial office in Beijing told Tencent Technology: “The office in Beijing has relatively flexible working hours,I am usually quite free,As long as it is not far away from the unit,You can pick it up by the way,Just think of it as making gas money。”
This mentality is slowly becoming the mainstream of the industry,According to incomplete statistics from Tencent Technology,About one-third of Beijing’s private 188bet login drivers have formal employment,Only take orders during commuting time or even working hours。
But as the competition for drivers becomes increasingly fierce,And consumers’ increasing acceptance of 188bet login cars,The income level of drivers has also begun to decline。The clerk of the Beijing Office told Tencent Technology: “In the second half of last year,Income returns to normal,If you work part-time, you can get anywhere from 2,000 to 5,000 per month,The income of a full-time driver is basically more than 15,000,Some drivers only take about four orders a day,Monthly income can also exceed 2000。”
A full-time taxi driver told Tencent Technology that he picks up passengers through different ride-hailing software every day: “The subsidy is declining very quickly,But compared to taxis,Private 188bet login income is still relatively high,At least close to 20,000 per month,And the condition of the 188bet login is much better than that of taxis,It’s also very comfortable to drive。”
But,The negative impact of the reduction in subsidies is still quite obvious。
June 30,The last day of the first half of 2015。Despite the sultry weather in Beijing after the rain,But Xiao Zhang, the private 188bet login driver, did not turn on the air conditioner in the 188bet login: "My income now is much lower than before,When there are no guests,I don’t know how to turn on the air conditioner,Wait until passengers get on the bus,The air conditioner will be turned on。”
This seems to be the popular mentality among private 188bet login drivers now,Reduced income,If you can save money, save money。According to Xiao Zhang,He is Didi’s contracted driver,Monthly income fluctuates from 6,000 yuan to 8,000 yuan。And some Didi private 188bet login drivers,The monthly income can exceed 10,000 yuan,But you have to bear the corresponding expenses yourself,The final net income is only about 10,000 yuan。
Compared with the peak time,Income of private 188bet login drivers dropped by two-thirds,But according to Tencent Technology’s knowledge,Most private 188bet login drivers still like this profession: freedom、A few reasons why the 188bet login is comfortable to drive,But the most important reason is,Even if the income drops significantly,The income of private 188bet login drivers is still much higher than that of taxi drivers。
First half of this year,Didi launches express train,188bet login launches People’s 188bet login,These two new products, which are cheaper than taxis, have caused some taxi drivers to complain。On a recent taxi trip,The driver complained to Tencent Technology about the price of express trains: “Now we can’t get any jobs at all,Just look at the person standing on the roadside with a mobile phone,Basically use ride-hailing software。”
The driver said to Tencent Technology,The original monthly income was less than 6,000,Also enjoyed the dividends of a ride-hailing software,But now the monthly income is only about 3,000 yuan,Consider becoming a private 188bet login driver in the future。
According to Tencent Technology,Currently, the income of drivers on each ride-hailing software platform is similar,Full-time job above 10,000 188bet login,Part-time job fluctuates between 2,000 188bet login and 6,000 188bet login。
But a private 188bet login driver also hinted to Tencent Technology that "extra" income has become the bulk of his income: "If it is driven normally,Maybe only 10,000 yuan per month,But my current income is close to 30,000,Do you think I can drive normally?”
The marketing war is fierce: 188bet login focuses on fun, Didi is pragmatic
In order to win over consumers and drivers,Same as the taxi app war two years ago,Various 188bet login companies have made great efforts in marketing。
June 25,A set of posters titled “Beat U” released by Shenzhou Private 188bet login detonated WeChat Moments,Uber, which has always been known for its marketing, has also become a target of marketing。 In a poll initiated by multiple websites afterwards,Netizens almost all sided with Uber。
In the eyes of Uber supporters,China Private 188bet login’s behavior is too disgraceful。This move has the flavor of “self-destructive” marketing,Although China Special 188bet login has become the target of public criticism,But it also attracted more users to Shenzhou Private 188bet login。
Of course,188bet login, the other party in the incident, may not be as upright and upright as people think。In the US market, 188bet login mobilizes a large number of employees to use Lyft to hail rides at the same time,Then canceled,In this way, drivers on the Lyft platform will abandon Lyft,Switched to 188bet login。
In the Chinese market,There is no news that 188bet login has adopted similar methods to combat competitors,But it has done enough homework at the marketing level。188bet login’s marketing system in China is not communicated top-down and hierarchically,But decentralization,A team of several people in each city,Every city can “use local materials”,Play your own tricks。
For example,188bet login Hangzhou launched the “one-click boat booking” service in March this year,188bet login users can go to Hangzhou West Lake Pier,Book a manual rowing boat trip and visit the West Lake。April, 188bet login Hangzhou Express,The first “one-click helicopter calling” service will be launched in China。There are other services similar to 188bet login,Call CEO with one click、Send ice cream with one click,One-click call for lion dance team during Spring Festival, etc.。
More fun than 188bet login、Novelty,Didi is more pragmatic,Marketing activities are generally more down-to-earth。Didi Kuaidi’s online marketing is mainly on WeChat and Weibo,Continued to lead especially on WeChat platform。WeChat Moments may have caused you to miss a lot of major news,But Didi’s red envelopes always appear from time to time。Get the upper hand on the WeChat platform,Ensures Didi’s invincibility in online marketing。
Also,188bet login’s most famous event marketing is the “Beijing, Shanghai, Guangzhou and Shenzhen Voting PK Vampire Overtime Building” launched on April 15 this year,Vote together for office buildings in Beijing, Shanghai, Guangzhou and Shenzhen,Who works overtime the most。
As soon as the event was launched, it flooded the Moments page,The event page click rate exceeded 2.5 million within 24 hours,and received 700,000 "ballots"。
Also,Didi’s marketing is also closely integrated with traditional Chinese customs。June this year,Didi launched “One-Click Crayfish Calling” in multiple cities;You can also "resurrect Qu 188bet login with one click" during the Dragon Boat Festival,If there is a chauffeur dressed as Qu 188bet login nearby to take the order,You can enjoy the service of "Qu 188bet login" delivering rice dumplings to your door for free。
Except these,Didi’s marketing will also take into account the living habits of each city,For example, the “one-click calling May friends” function was launched in Chengdu 。Chengdu people’s love for mahjong is well known,Didi recently launched the “one-click calling May friends” service in Chengdu,When users are "missing one of three", they can call Mayu through the company's No. 1 Special 188bet login APP,In the future, Didi Taxi’s APP will also open this service。
Of course,Most marketing in the travel field is still based on burning money。188bet login plans to invest US billion in China this year,And expand to 50 other cities within the next year。Didi Kuaidi’s current round of financing of nearly US billion,Just to have enough ammunition,Coping with 188bet login’s crazy attack。
188bet login provides drivers with subsidy rewards up to three times the fare,It is precisely to enable it to achieve the same amazing development speed in the Chinese market as in the United States。Even if it is not profitable,You can also obtain massive users in China, which has a large population,Tell a more complete story for the capital side。
However,The loyalty of users in the travel field is too low,The selection criteria are more inclined to choose whoever is cheaper,Once subsidies are stopped,Many users will be lost。So,Burning money in the travel field is not a long-term solution。
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