No matter how strong operational capabilities，Can’t resist the reality of the epidemic，Tokyo Disney suffered its first loss in 24 years since its listing。

April 28，Tokyo Disney Resort operator Oriental Land Co. releases its fiscal 2020 results ended March 31, 2021。

Financial report display，Tokyo Disney achieved revenue of 170.5 billion yen in 2020 (15.USD 6.4 billion)，Decreased by 63% year-on-year.3%。Operating profit is -45.9 billion yen (4.USD 2.1 billion)，Profit attributable to the parent company is -54.1 billion yen (4.US$9.6 billion)，In the same period last year, it achieved a profit of 62.2 billion yen。

The number of visitors to Tokyo Disneyland and Tokyo DisneySea, the two major theme parks in the resort, dropped to 7.56 million，Not only far below the expectation of 9.5 million passengers，Not even as high as the 9.93 million people who visited Tokyo Disneyland in its first year in 1983。According to "Asahi Shimbun" report，April-9，That is, during the first half of the fiscal quarter of 2020，Tokyo Disney has only 2.59 million visitors，Less than one-fifth of the number of tourists in the same period in 2019，You can imagine how badly it has been affected by the epidemic。

There are not all dark clouds over Tokyo Disney。Despite the decline in visitor numbers，Net sales per visitor achieved 17.5% year-on-year growth，Behind this is the further increase in secondary consumption of tourists。

High-level personnel adjustments are about to be made、Actively expand the park、Digitalization improves service quality and tourist experience......A series of actions，Shows Tokyo Disney’s determination to return to profitability as soon as possible，Unfortunately, the epidemic in Japan has recently entered a state of emergency for the third time，Tokyo cases rebound sharply，It is still unknown when it will be profitable。

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Tokyo Disney is not the largest Disneyland in the world，But it is undoubtedly one of the most profitable Disney parks。

In the past 188bet Online Sports Betting and Casino seven years，The annual number of visitors to Tokyo Disney has always remained around 30 million，It is Shanghai Disney in 2019 (11.2 million)、Nearly 2 times the total number of visitors to Hong Kong Disneyland (5.69 million)。Always，Tokyo Disney is Disney’s only profitable overseas Disney theme park besides its local parks。

As understood，In existing overseas Disney，Only Tokyo Disney does not have any proportion of shares held by the headquarters，Oriental Paradise is solely responsible for the construction and operation of the park。Following the franchise brand licensing model，Every year Tokyo Disney takes 10% of ticket sales、5% of the revenue from merchandise and food sales is given to Walt Disney as franchise fees。

Since 1996 Oriental Paradise Corporation，Tokyo Disney has never lost money。Continuous growth in visitor numbers and effective cost control，Also continues to bring more to Walt Disney、Stable franchise fee income。

According to Tokyo Disney official website，Except 2020，The total ticket revenue in the five years 2015-2019 is 9256.2.8 billion yen，Five-year merchandise and catering income is 899.0.5 billion yen，Follow the authorization model mentioned above，The licensing fees Disney headquarters received from Tokyo Disney in five years amounted to 13.US$2.6 billion，Average 2 per year.USD 6.5 billion。This is the so-called first profit in the past ten years for Disneyland Paris in fiscal year 2018 (operating profit of US$23.8 million，Different from net profit)，Hong Kong Disney has lost 6% in the past four years as of fiscal year 2018.Incomparable to 1.5 billion yuan (91.56 million US dollars)。

Unexpectedly，Tokyo Disney’s 24-year profit myth was shattered by the sudden epidemic。

Financial report display，Tokyo Disney achieved revenue of 170.5 billion yen in 2020 (15.USD 6.4 billion)，Revenue decreased by 293.9 billion yen compared with the same period in 2019 (27.USD 100 million)。Operating profit is -45.9 billion yen (4.USD 2.1 billion)，Profit attributable to the parent company is -54.1 billion yen (4.US$9.6 billion)，In the same period last year, it achieved a profit of 62.2 billion yen。

The impact of the epidemic on Tokyo Disney began at the end of February 2020，The fiscal year 2020 data disclosed this time is calculated from April 2020，If similar to Universal Studios、Theme park giants such as Six Flags Entertainment are calculated from January 1st，Tokyo Disney’s losses are likely to hit a higher record。

Affected by the epidemic in 2020，Tokyo Disney temporarily closed for more than 4 months，Not reopening until July 1, 2020。If you refer to the revenue of 464.4 billion yen in 2019 ，Rough estimate，Only during the four months 188bet online sports betting of closure，Tokyo Disney lost about 152.6 billion yen。

After reopening，Because prevention and control measures are still necessary，Park parades and performances continue to be suspended，It is also stipulated that the number of tourists entering the park shall not exceed 50% of the carrying capacity，Causing the number of tourists to drop to 7.56 million，Compared to 29.01 million in the same period last year，Decrease by 73.9%。

Income from single visitor consumption is also a very important indicator for measuring theme park operations。Despite the decline in visitor numbers，Tokyo Disney achieved net sales per visitor of 17.5% year-on-year growth。Among them，Due to restrictions on admission ticket types、Ticket prices increased，Single ticket sales increased by 23.5%。

It’s worth noting，The level of secondary consumption among Tokyo Disney tourists has increased against the trend。Financial report display，After reopening，The park implements a policy of limiting the number of visitors to the park，No more crowds，stimulates tourist consumption to a certain extent，Souvenir sales surge，Single customer product sales increased by 6% year-on-year.3%，Single customer catering sales increased by 22.4%。

Calculated based on the data given in the financial report，Tokyo Disneyland ticket revenue is 494.2.7 billion yen (4.US$5.6 billion)，Product、Catering、The total consumption of secondary consumption in hotels and other places is 565.6.6 billion yen (5.US$2.2 billion)。

The theme park industry has been rumored，The ticket revenue of most domestic parks is more than 70%，Less than 30% of the second match，The opposite is true for Disneyland。Since there is no specific public data from Disneyland in the United States，Tokyo Disney can be regarded as a more successful representative of Disney’s second game。

4.8 billion yen，Tokyo Disney’s five-year revenue except 2020 is 4777.4.8 billion yen、4792.8 billion yen、5256.2.2 billion yen、4644.500 million yen、4653.5.3 billion yen，Ticket revenue is 1755 respectively.5.9 billion yen、1823.5.5 billion yen、1860.9.1 billion yen、2016.5.8 billion yen、1799.6.5 billion yen，The proportion of ticket revenue is 37.7%、38.2%、38.8%、38.4% and 38.7%。This result may not be as brilliant as the legend says，But the main reason for the increase in ticket revenue ratio is that Tokyo Disney increases ticket prices every year。While ticket prices continue to rise，The proportion of secondary consumption 188bet sports betting app download remains above 60%, which to a certain extent reflects the excellent operation and management capabilities of Tokyo Disney operators。

The future is full of uncertainty: How to replenish blood?

In the 2020 mid-term plan，Tokyo Disney has set two major goals: 1、Before the end of fiscal year 2020，Those with stable performance、Continuous growth，Creativity and comfort are key operational details that Tokyo Disney attaches great importance to when creating products。

2、From the perspective of the company’s long-term and healthy development，Provide humanistic care，Improve human resources。Recruiting employees of theme park operations department，Create a comfortable office environment for employees，Expanding the scope of employees working from home、Provide childcare facilities, etc. within the company。

Judging from Tokyo Disney’s fiscal year 2020 report card，Increase the number of tourists、Performance growth goal，Apparently not done。

After reopening，Tokyo Disney takes measures to increase revenue and reduce expenditure，For example, reducing labor costs，Adopt a "70% bonus reduction policy" for regular employees，To over 1,000 hourly employees (dancers、Performers、Temporary employees, etc.) adopt a "retirement policy"。

Digital transformation becomes a big step for Tokyo Disneyland during the epidemic。Upgrade booking and ticketing system，Development of kindergarten admission application system，Introduction of QR code ticket inspection technology，Focus on developing App，And provide app online shopping services to all the public、No longer limited to park visitors。

Tokyo Disney developed app，Originally used as a tool to provide park information to tourists，With the outbreak of the epidemic，The advantages of using apps to reduce contact are becoming increasingly obvious。Visitors can learn the queue status of amusement facilities through the app，Self-service reservation store、Restaurant，It can save unnecessary waiting time，It can effectively prevent crowds from gathering，Reduce the risk of infection。

Company name，Many measures in the 2020 mid-term plan have also been proven to be effective。For example，The medium-term plan proposes to promote digitalization，Under this plan, Tokyo Disney can quickly implement the online queuing system and reservation management system for attractions，The results achieved by these systems are very obvious。

And in September 188bet sports betting app download 2020，Oriental Land Company’s “Soar” at Tokyo DisneySea.Fantasy Voyage》、"Toy Story Mania" tried out the virtual queuing system。This system has been used previously at Paris and Shanghai Disneyland，Visitors can queue virtually、Shorten the waiting time。

Due to the significant test effect of virtual queuing，This technology will be widely used in other attractions in Tokyo Disneyland and Tokyo DisneySea starting on December 22nd。

Although Tokyo Disneyland suffered an operating loss for the first time，But operators are still optimistic about its prospects。

At a recent online press conference，Oriental Paradise CEO Yoshida Kenji said，The company will continue to invest in theme parks，Improve cost efficiency，Hope to quickly implement growth strategy，And aim to restore profitability。For example，Oriental Paradise is planned in the next 5 years，Comprehensive development of all seven themed areas in Tokyo Disneyland。

September 28 last year，Three months after reopening，The resort’s “New Dreamland” opens to welcome guests，The park spans three parks、Investment of nearly 75 billion yen。Also，Tokyo DisneySea expansion project has also started according to the pre-epidemic plan，According to the previous plan，Expansion area reaches 140,000 square kilometers，Total investment is approximately 250 billion yen (approximately 2.3 billion U.S. dollars)。

April 6 this year，Oriental Paradise Announcement，its fifth Disney hotel in Japan，Planned to open in fiscal year 2021，To be known as Tokyo Disney Resort Toy Story Themed Hotel。

Also，Oriental Paradise is also planned in 2023，Opening the expansion area of ​​Tokyo Disneyland Ocean Kingdom-New Theme"Dream Spring"，This area includes a Frozen themed area、Rapunzel themed area、Peter Pan theme area，4 attractions and 3 restaurants will be built in the park，Also includes Disneyland’s sixth theme hotel in Japan。

The investment in this massive expansion is approximately US$2.3 billion，And expects to bring an annual growth of 500 billion yen to sales after the epidemic is over。

As for the operation plan of Tokyo Disney Resort，In order to increase its overall value，The resort environment will be improved，Including increasing the number of rooms、Improve customer service。

And recently，Japan enters state of emergency for the third time，Tokyo、Osaka、The number of cases in Hyogo and Kyoto rises sharply，Although 188bet app download it is not yet to the level of "closing down the city"，But shoppers and visitors will face strict restrictions。

Now Japan is about to usher in the Golden Week holiday season，For Japanese tourism and business，This is the annual "harvest season"，The implementation of the state of emergency for the third time is like a wake-up call，The bleeding Tokyo Disney may still struggle in the shadows。

What needs to be noted is，Oriental Paradise Company will undergo an important personnel change。Executive Officer Kenji Yoshida will be promoted to President on June 29，The 63-year-old current president Kyoichiro Kamishi will serve as a special advisor。

What impact will high-level personnel adjustments have on the park’s operations，Can’t predict yet，But actively expand the park、Committed to improving service quality and tourist experience，Tokyo Disney is striving to end the impact of the epidemic on performance as soon as possible。